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Biblioteca

MARC Lista (tabellare)
Innovatio et traditio-Renaissance(n) in der Romania : Festschrift fur Franz-Josef Klein zum 65. Geburtstag / / Stephane Hardy, Sandra Herling, Sonja Salzer (edd.)
Innovatio et traditio-Renaissance(n) in der Romania : Festschrift fur Franz-Josef Klein zum 65. Geburtstag / / Stephane Hardy, Sandra Herling, Sonja Salzer (edd.)
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , 2018
Descrizione fisica 1 online resource (566 pages)
Disciplina 830.8
Collana Romanische Sprachen und ihre Didaktik
Soggetto topico German literature
ISBN 3-8382-6841-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione cos
Record Nr. UNINA-9910811144803321
Stuttgart : , : Ibidem Verlag, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Autore Barkmin Dennis <1981->
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , 2018
Descrizione fisica 1 online resource (131 pages)
Disciplina 338.064
Soggetto topico Innovative technology - Economic aspects
Soggetto genere / forma Electronic books.
ISBN 3-8382-6980-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910480211803321
Barkmin Dennis <1981->  
Stuttgart : , : Ibidem Verlag, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Autore Barkmin Dennis <1981->
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , 2018
Descrizione fisica 1 online resource (131 pages)
Disciplina 338.064
Soggetto topico Innovative technology - Economic aspects
ISBN 3-8382-6980-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910793643503321
Barkmin Dennis <1981->  
Stuttgart : , : Ibidem Verlag, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Innovationsabhangigkeit und Lernkultur in Unternehmen : Eine Studie zur Lernorientierung in der pharmazeutischen Industrie / / Dennis Barkmin
Autore Barkmin Dennis <1981->
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , 2018
Descrizione fisica 1 online resource (131 pages)
Disciplina 338.064
Soggetto topico Innovative technology - Economic aspects
ISBN 3-8382-6980-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910825244603321
Barkmin Dennis <1981->  
Stuttgart : , : Ibidem Verlag, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / / Mathias Elsässer
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / / Mathias Elsässer
Autore Elsässer Mathias
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , [2022]
Descrizione fisica 1 online resource (221 pages)
Disciplina 658.8
Soggetto topico Marketing
Marketing - Data processing
ISBN 9783838276519
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Introduction - #intelligentmarketing -- Applying physics to marketing -- Applying business engineering to marketing -- The imaginary marketing lab, playing with dataand thoughts -- Gedankenexperiment 1.0 -- The Marketing Universe - our inertial system of reference -- Starting with Audiences and Campaigns -- Plan the activations via different impressions -- Be more precise - take advantage of segmentation -- Close the loop - the advantage of data analysts -- From measures to KPIs -- Data-Driven Marketing: Measures, KPIs, andDimensions -- Share of … -- Marketing Pressure -- Cost per … -- Conversion rate -- Trends -- Aggregated KPIs of unique -- Audience centric KPI systems -- Integrated Reach - a bit of both -- Smart KPI - Reporting, Dashboarding and Data Science -- Pillar 1: Standard Reporting -- Pillar 2: Explorative Data Analytics -- Pillar 3: Data Science -- Gedankenexperiment 2.0 -- A house is not enough - strategic marketing planning -- Different Balls - creative management & -- optimization -- Smaller Segments - hyper-accurate targeting and look-a-likes -- Multiple Players - paid, owned, earned -- Throwing tactics - the media mix and attribution models -- Multiple actions - goals, funnels and customer journeys -- Mat Robo - trigger-based campaign automation -- My bag is full - frequency caps and campaign maintenance -- The Perpetuum mobile - sharing, communities, and influencing -- Summary - Gedankenexperiment 2.0 -- Using more physics on marketing -- Fluid dynamics - "reaching the perfect flow" -- Harmonic oscillation - "everything is in motion" -- The law of thermodynamics - "flow of change" -- Solid State Physics - "building out complex systems" -- Einstein's Theory of Relativity - "There is one last thing" -- The ma.tomics - Intelligent Data-Driven Marketing Framework -- GW1 From counting actions to guiding audiences.
