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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick
| Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet Publishing, , [2021] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 021.7 |
| Soggetto topico | Libraries - Marketing |
| ISBN |
1-78330-385-9
1-78330-519-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Praise for Engaging your Community through Active Strategic Marketing -- Half-title Page -- Dedication -- Title Page -- Copyright -- Contents -- Figures -- Tables -- Introduction -- 1 The need for a professional approach to engagement -- Defining engagement and strategic marketing -- Outline of this book -- 2 Strategic marketing planning for engagement -- Identifying planning goals and processes to achieve them -- The engagement story -- 3 Ambition: the basis for all activity -- Vision, mission and values -- How to write a statement of ambition for your library -- 4 Understanding users and potential users -- Defining the marketplace -- Understanding existing users -- Understanding and engaging potential users -- Profiling your potential library community -- Survey research -- Focus groups -- Researching user experience and satisfaction -- Understanding competition -- 5 Identifying value and segmentation -- Creating segment-specific value propositions for stakeholders -- Options for segmenting stakeholders -- Effective segmentation is not easy. . . -- Value propositions by segment -- 6 Managing stakeholder engagement -- Three elements of a stakeholder management programme -- Engaging employees -- 7 Making choices and creating engaging offers -- Priorities -- Engagement objectives -- Engagement strategies -- Creating offers for users, potential users and stakeholders -- The marketing mix -- Engagement and customer relationship management as a strategy -- Finalising engaging offers for specific segments -- Some other aspects of marketing strategy for engagement -- 8 Crafting engaging messages -- How often should users be contacted? -- Should library marketing communications be general or event driven? -- Options for a communications mix -- Communications strategies -- The return on marketing communications investment.
Do users and potential users respond to library communications? -- Marketing communications at different stages of the user life cycle -- Event-driven and segment-specific marketing communications messages -- Media kits -- Writing copy for marketing communications -- Promotional activity -- 9 Effective marketing channels for engaging messages -- Non-digital methods of marketing messages -- Traditional media -- In-library messaging -- 10 Digital channels and engagement -- The pivotal role of the library website -- Library blogging -- The major social media -- How social media platforms support libraries' engagement activities -- Social media policies and guidelines -- Practical hints for writing engaging social media posts -- Digital support for engagement strategies -- 11 Evaluating the response to engagement activity -- Evaluating engagement outcomes from social media presence and participation -- Evaluating employee engagement -- Reporting evaluations and assessments -- 12 How to give marketing and engagement the best chance of success -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910794658503321 |
Kendrick Terry
|
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| London : , : Facet Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick
| Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet Publishing, , [2021] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 021.7 |
| Soggetto topico | Libraries - Marketing |
| ISBN |
1-78330-385-9
1-78330-519-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Praise for Engaging your Community through Active Strategic Marketing -- Half-title Page -- Dedication -- Title Page -- Copyright -- Contents -- Figures -- Tables -- Introduction -- 1 The need for a professional approach to engagement -- Defining engagement and strategic marketing -- Outline of this book -- 2 Strategic marketing planning for engagement -- Identifying planning goals and processes to achieve them -- The engagement story -- 3 Ambition: the basis for all activity -- Vision, mission and values -- How to write a statement of ambition for your library -- 4 Understanding users and potential users -- Defining the marketplace -- Understanding existing users -- Understanding and engaging potential users -- Profiling your potential library community -- Survey research -- Focus groups -- Researching user experience and satisfaction -- Understanding competition -- 5 Identifying value and segmentation -- Creating segment-specific value propositions for stakeholders -- Options for segmenting stakeholders -- Effective segmentation is not easy. . . -- Value propositions by segment -- 6 Managing stakeholder engagement -- Three elements of a stakeholder management programme -- Engaging employees -- 7 Making choices and creating engaging offers -- Priorities -- Engagement objectives -- Engagement strategies -- Creating offers for users, potential users and stakeholders -- The marketing mix -- Engagement and customer relationship management as a strategy -- Finalising engaging offers for specific segments -- Some other aspects of marketing strategy for engagement -- 8 Crafting engaging messages -- How often should users be contacted? -- Should library marketing communications be general or event driven? -- Options for a communications mix -- Communications strategies -- The return on marketing communications investment.
