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Foreign Languages in Advertising : Linguistic and Marketing Perspectives / / by Jos Hornikx, Frank van Meurs
| Foreign Languages in Advertising : Linguistic and Marketing Perspectives / / by Jos Hornikx, Frank van Meurs |
| Autore | Hornikx Jos <1979-> |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (263 pages) : illustrations |
| Disciplina |
659.1014
658.8 |
| Soggetto topico |
Sociolinguistics
Applied linguistics Psycholinguistics Multilingualism Marketing Globalization Markets Applied Linguistics Emerging Markets/Globalization |
| ISBN | 3-030-31691-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I: Introduction and Theoretical Backgrounds -- 1. Introduction -- 2. Theoretical Perspectives -- PART II: Foreign Language Strategies -- 3. Foreign Language Display -- 4. English as a Global Language -- 5. Ethnic Language -- PART III: Complexities and Conclusions -- 6. Extensions and Complexities -- 7. Conclusions and Implications. |
| Record Nr. | UNINA-9910370049603321 |
Hornikx Jos <1979->
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Form-Function Mapping in Content-Based Language Teaching : A Study of Interlanguage Restructuring / / by Magdalena Walenta
| Form-Function Mapping in Content-Based Language Teaching : A Study of Interlanguage Restructuring / / by Magdalena Walenta |
| Autore | Walenta Magdalena |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XXIX, 324 p.) |
| Disciplina |
407.1
428.0071 |
| Collana | Second Language Learning and Teaching |
| Soggetto topico |
Language and education
Applied linguistics Language Education Applied Linguistics |
| ISBN | 3-030-04699-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Broader Design Context – The Form/Function Debate in L2A/FLL Research -- An Immediate Design Context – The Form/Function Debate in CBLT -- Toward the Form Function Mapping Model -- Research Method -- Results and Discussion. |
| Record Nr. | UNINA-9910337753103321 |
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Walenta Magdalena
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fostering Linguistic Equality : The SISE Approach to the Introductory Linguistics Course / / by Sarah E. Hercula
| Fostering Linguistic Equality : The SISE Approach to the Introductory Linguistics Course / / by Sarah E. Hercula |
| Autore | Hercula Sarah E |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (xiii, 232 pages) : illustrations |
| Disciplina |
306.440973
410 |
| Soggetto topico |
Applied linguistics
Sociolinguistics Language and languages - Study and teaching Social structure Equality Applied Linguistics American Culture Language Teaching Social Structure, Social Inequality |
| ISBN | 3-030-41690-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Linguistic Inequality in the United States -- Chapter 2: Theorizing the SISE Approach -- Chapter 3: The Design of the SISE Approach -- Chapter 4: Student Data and Analysis -- Chapter 5: Race, Gender and the SISE Approach -- Chapter 6: Adaptations and Extensions of the SISE Approach. |
| Record Nr. | UNINA-9910399872703321 |
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Hercula Sarah E
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Functional Approach to Professional Discourse Exploration in Linguistics / / edited by Elena N. Malyuga
| Functional Approach to Professional Discourse Exploration in Linguistics / / edited by Elena N. Malyuga |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (336 pages) |
| Disciplina | 401.41 |
| Soggetto topico |
Linguistics—Methodology
Applied linguistics Psycholinguistics Communication Research Methods in Language and Linguistics Applied Linguistics Psycholinguistics and Cognitive Lingusitics Media and Communication |
| ISBN | 981-329-103-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Professional discourse in the focus of functional linguistics -- Professional Discourse: Functional-Linguistic Perspective (Based on Academic Discourse) -- Expressive Syntactic Devices as Means of Forming Advertising Discourse -- Functional and Linguistic Features of Humour in Economic Discourse -- Study of Precedent Text Pragmatic Function in Modern Economic Discourse -- Peculiarities of Argumentative Strategies of Modern English Political Discourse -- Discursive Construction of “Others” in the Semiotic Space of Political Communication -- Medical Professional Discourse in Terms of Cognitive Linguistic Analysis -- Professional discourse situations as quanta of professional communication -- World-building Processes in Professional Romance Languages (Exemplified by Professional Terminology in the Area of Fashion). |
| Record Nr. | UNINA-9910370054703321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Gameful Second and Foreign Language Teaching and Learning : Theory, Research, and Practice / / by Jonathon Reinhardt
| Gameful Second and Foreign Language Teaching and Learning : Theory, Research, and Practice / / by Jonathon Reinhardt |