GW2 Real-time and zero latency -- GW3 Closed-Loop - Harmonic Oscillation -- GW4 Mastering the Tech-Stack-Orchestration -- GW5 Run Agile - Start Fast and Fail Fast -- GW6 Enable the organization -- M1 THE MARKETING UNIVERSE -- M1.1 Get Your Fundamentals Right: Strategy, Process, andSystems -- M1.2 Understand and Engage with your Customer: Audience andContent Management -- M1.3 Take the right budget choices: Strategic InvestmentManagement -- M2 MARKETING TAXONOMY -- M2.1 Align on a corporate taxonomy: Hidden Data Asset -- M2.2 Embrace Change: Master Data Governance "Customer,Campaigns, Content, Asset, Price & -- Finance" -- M3 STRATEGIC PORTFOLIO & -- PROGRAMMANAGEMENT -- M3.1 Program, Audience, Content, and Time Management -- M3.2 Marketing Budget Management -- M3.3 Plan Alignment, Innovation, and Collaboration -- M4 CREATIVE MANAGEMENT -- M4.1 Creative Ideation - Design Thinking -- M4.2 Creative Development and Delivery -- M4.3 Creative Optimization -- M5 AGILE CAMPAIGNS MANAGEMENT -- M5.1 Be Fast and Flexible: Campaign Preparation -- M5.2 Run Fast, Fail Fast: Campaign Execution -- M5.3 Manage Trigger-Based Campaigns: Campaign Automation -- M6 PROFILING - KNOWN & -- UNKNOWN AUDIENCES -- M6.1 The golden record of your customers -- M6.2 The "Known-Unknown" Asset of Audience Data -- M6.3 Fundamental base work - Content Tagging -- M6.4 Consent Management - Customer Buy-In -- M6.5 Data Protection - Legal and Legitimate -- M7 HYPER ACCURATE TARGETING and LOOK-A-LIKE -- M7.1 Plan & -- Design - Strategic Audiences -- M7.2 Build & -- Activate - Tactical Segments -- M7.3 Reach is King - Accurate Targets and Higher Reach -- M8 INNOVATIVE & -- OPTIMIZED PEO ACTIVATION MIX -- M8.1 Paid (Media) Activations -- M8.2 Earned (Media) Attention -- M8.3 Owned Touchpoint orchestration -- M8.4 Social and Voice - two special capabilities.
M8.5 Planning Pricing & -- Trade Promotions -- M8.6 Media Mix Planning and Optimization -- M9 GET VIRAL - SHARING ECONOMY OF SCALES -- M9.1 Tweets, Likes, and Shares -- M9.2 AI Image Processing and Sentiment Analysis -- M10 THE MOST EFFECTIVE FLOW OF ACTIONS -- M10.1 Multi-Touch Attribution Models -- M10.2 Large Scale A/B testing & -- 1:1 journeys -- M10.3 Machine Learning - AI-Driven Optimizations -- M10.4 Goal and Funnel management -- M10.5 The Law of Action and Reaction - High Performing Machines -- M11 CUSTOMER INTIMACY - DEMAND WINDOWS ANDPRICING -- M11.1 Find the Right Moment in Time - Demand Windows -- M11.2 Find the best context - Demand Windows -- M11.3 Find the Best Price - Data-Driven Pricing Windows -- M12 CROSS DEVICE AND PLATFORMS -- M12.1 Cross-Device Identification - ID Strategies -- M12.2 Cross-Platform Profiles -- M13 MEASURE REACH, SUCCESS & -- AWARENESS -- M13.1 Integrated Reach -- M13.2 Brand Awareness -- M13.3 eCom - Direct to customer models -- M13.4 Offline - Retail - Brick and Mortar Models -- M13.5 General - Market Intelligence and Surveys -- M14 CONNECT SALES -- M14.1 Marketing Mix Modelling - Incremental Sales Uplifts -- M14.2 Trade Promotion Effects and Pricing -- M15 STAY LEAN AND SHARE - SMART KPIs -- M15.1 Stay Lean: Measures, KPIs, and Dimensions -- M15.2 Share Your Data Assets: The New Imperative -- M16 EXPLORATIVE REPORTING AND DATA SCIENCE -- M16.1 Get the Basics: Standard Reporting -- M16.2 Explorative Insights -- M16.3 Working Data Science -- M17 PREDICT THE FUTURE -- M17.1 Programmatic Program and Campaign Planning -- M17.2 Next Best Action -- M17.3 Text, Image, and Voice Recognition -- M18 THERE IS ONE LAST THING - CREATIVITY -- M18.1 Engage With Your Audience - Creativity is King -- M18.2 Create Emotions - Storytelling and Purposeful Marketing -- From Mad-Men to Math-Men Marketing -- Works Cited.
