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Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
| Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 658.8270973 |
| Altri autori (Persone) | HildrethJeremy |
| Collana | Great Brand Stories |
| Soggetto topico | National characteristics |
| ISBN | 981-4346-16-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Record Nr. | UNINA-9910791670003321 |
Anholt Simon
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| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
| Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 658.8270973 |
| Altri autori (Persone) | HildrethJeremy |
| Collana | Great Brand Stories |
| Soggetto topico | National characteristics |
| ISBN | 981-4346-16-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Record Nr. | UNINA-9910810346103321 |
|
Anholt Simon
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||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand zero : the complete branding guide for start-ups / / Jacky Tai
| Brand zero : the complete branding guide for start-ups / / Jacky Tai |
| Autore | Tai Jacky |
| Pubbl/distr/stampa | Singapore : , : Marshall Cavendish Business, , [2014] |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4516-74-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
| Record Nr. | UNINA-9910465051503321 |
|
Tai Jacky
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||
| Singapore : , : Marshall Cavendish Business, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand zero : the complete branding guide for start-ups / / Jacky Tai
| Brand zero : the complete branding guide for start-ups / / Jacky Tai |
| Autore | Tai Jacky |
| Pubbl/distr/stampa | Singapore : , : Marshall Cavendish Business, , [2014] |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| ISBN | 981-4516-74-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
| Record Nr. | UNINA-9910789146403321 |
|
Tai Jacky
|
||
| Singapore : , : Marshall Cavendish Business, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand zero : the complete branding guide for start-ups / / Jacky Tai
| Brand zero : the complete branding guide for start-ups / / Jacky Tai |
| Autore | Tai Jacky |
| Pubbl/distr/stampa | Singapore : , : Marshall Cavendish Business, , [2014] |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| ISBN | 981-4516-74-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
| Record Nr. | UNINA-9910816811803321 |
|
Tai Jacky
|
||
| Singapore : , : Marshall Cavendish Business, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar
| Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar |
| Autore | Tiggelaar Ben |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2007 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 158.1 |
| Soggetto topico |
Self-actualization (Psychology)
Personality change Self-help techniques Change (Psychology) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-462-09366-2
981-4312-07-X 1-904879-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. How change really works -- pt. 2. Get real -- pt. 3. Make plans -- pt. 4. Take action -- pt. 5. Working with the basic change method. |
| Record Nr. | UNINA-9910463520403321 |
|
Tiggelaar Ben
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||
| London, : Marshall Cavendish Business, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar
| Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar |
| Autore | Tiggelaar Ben |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2007 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 158.1 |
| Soggetto topico |
Self-actualization (Psychology)
Personality change Self-help techniques Change (Psychology) |
| ISBN |
0-462-09366-2
981-4312-07-X 1-904879-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. How change really works -- pt. 2. Get real -- pt. 3. Make plans -- pt. 4. Take action -- pt. 5. Working with the basic change method. |
| Record Nr. | UNISA-996205223103316 |
|
Tiggelaar Ben
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||
| London, : Marshall Cavendish Business, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar
| Can do! [[electronic resource] ] : how to achieve real personal change and growth / / Ben Tiggelaar |
| Autore | Tiggelaar Ben |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2007 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 158.1 |
| Soggetto topico |
Self-actualization (Psychology)
Personality change Self-help techniques Change (Psychology) |
| ISBN |
0-462-09366-2
981-4312-07-X 1-904879-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. How change really works -- pt. 2. Get real -- pt. 3. Make plans -- pt. 4. Take action -- pt. 5. Working with the basic change method. |
| Record Nr. | UNINA-9910679252303321 |
|
Tiggelaar Ben
|
||
| London, : Marshall Cavendish Business, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
| The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
| Autore | Maslen Andy |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
659.132
659.1322 |
| Soggetto topico |
Advertising copy
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4312-13-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Record Nr. | UNINA-9910459295403321 |
|
Maslen Andy
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
| The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
| Autore | Maslen Andy |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
659.132
659.1322 |
| Soggetto topico |
Advertising copy
Marketing |
| ISBN | 981-4312-13-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Record Nr. | UNINA-9910792333703321 |
|
Maslen Andy
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
