Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres
| On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 |
| Descrizione fisica | 1 online resource (706 p.) |
| Disciplina |
621.31244
621.47 |
| Altri autori (Persone) | VayssieresLionel <1968-> |
| Soggetto topico |
Solar energy
Nanotechnology Fuel cells Hydrogen as fuel Water - Electrolysis Photocatalysis |
| ISBN |
1-282-49153-9
9786612491535 0-470-82399-2 0-470-82398-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ON SOLAR HYDROGEN & NANOTECHNOLOGY; Contents; List of Contributors; Preface; Editor Biography; Part One: Fundamentals, Modeling, and Experimental Investigation of Photocatalytic Reactions for Direct Solar Hydrogen Generation; 1 Solar Hydrogen Production by Photoelectrochemical Water Splitting: The Promise and Challenge; 1.1 Introduction; 1.2 Hydrogen or Hype?; 1.3 Solar Pathways to Hydrogen; 1.3.1 The Solar Resource; 1.3.2 Converting Sunlight; 1.3.3 Solar-Thermal Conversion; 1.3.4 Solar-Potential Conversion; 1.3.5 Pathways to Hydrogen; 1.4 Photoelectrochemical Water-Splitting
1.4.1 Photoelectrochemistry1.4.2 PEC Water-Splitting Reactions; 1.4.3 Solar-to-Hydrogen Conversion Efficiency; 1.4.4 Fundamental Process Steps; 1.5 The Semiconductor/Electrolyte Interface; 1.5.1 Rectifying Junctions; 1.5.2 A Solid-State Analogy: The np + Junction; 1.5.3 PEC Junction Formation; 1.5.4 Illuminated Characteristics; 1.5.5 Fundamental Process Steps; 1.6 Photoelectrode Implementations; 1.6.1 Single-Junction Performance Limits; 1.6.2 Multijunction Performance Limits; 1.6.3 A Shining Example; 1.7 The PEC Challenge; 1.7.1 What's Needed, Really?; 1.7.2 Tradeoffs and Compromises 1.7.3 The Race with PV-Electrolysis1.8 Facing the Challenge: Current PEC Materials Research; Acknowledgments; References; 2 Modeling and Simulation of Photocatalytic Reactions at TiO2 Surfaces; 2.1 Importance of Theoretical Studies on TiO2 Systems; 2.2 Doped TiO2 Systems: Carbon and Niobium Doping; 2.2.1 First-Principle Calculations on TiO2; 2.2.2 C-Doped TiO2; 2.2.3 Nb-Doped TiO2; 2.3 Surface Hydroxyl Groups and the Photoinduced Hydrophilicity of TiO2; 2.3.1 Speculated Active Species on TiO2 - Superoxide Anion (O2 ̄) and the Hydroxyl Radical (OH ̇) 2.3.2 Theoretical Calculations of TiO2 Surfaces and Adsorbents2.3.3 Surface Hydroxyl Groups and Photoinduced Hydrophilic Conversion; 2.4 Dye-Sensitized Solar Cells; 2.4.1 Conventional Sensitizers: Ruthenium Compounds and Organic Dyes; 2.4.2 Multiexciton Generation in Quantum Dots: A Novel Sensitizer for a DSSC; 2.4.3 Theoretical Estimation of the Decoherence Time between the Electronic States in PbSe QDs; 2.5 Future Directions: Ab Initio Simulations and the Local Excited States on TiO2; 2.5.1 Improvement of the DFT Functional; 2.5.2 Molecular Mechanics and Ab Initio Molecular Dynamics 2.5.3 Description of Local Excited States2.5.4 Nonadiabatic Behavior of a System and Interfacial Electron Transfer; Acknowledgments; References; 3 Photocatalytic Reactions on Model Single Crystal TiO2 Surfaces; 3.1 TiO2 Single-Crystal Surfaces; 3.2 Photoreactions Over Semiconductor Surfaces; 3.3 Ethanol Reactions Over TiO2(110) Surface; 3.4 Photocatalysis and Structure Sensitivity; 3.5 Hydrogen Production from Ethanol Over Au/TiO2 Catalysts; 3.6 Conclusions; References; 4 Fundamental Reactions on Rutile TiO2(110) Model Photocatalysts Studied by High-Resolution Scanning Tunneling Microscopy 4.1 Introduction |
| Altri titoli varianti | On solar hydrogen and nanotechnology |
| Record Nr. | UNINA-9910840751003321 |
| Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan
