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The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910818683603321 |
O'Shaughnessy John <1927-2023, >
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| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Noise wars [[electronic resource] ] : compulsory media and our loss of autonomy / / Robert Freedman
| Noise wars [[electronic resource] ] : compulsory media and our loss of autonomy / / Robert Freedman |
| Autore | Freedman Robert <1960-> |
| Pubbl/distr/stampa | New York, : Algora Pub., c2009 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 302.23 |
| Soggetto topico |
Mass media - Social aspects
Mass media - Technological innovations Advertising - Social aspects Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-87586-716-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Silence at 99 cents a pop -- The new world of captivity -- TV in public spaces -- Outdoor rooms : when memory goes missing -- Boom cars : as funny as a heart attack -- You hear me, therefore I am -- Creating a new world of stress -- What it all boils down to : users vs. stewards. |
| Record Nr. | UNINA-9910455398203321 |
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Freedman Robert <1960->
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| New York, : Algora Pub., c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Noise wars [[electronic resource] ] : compulsory media and our loss of autonomy / / Robert Freedman
| Noise wars [[electronic resource] ] : compulsory media and our loss of autonomy / / Robert Freedman |
| Autore | Freedman Robert <1960-> |
| Pubbl/distr/stampa | New York, : Algora Pub., c2009 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 302.23 |
| Soggetto topico |
Mass media - Social aspects
Mass media - Technological innovations Advertising - Social aspects Advertising - Psychological aspects |
| ISBN | 0-87586-716-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Silence at 99 cents a pop -- The new world of captivity -- TV in public spaces -- Outdoor rooms : when memory goes missing -- Boom cars : as funny as a heart attack -- You hear me, therefore I am -- Creating a new world of stress -- What it all boils down to : users vs. stewards. |
| Record Nr. | UNINA-9910778575203321 |
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Freedman Robert <1960->
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| New York, : Algora Pub., c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Noise wars : compulsory media and our loss of autonomy / / Robert Freedman
| Noise wars : compulsory media and our loss of autonomy / / Robert Freedman |
| Autore | Freedman Robert <1960-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Algora Pub., c2009 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 302.23 |
| Soggetto topico |
Mass media - Social aspects
Mass media - Technological innovations Advertising - Social aspects Advertising - Psychological aspects |
| ISBN | 0-87586-716-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Silence at 99 cents a pop -- The new world of captivity -- TV in public spaces -- Outdoor rooms : when memory goes missing -- Boom cars : as funny as a heart attack -- You hear me, therefore I am -- Creating a new world of stress -- What it all boils down to : users vs. stewards. |
| Record Nr. | UNINA-9910820261503321 |
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Freedman Robert <1960->
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| New York, : Algora Pub., c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Pensar la publicidad : PLP
| Pensar la publicidad : PLP |
| Pubbl/distr/stampa | Madrid : Servicio de Publicaciones, Universidad Complutense ; ; Valladolid, : Secretariado de Publicaciones e Intercambio Científico, Universidad de Valladolid, 2007- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising - Social aspects
Advertising - Psychological aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1989-5143 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | spa |
| Altri titoli varianti | PLP |
| Record Nr. | UNISA-996336062603316 |
| Madrid : Servicio de Publicaciones, Universidad Complutense ; ; Valladolid, : Secretariado de Publicaciones e Intercambio Científico, Universidad de Valladolid, 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Pensar la publicidad : PLP
| Pensar la publicidad : PLP |
| Pubbl/distr/stampa | Madrid : Servicio de Publicaciones, Universidad Complutense ; ; Valladolid, : Secretariado de Publicaciones e Intercambio Científico, Universidad de Valladolid, 2007- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Advertising - Social aspects
Advertising - Psychological aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1989-5143 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | spa |
| Altri titoli varianti | PLP |
| Record Nr. | UNINA-9910144961703321 |
| Madrid : Servicio de Publicaciones, Universidad Complutense ; ; Valladolid, : Secretariado de Publicaciones e Intercambio Científico, Universidad de Valladolid, 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-35410-X
0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910463370403321 |
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O'Shaughnessy John
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910788595103321 |
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O'Shaughnessy John <1927-2023, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910827080703321 |
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O'Shaughnessy John <1927->
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| London ; ; New York, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410607259
1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910456457903321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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