Pubbl/distr/stampa	Bristol ; ; Portland, OR, : Intellect, 2000
Descrizione fisica	1 online resource (146 p.)
Disciplina	659.1042094 659.1094
Altri autori (Persone)	CannonJackie BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940->
Soggetto topico	Advertising - Social aspects - Europe Identity (Psychology) - Europe
Soggetto genere / forma	Electronic books.
ISBN	1-280-47652-4 9786610476527 1-84150-872-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures 7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising
Record Nr.	UNINA-9910456049503321

Edizione	[1st ed.]
Pubbl/distr/stampa	Bristol ; ; Portland, OR, : Intellect, 2000
Descrizione fisica	1 online resource (146 p.)
Disciplina	659.1042094 659.1094
Altri autori (Persone)	CannonJackie BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940->
Soggetto topico	Advertising - Social aspects - Europe Identity (Psychology) - Europe
ISBN	1-280-47652-4 9786610476527 1-84150-872-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures 7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising
Record Nr.	UNINA-9910823236003321

Pubbl/distr/stampa	Bristol, : Intellect, 2013
Descrizione fisica	1 online resource (248 p.)
Disciplina	659.1042
Altri autori (Persone)	WhartonChris
Soggetto topico	Advertising
Soggetto genere / forma	Electronic books.
ISBN	1-84150-787-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover
Record Nr.	UNINA-9910462897203321

Autore	Pan Lu
Pubbl/distr/stampa	Bristol, : Intellect, 2015
Descrizione fisica	1 online resource (276 p.)
Disciplina	779.995
Soggetto topico	Architecture Asia -- Pictorial works Photography, Artistic Middle East Regions & Countries - Asia & the Middle East History & Archaeology
Soggetto genere / forma	Electronic books.
ISBN	1-78320-454-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Half Title; Title; Copyright; Contents; Acknowledgements; Introduction; Part I: Carnival on the Street-Visual Order and its (Pseudo-)Reversion; Chapter 1: A Twisted Carnival: State-Sponsored Graffiti in China; Chapter 2: Writing at the End of History: Reflections on Two Cases of Graffiti in Hong Kong; Part II: Aura on (and beyond) the Street-Body, Community, and Media; Chapter 3: Trans-spatial Images: Traveling Graffiti (Art) and the Possibility of Resistance in Chinese Urban Space; Chapter 4: Eloquence of Silent Speech: JR in East Asia Part III: Dissensus on the Street-Aesthetics, Politics, and Public SpaceChapter 5: The Spectacle of Democracy: Violence, Language, and Dissensus in the Case of Anti-war Graffiti in Tokyo; Chapter 6: The Nation's Shame? Seoul's Rat Graffiti Incident at the 2010 G-20 Summit; Part IV: Creativity on the Street-Visual Narratives of East Asian Creative Cities 143; Chapter 7: Art, Urban Space, and Governance: Street Mural and "Legal Wall" in Japan; Chapter 8: Marginality as Centrality: The "Seoul Urban Art Project" and AGIT in Busan Special Chapter: Voices from the Street-Interviews with Street Visual Producers in East Asia 1Interview with VERY; Interview with Garoo; Interview with Zyko (Beijing); Interview with Ken Lee @Dirty Panda; Interview with Friendly @Invasian; Conclusion; Bibliography; Back Cover
Record Nr.	UNINA-9910460377103321

Pubbl/distr/stampa	Bristol, England ; ; Chicago, Illinois : , : Intellect, , [2019]
Descrizione fisica	1 online resource (180 pages)
Disciplina	111.8508996
Soggetto topico	Luxuries - Africa Rich people - Africa Luxury goods industry - Africa Consumption (Economics) - Africa Aesthetics, African - Political aspects
ISBN	1-78938-023-5 1-78938-024-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910477338403321