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The psychology of entertainment media : blurring the lines between entertainment and persuasion / / editor, L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / editor, L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1-136-80934-1
1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910808335003321 |
| New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910455902403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910780221803321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, NJ, : Lawrence Erlbaum, c2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910809704603321 |
| Mahwah, NJ, : Lawrence Erlbaum, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910208829603321 |
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910819465503321 |
|
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven lost secrets of success [[electronic resource] ] : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale
| The seven lost secrets of success [[electronic resource] ] : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale |
| Autore | Vitale Joe <1953-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Psychological aspects
Success in business Consumer satisfaction Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-03914-9
1-281-38131-4 9786611381318 1-118-25810-X 0-470-18761-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius; Contents; About Bruce Barton; Foreword; Acknowledgments; Author's Unusual Introduction; HOW I DISCOVERED LOST SECRETS; THE ULTIMATE GURU; THE MESSIAH OF BUSINESS; THE MAN EVERYONE KNOWS; THE SECOND B IN BBDO; BUSINESS CAN SAVE THE WORLD; SECRETS TO SUCCESS REVEALED; LOST FOR 65 YEARS?; RESULTS GUARANTEED; WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO; JUST TRY STOPPING; YOUR TRUE KING; HOW TO ADVERTISE; SECRET #1: REVEAL BUSINESS NOBODY KNOWS; A NATION OF STEEL; HOW YOU CAN LIVE FOREVER
THE ADVERTISING NOBODY KNOWSTHE PRESIDENT NOBODY KNOWS; WHAT PEOPLE REALLY WANT; THE WAR NOBODY KNOWS; THE GASOLINE NOBODY KNOWS; THE BUSINESS NOBODY KNOWS; TEACH THEM WHY; THE YOU NOBODY KNOWS; SECRET #2: USE A GOD TO LEAD THEM; RIDING TO HER DEATH; THE SERVICE GURU; BECOME THE EXPERT; DOUG JOHNSON'S SECRET; HOW TO CREATE A MIRACLE; POST AND CROCKER AND EARHART; SECRET #3: SPEAK IN PARABLES; SNAP, CRACKLE, POP; HYPNOTIC STORIES; HOW TO SELL BAD PRODUCTS; STORY SELLING; HE DIED A MILLIONAIRE; A BARTON STORY SELLS ME; A MIRACLE LETTER; MARSHALL FIELD; NAPOLEON INSPIRES BARTON SECRET #4: DARE THEM TO TRAVEL THE UPWARD PATHTHE ZEST OF THE BATTLE; ONLY YOU SHOULD READ THIS; SECRET #5: THE ONE ELEMENT MISSING; DO YOU SUPPORT IT?; THE ACKNOWLEDGED MASTER; TRUE SERVICE OR GREED?; HONESTY SELLS; YOU CAN FOOL THEM ONCE (MAYBE); THEY TOLD HIM NO; SECRET #6: GIVE YOURSELF AWAY; MONEY IS A BY-PRODUCT; SELAH; WOMEN AND REVOLUTION; "NO CREDIT, PLEASE"; ANOTHER LEVEL OF GIVING; THE FRONT PORCH; HOW GIVING LED TO GREATNESS; TOP THIS; SECRET #7: SHARPEN THE