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Family wealth transition planning : advising families with small businesses / / Bonnie Brown Hartley and Gwendolyn Griffith ; with a foreword by James E. Hughes Jr
| Family wealth transition planning : advising families with small businesses / / Bonnie Brown Hartley and Gwendolyn Griffith ; with a foreword by James E. Hughes Jr |
| Autore | Hartley Bonnie Brown |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, New York : , : Bloomberg Press, , 2009 |
| Descrizione fisica | 1 online resource (367 p.) |
| Disciplina |
658.1/6
658.16 |
| Collana | Bloomberg |
| Soggetto topico | Family-owned business enterprises |
| ISBN |
0-470-88546-7
1-119-20432-1 1-282-68522-8 9786612685224 0-470-88346-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Family wealth continuity -- The adviser's role -- The family wealth system -- Components and connections -- Cycles of change and equilibrium -- Patterns of wealth behavior -- The external environment -- Wealth transition structures -- Governance systems -- Role clarity and development -- Transitions of wealth in the Williams family -- Transitions of wealth in the Hernández family -- Transitions of wealth in the Marshall family -- The family wealth transition planning adviser's practice. |
| Record Nr. | UNINA-9910830218603321 |
Hartley Bonnie Brown
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| New York, New York : , : Bloomberg Press, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fibonacci analysis / / Constance Brown
| Fibonacci analysis / / Constance Brown |
| Autore | Brown Constance M. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, [New York] : , : Bloomberg Press, , 2008 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 332.632042 |
| Collana | Bloomberg Market Essentials, Technical Analysis |
| Soggetto topico |
Investment analysis
Speculation Fibonacci numbers |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-68527-9
9786612685279 1-118-53158-2 0-470-88324-3 0-470-88525-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The mystery of phi (1.618) and phi (0.618) -- The concept of market expansion and contraction -- Support, resistance, and price projections -- Bridging the gap between the nautilus shell and a market chart -- Fibonacci channels, angles, and cycles with oscillators -- Fibonacci expansion targets and the confluence in time -- Rhythmic wave diagrams -- Harmonic unity within market price and time. |
| Record Nr. | UNINA-9910208823003321 |
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Brown Constance M.
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| New York, [New York] : , : Bloomberg Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fibonacci analysis / / Constance Brown
| Fibonacci analysis / / Constance Brown |
| Autore | Brown Constance M. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, [New York] : , : Bloomberg Press, , 2008 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 332.632042 |
| Collana | Bloomberg Market Essentials, Technical Analysis |
| Soggetto topico |
Investment analysis
Speculation Fibonacci numbers |
| ISBN |
1-282-68527-9
9786612685279 1-118-53158-2 0-470-88324-3 0-470-88525-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The mystery of phi (1.618) and phi (0.618) -- The concept of market expansion and contraction -- Support, resistance, and price projections -- Bridging the gap between the nautilus shell and a market chart -- Fibonacci channels, angles, and cycles with oscillators -- Fibonacci expansion targets and the confluence in time -- Rhythmic wave diagrams -- Harmonic unity within market price and time. |
| Record Nr. | UNISA-996226122203316 |
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Brown Constance M.
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| New York, [New York] : , : Bloomberg Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Fibonacci analysis / / Constance Brown
| Fibonacci analysis / / Constance Brown |
| Autore | Brown Constance M. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, [New York] : , : Bloomberg Press, , 2008 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 332.632042 |
| Collana | Bloomberg Market Essentials, Technical Analysis |
| Soggetto topico |
Investment analysis
Speculation Fibonacci numbers |
| ISBN |
1-282-68527-9
9786612685279 1-118-53158-2 0-470-88324-3 0-470-88525-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The mystery of phi (1.618) and phi (0.618) -- The concept of market expansion and contraction -- Support, resistance, and price projections -- Bridging the gap between the nautilus shell and a market chart -- Fibonacci channels, angles, and cycles with oscillators -- Fibonacci expansion targets and the confluence in time -- Rhythmic wave diagrams -- Harmonic unity within market price and time. |
| Record Nr. | UNINA-9910830327303321 |
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Brown Constance M.
