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Social information : gaining competitive and business advantage using social media tools / / Scott Brown
| Social information : gaining competitive and business advantage using social media tools / / Scott Brown |
| Autore | Brown Scott <1964-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2012 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
658.8
658.872 |
| Collana | Chandos publishing social media series |
| Soggetto topico | Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9781780633275
1780633270 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Information: Gaining competitive and business advantage using social media tools; Copyright; Contents; List of figures and tables; List of examples; Acknowledgments; About the author; Introduction: the impact of social media and the approach of this book; 1 A brief history of business and competitive information, and the rise of social tools; A brief history of business and competitive information; Getting started with social tools; Review; Note; 2 Social networks; What are they?; How do they work?; LinkedIn; Google Plus; Facebook; Orkut; Other tools in this category; Review
Note3 Blogs and microblogs; What are they?; How do they work?; Blogs and blog search; Microblogs; Review; Notes; 4 Video, audio and images; What are they?; How do they work?; Examples of these sites; Video resource: YouTube; Audio tools; Image tools; Review of the chapter; Note; 5 Social search engines; What are they?; How do they work?; What kind of business and competitive information can be found there?; Examples of these tools; Samepoint; SocialMention; Caveats; Additional and related tools in this category; Review; 6 The future of social information; Introduction Current trends and developmentsKeeping up with social technologies; A final word about safety; Conclusion; Notes; Appendix 1: resources; LinkedIn; Facebook; Google Plus; Twitter; Flickr; Picasa; YouTube; iTunes; Appendix 2: tools; Networking; Publishing; Social search engines; RSS and news feeds; Video/audio/images; Collaboration; Communication; Location; Games and virtual worlds; Lifecasting; Bibliography; Index |
| Record Nr. | UNINA-9910461780003321 |
Brown Scott <1964->
|
||
| Oxford : , : Chandos Publishing, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social information : gaining competitive and business advantage using social media tools / / Scott Brown
| Social information : gaining competitive and business advantage using social media tools / / Scott Brown |
| Autore | Brown Scott <1964-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2012 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
658.8
658.872 |
| Collana | Chandos publishing social media series |
| Soggetto topico | Social media |
| ISBN |
9781780633275
1780633270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Information: Gaining competitive and business advantage using social media tools; Copyright; Contents; List of figures and tables; List of examples; Acknowledgments; About the author; Introduction: the impact of social media and the approach of this book; 1 A brief history of business and competitive information, and the rise of social tools; A brief history of business and competitive information; Getting started with social tools; Review; Note; 2 Social networks; What are they?; How do they work?; LinkedIn; Google Plus; Facebook; Orkut; Other tools in this category; Review
Note3 Blogs and microblogs; What are they?; How do they work?; Blogs and blog search; Microblogs; Review; Notes; 4 Video, audio and images; What are they?; How do they work?; Examples of these sites; Video resource: YouTube; Audio tools; Image tools; Review of the chapter; Note; 5 Social search engines; What are they?; How do they work?; What kind of business and competitive information can be found there?; Examples of these tools; Samepoint; SocialMention; Caveats; Additional and related tools in this category; Review; 6 The future of social information; Introduction Current trends and developmentsKeeping up with social technologies; A final word about safety; Conclusion; Notes; Appendix 1: resources; LinkedIn; Facebook; Google Plus; Twitter; Flickr; Picasa; YouTube; iTunes; Appendix 2: tools; Networking; Publishing; Social search engines; RSS and news feeds; Video/audio/images; Collaboration; Communication; Location; Games and virtual worlds; Lifecasting; Bibliography; Index |