KNIFE; SPIT POLISHED; MAKE IT TIGHT; SMART ADS; HEALING KNIVES; SHARPEN YOUR CHOICES; ACT BEFORE IT'S TOO LATE INSTANT ACCESS SEVEN LOST SECRETSTHE FIRST SECRET: REVEAL THE BUSINESS NOBODY KNOWS; THE SECOND SECRET: USE A GOD TO LEAD THEM; THE THIRD SECRET: SPEAK IN PARABLES; THE FOURTH SECRET: DARE THEM TO TRAVEL THE UPWARD PATH; THE FIFTH SECRET: THE ONE ELEMENT MISSING; THE SIXTH SECRET: GIVE YOURSELF AWAY; THE SEVENTH SECRET: SHARPEN THE KNIFE; SPECIAL REPORT: ANALYSIS OF BRUCE BARTON'S 100 PERCENT RESPONSE LETTER; IMAGINE WHAT WILL HAPPEN TO YOUR BUSINESS ONCE YOU LEARN THE SECRETS BEHIND THE SUCCESS OF THE HISTORIC SALES LETTER THAT COMMANDED A 100 PERCENT RESPONSE! BONUS: THE WORLD'S FIRST SPIRITUAL MARKETERLET'S FACE REALITY; THE VISION; SHARING WEALTH; YOUR CHALLENGE; RESOURCES; J.C. PENNEY; BRUCE BARTON; BOB BLY; JOHN CAPLES; DOTTIE WALTERS; THE SECRETS OF THE SECOND B IN BBDO: THE COPYWRITER NOBODY KNOWS; THE STORY OF THE SECOND B IN THE BBDO (BATTEN, BARTON, DURSTINE, & OSBORN) AGENCY; THE SIX IMMUTABLE LAWS OF ADVERTISING; A SHORT, SHORT COURSE IN COPY; LOST GENIUS REVEALS HOW TO WRITE SALES MATERIALS THAT SELL: OR, BRUCE BARTON'S SIX POINTS FOR WRITING ADS; THE ADS THAT NOBODY KNOWS; Recommended Reading; Bibliography; Index; About Dr. Joe Vitale |
| Record Nr. | UNINA-9910143826203321 |
|
Vitale Joe <1953->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven lost secrets of success [[electronic resource] ] : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale
| The seven lost secrets of success [[electronic resource] ] : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale |
| Autore | Vitale Joe <1953-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Psychological aspects
Success in business Consumer satisfaction Social responsibility of business |
| ISBN |
1-118-03914-9
1-281-38131-4 9786611381318 1-118-25810-X 0-470-18761-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius; Contents; About Bruce Barton; Foreword; Acknowledgments; Author's Unusual Introduction; HOW I DISCOVERED LOST SECRETS; THE ULTIMATE GURU; THE MESSIAH OF BUSINESS; THE MAN EVERYONE KNOWS; THE SECOND B IN BBDO; BUSINESS CAN SAVE THE WORLD; SECRETS TO SUCCESS REVEALED; LOST FOR 65 YEARS?; RESULTS GUARANTEED; WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO; JUST TRY STOPPING; YOUR TRUE KING; HOW TO ADVERTISE; SECRET #1: REVEAL BUSINESS NOBODY KNOWS; A NATION OF STEEL; HOW YOU CAN LIVE FOREVER
THE ADVERTISING NOBODY KNOWSTHE PRESIDENT NOBODY KNOWS; WHAT PEOPLE REALLY WANT; THE WAR NOBODY KNOWS; THE GASOLINE NOBODY KNOWS; THE BUSINESS NOBODY KNOWS; TEACH THEM WHY; THE YOU NOBODY KNOWS; SECRET #2: USE A GOD TO LEAD THEM; RIDING TO HER DEATH; THE SERVICE GURU; BECOME THE EXPERT; DOUG JOHNSON'S SECRET; HOW TO CREATE A MIRACLE; POST AND CROCKER AND EARHART; SECRET #3: SPEAK IN PARABLES; SNAP, CRACKLE, POP; HYPNOTIC STORIES; HOW TO SELL BAD PRODUCTS; STORY SELLING; HE DIED A MILLIONAIRE; A BARTON STORY SELLS ME; A MIRACLE LETTER; MARSHALL FIELD; NAPOLEON