| A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan |
| Autore | Sundararajan D |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina |
621.382/23
621.38223 |
| Soggetto topico |
Signal theory (Telecommunication)
Signal processing System analysis |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-03142-2
9786612031427 0-470-82355-0 0-470-82354-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A PRACTICAL APPROACH TO SIGNALS AND SYSTEMS; Contents; Preface; Abbreviations; 1 Introduction; 1.1 The Organization of this Book; 2 Discrete Signals; 2.1 Classification of Signals; 2.1.1 Continuous, Discrete and Digital Signals; 2.1.2 Periodic and Aperiodic Signals; 2.1.3 Energy and Power Signals; 2.1.4 Even- and Odd-symmetric Signals; 2.1.5 Causal and Noncausal Signals; 2.1.6 Deterministic and Random Signals; 2.2 Basic Signals; 2.2.1 Unit-impulse Signal; 2.2.2 Unit-step Signal; 2.2.3 Unit-ramp Signal; 2.2.4 Sinusoids and Exponentials; 2.3 Signal Operations; 2.3.1 Time Shifting
2.3.2 Time Reversal2.3.3 Time Scaling; 2.4 Summary; Further Reading; Exercises; 3 Continuous Signals; 3.1 Classification of Signals; 3.1.1 Continuous Signals; 3.1.2 Periodic and Aperiodic Signals; 3.1.3 Energy and Power Signals; 3.1.4 Even- and Odd-symmetric Signals; 3.1.5 Causal and Noncausal Signals; 3.2 Basic Signals; 3.2.1 Unit-step Signal; 3.2.2 Unit-impulse Signal; 3.2.3 Unit-ramp Signal; 3.2.4 Sinusoids; 3.3 Signal Operations; 3.3.1 Time Shifting; 3.3.2 Time Reversal; 3.3.3 Time Scaling; 3.4 Summary; Further Reading; Exercises; 4 Time-domain Analysis of Discrete Systems 4.1 Difference Equation Model4.1.1 System Response; 4.1.2 Impulse Response; 4.1.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 4.2 Classification of Systems; 4.2.1 Linear and Nonlinear Systems; 4.2.2 Time-invariant and Time-varying Systems; 4.2.3 Causal and Noncausal Systems; 4.2.4 Instantaneous and Dynamic Systems; 4.2.5 Inverse Systems; 4.2.6 Continuous and Discrete Systems; 4.3 ConvolutionSummation Model; 4.3.1 Properties of ConvolutionSummation; 4.3.2 The Difference Equation and ConvolutionSummation; 4.3.3 Response to Complex Exponential Input 4.4 System Stability4.5 Realization of Discrete Systems; 4.5.1 Decomposition of Higher-order Systems; 4.5.2 Feedback Systems; 4.6 Summary; Further Reading; Exercises; 5 Time-domain Analysis of Continuous Systems; 5.1 Classification of Systems; 5.1.1 Linear and Nonlinear Systems; 5.1.2 Time-invariant and Time-varying Systems; 5.1.3 Causal and Noncausal Systems; 5.1.4 Instantaneous and Dynamic Systems; 5.1.5 Lumped-parameter and Distributed-parameter Systems; 5.1.6 Inverse Systems; 5.2 Differential Equation Model; 5.3 Convolution-integral Model; 5.3.1 Properties of the Convolution-integral 5.4 System Response5.4.1 Impulse Response; 5.4.2 Response to Unit-step Input; 5.4.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 5.4.4 Response to Complex Exponential Input; 5.5 System Stability; 5.6 Realization of Continuous Systems; 5.6.1 Decomposition of Higher-order Systems; 5.6.2 Feedback Systems; 5.7 Summary; Further Reading; Exercises; 6 The Discrete Fourier Transform; 6.1 The Time-domain and the Frequency-domain; 6.2 Fourier Analysis; 6.2.1 Versions of Fourier Analysis; 6.3 The Discrete Fourier Transform 6.3.1 The Approximation of Arbitrary Waveforms with a Finite Number of Samples |
| Record Nr. | UNINA-9910145953103321 |
Sundararajan D
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan
| A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan |
| Autore | Sundararajan D |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina |
621.382/23
621.38223 |
| Soggetto topico |
Signal theory (Telecommunication)
Signal processing System analysis |
| ISBN |
1-282-03142-2
9786612031427 0-470-82355-0 0-470-82354-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A PRACTICAL APPROACH TO SIGNALS AND SYSTEMS; Contents; Preface; Abbreviations; 1 Introduction; 1.1 The Organization of this Book; 2 Discrete Signals; 2.1 Classification of Signals; 2.1.1 Continuous, Discrete and Digital Signals; 2.1.2 Periodic and Aperiodic Signals; 2.1.3 Energy and Power Signals; 2.1.4 Even- and Odd-symmetric Signals; 2.1.5 Causal and Noncausal Signals; 2.1.6 Deterministic and Random Signals; 2.2 Basic Signals; 2.2.1 Unit-impulse Signal; 2.2.2 Unit-step Signal; 2.2.3 Unit-ramp Signal; 2.2.4 Sinusoids and Exponentials; 2.3 Signal Operations; 2.3.1 Time Shifting
2.3.2 Time Reversal2.3.3 Time Scaling; 2.4 Summary; Further Reading; Exercises; 3 Continuous Signals; 3.1 Classification of Signals; 3.1.1 Continuous Signals; 3.1.2 Periodic and Aperiodic Signals; 3.1.3 Energy and Power Signals; 3.1.4 Even- and Odd-symmetric Signals; 3.1.5 Causal and Noncausal Signals; 3.2 Basic Signals; 3.2.1 Unit-step Signal; 3.2.2 Unit-impulse Signal; 3.2.3 Unit-ramp Signal; 3.2.4 Sinusoids; 3.3 Signal Operations; 3.3.1 Time Shifting; 3.3.2 Time Reversal; 3.3.3 Time Scaling; 3.4 Summary; Further Reading; Exercises; 4 Time-domain Analysis of Discrete Systems 4.1 Difference Equation Model4.1.1 System Response; 4.1.2 Impulse Response; 4.1.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 4.2 Classification of Systems; 4.2.1 Linear and Nonlinear Systems; 4.2.2 Time-invariant and Time-varying Systems; 4.2.3 Causal and Noncausal Systems; 4.2.4 Instantaneous and Dynamic Systems; 4.2.5 Inverse Systems; 4.2.6 Continuous and Discrete Systems; 4.3 ConvolutionSummation Model; 4.3.1 Properties of ConvolutionSummation; 4.3.2 The Difference Equation and ConvolutionSummation; 4.3.3 Response to Complex Exponential Input 4.4 System Stability4.5 Realization of Discrete Systems; 4.5.1 Decomposition of Higher-order Systems; 4.5.2 Feedback Systems; 4.6 Summary; Further Reading; Exercises; 5 Time-domain Analysis of Continuous Systems; 5.1 Classification of Systems; 5.1.1 Linear and Nonlinear Systems; 5.1.2 Time-invariant and Time-varying Systems; 5.1.3 Causal and Noncausal Systems; 5.1.4 Instantaneous and Dynamic Systems; 5.1.5 Lumped-parameter and Distributed-parameter Systems; 5.1.6 Inverse Systems; 5.2 Differential Equation Model; 5.3 Convolution-integral Model; 5.3.1 Properties of the Convolution-integral 5.4 System Response5.4.1 Impulse Response; 5.4.2 Response to Unit-step Input; 5.4.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 5.4.4 Response to Complex Exponential Input; 5.5 System Stability; 5.6 Realization of Continuous Systems; 5.6.1 Decomposition of Higher-order Systems; 5.6.2 Feedback Systems; 5.7 Summary; Further Reading; Exercises; 6 The Discrete Fourier Transform; 6.1 The Time-domain and the Frequency-domain; 6.2 Fourier Analysis; 6.2.1 Versions of Fourier Analysis; 6.3 The Discrete Fourier Transform 6.3.1 The Approximation of Arbitrary Waveforms with a Finite Number of Samples |
| Record Nr. | UNINA-9910830704503321 |
|
Sundararajan D
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan
| A practical approach to signals and systems [[electronic resource] /] / D. Sundararajan |
| Autore | Sundararajan D |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina |
621.382/23
621.38223 |
| Soggetto topico |
Signal theory (Telecommunication)
Signal processing System analysis |