| Record Nr. | UNINA-9910790329203321 |
|
Brown Scott <1964->
|
||
| Oxford : , : Chandos Publishing, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social information : gaining competitive and business advantage using social media tools / / Scott Brown
| Social information : gaining competitive and business advantage using social media tools / / Scott Brown |
| Autore | Brown Scott <1964-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2012 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
658.8
658.872 |
| Collana | Chandos publishing social media series |
| Soggetto topico | Social media |
| ISBN |
9781780633275
1780633270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Information: Gaining competitive and business advantage using social media tools; Copyright; Contents; List of figures and tables; List of examples; Acknowledgments; About the author; Introduction: the impact of social media and the approach of this book; 1 A brief history of business and competitive information, and the rise of social tools; A brief history of business and competitive information; Getting started with social tools; Review; Note; 2 Social networks; What are they?; How do they work?; LinkedIn; Google Plus; Facebook; Orkut; Other tools in this category; Review
Note3 Blogs and microblogs; What are they?; How do they work?; Blogs and blog search; Microblogs; Review; Notes; 4 Video, audio and images; What are they?; How do they work?; Examples of these sites; Video resource: YouTube; Audio tools; Image tools; Review of the chapter; Note; 5 Social search engines; What are they?; How do they work?; What kind of business and competitive information can be found there?; Examples of these tools; Samepoint; SocialMention; Caveats; Additional and related tools in this category; Review; 6 The future of social information; Introduction Current trends and developmentsKeeping up with social technologies; A final word about safety; Conclusion; Notes; Appendix 1: resources; LinkedIn; Facebook; Google Plus; Twitter; Flickr; Picasa; YouTube; iTunes; Appendix 2: tools; Networking; Publishing; Social search engines; RSS and news feeds; Video/audio/images; Collaboration; Communication; Location; Games and virtual worlds; Lifecasting; Bibliography; Index |
| Record Nr. | UNINA-9910813169803321 |
|
Brown Scott <1964->
|
||
| Oxford : , : Chandos Publishing, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social justice and library work : a guide to theory and practice / Stephen Bales
| Social justice and library work : a guide to theory and practice / Stephen Bales |
| Autore | BALES, Stephen |
| Pubbl/distr/stampa | Cambridge (MA) : Chandos Publishing, 2018 |
| Descrizione fisica | IX, 189 p. ; 23 cm |
| Disciplina | 020 |
| Collana | Chandos information professional series |
| Soggetto topico | Biblioteconomia - Sociologia |
| ISBN | 978-0-08-101755-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996247750403316 |
|
BALES, Stephen
|
||
| Cambridge (MA) : Chandos Publishing, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Social media : the academic library perspective / edited by Nina Verishagen
| Social media : the academic library perspective / edited by Nina Verishagen |
| Autore | VERISHAGEN, Nina |
| Pubbl/distr/stampa | Cambridge ; Kidlington : Chandos Publishing, 2019 |
| Descrizione fisica | XXXVI, 264 p. : ill. ; 23 cm |
| Disciplina | 027.7 |
| Collana | Chandos publishing social media series |
| Soggetto topico | Biblioteche universitarie - Impiego [dei] Media sociali |
| ISBN | 978-0-08-102409-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996314750303316 |
|
VERISHAGEN, Nina
|
||
| Cambridge ; Kidlington : Chandos Publishing, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker
| Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker |
| Autore | Gattiker Urs E. |
| Pubbl/distr/stampa | Oxford, England : , : Chandos Publishing, , 2014 |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina | 302.231 |
| Collana | Chandos Social Media Series |
| Soggetto topico |
Social media - Auditing