Do users and potential users respond to library communications? -- Marketing communications at different stages of the user life cycle -- Event-driven and segment-specific marketing communications messages -- Media kits -- Writing copy for marketing communications -- Promotional activity -- 9 Effective marketing channels for engaging messages -- Non-digital methods of marketing messages -- Traditional media -- In-library messaging -- 10 Digital channels and engagement -- The pivotal role of the library website -- Library blogging -- The major social media -- How social media platforms support libraries' engagement activities -- Social media policies and guidelines -- Practical hints for writing engaging social media posts -- Digital support for engagement strategies -- 11 Evaluating the response to engagement activity -- Evaluating engagement outcomes from social media presence and participation -- Evaluating employee engagement -- Reporting evaluations and assessments -- 12 How to give marketing and engagement the best chance of success -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910811004103321 |
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Kendrick Terry
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| London : , : Facet Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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From cataloguing to metadata creation : a cultural and methodological introduction / Mauro Guerrini ; preface by Barbara B. Tillett and Peter Lor ; afterword by Giovanni Bergamin
| From cataloguing to metadata creation : a cultural and methodological introduction / Mauro Guerrini ; preface by Barbara B. Tillett and Peter Lor ; afterword by Giovanni Bergamin |
| Autore | Guerrini, Mauro |
| Pubbl/distr/stampa | London, : Facet Publishing, 2023 |
| Descrizione fisica | XXIII, 128 p. ; 21 cm. |
| Disciplina | 025.3 |
| Soggetto non controllato | Catalogazione bibliografica |
| ISBN | 978-1-78330-628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000035604 |
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Guerrini, Mauro
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| London, : Facet Publishing, 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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A handbook for corporate information professionals / / edited by Katharine Schopflin
| A handbook for corporate information professionals / / edited by Katharine Schopflin |
| Pubbl/distr/stampa | London, England : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 658.4038011 |
| Soggetto topico |
Information storage and retrieval systems - Business
Knowledge management Information technology |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Contents; Contributors; CHAPTER 1 The history and profile of the corporate information service; Introduction; The history of special libraries; The corporate information professional now; References; Notes; CHAPTER 2 Managing the corporate intranet; Introduction; The corporate intranet; The purpose of the intranet; Intranet goals; Content management - deciding on the best approach; Content management - keeping authors engaged; Navigation and intranet design; Intranet governance; People and content searching; The lure of social intranets; Choosing a content management system
ConclusionCHAPTER 3 Internal and external marketing by information professionals; Introduction; The corporate librarian as a trusted internal adviser; Corporate librarian as external value delivery; Partnerships; The value of internal and external marketing by information professionals; CHAPTER 4 The hybrid librarian-IT expert; Introduction; The rise of the cyborgs; The 'typical place' of information and IT functions; Changing skill-set; How the info pro can help IT; Working together; Conclusion; Acknowledgements; Disclaimer; References; CHAPTER 5 Building a corporate taxonomy; Introduction Why do businesses need taxonomies?How and where are taxonomies used to help people complete tasks?; Discovery processes of concepts and vocabulary; Construction and editing - the fun bits!; Releasing the taxonomy 'into the wild' - post-implementation considerations; Conclusion; References and further reading; Notes; CHAPTER 6 Practical knowledge management: stories from the front line; Introduction; Background to knowledge management; Aspects of knowledge management; What is next?; References; CHAPTER 7 Successfully managing your team through change and transition; Introduction Why change happens to information departmentsThe warning signs; Reasons behind possible changes; Can change be prevented?; Support during change; The Change Curve; Acknowledgements; References and further reading; CHAPTER 8 Successful management of insight, intelligence and information functions in a global organization; Introduction; Successful global information functions; Quick win: 17 ingredients of a successful global knowledge organization; The day to day: understanding and exploiting the global market analysis business Organizational design - how global insight units work most effectively worldwideHow do I market my unit, my new product or myself?; If I employ every tip described above, will I be professionally fulfilled, my global unit well functioning and my strategy robust?; References and further reading; CHAPTER 9 Working with suppliers and licensing for e-libraries; Introduction; Electronic resources in the organization; Problems choosing and licensing e-resources; Providing access to e-resources; How to bring the users to the resource; Multiple interfaces and helping users through the digital jungle Managing and renewing subscriptions |