Record Nr. UNINA-9910795738403321
Elsässer Mathias  
Stuttgart : , : Ibidem Verlag, , [2022]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / / Mathias Elsässer
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / / Mathias Elsässer
Autore Elsässer Mathias
Pubbl/distr/stampa Stuttgart : , : Ibidem Verlag, , [2022]
Descrizione fisica 1 online resource (221 pages)
Disciplina 658.8
Soggetto topico Marketing
Marketing - Data processing
ISBN 9783838276519
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Introduction - #intelligentmarketing -- Applying physics to marketing -- Applying business engineering to marketing -- The imaginary marketing lab, playing with dataand thoughts -- Gedankenexperiment 1.0 -- The Marketing Universe - our inertial system of reference -- Starting with Audiences and Campaigns -- Plan the activations via different impressions -- Be more precise - take advantage of segmentation -- Close the loop - the advantage of data analysts -- From measures to KPIs -- Data-Driven Marketing: Measures, KPIs, andDimensions -- Share of … -- Marketing Pressure -- Cost per … -- Conversion rate -- Trends -- Aggregated KPIs of unique -- Audience centric KPI systems -- Integrated Reach - a bit of both -- Smart KPI - Reporting, Dashboarding and Data Science -- Pillar 1: Standard Reporting -- Pillar 2: Explorative Data Analytics -- Pillar 3: Data Science -- Gedankenexperiment 2.0 -- A house is not enough - strategic marketing planning -- Different Balls - creative management & -- optimization -- Smaller Segments - hyper-accurate targeting and look-a-likes -- Multiple Players - paid, owned, earned -- Throwing tactics - the media mix and attribution models -- Multiple actions - goals, funnels and customer journeys -- Mat Robo - trigger-based campaign automation -- My bag is full - frequency caps and campaign maintenance -- The Perpetuum mobile - sharing, communities, and influencing -- Summary - Gedankenexperiment 2.0 -- Using more physics on marketing -- Fluid dynamics - "reaching the perfect flow" -- Harmonic oscillation - "everything is in motion" -- The law of thermodynamics - "flow of change" -- Solid State Physics - "building out complex systems" -- Einstein's Theory of Relativity - "There is one last thing" -- The ma.tomics - Intelligent Data-Driven Marketing Framework -- GW1 From counting actions to guiding audiences.
GW2 Real-time and zero latency -- GW3 Closed-Loop - Harmonic Oscillation -- GW4 Mastering the Tech-Stack-Orchestration -- GW5 Run Agile - Start Fast and Fail Fast -- GW6 Enable the organization -- M1 THE MARKETING UNIVERSE -- M1.1 Get Your Fundamentals Right: Strategy, Process, andSystems -- M1.2 Understand and Engage with your Customer: Audience andContent Management -- M1.3 Take the right budget choices: Strategic InvestmentManagement -- M2 MARKETING TAXONOMY -- M2.1 Align on a corporate taxonomy: Hidden Data Asset -- M2.2 Embrace Change: Master Data Governance "Customer,Campaigns, Content, Asset, Price & -- Finance" -- M3 STRATEGIC PORTFOLIO & -- PROGRAMMANAGEMENT -- M3.1 Program, Audience, Content, and Time Management -- M3.2 Marketing Budget Management -- M3.3 Plan Alignment, Innovation, and Collaboration -- M4 CREATIVE MANAGEMENT -- M4.1 Creative Ideation - Design Thinking -- M4.2 Creative Development and Delivery -- M4.3 Creative Optimization -- M5 AGILE CAMPAIGNS MANAGEMENT -- M5.1 Be Fast and Flexible: Campaign Preparation -- M5.2 Run Fast, Fail Fast: Campaign Execution -- M5.3 Manage Trigger-Based Campaigns: Campaign Automation -- M6 PROFILING - KNOWN & -- UNKNOWN AUDIENCES -- M6.1 The golden record of your customers -- M6.2 The "Known-Unknown" Asset of Audience Data -- M6.3 Fundamental base work - Content Tagging -- M6.4 Consent Management - Customer Buy-In -- M6.5 Data Protection - Legal and Legitimate -- M7 HYPER ACCURATE TARGETING and LOOK-A-LIKE -- M7.1 Plan & -- Design - Strategic Audiences -- M7.2 Build & -- Activate - Tactical Segments -- M7.3 Reach is King - Accurate Targets and Higher Reach -- M8 INNOVATIVE & -- OPTIMIZED PEO ACTIVATION MIX -- M8.1 Paid (Media) Activations -- M8.2 Earned (Media) Attention -- M8.3 Owned Touchpoint orchestration -- M8.4 Social and Voice - two special capabilities.