Internet marketing - Auditing Benchmarking (Management) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78063-426-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Media Audits: Achieving deep impact without sacrificing the bottom line; Copyright; Contents; List of figures and tables; About the author; Preface; Introduction; I.1 Business context matters; I.2 Where are we going?; Part 1 - Setting the stage, or what it's all about; Setting the stage; 1 Looking under the hood; 1.1 Social media: A workable definition; 1.2 Why context matters; 1.3 Strengths, weaknesses, opportunities and threats (SWOT); 1.4 Your social media purpose; 1.5 Where we stand; 1.6 Conclusion; References; Appendix 1a Ropes to skip; 2 Who is driving?; 2.1 Social capital
2.2 Social sharing2.3 Brand and reputation; 2.4 Do we blast or engage?; 2.5 Why social media can fail us; 2.6 Taking inventory: Skill-sets matter; 2.7 Conclusion; References; Appendix 2a Avoiding the epic fail: Manage your social media engagement; 3 Plan your trip; 3.1 Target audience; 3.2 Improving the customer experience; 3.3 Walk the walk; 3.4 What kinds of interaction help clients most?; 3.5 Shortened URLs have no shelf life; 3.6 The importance of positioning in the purchase cycle; Conclusion; References; Appendix 3a Starting off on the right foot Part 2 - Driving with better benchmarks: The data game4 Start your engine; 4.1 Customers can work magic on your staff; 4.2 Strategy; 4.3 What is a workable social media strategy?; 4.4 If necessary, shift strategy; 4.5 Where are we now?; 4.6 E-marketing - paid versus earned media; 4.7 Customers are not always the end-users; 4.8 Know the conversation - and own it; 4.9 The strategy: Saving the client time and/or money; 4.10 Decide which platforms to use; 4.11 Set a budget and give your team the right tools; 4.12 Failure to listen; 4.13 Conclusion; References Appendix 4a Client focus: Seven fallacies5 Drive: Move beyond impressions; 5.1 What is the purpose of data collection?; 5.2 Using a framework: Business analytics; 5.3 Statistics and type of analysis; 5.4 Variables needed for measurement; 5.5 Finding metrics that suit our data crunching needs; 5.6 Is a picture worth a thousand words?; 5.7 Conclusion; References; Appendix 5a Measurement: When less is more; 6 Quick tune-up; 6.1 Manage and monitor the process cycle; 6.2 Monitor process quality; 6.3 Assess resource adequacy; 6.4 The magic of good service; 6.5 Assess and review performance 6.6 Improving processes and performance6.7 Do the numbers really add up?; 6.8 Conclusion; References; Appendix 6a Preparing for the Dakar Rally: The monitoring and analytics journey; Part 3 - With traction and insight, everything is obvious; 7 Case Study - Bakery; 7.1 Purpose of social media use; 7.2 Define your target audience; 7.3 Sometimes, rules are meant to be broken; 7.4 Accelerating the learning curve; 7.5 Strategy and key drivers; 7.6 Assess and review: You cannot beat free; 7.7 Actionable metrics; 7.8 Quality management and improvement; 7.9 Conclusion; References Appendix 7a Learn to walk before you sprint |
| Record Nr. | UNINA-9910453068703321 |
|
Gattiker Urs E.
|
||
| Oxford, England : , : Chandos Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker
| Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker |
| Autore | Gattiker Urs E. |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2014 |
| Descrizione fisica | 1 online resource (xvi, 293 pages) : illustrations |
| Disciplina | 302.231 |
| Collana | Chandos Social Media Series |
| Soggetto topico |
Social media
Internet marketing Benchmarking (Management) |
| ISBN | 1-78063-426-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Media Audits: Achieving deep impact without sacrificing the bottom line; Copyright; Contents; List of figures and tables; About the author; Preface; Introduction; I.1 Business context matters; I.2 Where are we going?; Part 1 - Setting the stage, or what it's all about; Setting the stage; 1 Looking under the hood; 1.1 Social media: A workable definition; 1.2 Why context matters; 1.3 Strengths, weaknesses, opportunities and threats (SWOT); 1.4 Your social media purpose; 1.5 Where we stand; 1.6 Conclusion; References; Appendix 1a Ropes to skip; 2 Who is driving?; 2.1 Social capital
