Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910463933503321 |
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910787710103321 |
|
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910824074703321 |
|
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur
| Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur |
| Autore | Seekdaur Lukmaan Hakim Khan |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 920.009296073 |
| Soggetto topico |
African Americans
Black Muslims |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Malcolm X; Tale of contents; INTRODUCTION; 1 THE DOMESTIC PARAMETERS: AFRICAN AMERICANS AND THE STRATEGIC USE OF RACE; 1.1. Black Solidarity as a Reaction to American Racism; 1.2 Whiteness as a Site of Privilege; 1.3 Black Skin, White Masks: The Black Bourgeoisie/ Elite and the Grassroots.; 2 THE INTERNATIONAL DIMENSION: PAN AFRICANISM, SUBALTERN POLITICS AND ISLAM; 2.1. Recovering a Lost Base: The (Re)turn to Africa; 2.2 Blackness as Oppression: Malcolm X and Pragmatic Nationalism; 2.3 Universal, yet Exclusive: Islam in Malcolm X's Political Ideology; 3 CONCLUSION |
| Record Nr. | UNINA-9910464047103321 |
|
Seekdaur Lukmaan Hakim Khan
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur
| Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur |
| Autore | Seekdaur Lukmaan Hakim Khan |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 920.009296073 |
| Soggetto topico |
African Americans
Black Muslims |
| ISBN | 3-95489-705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Malcolm X; Tale of contents; INTRODUCTION; 1 THE DOMESTIC PARAMETERS: AFRICAN AMERICANS AND THE STRATEGIC USE OF RACE; 1.1. Black Solidarity as a Reaction to American Racism; 1.2 Whiteness as a Site of Privilege; 1.3 Black Skin, White Masks: The Black Bourgeoisie/ Elite and the Grassroots.; 2 THE INTERNATIONAL DIMENSION: PAN AFRICANISM, SUBALTERN POLITICS AND ISLAM; 2.1. Recovering a Lost Base: The (Re)turn to Africa; 2.2 Blackness as Oppression: Malcolm X and Pragmatic Nationalism; 2.3 Universal, yet Exclusive: Islam in Malcolm X's Political Ideology; 3 CONCLUSION |
| Record Nr. | UNINA-9910787701803321 |
|
Seekdaur Lukmaan Hakim Khan
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur
| Malcolm x : the pragmatic nationalist / / Lukmaan Hakim Khan Seekdaur |
| Autore | Seekdaur Lukmaan Hakim Khan |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 920.009296073 |
| Soggetto topico |
African Americans
Black Muslims |
| ISBN | 3-95489-705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Malcolm X; Tale of contents; INTRODUCTION; 1 THE DOMESTIC PARAMETERS: AFRICAN AMERICANS AND THE STRATEGIC USE OF RACE; 1.1. Black Solidarity as a Reaction to American Racism; 1.2 Whiteness as a Site of Privilege; 1.3 Black Skin, White Masks: The Black Bourgeoisie/ Elite and the Grassroots.; 2 THE INTERNATIONAL DIMENSION: PAN AFRICANISM, SUBALTERN POLITICS AND ISLAM; 2.1. Recovering a Lost Base: The (Re)turn to Africa; 2.2 Blackness as Oppression: Malcolm X and Pragmatic Nationalism; 2.3 Universal, yet Exclusive: Islam in Malcolm X's Political Ideology; 3 CONCLUSION |
| Record Nr. | UNINA-9910824069703321 |
|
Seekdaur Lukmaan Hakim Khan
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda
| El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 |
| Descrizione fisica | 1 online resource (293 pages) |
| Disciplina | 909.09821 |
| Soggetto topico | Civilization, Western - Philosophy |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-96067-612-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910467104203321 |
| Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda
| El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 |
| Descrizione fisica | 1 online resource (293 pages) |
| Disciplina | 909.09821 |
| Soggetto topico | Civilization, Western - Philosophy |
| ISBN | 3-96067-612-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796797903321 |
| Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda
| El Malestar de Occidente : Perspectivas filosóficas sobre una civilización enferma / / edited by Luis Sáez Rueda |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 |
| Descrizione fisica | 1 online resource (293 pages) |
| Disciplina | 909.09821 |
| Soggetto topico | Civilization, Western - Philosophy |
| ISBN | 3-96067-612-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910806287303321 |
| Hamburg, [Germany] : , : Anchor Academic Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managerial overconfidence : different thinking through different education / / Maximilian Margolin
| Managerial overconfidence : different thinking through different education / / Maximilian Margolin |
| Autore | Margolin Maximilian |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (83 p.) |
| Disciplina | 658.15 |
| Soggetto topico |
Corporations - Finance - Econometric models
Financial executives - Behavior Chief financial officers - Behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-628-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Managerial Overconfidence; Table of contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Purpose of this Study; 1.2 Course of Investigation; 2 Concept of Overconfidence; 2.1 Theoretical Concept; 2.2 Managerial Overconfidence; 2.3 Criticism; 3 Sources of Overconfidence; 3.1 Principal Sources; 3.2 Influencing Factors; 4 Implications of Overconfidence; 4.1 Better-Than-Average Effect; 4.2 Implications for Finance; 4.3 Implications for Entrepreneurship; 4.4 Implications for Management; 4.5 Implications for Economics; 5 Motivation for my Research
5.1 Empirical Evidence5.2 Experimental Evidence; 5.3 Discussion; 6 Dual Reasoning and Overconfidence; 6.1 Concept of Dual Reasoning; 6.2 Differences in Reasoning; 6.3 Reasoning Systems and Overconfidence; 6.4 Differences in Training and Overconfidence; 7 Experimental Approach; 7.1 Hypothesis; 7.2 Preliminary Considerations; 7.3 Experimental Setup; 7.4 Additional Testing; 7.5 Interpretation of Results; 8 Conclusion; 8.1 Summary; 8.2 Outlook; 9 References; 10 Appendix |
| Record Nr. | UNINA-9910463946803321 |
|
Margolin Maximilian
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
