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The value imperative / / Gautam Mahajan
The value imperative / / Gautam Mahajan
Autore Mahajan Gautam <1946->
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , [2019]
Descrizione fisica 1 online resource (176 pages)
Disciplina 338.521
Collana Service Systems and Innovations in Business and Society Collection
Soggetto topico Executives - Conduct of life
Values
ISBN 1-948976-85-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Advance Praise -- Acknowledgment -- Introduction -- Chapter 1: The Value Imperative -- Chapter 2: The Fundamentals of Value -- Chapter 3: Value Is In Mind of the Perceiver -- Chapter 4: Value, a Business Perspective -- Chapter 5: Values and Dilemmas/Decision Making -- Chapter 6: Value and Disruption -- Chapter 7: Value, Society, and Technology -- Chapter 8: Value and Education -- Chapter 9: Value Destruction -- About the Author -- Index -- Adpage -- Backcover.
Record Nr. UNINA-9910793282403321
Mahajan Gautam <1946->  
New York, New York : , : Business Expert Press, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The value imperative / / Gautam Mahajan
The value imperative / / Gautam Mahajan
Autore Mahajan Gautam <1946->
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , [2019]
Descrizione fisica 1 online resource (176 pages)
Disciplina 338.521
Collana Service Systems and Innovations in Business and Society Collection
Soggetto topico Executives - Conduct of life
Values
ISBN 1-948976-85-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Advance Praise -- Acknowledgment -- Introduction -- Chapter 1: The Value Imperative -- Chapter 2: The Fundamentals of Value -- Chapter 3: Value Is In Mind of the Perceiver -- Chapter 4: Value, a Business Perspective -- Chapter 5: Values and Dilemmas/Decision Making -- Chapter 6: Value and Disruption -- Chapter 7: Value, Society, and Technology -- Chapter 8: Value and Education -- Chapter 9: Value Destruction -- About the Author -- Index -- Adpage -- Backcover.
Record Nr. UNINA-9910820274703321
Mahajan Gautam <1946->  
New York, New York : , : Business Expert Press, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital in Asia : investing in emerging countries / / William Scheela
Venture capital in Asia : investing in emerging countries / / William Scheela
Autore Scheela William
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (110 p.)
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Venture capital - Southeast Asia
Venture capital - China
Soggetto genere / forma Electronic books.
Soggetto non controllato business angels
China
emerging countries
private equity
Southeast Asia
venture capital
ISBN 1-60649-777-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Venture capital -- 2. Emerging Asia -- 3. Vietnam -- 4. Philippines -- 5. Thailand -- 6. Emerging Asian giants -- 7. Venture capital investment strategy for emerging Asia -- References -- Index.
Record Nr. UNINA-9910464827803321
Scheela William  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital in Asia : investing in emerging countries / / William Scheela
Venture capital in Asia : investing in emerging countries / / William Scheela
Autore Scheela William
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (110 p.)
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Venture capital - Southeast Asia
Venture capital - China
Soggetto non controllato business angels
China
emerging countries
private equity
Southeast Asia
venture capital
ISBN 1-60649-777-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Venture capital -- 2. Emerging Asia -- 3. Vietnam -- 4. Philippines -- 5. Thailand -- 6. Emerging Asian giants -- 7. Venture capital investment strategy for emerging Asia -- References -- Index.
Record Nr. UNINA-9910786412003321
Scheela William  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital in Asia : investing in emerging countries / / William Scheela
Venture capital in Asia : investing in emerging countries / / William Scheela
Autore Scheela William
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (110 p.)
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Venture capital - Southeast Asia
Venture capital - China
Soggetto non controllato business angels
China
emerging countries
private equity
Southeast Asia
venture capital
ISBN 1-60649-777-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Venture capital -- 2. Emerging Asia -- 3. Vietnam -- 4. Philippines -- 5. Thailand -- 6. Emerging Asian giants -- 7. Venture capital investment strategy for emerging Asia -- References -- Index.
Record Nr. UNINA-9910825648303321
Scheela William  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Autore Bellavitis Cristiano
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , [2018]
Descrizione fisica 1 online resource (xv, 118 pages) : illustrations
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Entrepreneurship
Small business - Finance
Venture capital
Soggetto genere / forma Electronic books.
ISBN 1-63157-985-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910467434203321
Bellavitis Cristiano  
New York, New York : , : Business Expert Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Autore Bellavitis Cristiano
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , [2018]
Descrizione fisica 1 online resource (xv, 118 pages) : illustrations
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Entrepreneurship
Small business - Finance
Venture capital
ISBN 1-63157-985-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910795485603321
Bellavitis Cristiano  
New York, New York : , : Business Expert Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Venture capital networks : a multilevel perspective / / CristianoBellavitis ; contributors, Igor Filatotchev [and three others]
Autore Bellavitis Cristiano
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , [2018]
Descrizione fisica 1 online resource (xv, 118 pages) : illustrations
Disciplina 658.15224
Collana Finance and financial management collection
Soggetto topico Entrepreneurship
Small business - Finance
Venture capital
ISBN 1-63157-985-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910827143203321
Bellavitis Cristiano  
New York, New York : , : Business Expert Press, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Viral marketing and social networks / / Maria Petrescu
Viral marketing and social networks / / Maria Petrescu
Autore Petrescu Maria
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (150 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Social networks
Viral marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato word-of-mouse
word-of-mouth
viral marketing
viral advertising
user generated content
social network
social media
message seeding
advertising appeals
buzz marketing
market mavens
ISBN 1-78684-350-1
1-60649-813-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index.
Record Nr. UNINA-9910464817303321
Petrescu Maria  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Viral marketing and social networks / / Maria Petrescu
Viral marketing and social networks / / Maria Petrescu
Autore Petrescu Maria
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (150 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Social networks
Viral marketing
Soggetto non controllato word-of-mouse
word-of-mouth
viral marketing
viral advertising
user generated content
social network
social media
message seeding
advertising appeals
buzz marketing
market mavens
ISBN 1-78684-350-1
1-60649-813-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index.
Record Nr. UNINA-9910786411703321
Petrescu Maria  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui