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Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
| Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton |
| Autore | Nettleton David <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014 |
| Descrizione fisica | 1 online resource (ix, 288 pages) : illustrations (some color) |
| Disciplina | 658/.056312 |
| Collana | The savvy manager's guide |
| Soggetto topico |
Data mining
Management - Mathematical models Management - Data processing |
| ISBN | 0-12-416658-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies. |
| Record Nr. | UNINA-9910789040803321 |
Nettleton David <1963->
|
||
| Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
| Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton |
| Autore | Nettleton David <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014 |
| Descrizione fisica | 1 online resource (ix, 288 pages) : illustrations (some color) |
| Disciplina | 658/.056312 |
| Collana | The savvy manager's guide |
| Soggetto topico |
Data mining
Management - Mathematical models Management - Data processing |
| ISBN | 0-12-416658-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies. |
| Record Nr. | UNINA-9910816648203321 |
|
Nettleton David <1963->
|
||
| Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