2.2 Social sharing2.3 Brand and reputation; 2.4 Do we blast or engage?; 2.5 Why social media can fail us; 2.6 Taking inventory: Skill-sets matter; 2.7 Conclusion; References; Appendix 2a Avoiding the epic fail: Manage your social media engagement; 3 Plan your trip; 3.1 Target audience; 3.2 Improving the customer experience; 3.3 Walk the walk; 3.4 What kinds of interaction help clients most?; 3.5 Shortened URLs have no shelf life; 3.6 The importance of positioning in the purchase cycle; Conclusion; References; Appendix 3a Starting off on the right foot Part 2 - Driving with better benchmarks: The data game4 Start your engine; 4.1 Customers can work magic on your staff; 4.2 Strategy; 4.3 What is a workable social media strategy?; 4.4 If necessary, shift strategy; 4.5 Where are we now?; 4.6 E-marketing - paid versus earned media; 4.7 Customers are not always the end-users; 4.8 Know the conversation - and own it; 4.9 The strategy: Saving the client time and/or money; 4.10 Decide which platforms to use; 4.11 Set a budget and give your team the right tools; 4.12 Failure to listen; 4.13 Conclusion; References Appendix 4a Client focus: Seven fallacies5 Drive: Move beyond impressions; 5.1 What is the purpose of data collection?; 5.2 Using a framework: Business analytics; 5.3 Statistics and type of analysis; 5.4 Variables needed for measurement; 5.5 Finding metrics that suit our data crunching needs; 5.6 Is a picture worth a thousand words?; 5.7 Conclusion; References; Appendix 5a Measurement: When less is more; 6 Quick tune-up; 6.1 Manage and monitor the process cycle; 6.2 Monitor process quality; 6.3 Assess resource adequacy; 6.4 The magic of good service; 6.5 Assess and review performance 6.6 Improving processes and performance6.7 Do the numbers really add up?; 6.8 Conclusion; References; Appendix 6a Preparing for the Dakar Rally: The monitoring and analytics journey; Part 3 - With traction and insight, everything is obvious; 7 Case Study - Bakery; 7.1 Purpose of social media use; 7.2 Define your target audience; 7.3 Sometimes, rules are meant to be broken; 7.4 Accelerating the learning curve; 7.5 Strategy and key drivers; 7.6 Assess and review: You cannot beat free; 7.7 Actionable metrics; 7.8 Quality management and improvement; 7.9 Conclusion; References Appendix 7a Learn to walk before you sprint |
| Record Nr. | UNINA-9910790952503321 |
|
Gattiker Urs E.
|
||
| Oxford : , : Chandos Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker
| Social media audits : achieving deep impact without sacrificing the bottom line / / Urs E. Gattiker |
| Autore | Gattiker Urs E. |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2014 |
| Descrizione fisica | 1 online resource (xvi, 293 pages) : illustrations |
| Disciplina | 302.231 |
| Collana | Chandos Social Media Series |
| Soggetto topico |
Social media
Internet marketing Benchmarking (Management) |
| ISBN | 1-78063-426-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Media Audits: Achieving deep impact without sacrificing the bottom line; Copyright; Contents; List of figures and tables; About the author; Preface; Introduction; I.1 Business context matters; I.2 Where are we going?; Part 1 - Setting the stage, or what it's all about; Setting the stage; 1 Looking under the hood; 1.1 Social media: A workable definition; 1.2 Why context matters; 1.3 Strengths, weaknesses, opportunities and threats (SWOT); 1.4 Your social media purpose; 1.5 Where we stand; 1.6 Conclusion; References; Appendix 1a Ropes to skip; 2 Who is driving?; 2.1 Social capital
2.2 Social sharing2.3 Brand and reputation; 2.4 Do we blast or engage?; 2.5 Why social media can fail us; 2.6 Taking inventory: Skill-sets matter; 2.7 Conclusion; References; Appendix 2a Avoiding the epic fail: Manage your social media engagement; 3 Plan your trip; 3.1 Target audience; 3.2 Improving the customer experience; 3.3 Walk the walk; 3.4 What kinds of interaction help clients most?; 3.5 Shortened URLs have no shelf life; 3.6 The importance of positioning in the purchase cycle; Conclusion; References; Appendix 3a Starting off on the right foot Part 2 - Driving with better benchmarks: The data game4 Start your engine; 4.1 Customers can work magic on your staff; 4.2 Strategy; 4.3 What is a workable social media strategy?; 4.4 If necessary, shift strategy; 4.5 Where are we now?; 4.6 E-marketing - paid versus earned media; 4.7 Customers are not always the end-users; 4.8 Know the conversation - and own it; 4.9 The strategy: Saving the client time and/or money; 4.10 Decide which platforms to use; 4.11 Set a budget and give your team the right tools; 4.12 Failure