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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio
| Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio |
| Autore | Canalichio Pete |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-975-5
1-78743-781-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A. |
| Altri titoli varianti | Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method |
| Record Nr. | UNINA-9910796887603321 |
Canalichio Pete
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio
| Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio |
| Autore | Canalichio Pete |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-975-5
1-78743-781-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A. |
| Altri titoli varianti | Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method |
| Record Nr. | UNINA-9910827090503321 |
|
Canalichio Pete
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||