Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Fashionable childhood : children in advertising / / Annamari Vänskä ; translated by Eva Malkki
| Fashionable childhood : children in advertising / / Annamari Vänskä ; translated by Eva Malkki |
| Autore | Vänskä Annamari |
| Pubbl/distr/stampa | London, England : , : Bloomsbury Academic, , 2017 |
| Descrizione fisica | 1 online resource (265 pages) : illustrations, tables |
| Disciplina | 659.19/74692 |
| Soggetto topico |
Children in advertising
Advertising - Psychological aspects Advertising - Children's clothing Mass media and children |
| ISBN |
1-4725-6847-8
1-4725-6846-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : Childhood as media spectacle : Today's looks-obsessed children ; Healthy mind in a beautiful body ; Vogue bambini: a window into fashionable childhood ; Fashion as idealized imagery ; Multiple meanings of fashion ; Learning visual literacy -- Historically constructed childhood : (Ad)dressing childhood: new childhood studies ; In the footsteps of enlightenment philosophers: dressing modern childhood ; Branded childhood ; Studying brand associations: a brief history of representation ; Authentic and natural childhood at the heart of a brand ; Unlocalized images ; Glocal or global meanings of fashion and images? ; New tribes and brand communities -- Children through fashion : Fashion as change ; The added value of fashion ; The individual clothes of the modern child ; The fashionable mini-me ; Upper-class fantasies of childhood ; Fashion as the language of childhood ; Gender-coded clothes for children ; Children's fashion: a battlefield of meanings -- Innocent children : A brief history of innocence ; From depravity to innocence ; Bringing up a chaste child ; Future hopes ; From miniature adulthood to innocent childhood ; Visual grammar of the natural child ; Commodified innocence ; Pink innocence ; Blue for a bouncing boy? ; Gendered innocence ; The attraction of the fashion image -- Eroticized innocence : Clothes as a revelation of personality ; Snow-White innocence ; Ambivalence of innocence and sensuality ; Lower-class symbols ; Serious play ; Race and innocence ; Feminized Asia and hot Latina girls ; Consumption of otherness -- Fashion as the sexualizer of children? : Sexualized culture? ; Children's clothes as moral guardians ; Fetishized innocence and concealed corporality ; No underwear!: Obsession fro men! ; The child freed from innocence ; Sensual children in advertising ; From liberation to seduction ; Protection or control? ; Children's fashion: fantasy or reality? Looking at children: the problem of the adult gaze -- Heterosexual innocence : Fashioning a heteronormative childhood ; Kissing children ; Heteronormative messages of clothes ; Learning heterosexuality ; Grown-up babies -- Queer children in fashion advertising : The tombstone of heterosexuality and gender nonconformity ; The polymorphously perverse child ; Queering childhood ; Androgynous cross-dressers and feminine girl couples ; Not for sissies! Hegemonic masculinity ; Homosocial little boys ; Gentlemanly looks ; Secret friendship ; Fair sailors ; Fabulous Gays in fashion advertising -- Sexualization is the name of the game : Child modeling: a rising trend ; Living dolls ; Kindergarteners in vampy lipstick and stilettos ; Evokers of strong emotions ; Les Cadeaux sont un Jeu D'enfants ; History of the sexual child ; The immaterial value of child modeling ; Working for the affect economy -- Epilogue : The right to one's own style. |
| Record Nr. | UNINA-9910164866703321 |
Vänskä Annamari
|
||
| London, England : , : Bloomsbury Academic, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
FTC staff report [[electronic resource] ] : self-regulatory principles for online behavioral advertising
| FTC staff report [[electronic resource] ] : self-regulatory principles for online behavioral advertising |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 2009 |
| Descrizione fisica | 1 online resource (iv, 48 pages) : illustrations |
| Collana | FTC Staff Report |
| Soggetto topico |
Advertising - Psychological aspects
Marketing - Psychological aspects Advertising laws - United States Consumer behavior - United States Internet advertising - United States Consumer protection - United States Advertising - Self-regulation - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | FTC staff report |