| Record Nr. | UNINA-9910494722903321 |
| London, England : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A handbook for corporate information professionals / / edited by Katharine Schopflin
| A handbook for corporate information professionals / / edited by Katharine Schopflin |
| Pubbl/distr/stampa | London, England : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 658.4038011 |
| Soggetto topico |
Information storage and retrieval systems - Business
Knowledge management Information technology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Contents; Contributors; CHAPTER 1 The history and profile of the corporate information service; Introduction; The history of special libraries; The corporate information professional now; References; Notes; CHAPTER 2 Managing the corporate intranet; Introduction; The corporate intranet; The purpose of the intranet; Intranet goals; Content management - deciding on the best approach; Content management - keeping authors engaged; Navigation and intranet design; Intranet governance; People and content searching; The lure of social intranets; Choosing a content management system
ConclusionCHAPTER 3 Internal and external marketing by information professionals; Introduction; The corporate librarian as a trusted internal adviser; Corporate librarian as external value delivery; Partnerships; The value of internal and external marketing by information professionals; CHAPTER 4 The hybrid librarian-IT expert; Introduction; The rise of the cyborgs; The 'typical place' of information and IT functions; Changing skill-set; How the info pro can help IT; Working together; Conclusion; Acknowledgements; Disclaimer; References; CHAPTER 5 Building a corporate taxonomy; Introduction Why do businesses need taxonomies?How and where are taxonomies used to help people complete tasks?; Discovery processes of concepts and vocabulary; Construction and editing - the fun bits!; Releasing the taxonomy 'into the wild' - post-implementation considerations; Conclusion; References and further reading; Notes; CHAPTER 6 Practical knowledge management: stories from the front line; Introduction; Background to knowledge management; Aspects of knowledge management; What is next?; References; CHAPTER 7 Successfully managing your team through change and transition; Introduction Why change happens to information departmentsThe warning signs; Reasons behind possible changes; Can change be prevented?; Support during change; The Change Curve; Acknowledgements; References and further reading; CHAPTER 8 Successful management of insight, intelligence and information functions in a global organization; Introduction; Successful global information functions; Quick win: 17 ingredients of a successful global knowledge organization; The day to day: understanding and exploiting the global market analysis business Organizational design - how global insight units work most effectively worldwideHow do I market my unit, my new product or myself?; If I employ every tip described above, will I be professionally fulfilled, my global unit well functioning and my strategy robust?; References and further reading; CHAPTER 9 Working with suppliers and licensing for e-libraries; Introduction; Electronic resources in the organization; Problems choosing and licensing e-resources; Providing access to e-resources; How to bring the users to the resource; Multiple interfaces and helping users through the digital jungle Managing and renewing subscriptions |
| Record Nr. | UNINA-9910796560903321 |
| London, England : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A handbook for corporate information professionals / / edited by Katharine Schopflin
| A handbook for corporate information professionals / / edited by Katharine Schopflin |
| Pubbl/distr/stampa | London, England : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 658.4038011 |
| Soggetto topico |
Information storage and retrieval systems - Business
Knowledge management Information technology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Contents; Contributors; CHAPTER 1 The history and profile of the corporate information service; Introduction; The history of special libraries; The corporate information professional now; References; Notes; CHAPTER 2 Managing the corporate intranet; Introduction; The corporate intranet; The purpose of the intranet; Intranet goals; Content management - deciding on the best approach; Content management - keeping authors engaged; Navigation and intranet design; Intranet governance; People and content searching; The lure of social intranets; Choosing a content management system
ConclusionCHAPTER 3 Internal and external marketing by information professionals; Introduction; The corporate librarian as a trusted internal adviser; Corporate librarian as external value delivery; Partnerships; The value of internal and external marketing by information professionals; CHAPTER 4 The hybrid librarian-IT expert; Introduction; The rise of the cyborgs; The 'typical place' of information and IT functions; Changing skill-set; How the info pro can help IT; Working together; Conclusion; Acknowledgements; Disclaimer; References; CHAPTER 5 Building a corporate taxonomy; Introduction Why do businesses need taxonomies?How and where are taxonomies used to help people complete tasks?; Discovery processes of concepts and vocabulary; Construction and editing - the fun bits!; Releasing the taxonomy 'into the wild' - post-implementation considerations; Conclusion; References and further reading; Notes; CHAPTER 6 Practical knowledge