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Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910810838603321 |
Petrescu Maria
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge
| Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge |
| Autore | Bainbridge William Sims |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (220 pages) |
| Disciplina | 303.482 |
| Collana | Service Systems and Innovations in Business and Society Collection |
| Soggetto topico | Globalization |
| ISBN | 1-948580-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467163703321 |
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Bainbridge William Sims
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge
| Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge |
| Autore | Bainbridge William Sims |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (220 pages) |
| Disciplina | 303.482 |
| Collana | Service Systems and Innovations in Business and Society Collection |
| Soggetto topico | Globalization |
| ISBN | 1-948580-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793491503321 |
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Bainbridge William Sims
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge
| Virtual local manufacturing communities : online simulations of future workshop systems / / William Sims Bainbridge |
| Autore | Bainbridge William Sims |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (220 pages) |
| Disciplina | 303.482 |
| Collana | Service Systems and Innovations in Business and Society Collection |
| Soggetto topico | Globalization |
| ISBN | 1-948580-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822068803321 |
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Bainbridge William Sims
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virutal vic : a management fable / / Laurence Rose
| Virutal vic : a management fable / / Laurence Rose |
| Autore | Rose Laurence M |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (111 pages) |
| Disciplina | 658.4022 |
| Collana | Human Resource Management and Organizational Behavior Collection |
| Soggetto topico | Virtual work teams - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-948580-48-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910512007103321 |
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Rose Laurence M
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virutal vic : a management fable / / Laurence Rose
| Virutal vic : a management fable / / Laurence Rose |
| Autore | Rose Laurence M |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (111 pages) |
| Disciplina | 658.4022 |
| Collana | Human Resource Management and Organizational Behavior Collection |
| Soggetto topico | Virtual work teams - Management |
| ISBN | 1-948580-48-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793251303321 |
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Rose Laurence M
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virutal vic : a management fable / / Laurence Rose
| Virutal vic : a management fable / / Laurence Rose |
| Autore | Rose Laurence M |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (111 pages) |
| Disciplina | 658.4022 |
| Collana | Human Resource Management and Organizational Behavior Collection |
| Soggetto topico | Virtual work teams - Management |
| ISBN | 1-948580-48-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910812636103321 |
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Rose Laurence M
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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War stories : fighting, competing, imagining, leading / / Leigh Hafrey
| War stories : fighting, competing, imagining, leading / / Leigh Hafrey |
| Autore | Hafrey Leigh |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 158 pages) |
| Disciplina | 303.66 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
War and society - United States
Competition - United States Leadership - United States National characteristics, American War stories, American |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Afghanistan
American politics autobiography business business ethics combat competition conflict corporate citizenship creativity culture ethics fiction film genocide human nature imagination Iraq leadership narrative race Rwanda story storytelling veterans video games Vietnam war weapons World War II |
| ISBN | 1-63157-006-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why this book -- 2. The good story -- 3. 9/11 and the alien within -- 4. 2019 and the alien without -- 5. Gettysburg-on-the-Gulf -- 6. The manager, the general, and the entomologist -- 7. Dragon-slayers -- 8. The war at home -- 9. State of grace -- Bibliography and filmography -- Index. |
| Record Nr. | UNINA-9910460668003321 |
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Hafrey Leigh
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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War stories : fighting, competing, imagining, leading / / Leigh Hafrey
| War stories : fighting, competing, imagining, leading / / Leigh Hafrey |
| Autore | Hafrey Leigh |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 158 pages) |
| Disciplina | 303.66 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
War and society - United States
Competition - United States Leadership - United States National characteristics, American War stories, American |
| Soggetto non controllato |
Afghanistan
American politics autobiography business business ethics combat competition conflict corporate citizenship creativity culture ethics fiction film genocide human nature imagination Iraq leadership narrative race Rwanda story storytelling veterans video games Vietnam war weapons World War II |
| ISBN | 1-63157-006-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why this book -- 2. The good story -- 3. 9/11 and the alien within -- 4. 2019 and the alien without -- 5. Gettysburg-on-the-Gulf -- 6. The manager, the general, and the entomologist -- 7. Dragon-slayers -- 8. The war at home -- 9. State of grace -- Bibliography and filmography -- Index. |
| Record Nr. | UNINA-9910797959903321 |
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Hafrey Leigh
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
War stories : fighting, competing, imagining, leading / / Leigh Hafrey
| War stories : fighting, competing, imagining, leading / / Leigh Hafrey |
| Autore | Hafrey Leigh |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 158 pages) |
| Disciplina | 303.66 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
War and society - United States
Competition - United States Leadership - United States National characteristics, American War stories, American |
| Soggetto non controllato |
Afghanistan
American politics autobiography business business ethics combat competition conflict corporate citizenship creativity culture ethics fiction film genocide human nature imagination Iraq leadership narrative race Rwanda story storytelling veterans video games Vietnam war weapons World War II |
| ISBN | 1-63157-006-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why this book -- 2. The good story -- 3. 9/11 and the alien within -- 4. 2019 and the alien without -- 5. Gettysburg-on-the-Gulf -- 6. The manager, the general, and the entomologist -- 7. Dragon-slayers -- 8. The war at home -- 9. State of grace -- Bibliography and filmography -- Index. |
| Record Nr. | UNINA-9910815186603321 |
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Hafrey Leigh
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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