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Auto brand : building successful car brands for the future / / Anders Parment
| Auto brand : building successful car brands for the future / / Anders Parment |
| Autore | Parment Anders <1972-> |
| Pubbl/distr/stampa | London : , : Kogan Page Limited, , 2014 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 629.222068/8 |
| Soggetto topico |
Automobiles - Marketing
Automobile industry and trade |
| ISBN | 0-7494-6930-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Introduction; 01 The car - fashion item or out of fashion?; How the car lost its advantage - emotional and functional rationales; Changes in societal values and the role of the car; The emergence of branded society; Aestheticization; Aestheticization of marketing channels: an extension of car makers' corporate identity programmes; Generational differences and the paradox of car image; 02 Competition, market structure and global challenges; Herd behaviour: car makers apply similar strategies; Being proactive - a sign of competitive and sustainable strategies
Marketing intelligence and driving marketsTransparency; Business overlap - competition gets tougher; Balancing traditional and emerging countries; 03 Marketing channels; Dealers will be necessary for the foreseeable future; Tensions between car makers, their national sales companies and dealers; Dealer control and channel power balance; Manufacturer-owned or franchised dealers?; Solus, dual or multi-franchising?; Competition from unauthorized actors; Model range expansion and complexity; Push and pull: a key indicator of industry health?; 04 Car buyer behaviour Buyers being less loyal - driving forces and effectsThe shifting power balance between companies and buyers; Car buyer preferences; Country differences; 05 Car cultures; The car as a cultural expression - a global phenomenon; History of car culture; The car and other means of transport; Differences across countries; 06 Automobile brands; Auto brands are very valuable; The foundation of strong brands; Strong and weak auto brands; Weak brands - characteristics and implications; Stuck in the middle - brands with premium aspirations; How to deal with weak auto brands Brands with a broader purpose give brand extension opportunitiesBMW; Mercedes-Benz; The Volkswagen Group; Porsche; General Motors; Volvo; Jaguar and Range Rover; Hyundai and Kia; Ford; Premium aspiration brands - a difficult position; The future of premium brands; Where has Mondeo Man gone? Premium brands going mass market; Beyond premium brands? Emerging values and consumer attitudes; The auto brand portfolio; 07 Sustainable business models; Sustainability - an absolute requirement in the future; Avoid focusing too much on customer satisfaction; Successful marketing communications One-stop shopping - a competitive advantage in transparent markets?Small-scale or large-scale advantages; Successful dealer business models; The car industry: a great place to work?; Translating good ideas into action: a difficult path; 08 The car in the future; Mobility in the future: sustainable and individual mobility; The self-driving car; Alternative fuels; Future purchase criteria - the broader picture; References; Index |
| Record Nr. | UNISA-996339129503316 |
Parment Anders <1972->
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| London : , : Kogan Page Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Autobeat
| Autobeat |
| Pubbl/distr/stampa | Cincinnati, OH : , : Gardner Business Media, Inc. |
| Disciplina | 629.23405 |
| Soggetto topico |
Automobiles - Design and construction
Machine-tools Machine shops Production engineering Production management Automobile industry and trade |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Autobeat magazine
Auto beat |
| Record Nr. | UNISA-996551145003316 |
| Cincinnati, OH : , : Gardner Business Media, Inc. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Autobeat
| Autobeat |
| Pubbl/distr/stampa | Cincinnati, OH : , : Gardner Business Media, Inc. |
| Disciplina | 629.23405 |
| Soggetto topico |
Automobiles - Design and construction
Machine-tools Machine shops Production engineering Production management Automobile industry and trade |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Autobeat magazine
Auto beat |
| Record Nr. | UNINA-9910746080303321 |
| Cincinnati, OH : , : Gardner Business Media, Inc. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Automotive Chassis [[electronic resource] ] : Volume 2: System Design / / by Giancarlo Genta, Lorenzo Morello
| The Automotive Chassis [[electronic resource] ] : Volume 2: System Design / / by Giancarlo Genta, Lorenzo Morello |
| Autore | Genta Giancarlo |
| Edizione | [2nd ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (980 pages) : illustrations |
| Disciplina | 629.24 |
| Collana | Mechanical Engineering Series |
| Soggetto topico |
Automotive engineering
Automobile industry and trade Vibration Dynamical systems Dynamics Engineering design Automotive Engineering Automotive Industry Vibration, Dynamical Systems, Control Engineering Design |