management: stories from the front line; Introduction; Background to knowledge management; Aspects of knowledge management; What is next?; References; CHAPTER 7 Successfully managing your team through change and transition; Introduction Why change happens to information departmentsThe warning signs; Reasons behind possible changes; Can change be prevented?; Support during change; The Change Curve; Acknowledgements; References and further reading; CHAPTER 8 Successful management of insight, intelligence and information functions in a global organization; Introduction; Successful global information functions; Quick win: 17 ingredients of a successful global knowledge organization; The day to day: understanding and exploiting the global market analysis business Organizational design - how global insight units work most effectively worldwideHow do I market my unit, my new product or myself?; If I employ every tip described above, will I be professionally fulfilled, my global unit well functioning and my strategy robust?; References and further reading; CHAPTER 9 Working with suppliers and licensing for e-libraries; Introduction; Electronic resources in the organization; Problems choosing and licensing e-resources; Providing access to e-resources; How to bring the users to the resource; Multiple interfaces and helping users through the digital jungle Managing and renewing subscriptions |
| Record Nr. | UNINA-9910824670003321 |
| London, England : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information law : compliance for librarians, information professionals and knowledge managers / / Charles Oppenheim, Adrienne Muir, Naomi Korn
| Information law : compliance for librarians, information professionals and knowledge managers / / Charles Oppenheim, Adrienne Muir, Naomi Korn |
| Autore | Oppenheim Charles |
| Pubbl/distr/stampa | London, England : , : Facet Publishing, , [2020] |
| Descrizione fisica | 1 online resource (xxi, 201 pages) : digital, PDF file(s) |
| Disciplina | 342.410858 |
| Soggetto topico | Data protection - Law and legislation - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78330-368-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511654703321 |
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Oppenheim Charles
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| London, England : , : Facet Publishing, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G. E. Gorman and Philip J. Calvert
| Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G. E. Gorman and Philip J. Calvert |
| Autore | Dorner Daniel G. |
| Pubbl/distr/stampa | London, [England] : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (270 pages) : illustrations |
| Disciplina | 025.210285 |
| Soggetto topico |
Library use studies
Library users - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78330-045-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511389703321 |
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Dorner Daniel G.
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| London, [England] : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G.E. Gorman and Philip J. Calvert [[electronic resource]]
| Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G.E. Gorman and Philip J. Calvert [[electronic resource]] |
| Autore | Dorner Daniel G. |
| Pubbl/distr/stampa | London : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (xvii, 269 pages) : digital, PDF file(s) |
| Disciplina | 025.52 |
| Soggetto topico |
Information services
Needs assessment |
| ISBN | 1-78330-045-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Background to needs analysis for information managers -- The importance of context in information needs analysis -- Models and types of information needs analysis -- The stages of information needs analysis -- Gathering data for information needs analysis -- Gathering data from existing sources -- Gathering data through surveys -- Gathering data through interviews -- Analysing and integrating information needs analysis data -- Reporting on an information needs analysis. |
| Record Nr. | UNINA-9910795588203321 |
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Dorner Daniel G.
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| London : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G.E. Gorman and Philip J. Calvert [[electronic resource]]
| Information needs analysis : principles and practice in information organizations / / Daniel G. Dorner, G.E. Gorman and Philip J. Calvert [[electronic resource]] |
| Autore | Dorner Daniel G. |
| Pubbl/distr/stampa | London : , : Facet Publishing, , 2015 |
| Descrizione fisica | 1 online resource (xvii, 269 pages) : digital, PDF file(s) |
| Disciplina | 025.52 |
| Soggetto topico |
Information services
Needs assessment |
| ISBN | 1-78330-045-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Background to needs analysis for information managers -- The importance of context in information needs analysis -- Models and types of information needs analysis -- The stages of information needs analysis -- Gathering data for information needs analysis -- Gathering data from existing sources -- Gathering data through surveys -- Gathering data through interviews -- Analysing and integrating information needs analysis data -- Reporting on an information needs analysis. |
| Record Nr. | UNINA-9910812671603321 |
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Dorner Daniel G.
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| London : , : Facet Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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