Edizione	[1st ed.]
Pubbl/distr/stampa	Lanham, Md., : Lexington Books, c2012
Descrizione fisica	1 online resource (297 p.)
Disciplina	659.1/045553
Altri autori (Persone)	MancaLuigi (Luigi Daniele) MancaAlessandra PieperGail W
Soggetto topico	Advertising - Psychological aspects Advertising - Social aspects Utopias Advertising and women
ISBN	1-280-77895-4 9786613689344 0-7391-7327-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors
Record Nr.	UNINA-9910818623203321

Autore	Messaris Paul
Pubbl/distr/stampa	Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997
Descrizione fisica	1 online resource (322 p.)
Disciplina	659.1
Soggetto topico	Advertising - Psychological aspects Visual communication Commercial art
Soggetto genere / forma	Electronic books.
ISBN	1-4522-3344-6 0-8039-7245-8 1-5063-1588-7 1-4522-6362-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author
Record Nr.	UNINA-9910480351403321

Autore	Hoffmann Hans-Joachim
Edizione	[Reprint 2019]
Pubbl/distr/stampa	Berlin ; ; Boston : , : De Gruyter, , [2019]
Descrizione fisica	1 online resource (184 pages)
Disciplina	659.1019
Collana	Sammlung Göschen
Soggetto topico	Advertising - Psychological aspects
Soggetto genere / forma	Electronic books.
ISBN	3-11-136999-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ger
Nota di contenuto	Frontmatter -- INHALT -- ERSTER TEIL: GRUNDLAGEN -- 1. PSYCHOLOGIE IN DER WERBUNG -- 2. BEEINFLUSSUNG DURCH WERBUNG -- 3. WIDERSTAND GEGEN WERBUNG -- 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- ZWEITER TEIL: MODELLE -- 5. REKLAME-MODELL -- 6. IMPACT-MODELL -- 7. EINSTELLUNGSMODELL -- 8. IMAGE-MODELL -- 9. MOTIVATIONSMODELL -- 10. PSYCHOANALYTISCHES MODELL -- 11. MEDIALES BEEINFLUSSUNGSMODELL -- 12. ADOPTIONSMODELL -- LITERATUR -- NAMEN- UND SACHVERZEICHNIS
Record Nr.	UNISA-996309135303316