M8.5 Planning Pricing & -- Trade Promotions -- M8.6 Media Mix Planning and Optimization -- M9 GET VIRAL - SHARING ECONOMY OF SCALES -- M9.1 Tweets, Likes, and Shares -- M9.2 AI Image Processing and Sentiment Analysis -- M10 THE MOST EFFECTIVE FLOW OF ACTIONS -- M10.1 Multi-Touch Attribution Models -- M10.2 Large Scale A/B testing & -- 1:1 journeys -- M10.3 Machine Learning - AI-Driven Optimizations -- M10.4 Goal and Funnel management -- M10.5 The Law of Action and Reaction - High Performing Machines -- M11 CUSTOMER INTIMACY - DEMAND WINDOWS ANDPRICING -- M11.1 Find the Right Moment in Time - Demand Windows -- M11.2 Find the best context - Demand Windows -- M11.3 Find the Best Price - Data-Driven Pricing Windows -- M12 CROSS DEVICE AND PLATFORMS -- M12.1 Cross-Device Identification - ID Strategies -- M12.2 Cross-Platform Profiles -- M13 MEASURE REACH, SUCCESS & -- AWARENESS -- M13.1 Integrated Reach -- M13.2 Brand Awareness -- M13.3 eCom - Direct to customer models -- M13.4 Offline - Retail - Brick and Mortar Models -- M13.5 General - Market Intelligence and Surveys -- M14 CONNECT SALES -- M14.1 Marketing Mix Modelling - Incremental Sales Uplifts -- M14.2 Trade Promotion Effects and Pricing -- M15 STAY LEAN AND SHARE - SMART KPIs -- M15.1 Stay Lean: Measures, KPIs, and Dimensions -- M15.2 Share Your Data Assets: The New Imperative -- M16 EXPLORATIVE REPORTING AND DATA SCIENCE -- M16.1 Get the Basics: Standard Reporting -- M16.2 Explorative Insights -- M16.3 Working Data Science -- M17 PREDICT THE FUTURE -- M17.1 Programmatic Program and Campaign Planning -- M17.2 Next Best Action -- M17.3 Text, Image, and Voice Recognition -- M18 THERE IS ONE LAST THING - CREATIVITY -- M18.1 Engage With Your Audience - Creativity is King -- M18.2 Create Emotions - Storytelling and Purposeful Marketing -- From Mad-Men to Math-Men Marketing -- Works Cited.
Record Nr. UNINA-9910808049803321
Elsässer Mathias  
Stuttgart : , : Ibidem Verlag, , [2022]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Pubbl/distr/stampa Stuttgart, Germany : , : Ibidem Verlag, , 2014
Descrizione fisica 1 online resource (411 p.)
Disciplina 303.482
Collana Interdisciplinary series of the Centre for Intercultural and European Studies
Soggetto topico Intercultural communication - Europe
Soggetto genere / forma Electronic books.
ISBN 3-8382-6198-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto ""3. Categorization and the concept of national and European identities""""4. Data""; ""5. Lieux de memoire""; ""6. Europa â€?Europeâ€? and tozsamoÅ?Ä? â€?identityâ€? in concordances""; ""7. EU themes""; ""8. Europe and Infomap clusters of concepts""; ""9. Conclusions""; ""References""; ""Appendices""; ""ENGLISH DATA""; ""The discursive interface of national, European and sexual identities: Preliminary evidence from the Eurovision Song Contest""; ""1. Introduction""; ""2. An extremely short history of the Eurovision Song Contest""; ""3. Language, identity and performativity""
""4. Linguistic mechanisms of identity construction in ESC lyrics""""4.1 Constructing National Identities""; ""4.2 Constructing European Identities""; ""4.3 Constructing sexual identities""; ""5. A preliminary quantitative study""; ""6. Competing discourses""; ""7. Conclusion""; ""References""; ""Code-mixing narratives: Storytelling of adolescents with migrant background""; ""1. Introduction""; ""2. On polylingualism and imperfect heterogeneous polysystems""; ""3. Introducing the polylingual interlocutors""; ""4. Narratives, storytelling and why and how stories are told""
""5. From code-switching to code-oscillations""""6. Analysing instances of adolescents� polylingual narrations""; ""6.1 The intricacies of small narratives: language slugfest versus narrative plausibility""; ""6.2 Code-switching as narrative evaluations""; ""6.3 Multiple voices and polylingual patterns""; ""6.4 Different roles, different tenses, different languages?""; ""6.5 Polylingual patterns in dramatic narrations""; ""7. Discussion: Speaking mixed � an active discourse in its own right""; ""7.1 Code-mixing � a style or not?""