INSPIRES BARTON SECRET #4: DARE THEM TO TRAVEL THE UPWARD PATHTHE ZEST OF THE BATTLE; ONLY YOU SHOULD READ THIS; SECRET #5: THE ONE ELEMENT MISSING; DO YOU SUPPORT IT?; THE ACKNOWLEDGED MASTER; TRUE SERVICE OR GREED?; HONESTY SELLS; YOU CAN FOOL THEM ONCE (MAYBE); THEY TOLD HIM NO; SECRET #6: GIVE YOURSELF AWAY; MONEY IS A BY-PRODUCT; SELAH; WOMEN AND REVOLUTION; "NO CREDIT, PLEASE"; ANOTHER LEVEL OF GIVING; THE FRONT PORCH; HOW GIVING LED TO GREATNESS; TOP THIS; SECRET #7: SHARPEN THE KNIFE; SPIT POLISHED; MAKE IT TIGHT; SMART ADS; HEALING KNIVES; SHARPEN YOUR CHOICES; ACT BEFORE IT'S TOO LATE INSTANT ACCESS SEVEN LOST SECRETSTHE FIRST SECRET: REVEAL THE BUSINESS NOBODY KNOWS; THE SECOND SECRET: USE A GOD TO LEAD THEM; THE THIRD SECRET: SPEAK IN PARABLES; THE FOURTH SECRET: DARE THEM TO TRAVEL THE UPWARD PATH; THE FIFTH SECRET: THE ONE ELEMENT MISSING; THE SIXTH SECRET: GIVE YOURSELF AWAY; THE SEVENTH SECRET: SHARPEN THE KNIFE; SPECIAL REPORT: ANALYSIS OF BRUCE BARTON'S 100 PERCENT RESPONSE LETTER; IMAGINE WHAT WILL HAPPEN TO YOUR BUSINESS ONCE YOU LEARN THE SECRETS BEHIND THE SUCCESS OF THE HISTORIC SALES LETTER THAT COMMANDED A 100 PERCENT RESPONSE! BONUS: THE WORLD'S FIRST SPIRITUAL MARKETERLET'S FACE REALITY; THE VISION; SHARING WEALTH; YOUR CHALLENGE; RESOURCES; J.C. PENNEY; BRUCE BARTON; BOB BLY; JOHN CAPLES; DOTTIE WALTERS; THE SECRETS OF THE SECOND B IN BBDO: THE COPYWRITER NOBODY KNOWS; THE STORY OF THE SECOND B IN THE BBDO (BATTEN, BARTON, DURSTINE, & OSBORN) AGENCY; THE SIX IMMUTABLE LAWS OF ADVERTISING; A SHORT, SHORT COURSE IN COPY; LOST GENIUS REVEALS HOW TO WRITE SALES MATERIALS THAT SELL: OR, BRUCE BARTON'S SIX POINTS FOR WRITING ADS; THE ADS THAT NOBODY KNOWS; Recommended Reading; Bibliography; Index; About Dr. Joe Vitale |
| Record Nr. | UNINA-9910830025903321 |
|
Vitale Joe <1953->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale
| The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / / Joe Vitale |
| Autore | Vitale Joe <1953-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Psychological aspects
Success in business Consumer satisfaction Social responsibility of business |
| ISBN |
1-118-03914-9
1-281-38131-4 9786611381318 1-118-25810-X 0-470-18761-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius; Contents; About Bruce Barton; Foreword; Acknowledgments; Author's Unusual Introduction; HOW I DISCOVERED LOST SECRETS; THE ULTIMATE GURU; THE MESSIAH OF BUSINESS; THE MAN EVERYONE KNOWS; THE SECOND B IN BBDO; BUSINESS CAN SAVE THE WORLD; SECRETS TO SUCCESS REVEALED; LOST FOR 65 YEARS?; RESULTS GUARANTEED; WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO; JUST TRY STOPPING; YOUR TRUE KING; HOW TO ADVERTISE; SECRET #1: REVEAL BUSINESS NOBODY KNOWS; A NATION OF STEEL; HOW YOU CAN LIVE FOREVER