| ISBN |
1-282-03142-2
9786612031427 0-470-82355-0 0-470-82354-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A PRACTICAL APPROACH TO SIGNALS AND SYSTEMS; Contents; Preface; Abbreviations; 1 Introduction; 1.1 The Organization of this Book; 2 Discrete Signals; 2.1 Classification of Signals; 2.1.1 Continuous, Discrete and Digital Signals; 2.1.2 Periodic and Aperiodic Signals; 2.1.3 Energy and Power Signals; 2.1.4 Even- and Odd-symmetric Signals; 2.1.5 Causal and Noncausal Signals; 2.1.6 Deterministic and Random Signals; 2.2 Basic Signals; 2.2.1 Unit-impulse Signal; 2.2.2 Unit-step Signal; 2.2.3 Unit-ramp Signal; 2.2.4 Sinusoids and Exponentials; 2.3 Signal Operations; 2.3.1 Time Shifting
2.3.2 Time Reversal2.3.3 Time Scaling; 2.4 Summary; Further Reading; Exercises; 3 Continuous Signals; 3.1 Classification of Signals; 3.1.1 Continuous Signals; 3.1.2 Periodic and Aperiodic Signals; 3.1.3 Energy and Power Signals; 3.1.4 Even- and Odd-symmetric Signals; 3.1.5 Causal and Noncausal Signals; 3.2 Basic Signals; 3.2.1 Unit-step Signal; 3.2.2 Unit-impulse Signal; 3.2.3 Unit-ramp Signal; 3.2.4 Sinusoids; 3.3 Signal Operations; 3.3.1 Time Shifting; 3.3.2 Time Reversal; 3.3.3 Time Scaling; 3.4 Summary; Further Reading; Exercises; 4 Time-domain Analysis of Discrete Systems 4.1 Difference Equation Model4.1.1 System Response; 4.1.2 Impulse Response; 4.1.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 4.2 Classification of Systems; 4.2.1 Linear and Nonlinear Systems; 4.2.2 Time-invariant and Time-varying Systems; 4.2.3 Causal and Noncausal Systems; 4.2.4 Instantaneous and Dynamic Systems; 4.2.5 Inverse Systems; 4.2.6 Continuous and Discrete Systems; 4.3 ConvolutionSummation Model; 4.3.1 Properties of ConvolutionSummation; 4.3.2 The Difference Equation and ConvolutionSummation; 4.3.3 Response to Complex Exponential Input 4.4 System Stability4.5 Realization of Discrete Systems; 4.5.1 Decomposition of Higher-order Systems; 4.5.2 Feedback Systems; 4.6 Summary; Further Reading; Exercises; 5 Time-domain Analysis of Continuous Systems; 5.1 Classification of Systems; 5.1.1 Linear and Nonlinear Systems; 5.1.2 Time-invariant and Time-varying Systems; 5.1.3 Causal and Noncausal Systems; 5.1.4 Instantaneous and Dynamic Systems; 5.1.5 Lumped-parameter and Distributed-parameter Systems; 5.1.6 Inverse Systems; 5.2 Differential Equation Model; 5.3 Convolution-integral Model; 5.3.1 Properties of the Convolution-integral 5.4 System Response5.4.1 Impulse Response; 5.4.2 Response to Unit-step Input; 5.4.3 Characterization of Systems by their Responses to Impulse and Unit-step Signals; 5.4.4 Response to Complex Exponential Input; 5.5 System Stability; 5.6 Realization of Continuous Systems; 5.6.1 Decomposition of Higher-order Systems; 5.6.2 Feedback Systems; 5.7 Summary; Further Reading; Exercises; 6 The Discrete Fourier Transform; 6.1 The Time-domain and the Frequency-domain; 6.2 Fourier Analysis; 6.2.1 Versions of Fourier Analysis; 6.3 The Discrete Fourier Transform 6.3.1 The Approximation of Arbitrary Waveforms with a Finite Number of Samples |
| Record Nr. | UNINA-9910841227003321 |
|
Sundararajan D
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910461582803321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910789733503321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910810006903321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910139634103321 |
|
Powell Guy R
|
||
| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910821938303321 |
|
Powell Guy R
|
||
| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