| Record Nr. | UNINA-9910699293003321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of promotion management
| Journal of promotion management |
| Pubbl/distr/stampa | Binghamton, N.Y., : Haworth Press |
| Disciplina | 658.8 |
| Soggetto topico |
Motivation research (Marketing)
Advertising - Psychological aspects Sales promotion Consumers Marketing - Management |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-7594 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996217260403316 |
| Binghamton, N.Y., : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of promotion management
| Journal of promotion management |
| Pubbl/distr/stampa | Binghamton, N.Y., : Haworth Press |
| Disciplina | 658.8 |
| Soggetto topico |
Motivation research (Marketing)
Advertising - Psychological aspects Sales promotion Consumers Marketing - Management |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-7594 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910262948503321 |
| Binghamton, N.Y., : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Konsumentenpsychologie / / Erika Spiess
| Konsumentenpsychologie / / Erika Spiess |
| Autore | Spiess Erika |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 659.1019 |
| Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-486-74865-3 |
| Classificazione | AP 17080 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Front Matter -- Teil I: Psychologie des Konsumentenverhaltens: 2 Der spezifische Kontext: Kaufen und Verkaufen. 3 Psychologische Grundlagen. 4 Psychologie der Werbung -- Teil I: Psychologie des Konsumentenverhaltens: 5 Differentielle Kundenpsychologie. 6 Interkulturelle Konsumentenpsychologie. 7 Pathologien: z. B. Kaufsucht. 8 Methoden der Konsumentenpsychologie -- Teil I: Psychologie des Konsumentenverhaltens: 9 Verbraucherschutz und -politik. 10 Ausblick. 11 Literatur -- Teil II: Neuere Aspekte der Konsumentenpsychologie -- Back Matter |
| Record Nr. | UNINA-9910464619903321 |
|
Spiess Erika
|
||
| Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Konsumentenpsychologie / / Erika Spiess
| Konsumentenpsychologie / / Erika Spiess |
| Autore | Spiess Erika |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 659.1019 |
| Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
| ISBN | 3-486-74865-3 |
| Classificazione | AP 17080 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Front Matter -- Teil I: Psychologie des Konsumentenverhaltens: 2 Der spezifische Kontext: Kaufen und Verkaufen. 3 Psychologische Grundlagen. 4 Psychologie der Werbung -- Teil I: Psychologie des Konsumentenverhaltens: 5 Differentielle Kundenpsychologie. 6 Interkulturelle Konsumentenpsychologie. 7 Pathologien: z. B. Kaufsucht. 8 Methoden der Konsumentenpsychologie -- Teil I: Psychologie des Konsumentenverhaltens: 9 Verbraucherschutz und -politik. 10 Ausblick. 11 Literatur -- Teil II: Neuere Aspekte der Konsumentenpsychologie -- Back Matter |
| Record Nr. | UNINA-9910786839303321 |
|
Spiess Erika
|
||
| Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Konsumentenpsychologie / / Erika Spiess
| Konsumentenpsychologie / / Erika Spiess |
| Autore | Spiess Erika |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 659.1019 |
| Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
| ISBN | 3-486-74865-3 |
| Classificazione | AP 17080 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Front Matter -- Teil I: Psychologie des Konsumentenverhaltens: 2 Der spezifische Kontext: Kaufen und Verkaufen. 3 Psychologische Grundlagen. 4 Psychologie der Werbung -- Teil I: Psychologie des Konsumentenverhaltens: 5 Differentielle Kundenpsychologie. 6 Interkulturelle Konsumentenpsychologie. 7 Pathologien: z. B. Kaufsucht. 8 Methoden der Konsumentenpsychologie -- Teil I: Psychologie des Konsumentenverhaltens: 9 Verbraucherschutz und -politik. 10 Ausblick. 11 Literatur -- Teil II: Neuere Aspekte der Konsumentenpsychologie -- Back Matter |
| Record Nr. | UNINA-9910827411903321 |
|
Spiess Erika
|
||
| Munich, Germany : , : Oldenbourg Wissenschaftsverlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-> |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1423763165
1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910456214103321 |
|
O'Shaughnessy John <1927->
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910780284203321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910818683603321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