THE ADVERTISING NOBODY KNOWSTHE PRESIDENT NOBODY KNOWS; WHAT PEOPLE REALLY WANT; THE WAR NOBODY KNOWS; THE GASOLINE NOBODY KNOWS; THE BUSINESS NOBODY KNOWS; TEACH THEM WHY; THE YOU NOBODY KNOWS; SECRET #2: USE A GOD TO LEAD THEM; RIDING TO HER DEATH; THE SERVICE GURU; BECOME THE EXPERT; DOUG JOHNSON'S SECRET; HOW TO CREATE A MIRACLE; POST AND CROCKER AND EARHART; SECRET #3: SPEAK IN PARABLES; SNAP, CRACKLE, POP; HYPNOTIC STORIES; HOW TO SELL BAD PRODUCTS; STORY SELLING; HE DIED A MILLIONAIRE; A BARTON STORY SELLS ME; A MIRACLE LETTER; MARSHALL FIELD; NAPOLEON INSPIRES BARTON SECRET #4: DARE THEM TO TRAVEL THE UPWARD PATHTHE ZEST OF THE BATTLE; ONLY YOU SHOULD READ THIS; SECRET #5: THE ONE ELEMENT MISSING; DO YOU SUPPORT IT?; THE ACKNOWLEDGED MASTER; TRUE SERVICE OR GREED?; HONESTY SELLS; YOU CAN FOOL THEM ONCE (MAYBE); THEY TOLD HIM NO; SECRET #6: GIVE YOURSELF AWAY; MONEY IS A BY-PRODUCT; SELAH; WOMEN AND REVOLUTION; "NO CREDIT, PLEASE"; ANOTHER LEVEL OF GIVING; THE FRONT PORCH; HOW GIVING LED TO GREATNESS; TOP THIS; SECRET #7: SHARPEN THE KNIFE; SPIT POLISHED; MAKE IT TIGHT; SMART ADS; HEALING KNIVES; SHARPEN YOUR CHOICES; ACT BEFORE IT'S TOO LATE INSTANT ACCESS SEVEN LOST SECRETSTHE FIRST SECRET: REVEAL THE BUSINESS NOBODY KNOWS; THE SECOND SECRET: USE A GOD TO LEAD THEM; THE THIRD SECRET: SPEAK IN PARABLES; THE FOURTH SECRET: DARE THEM TO TRAVEL THE UPWARD PATH; THE FIFTH SECRET: THE ONE ELEMENT MISSING; THE SIXTH SECRET: GIVE YOURSELF AWAY; THE SEVENTH SECRET: SHARPEN THE KNIFE; SPECIAL REPORT: ANALYSIS OF BRUCE BARTON'S 100 PERCENT RESPONSE LETTER; IMAGINE WHAT WILL HAPPEN TO YOUR BUSINESS ONCE YOU LEARN THE SECRETS BEHIND THE SUCCESS OF THE HISTORIC SALES LETTER THAT COMMANDED A 100 PERCENT RESPONSE! BONUS: THE WORLD'S FIRST SPIRITUAL MARKETERLET'S FACE REALITY; THE VISION; SHARING WEALTH; YOUR CHALLENGE; RESOURCES; J.C. PENNEY; BRUCE BARTON; BOB BLY; JOHN CAPLES; DOTTIE WALTERS; THE SECRETS OF THE SECOND B IN BBDO: THE COPYWRITER NOBODY KNOWS; THE STORY OF THE SECOND B IN THE BBDO (BATTEN, BARTON, DURSTINE, & OSBORN) AGENCY; THE SIX IMMUTABLE LAWS OF ADVERTISING; A SHORT, SHORT COURSE IN COPY; LOST GENIUS REVEALS HOW TO WRITE SALES MATERIALS THAT SELL: OR, BRUCE BARTON'S SIX POINTS FOR WRITING ADS; THE ADS THAT NOBODY KNOWS; Recommended Reading; Bibliography; Index; About Dr. Joe Vitale |
| Altri titoli varianti | Million dollar ideas of Bruce Barton, America's forgotten genius |
| Record Nr. | UNINA-9910876795003321 |
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Vitale Joe <1953->
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| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper
| Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 659.1/045553 |
| Altri autori (Persone) |
MancaLuigi (Luigi Daniele)
MancaAlessandra PieperGail W |
| Soggetto topico |
Advertising - Psychological aspects
Advertising - Social aspects Utopias Advertising and women |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77895-4
9786613689344 0-7391-7327-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors |
| Record Nr. | UNINA-9910452765103321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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