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| New York, [New York] : , : Bloomberg Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fibonacci analysis / / Constance Brown
| Fibonacci analysis / / Constance Brown |
| Autore | Brown Constance M |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Bloomberg Press, 2008 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 332.63/2042 |
| Collana | Bloomberg market essentials, technical analysis |
| Soggetto topico |
Investment analysis
Speculation Fibonacci numbers |
| ISBN |
1-282-68527-9
9786612685279 1-118-53158-2 0-470-88324-3 0-470-88525-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The mystery of phi (1.618) and phi (0.618) -- The concept of market expansion and contraction -- Support, resistance, and price projections -- Bridging the gap between the nautilus shell and a market chart -- Fibonacci channels, angles, and cycles with oscillators -- Fibonacci expansion targets and the confluence in time -- Rhythmic wave diagrams -- Harmonic unity within market price and time. |
| Record Nr. | UNINA-9910877168703321 |
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Brown Constance M
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| New York, : Bloomberg Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Financial origami [[electronic resource] ] : how the Wall Street model broke / / Brendan Moynihan
| Financial origami [[electronic resource] ] : how the Wall Street model broke / / Brendan Moynihan |
| Autore | Moynihan Brendan |
| Pubbl/distr/stampa | Hoboken, NJ, : Bloomberg Press, 2011 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
332.601
332.6320973 |
| Collana | Bloomberg |
| Soggetto topico |
Financial engineering
Financial risk Global Financial Crisis, 2008-2009 Securities industry - United States |
| ISBN |
1-118-03032-X
1-283-02702-X 9786613027023 1-118-03030-3 |
| Classificazione | BUS027000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Financial Origami: How the Wall Street Model Broke; Contents; Author's Note; Introduction; Chapter 1: Fold Sides to Center; Chapter 2: Result, Turn Over; Chapter 3: Fold Sides to Center, Again; Chapter 4: Fold Tip to Point; Chapter 5: Fold Point Back; Chapter 6: Fold in Half; Chapter 7: Pull Neck Upright; Chapter 8: Pull Head to Suitable Angle; Chapter 9: Complete; Epilogue; Notes; About the Author; Index |
| Record Nr. | UNINA-9910781103103321 |
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Moynihan Brendan
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| Hoboken, NJ, : Bloomberg Press, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Financial origami : how the Wall Street model broke / / Brendan Moynihan
| Financial origami : how the Wall Street model broke / / Brendan Moynihan |
| Autore | Moynihan Brendan |
| Pubbl/distr/stampa | Hoboken, NJ, : Bloomberg Press, 2011 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 332.601 |
| Collana | Bloomberg |
| Soggetto topico |
Financial engineering
Financial risk Global Financial Crisis, 2008-2009 Securities industry - United States |
| ISBN |
1-118-03032-X
1-283-02702-X 9786613027023 1-118-03030-3 |
| Classificazione | BUS027000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Financial Origami: How the Wall Street Model Broke; Contents; Author's Note; Introduction; Chapter 1: Fold Sides to Center; Chapter 2: Result, Turn Over; Chapter 3: Fold Sides to Center, Again; Chapter 4: Fold Tip to Point; Chapter 5: Fold Point Back; Chapter 6: Fold in Half; Chapter 7: Pull Neck Upright; Chapter 8: Pull Head to Suitable Angle; Chapter 9: Complete; Epilogue; Notes; About the Author; Index |
| Record Nr. | UNINA-9910817406103321 |
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Moynihan Brendan
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| Hoboken, NJ, : Bloomberg Press, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The financial services marketing handbook [[electronic resource] ] : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli
| The financial services marketing handbook [[electronic resource] ] : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli |
| Autore | Ehrlich Evelyn <1950-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Bloomberg Press, c2012 |
| Descrizione fisica | 1 online resource (xi, 196 pages) |
| Disciplina | 332.1068/8 |
| Altri autori (Persone) | FanelliDuke <1954-> |
| Collana | Bloomberg Financial |
| Soggetto topico |
Financial services industry - United States - Marketing
Financial planners - Marketing Customer relations Financial services industry - Computer network resources |
| ISBN |
1-280-67539-X
1-118-53171-X 9786613652324 1-118-22240-7 |
| Classificazione | BUS050020 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results; Contents; Preface; Acknowledgments; Introduction: The Unique Challenges of Marketing Financial Services; Products or Services?; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and Differentiation
Creating a Distinctive Brand IdentityChapter 3: The Market Plan; Researching Your Plan; The Elements of the Plan; Section Two: Marketing Tactics; Chapter 4: Advertising; Media Selection; The Role of Your Ad Agency; Creating Effective Creative; Measuring Advertising Effectiveness; Chapter 5: Public Relations; Third-Party Endorsement; The Tools of Public Relations; Media Relations; Public Relations for Every Budget; Measurement; Chapter 6: Sponsorship and Event Marketing; What Is the Value of Sponsorships?; Cause Marketing; Activating a Sponsorship Program Measuring the Effectiveness of SponsorshipChapter 7: Interactive Marketing; Techniques and Goals of Direct Methods; E-mail Marketing Considerations; Improving Response Rates; Mobile Marketing; Chapter 8: Social Media Marketing; Social Media Concerns; Effective Social Media Engagement; Social Networks as Marketing Channels; Chapter 9: Personal Selling; Traditional Relationships between Sales and Marketing; Bottom-Up Marketing; Changes in the Sales Distribution Model; Marketing Support Across the Sales Cycle; Chapter 10: Trade Shows and Seminars; Trade Shows; Seminars Chapter 11: Relationship MarketingWhy Customer Retention Matters; Methods of Relationship Building; Loyalty Programs; Conclusion; Appendix: Applying Marketing Principles to Sales Practice; Building Your Plan; Practice Examples; About the Authors; Index |
| Record Nr. | UNINA-9910141310003321 |
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Ehrlich Evelyn <1950->
|
||
| Hoboken, NJ, : Bloomberg Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The financial services marketing handbook : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli
| The financial services marketing handbook : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli |
| Autore | Ehrlich Evelyn <1950-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Bloomberg Press, c2012 |
| Descrizione fisica | 1 online resource (xi, 196 pages) |
| Disciplina | 332.1068/8 |
| Altri autori (Persone) | FanelliDuke <1954-> |
| Collana | Bloomberg Financial |
| Soggetto topico |
Financial services industry - United States - Marketing
Financial planners - Marketing Customer relations Financial services industry - Computer network resources |
| ISBN |
1-280-67539-X
1-118-53171-X 9786613652324 1-118-22240-7 |
| Classificazione | BUS050020 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results; Contents; Preface; Acknowledgments; Introduction: The Unique Challenges of Marketing Financial Services; Products or Services?; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and Differentiation
Creating a Distinctive Brand IdentityChapter 3: The Market Plan; Researching Your Plan; The Elements of the Plan; Section Two: Marketing Tactics; Chapter 4: Advertising; Media Selection; The Role of Your Ad Agency; Creating Effective Creative; Measuring Advertising Effectiveness; Chapter 5: Public Relations; Third-Party Endorsement; The Tools of Public Relations; Media Relations; Public Relations for Every Budget; Measurement; Chapter 6: Sponsorship and Event Marketing; What Is the Value of Sponsorships?; Cause Marketing; Activating a Sponsorship Program Measuring the Effectiveness of SponsorshipChapter 7: Interactive Marketing; Techniques and Goals of Direct Methods; E-mail Marketing Considerations; Improving Response Rates; Mobile Marketing; Chapter 8: Social Media Marketing; Social Media Concerns; Effective Social Media Engagement; Social Networks as Marketing Channels; Chapter 9: Personal Selling; Traditional Relationships between Sales and Marketing; Bottom-Up Marketing; Changes in the Sales Distribution Model; Marketing Support Across the Sales Cycle; Chapter 10: Trade Shows and Seminars; Trade Shows; Seminars Chapter 11: Relationship MarketingWhy Customer Retention Matters; Methods of Relationship Building; Loyalty Programs; Conclusion; Appendix: Applying Marketing Principles to Sales Practice; Building Your Plan; Practice Examples; About the Authors; Index |
| Record Nr. | UNISA-996205518903316 |
|
Ehrlich Evelyn <1950->
|
||
| Hoboken, NJ, : Bloomberg Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The financial services marketing handbook : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli
| The financial services marketing handbook : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli |
| Autore | Ehrlich Evelyn <1950-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Bloomberg Press, c2012 |
| Descrizione fisica | 1 online resource (xi, 196 pages) |
| Disciplina | 332.1068/8 |
| Altri autori (Persone) | FanelliDuke <1954-> |
| Collana | Bloomberg Financial |
| Soggetto topico |
Financial services industry - United States - Marketing
Financial planners - Marketing Customer relations Financial services industry - Computer network resources |
| ISBN |
1-280-67539-X
1-118-53171-X 9786613652324 1-118-22240-7 |
| Classificazione | BUS050020 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results; Contents; Preface; Acknowledgments; Introduction: The Unique Challenges of Marketing Financial Services; Products or Services?; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and Differentiation
Creating a Distinctive Brand IdentityChapter 3: The Market Plan; Researching Your Plan; The Elements of the Plan; Section Two: Marketing Tactics; Chapter 4: Advertising; Media Selection; The Role of Your Ad Agency; Creating Effective Creative; Measuring Advertising Effectiveness; Chapter 5: Public Relations; Third-Party Endorsement; The Tools of Public Relations; Media Relations; Public Relations for Every Budget; Measurement; Chapter 6: Sponsorship and Event Marketing; What Is the Value of Sponsorships?; Cause Marketing; Activating a Sponsorship Program Measuring the Effectiveness of SponsorshipChapter 7: Interactive Marketing; Techniques and Goals of Direct Methods; E-mail Marketing Considerations; Improving Response Rates; Mobile Marketing; Chapter 8: Social Media Marketing; Social Media Concerns; Effective Social Media Engagement; Social Networks as Marketing Channels; Chapter 9: Personal Selling; Traditional Relationships between Sales and Marketing; Bottom-Up Marketing; Changes in the Sales Distribution Model; Marketing Support Across the Sales Cycle; Chapter 10: Trade Shows and Seminars; Trade Shows; Seminars Chapter 11: Relationship MarketingWhy Customer Retention Matters; Methods of Relationship Building; Loyalty Programs; Conclusion; Appendix: Applying Marketing Principles to Sales Practice; Building Your Plan; Practice Examples; About the Authors; Index |
| Record Nr. | UNINA-9910820057903321 |
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Ehrlich Evelyn <1950->
|
||
| Hoboken, NJ, : Bloomberg Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
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