| Autore | Reinhardt Jonathon |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (xix, 311 pages) : illustrations (some colour) |
| Disciplina |
410
418.0071 |
| Collana | New Language Learning and Teaching Environments |
| Soggetto topico |
Applied linguistics
Educational technology Computer games—Programming Language and education Language and languages—Study and teaching Applied Linguistics Technology and Digital Education Game Development Language Education Educational Technology Language Teaching |
| ISBN |
9783030047290
3030047296 9783030047293 3030047288 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. Gaming -- Chapter 3. Play -- Chapter 4. Game -- Chapter 5. Learning -- Chapter 6. Game-enhanced L2TL -- Chapter 7. Game-informed L2TL -- Chapter 8. Game-based L2TL -- Chapter 9. Research -- Chapter 10. Conclusion. |
| Record Nr. | UNINA-9910337737003321 |
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Reinhardt Jonathon
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Gender, Power and Political Speech : Women and Language in the 2015 UK General Election / / by Deborah Cameron, Sylvia Shaw
| Gender, Power and Political Speech : Women and Language in the 2015 UK General Election / / by Deborah Cameron, Sylvia Shaw |
| Autore | Cameron Deborah |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 410 |
| Collana | Palgrave pivot |
| Soggetto topico |
Sociolinguistics
Sociology Discourse analysis Great Britain—Politics and government Applied linguistics Pragmatics Gender Studies Discourse Analysis British Politics Applied Linguistics |
| ISBN | 1-137-58752-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910253333003321 |
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Cameron Deborah
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Generalizations of fuzzy information measures / / by Anshu Ohlan, Ramphul Ohlan
| Generalizations of fuzzy information measures / / by Anshu Ohlan, Ramphul Ohlan |
| Autore | Ohlan Anshu |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (IX, 146 p. 7 illus.) |
| Disciplina | 006.4 |
| Soggetto topico |
Pattern recognition
Computer mathematics Computational complexity Biometrics (Biology) Applied linguistics Pattern Recognition Computational Science and Engineering Complexity Biometrics Applied Linguistics |
| ISBN | 3-319-45928-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamentals of Fuzzy Information Measures -- Parametric Generalized R‒Norm Fuzzy Information and Divergence Measures -- Parametric Generalized R‒Norm Fuzzy Information and Divergence Measures -- Parametric Generalized Exponential Fuzzy Divergence Measure and Strategic Decision Making -- Sequence and Application of Inequalities Among Fuzzy Mean Difference Divergence Measures in Pattern Recognition -- Applications of Generalized Fuzzy Divergence Measure in Multi-criteria Decision Making and Pattern Recognition -- Generalized Hellinger’s Fuzzy Divergence Measure and Its Applications -- Intuitionistic Fuzzy Exponential Divergence and Multi-Attribute Decision Making. |
| Record Nr. | UNINA-9910136003603321 |
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Ohlan Anshu
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Grammaire descriptive de la langue des signes française : Dynamiques iconiques et linguistique générale / Agnès Millet
| Grammaire descriptive de la langue des signes française : Dynamiques iconiques et linguistique générale / Agnès Millet |
| Autore | Millet Agnès |
| Pubbl/distr/stampa | Grenoble, : UGA Éditions, 2021 |
| Descrizione fisica | 1 online resource (448 p.) |
| Altri autori (Persone) | MorgensternAliyah |
| Soggetto topico |
Language & Linguistics
Applied Linguistics surdité LSF gestualité spatialité dynamique iconique instance discursive labialisation |
| ISBN | 2-37747-260-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910495932503321 |
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Millet Agnès
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| Grenoble, : UGA Éditions, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of CLIL in Pre-primary Education / / edited by Ana Otto, Beatriz Cortina-Pérez
| Handbook of CLIL in Pre-primary Education / / edited by Ana Otto, Beatriz Cortina-Pérez |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (626 pages) |
| Disciplina |
636.005
372.6 |
| Collana | Springer International Handbooks of Education |
| Soggetto topico |
Language and languages - Study and teaching
Applied linguistics Early childhood education Language Education Applied Linguistics Early Childhood Education Educació infantil Ensenyament de la llengua Adquisició d'una segona llengua |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-031-04768-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword -- Introduction -- CLIL-ing pre-primary education. Towards a holistic approach to implement CLIL in Early Childhood Education -- Part I: Theoretical Underpinnings -- Language acquisition in CLIL contexts -- CLIL soft models: the challenge of teaching young language learners -- Defining CLIL contents for preschool -- Cognition in CLIL: the preschool child -- Developing social and emotional learning (SEL) in very young learners with CLIL -- Play-based learning for the pre-primary CLIL classroom -- Fostering attention to diversity in pre-Primary CLIL classrooms -- Understanding a new language teacher profile: the CLIL early childhood educator -- Part II: Mapping Pre-Primary CLIL Internationally -- Paving the way for CLIL in infant education: the case of Madrid -- 20 years of pre-primary CLIL in Finland -- CLIL at preschool level in Italy: insights and experiences -- CLIL in Russian preschools -- CLIL in China preschools -- Deepening cognition in Japanese pre-primary CLIL (contexts) -- CLIL for pre-primary education in Latin America: Curriculum and practice -- Part III: Methodological Issues: CLIL Pedagogy Applied to Pre-Primary Education -- Teaching Guidelines to Introduce CLIL in the Pre-Primary Stage -- Tailoring CLIL to teach oral skills in English in Pre-primary -- Developing Literacy Skills in the Pre-Primary Classroom -- The role of L1 in the pre-primary CLIL classroom -- Language-conducive strategies to enhance communication in the CLIL pre-primary Classroom -- From task-based to phenomenon-based learning in the pre-primary CLIL classroom -- CLIL and STEAM for Pre-primary Education -- CLIL in the pre-primary classroom through Music -- Formative assessment in pre-primary CLIL -- Part IV: Resources and Materials -- Planning your partnership with the language assistant: Preparation, support and Guidance -- Criteria for selecting materials and resources for the pre-primary CLIL classroom -- Promoting intercultural competence through literature -- CLIL and digital storytelling -- CLIL-ing preschoolers through cartoons and other audiovisual materials -- Technology in Preschool CLIL -- Teaching CLIL with Collaborative Technology -- Part V: Insights from the Classroom -- chapters 33-37 -- Part VI: Final remarks -- Trends and Challenges. |
| Record Nr. | UNINA-9910726293603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Research and Practice in Heritage Language Education [[electronic resource] /] / edited by Peter Pericles Trifonas, Themistoklis Aravossitas
| Handbook of Research and Practice in Heritage Language Education [[electronic resource] /] / edited by Peter Pericles Trifonas, Themistoklis Aravossitas |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Disciplina | 407.1 |
| Collana | Springer International Handbooks of Education |
| Soggetto topico |
Language and education
Applied linguistics Learning Instruction Educational sociology Educational policy Education and state Language Education Applied Linguistics Learning & Instruction Sociology of Education Educational Policy and Politics |
| ISBN | 3-319-38893-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Professional development of heritage language instructors: profiles, needs and course evaluation -- Heritage language learners in mixed university classes: implications for curriculum and syllabus design -- Heritage Languages in New Zealand -- Critical Approaches to Heritage Language Learning: from linguistic survival to resistance and action -- Identity, Language and Language Policies in the Diaspora: Historical-comparative approach -- Unacknowledged Negotiations: bilingual students report on how they negotiate their languages within the monolingual primary school system in Cyprus -- Linguistic foundations of heritage language development from the perspective of Romance languages in Germany -- Heritage Language Socialization in Interlingual Families -- Transnational Hispanic identity and heritage language learning: A Canadian perspective -- Dispute and Identity Assertion among Expatriate Students -- Heritage Language Development and the African diaspora: Key considerations, concerns, and solutions for families -- Heteroglossia in Greek Heritage Schools in Montrea -- Languages and learning in South African classrooms: finding common ground with North/South concerns for linguistic access, equity and social justice in education -- Strengthening Bridges: Parental contribution to developing children’ linguistic repertoires -- The Politics of Terminology: Heritage, Community, or ‘Other’ Languages -- The Multiplicity framework: Potential applications for heritage language education and pedagogy -- Teaching and learning with heritage language speakers in university courses -- Building Empowering Multilingual Learning Communities in Icelandic schools -- Revitalising aboriginal languages: a call for community action to address systemic discrimination -- Turkish Heritage Language Acquisition and Maintenance in Germany. . |
| Record Nr. | UNINA-9910349353103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Applied Linguistics
(329)
- Applied linguistics (317)
- Language Education (178)
- Language and education (124)
- Sociolinguistics (74)