to listen; 4.13 Conclusion; References Appendix 4a Client focus: Seven fallacies5 Drive: Move beyond impressions; 5.1 What is the purpose of data collection?; 5.2 Using a framework: Business analytics; 5.3 Statistics and type of analysis; 5.4 Variables needed for measurement; 5.5 Finding metrics that suit our data crunching needs; 5.6 Is a picture worth a thousand words?; 5.7 Conclusion; References; Appendix 5a Measurement: When less is more; 6 Quick tune-up; 6.1 Manage and monitor the process cycle; 6.2 Monitor process quality; 6.3 Assess resource adequacy; 6.4 The magic of good service; 6.5 Assess and review performance 6.6 Improving processes and performance6.7 Do the numbers really add up?; 6.8 Conclusion; References; Appendix 6a Preparing for the Dakar Rally: The monitoring and analytics journey; Part 3 - With traction and insight, everything is obvious; 7 Case Study - Bakery; 7.1 Purpose of social media use; 7.2 Define your target audience; 7.3 Sometimes, rules are meant to be broken; 7.4 Accelerating the learning curve; 7.5 Strategy and key drivers; 7.6 Assess and review: You cannot beat free; 7.7 Actionable metrics; 7.8 Quality management and improvement; 7.9 Conclusion; References Appendix 7a Learn to walk before you sprint |
| Record Nr. | UNINA-9910824816103321 |
|
Gattiker Urs E.
|
||
| Oxford : , : Chandos Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media for academics : a practical guide / / edited by Diane Rasmussen Neal
| Social media for academics : a practical guide / / edited by Diane Rasmussen Neal |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2012 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina |
303.48
303.4833 |
| Altri autori (Persone) | NealDiane Rasmussen |
| Collana | Chandos publishing social media series |
| Soggetto topico | Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78063-319-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Media for Academics: A practical guide; Copyright; Contents; List of figures and tables; Acknowledgements; About the editor; About the contributors; Introduction by Diane Rasmussen Neal; What is social media?; Why should academics care about social media?; Further reading; References; Part 1 The nuts and bolts of social media for academics; 1 Blogging your academic self: the what, the why and the how long?; Introduction; Scholars in the blogosphere; Motivations and benefits; Blog publishing: getting started ... or getting more; Your blog today? Tomorrow?; Conclusions; Notes
References 2 Non-academic and academic social networking sites for online scholarly communities; Introduction; General public platforms for online scholarly communities; Academic sites for online scholarly communities; Conclusions; Acknowledgements; References; 3 Research and teaching in real time: 24/7 collaborative networks; Real-time technologies for academics; The concept of real time; Real-time technologies and research; Real-time technologies and teaching; Choosing a real-time technology; Conclusions; Acknowledgements; Notes; References; 4 Locating scholarly papers of interest online Introduction Overview of online scholarly search services; Scholarly communication and social media; Use and purpose of scholarly search services; Impact of the Open Access movement; Search engine functionality; Social media and public scholarly search; Conclusions; Notes; References; Appendix: features of web-based public scholarly search services; 5 Tracking references with social media tools: organizing what you've read or want to read; Introduction; Why use online social bibliographic tools?; A look at top social bibliographic tools: Zotero, Mendeley, CiteULike and Connotea How these tools can improve your research, writing and collaboration How to choose the right tool for your needs; Conclusions; References; 6 Pragmatics of Twitter use for academics: tweeting in and out of the classroom; What is Twitter? An introduction; How can Twitter be used by academics?; How to get started; Research; Teaching; Professional branding; 'In the field': academics using Twitter; Using Twitter to encourage professional engagement, connection and collaboration; Is tweeting for you?; References; 7 The academy goes mobile: an overview of mobile applications in higher education Introduction Leveraging the back channel and immediate collaboration; QR codes: creating linkages to online content in physical space; Treading lightly in uncharted territory; References; Part 2 Putting social media into practice; 8 Incorporating web-based engagement and participatory interaction into your courses; Online engagement and interaction: what does it mean?; Choose the right tools for the job; Social networking services in the classroom: a case study; Wikis in the classroom; Tools for virtual conferences: a case study; Conclusions; Notes; References 9 When good research goes viral! Getting your work noticed online |
| Record Nr. | UNINA-9910462078003321 |
| Oxford : , : Chandos Publishing, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media for academics : a practical guide / / edited by Diane Rasmussen Neal
| Social media for academics : a practical guide / / edited by Diane Rasmussen Neal |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2012 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina |
303.48
303.4833 |
| Altri autori (Persone) | NealDiane Rasmussen |
| Collana | Chandos publishing social media series |
| Soggetto topico | Social media |
| ISBN | 1-78063-319-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Social Media for Academics: A practical guide; Copyright; Contents; List of figures and tables; Acknowledgements; About the editor; About the contributors; Introduction by Diane Rasmussen Neal; What is social media?; Why should academics care about social media?; Further reading; References; Part 1 The nuts and bolts of social media for academics; 1 Blogging your academic self: the what, the why and the how long?; Introduction; Scholars in the blogosphere; Motivations and benefits; Blog publishing: getting started ... or getting more; Your blog today? Tomorrow?; Conclusions; Notes
References 2 Non-academic and academic social networking sites for online scholarly communities; Introduction; General public platforms for online scholarly communities; Academic sites for online scholarly communities; Conclusions; Acknowledgements; References; 3 Research and teaching in real time: 24/7 collaborative networks; Real-time technologies for academics; The concept of real time; Real-time technologies and research; Real-time technologies and teaching; Choosing a real-time technology; Conclusions; Acknowledgements; Notes; References; 4 Locating scholarly papers of interest online Introduction Overview of online scholarly search services; Scholarly communication and social media; Use and purpose of scholarly search services; Impact of the Open Access movement; Search engine functionality; Social media and public scholarly search; Conclusions; Notes; References; Appendix: features of web-based public scholarly search services; 5 Tracking references with social media tools: organizing what you've read or want to read; Introduction; Why use online social bibliographic tools?; A look at top social bibliographic tools: Zotero, Mendeley, CiteULike and Connotea How these tools can improve your research, writing and collaboration How to choose the right tool for your needs; Conclusions; References; 6 Pragmatics of Twitter use for academics: tweeting in and out of the classroom; What is Twitter? An introduction; How can Twitter be used by academics?; How to get started; Research; Teaching; Professional branding; 'In the field': academics using Twitter; Using Twitter to encourage professional engagement, connection and collaboration; Is tweeting for you?; References; 7 The academy goes mobile: an overview of mobile applications in higher education Introduction Leveraging the back channel and immediate collaboration; QR codes: creating linkages to online content in physical space; Treading lightly in uncharted territory; References; Part 2 Putting social media into practice; 8 Incorporating web-based engagement and participatory interaction into your courses; Online engagement and interaction: what does it mean?; Choose the right tools for the job; Social networking services in the classroom: a case study; Wikis in the classroom; Tools for virtual conferences: a case study; Conclusions; Notes; References 9 When good research goes viral! Getting your work noticed online |
| Record Nr. | UNINA-9910785601703321 |
| Oxford : , : Chandos Publishing, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
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