| ISBN | 3-030-35709-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part III: Functions And Specifications -- Transportation Statistics -- Vehicle Functions -- Regulations -- Part IV The Chassis As A Part Of The Vehicle System -- General Characteristics -- An Overview On Motor Vehicle Aerodynamics. |
| Record Nr. | UNINA-9910366617603321 |
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Genta Giancarlo
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Automotive Chassis [[electronic resource] ] : Volume 1: Components Design / / by Giancarlo Genta, Lorenzo Morello
| The Automotive Chassis [[electronic resource] ] : Volume 1: Components Design / / by Giancarlo Genta, Lorenzo Morello |
| Autore | Genta Giancarlo |
| Edizione | [2nd ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (649 pages) : illustrations |
| Disciplina | 629.24 |
| Collana | Mechanical Engineering Series |
| Soggetto topico |
Automotive engineering
Automobile industry and trade Vibration Dynamical systems Dynamics Engineering design Automotive Engineering Automotive Industry Vibration, Dynamical Systems, Control Engineering Design |
| ISBN | 3-030-35635-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Wheels, Structures And Mechanisms -- Historical Evolution -- Wheels And Tires -- Suspensions -- Steering System -- Braking System -- Control Systems -- Chassis Structures -- Part II: Transmission Driveline -- Historical Evolution. |
| Record Nr. | UNINA-9910366617803321 |
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Genta Giancarlo
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Automotive design & production
| Automotive design & production |
| Pubbl/distr/stampa | Cincinnati, OH, : Gardner Publications, Inc., 2001- |
| Descrizione fisica | 1 online resource |
| Disciplina | 629.2/34/05 |
| Soggetto topico |
Machine-tools
Machine shops Production engineering Production management Automobile industry and trade |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Automotive design and production
AD&P Field guide to the automotive revolution |
| Record Nr. | UNINA-9910172110303321 |
| Cincinnati, OH, : Gardner Publications, Inc., 2001- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Automotive design & production
| Automotive design & production |
| Pubbl/distr/stampa | Cincinnati, OH, : Gardner Publications, Inc., 2001- |
| Descrizione fisica | 1 online resource |
| Disciplina | 629.2/34/05 |
| Soggetto topico |
Machine-tools
Machine shops Production engineering Production management Automobile industry and trade |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Automotive design and production
AD&P Field guide to the automotive revolution |
| Record Nr. | UNISA-996212255603316 |
| Cincinnati, OH, : Gardner Publications, Inc., 2001- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Automotive FDI in Emerging Europe [[electronic resource] ] : Shifting Locales in the Motor Vehicle Industry / / by A. J. Jacobs
| Automotive FDI in Emerging Europe [[electronic resource] ] : Shifting Locales in the Motor Vehicle Industry / / by A. J. Jacobs |
| Autore | Jacobs A. J |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 356 p.) |
| Disciplina | 338.476292 |
| Soggetto topico |
Automobile industry and trade
International business enterprises Production management Business logistics Business enterprises—Finance Automotive Industry International Business Production Logistics Business Finance |
| ISBN | 1-137-40786-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction and Overview -- 2. Two Blocs to One Market: The Shift East of Auto Production in Post-Socialist Europe -- 3. Foreign Passenger Car Plants in Post-Socialist Poland -- 4. Passenger Car Plants Before and After the Former East Germany -- 5. Foreign Carmakers in Post-Socialist Czechia -- 6. Foreign Automakers in Independent Slovakia -- 7. Foreign Car Plants in Post-Socialist Hungary -- 8. The Next Ring: The Emerging Southeast Europe Auto Zone -- 9. Conclusions and Future Auto FDI Prospects for CE and SEE Nations. |
| Record Nr. | UNINA-9910254900403321 |
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Jacobs A. J
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Automotive industries
| Automotive industries |
| Pubbl/distr/stampa | Radnor, PA, : Chilton Co., 1994- |
| Descrizione fisica | 1 online resource |
| Disciplina | 629.2/05 |
| Soggetto topico |
Automobile industry and trade
Automobiles |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Chilton's automotive industries
AI |
| Record Nr. | UNINA-9910340280703321 |
| Radnor, PA, : Chilton Co., 1994- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Automotive industries
| Automotive industries |
| Pubbl/distr/stampa | Radnor, PA, : Chilton Co., 1994- |
| Descrizione fisica | 1 online resource |
| Disciplina | 629.2/05 |
| Soggetto topico |
Automobile industry and trade
Automobiles |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Chilton's automotive industries
AI |
| Record Nr. | UNISA-996204082903316 |
| Radnor, PA, : Chilton Co., 1994- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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