Pubbl/distr/stampa	Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003
Descrizione fisica	1 online resource (441 p.)
Disciplina	153.8/52
Altri autori (Persone)	BatraRajeev ScottLinda M
Collana	Advertising and consumer psychology
Soggetto topico	Imagery (Psychology) Persuasion (Psychology) Advertising - Psychological aspects
ISBN	1-135-63568-4 1410607259 1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond 4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index
Record Nr.	UNINA-9910823644903321

Autore	Salcher Ernst F
Edizione	[2., neu bearbeitete Aufl. /]
Pubbl/distr/stampa	Berlin, : Walter de Gruyter, 1995
Descrizione fisica	1 online resource (404 p.)
Altri autori (Persone)	HoffeltPetra
Collana	Marketing Management
Soggetto topico	Marketing research Motivation research (Marketing) Advertising - Psychological aspects
Soggetto genere / forma	Electronic books.
ISBN	3-11-089316-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ger
Nota di contenuto	Frontmatter -- Vorwort zur 2. Auflage -- Inhalt -- Teil A Abgrenzung der psychologischen Marktforschung -- 1. Was ist Marktforschung? -- 2. Was ist psychologische Marktforschung? -- 3. Einordnung der psychologischen Marktforschung in das Gesamtsystem der Marktforschung -- 4. Das Methodenspektrum der Marktforschung -- Teil Β Die Methoden der psychologischen Marktforschung -- I. Methoden der Befragung -- II. Methoden der Beobachtung -- III. Experimentelle Methoden -- Teil C Die wichtigsten marktpsychologischen Verfahren und ihre Anwendungsbereiche -- 1. Die Image-Analyse -- 2. Die Motivforschung -- 3. Psychologische Produkt-Tests -- 4. Die psychologische Werbeforschung -- 5. Die Anwendungsgebiete multivariater Verfahren in der Marktforschung -- Anhang -- Literaturverzeichnis -- Sachverzeichnis
Record Nr.	UNINA-9910462035003321

Autore	Fennis Bob Michaël <1968->
Edizione	[Third edition.]
Pubbl/distr/stampa	London ; ; New York, New York : , : Routledge, , [2021]
Descrizione fisica	1 online resource (479 pages)
Disciplina	659.1019
Soggetto topico	Advertising - Psychological aspects
ISBN	1-000-18036-0 0-429-32698-X 1-000-18038-7
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910794358803321

Edizione	[2nd ed.]
Pubbl/distr/stampa	New York : , : Routledge, , 2012
Descrizione fisica	1 online resource (365 p.)
Disciplina	659.101/9
Altri autori (Persone)	ShrumL. J
Soggetto topico	Subliminal advertising Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior
Soggetto genere / forma	Electronic books.
ISBN	1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index
Record Nr.	UNINA-9910452152103321