""6. Mediendiskurse, soziale Praktiken und Ideologien""
Record Nr. UNINA-9910463993203321
Stuttgart, Germany : , : Ibidem Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Pubbl/distr/stampa Stuttgart, Germany : , : Ibidem Verlag, , 2014
Descrizione fisica 1 online resource (411 p.)
Disciplina 303.482
Collana Interdisciplinary series of the Centre for Intercultural and European Studies
Soggetto topico Intercultural communication - Europe
ISBN 3-8382-6198-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto ""3. Categorization and the concept of national and European identities""""4. Data""; ""5. Lieux de memoire""; ""6. Europa â€?Europeâ€? and tozsamoÅ?Ä? â€?identityâ€? in concordances""; ""7. EU themes""; ""8. Europe and Infomap clusters of concepts""; ""9. Conclusions""; ""References""; ""Appendices""; ""ENGLISH DATA""; ""The discursive interface of national, European and sexual identities: Preliminary evidence from the Eurovision Song Contest""; ""1. Introduction""; ""2. An extremely short history of the Eurovision Song Contest""; ""3. Language, identity and performativity""
""4. Linguistic mechanisms of identity construction in ESC lyrics""""4.1 Constructing National Identities""; ""4.2 Constructing European Identities""; ""4.3 Constructing sexual identities""; ""5. A preliminary quantitative study""; ""6. Competing discourses""; ""7. Conclusion""; ""References""; ""Code-mixing narratives: Storytelling of adolescents with migrant background""; ""1. Introduction""; ""2. On polylingualism and imperfect heterogeneous polysystems""; ""3. Introducing the polylingual interlocutors""; ""4. Narratives, storytelling and why and how stories are told""
""5. From code-switching to code-oscillations""""6. Analysing instances of adolescents� polylingual narrations""; ""6.1 The intricacies of small narratives: language slugfest versus narrative plausibility""; ""6.2 Code-switching as narrative evaluations""; ""6.3 Multiple voices and polylingual patterns""; ""6.4 Different roles, different tenses, different languages?""; ""6.5 Polylingual patterns in dramatic narrations""; ""7. Discussion: Speaking mixed � an active discourse in its own right""; ""7.1 Code-mixing � a style or not?""
""6. Mediendiskurse, soziale Praktiken und Ideologien""
Record Nr. UNINA-9910787829603321
Stuttgart, Germany : , : Ibidem Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Intercultural Europe : arenas of difference, communication and mediation / / Barbara Lewandowska-Tomaszczyk, Hanna Pułaczewska (editors ; hrsg.)
Pubbl/distr/stampa Stuttgart, Germany : , : Ibidem Verlag, , 2014
Descrizione fisica 1 online resource (411 p.)
Disciplina 303.482
Collana Interdisciplinary series of the Centre for Intercultural and European Studies
Soggetto topico Intercultural communication - Europe
ISBN 3-8382-6198-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto ""3. Categorization and the concept of national and European identities""""4. Data""; ""5. Lieux de memoire""; ""6. Europa â€?Europeâ€? and tozsamoÅ?Ä? â€?identityâ€? in concordances""; ""7. EU themes""; ""8. Europe and Infomap clusters of concepts""; ""9. Conclusions""; ""References""; ""Appendices""; ""ENGLISH DATA""; ""The discursive interface of national, European and sexual identities: Preliminary evidence from the Eurovision Song Contest""; ""1. Introduction""; ""2. An extremely short history of the Eurovision Song Contest""; ""3. Language, identity and performativity""
""4. Linguistic mechanisms of identity construction in ESC lyrics""""4.1 Constructing National Identities""; ""4.2 Constructing European Identities""; ""4.3 Constructing sexual identities""; ""5. A preliminary quantitative study""; ""6. Competing discourses""; ""7. Conclusion""; ""References""; ""Code-mixing narratives: Storytelling of adolescents with migrant background""; ""1. Introduction""; ""2. On polylingualism and imperfect heterogeneous polysystems""; ""3. Introducing the polylingual interlocutors""; ""4. Narratives, storytelling and why and how stories are told""
""5. From code-switching to code-oscillations""""6. Analysing instances of adolescents� polylingual narrations""; ""6.1 The intricacies of small narratives: language slugfest versus narrative plausibility""; ""6.2 Code-switching as narrative evaluations""; ""6.3 Multiple voices and polylingual patterns""; ""6.4 Different roles, different tenses, different languages?""; ""6.5 Polylingual patterns in dramatic narrations""; ""7. Discussion: Speaking mixed � an active discourse in its own right""; ""7.1 Code-mixing � a style or not?""
""6. Mediendiskurse, soziale Praktiken und Ideologien""
Record Nr. UNINA-9910819753903321
Stuttgart, Germany : , : Ibidem Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interkulturelle Medienbildung im Dokumentarfilm für Kinder : Eine Analyse filmischer Inszenierungsstrategien fremder Lebenswelten
Interkulturelle Medienbildung im Dokumentarfilm für Kinder : Eine Analyse filmischer Inszenierungsstrategien fremder Lebenswelten
Autore Chaux André de la
Pubbl/distr/stampa Berlin : , : Ibidem Verlag, , 2014
Descrizione fisica 1 online resource (199 pages)
Altri autori (Persone) MarotzkiWinfried
FrommeJohannes
Collana Magdeburger Schriftenreihe zur Medienbildung
Soggetto genere / forma Electronic books.
ISBN 3-8382-6628-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Intro -- 1. Einleitung -- 2. Interkulturelle Medienbildung -- 2.1 Interkulturelle Bildung in einer globalisierten Welt -- 2.2 Das Eigene und das Fremde -- 2.3 Interkulturelle Erziehung und Bildung -- 2.4 Medienbildung -- 2.5 Interkulturelle Medienbildung -- 3. Dokumentarfilme für Kinder -- 3.1 Theorie des Dokumentarfilmes -- 3.2 Die Darstellung von Fremdheit im Dokumentarfilm -- 3.3 Dokumentarfilme für Kinder -- 4. Forschungsfrage und Forschungsstand -- 4.1 Forschungsfrage -- 4.2 Forschungsstand -- 5. Methodik -- 5.1 Neoformalismus -- 5.2 Filmanalyse nach Bordwell und Thompson -- 5.2.1 Mise en Scène -- 5.2.2 Kinematographie -- 5.2.3 Editing -- 5.2.4 Sound -- 5.3 Formen im Dokumentarfilm -- 5.4 Grounded Theory -- 5.5 Einschränkung des Feldes (Samples) -- 5.6 Zusammenfassung -- 6. Empirie -- 6.1 Das Kategoriensystem -- 6.1.1 Kontextualisierung -- 6.1.2 Kindheitskonstruktion -- 6.1.3 Non-verbale Identifikation mit kindlichem Akteur -- 6.1.4 Transkulturalität -- 6.1.5 Übersicht -- 6.2 Muster der Inszenierung von Interkulturalität im Kinderdokumentarfilm -- 6.2.1 Autoritär-auktoriale Rahmung (Im Schatten der Dromedare) -- 6.2.2 Distanzierte Beobachtung (Ein Tag mit Aїcha) -- 6.2.3 Hybride Emotionalisierung ("Reinalyn will raus aus dem Müll") -- 6.2.4 Individualistisch-transkulturelle Kindheit (Bollywood Boy) -- 6.2.5 Besonderheit: Kinematografische Emotionalisierung ("Der Ernst des Spiels") -- 7. Einordnung und Diskussion -- 7.1 Einordnung der Ergebnisse -- 7.2 Globalisierung und Kindheit -- 7.3 Interkulturelle Medienbildung für Kinder -- 8. Fazit -- Literaturverzeichnis -- Bildnachweise -- Filmverzeichnis.
Record Nr. UNINA-9910511904303321
Chaux André de la  
Berlin : , : Ibidem Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui