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Luxury China [[electronic resource] ] : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
| Luxury China [[electronic resource] ] : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano |
| Autore | Chevalier Michel <1943-> |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.800951 |
| Altri autori (Persone) | LuPierre Xiao |
| Soggetto topico |
Consumer behavior - China
Luxury |
| ISBN |
1-119-19975-1
1-283-33270-1 9786613332707 1-118-18160-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. |
| Record Nr. | UNINA-9910139749503321 |
Chevalier Michel <1943->
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury China [[electronic resource] ] : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
| Luxury China [[electronic resource] ] : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano |
| Autore | Chevalier Michel <1943-> |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.800951 |
| Altri autori (Persone) | LuPierre Xiao |
| Soggetto topico |
Consumer behavior - China
Luxury |
| ISBN |
1-119-19975-1
1-283-33270-1 9786613332707 1-118-18160-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. |
| Record Nr. | UNINA-9910808075703321 |
|
Chevalier Michel <1943->
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell
| Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell |
| Autore | Powell Guy R |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 |
| Descrizione fisica | 1 online resource (xiv, 288 p. ) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Marketing - Cost effectiveness |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-59304-1
9786613905499 1-118-50783-5 1-118-50782-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements. Preface. Section 1: What is Marketing Effectiveness? Chapter 1. Introduction to Marketing Effectiveness. Section 2: The Marketing-Effectiveness Framework TM . Chapter 2. Strategy, Creative, and Execution: What You Do in The Marketplace. Chapter 3. Planning Around What You Can't Control: The Competition, the Consumer, the Channel, and Exogenous Factors. Chapter 4. The Consumer: The Most Important Component in Any Marketing-Oriented Framework Chapter 5. A Framework for Capturing Marketing-Effectiveness Data: The Marketing-Accountability Framework. Section 3: The Marketing-Effectiveness Continuum. Chapter 6. Introducing the Marketing-Effectiveness Continuum. Chapter 7. Activity Trackers. Chapter 8. Campaign Measurers. Chapter 9. Mix Modelers. Chapter 10. Consumer Analyzers. Chapter 11. Brand Optimizers. Section 4: The Marketing-Effectiveness Culture. Chapter 12. It's Time to Just Get Started! Chapter 13. Conclusion: Put Marketing on the Critical Path to Success. Bibliography. List of Figures and Tables. Index. |
| Record Nr. | UNINA-9910462314903321 |
|
Powell Guy R
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell
| Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell |
| Autore | Powell Guy R |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 |
| Descrizione fisica | 1 online resource (xiv, 288 p. ) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Marketing - Cost effectiveness |
| ISBN |
1-283-59304-1
9786613905499 1-118-50783-5 1-118-50782-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements. Preface. Section 1: What is Marketing Effectiveness? Chapter 1. Introduction to Marketing Effectiveness. Section 2: The Marketing-Effectiveness Framework TM . Chapter 2. Strategy, Creative, and Execution: What You Do in The Marketplace. Chapter 3. Planning Around What You Can't Control: The Competition, the Consumer, the Channel, and Exogenous Factors. Chapter 4. The Consumer: The Most Important Component in Any Marketing-Oriented Framework Chapter 5. A Framework for Capturing Marketing-Effectiveness Data: The Marketing-Accountability Framework. Section 3: The Marketing-Effectiveness Continuum. Chapter 6. Introducing the Marketing-Effectiveness Continuum. Chapter 7. Activity Trackers. Chapter 8. Campaign Measurers. Chapter 9. Mix Modelers. Chapter 10. Consumer Analyzers. Chapter 11. Brand Optimizers. Section 4: The Marketing-Effectiveness Culture. Chapter 12. It's Time to Just Get Started! Chapter 13. Conclusion: Put Marketing on the Critical Path to Success. Bibliography. List of Figures and Tables. Index. |
| Record Nr. | UNINA-9910785540303321 |
|
Powell Guy R
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell
| Marketing calculator [[electronic resource] ] : measuring and managing return on marketing investment / / Guy R. Powell |
| Autore | Powell Guy R |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 |
| Descrizione fisica | 1 online resource (xiv, 288 p. ) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Marketing - Cost effectiveness |
| ISBN |
1-283-59304-1
9786613905499 1-118-50783-5 1-118-50782-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements. Preface. Section 1: What is Marketing Effectiveness? Chapter 1. Introduction to Marketing Effectiveness. Section 2: The Marketing-Effectiveness Framework TM . Chapter 2. Strategy, Creative, and Execution: What You Do in The Marketplace. Chapter 3. Planning Around What You Can't Control: The Competition, the Consumer, the Channel, and Exogenous Factors. Chapter 4. The Consumer: The Most Important Component in Any Marketing-Oriented Framework Chapter 5. A Framework for Capturing Marketing-Effectiveness Data: The Marketing-Accountability Framework. Section 3: The Marketing-Effectiveness Continuum. Chapter 6. Introducing the Marketing-Effectiveness Continuum. Chapter 7. Activity Trackers. Chapter 8. Campaign Measurers. Chapter 9. Mix Modelers. Chapter 10. Consumer Analyzers. Chapter 11. Brand Optimizers. Section 4: The Marketing-Effectiveness Culture. Chapter 12. It's Time to Just Get Started! Chapter 13. Conclusion: Put Marketing on the Critical Path to Success. Bibliography. List of Figures and Tables. Index. |
| Record Nr. | UNINA-9910825885403321 |
|
Powell Guy R
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios
| Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios |
| Autore | Singh Kulwant <1957-> |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 382.095 |
| Altri autori (Persone) | DeliosAndrew <1965-> |
| Soggetto topico |
Success in business - Asia
Strategic planning - Asia Strategic alliances (Business) - Asia Industrial management - Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-58840-3
9786613618238 1-118-17874-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Mastering Business in Asia: Strategy for Success in Asia; Contents; About the Series; Preface; 1: Strategy; 2: Strategy in Asia; 3: Strategies for Working with Governments in Asia; 4: Strategies for Profitable Growth; 5: Strategies for Regional Expansion in Asia; 6: Alliances for Success; 7: Acquisitions for Success; 8: Size and Scope for Success; 9: Strategies for Success in Asia; Index |
| Record Nr. | UNINA-9910461103403321 |
|
Singh Kulwant <1957->
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios
| Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios |
| Autore | Singh Kulwant <1957-> |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 382.095 |
| Altri autori (Persone) | DeliosAndrew <1965-> |
| Soggetto topico |
Success in business - Asia
Strategic planning - Asia Strategic alliances (Business) - Asia Industrial management - Asia |
| ISBN |
1-280-58840-3
9786613618238 1-118-17874-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Mastering Business in Asia: Strategy for Success in Asia; Contents; About the Series; Preface; 1: Strategy; 2: Strategy in Asia; 3: Strategies for Working with Governments in Asia; 4: Strategies for Profitable Growth; 5: Strategies for Regional Expansion in Asia; 6: Alliances for Success; 7: Acquisitions for Success; 8: Size and Scope for Success; 9: Strategies for Success in Asia; Index |
| Record Nr. | UNINA-9910789969403321 |
|
Singh Kulwant <1957->
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios
| Mastering business in Asia [[electronic resource] ] : strategy for success in Asia / / Kulwant Singh, Andrew Delios |
| Autore | Singh Kulwant <1957-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 382.095 |
| Altri autori (Persone) | DeliosAndrew <1965-> |
| Soggetto topico |
Success in business - Asia
Strategic planning - Asia Strategic alliances (Business) - Asia Industrial management - Asia |
| ISBN |
1-280-58840-3
9786613618238 1-118-17874-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Mastering Business in Asia: Strategy for Success in Asia; Contents; About the Series; Preface; 1: Strategy; 2: Strategy in Asia; 3: Strategies for Working with Governments in Asia; 4: Strategies for Profitable Growth; 5: Strategies for Regional Expansion in Asia; 6: Alliances for Success; 7: Acquisitions for Success; 8: Size and Scope for Success; 9: Strategies for Success in Asia; Index |
| Record Nr. | UNINA-9910821567503321 |
|
Singh Kulwant <1957->
|
||
| Singapore ; ; Hoboken, NJ, : John Wiley & Sons (Asia), c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres
| On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 |
| Descrizione fisica | 1 online resource (706 p.) |
| Disciplina |
621.31244
621.47 |
| Altri autori (Persone) | VayssieresLionel <1968-> |
| Soggetto topico |
Solar energy
Nanotechnology Fuel cells Hydrogen as fuel Water - Electrolysis Photocatalysis |
| ISBN |
1-282-49153-9
9786612491535 0-470-82399-2 0-470-82398-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ON SOLAR HYDROGEN & NANOTECHNOLOGY; Contents; List of Contributors; Preface; Editor Biography; Part One: Fundamentals, Modeling, and Experimental Investigation of Photocatalytic Reactions for Direct Solar Hydrogen Generation; 1 Solar Hydrogen Production by Photoelectrochemical Water Splitting: The Promise and Challenge; 1.1 Introduction; 1.2 Hydrogen or Hype?; 1.3 Solar Pathways to Hydrogen; 1.3.1 The Solar Resource; 1.3.2 Converting Sunlight; 1.3.3 Solar-Thermal Conversion; 1.3.4 Solar-Potential Conversion; 1.3.5 Pathways to Hydrogen; 1.4 Photoelectrochemical Water-Splitting
1.4.1 Photoelectrochemistry1.4.2 PEC Water-Splitting Reactions; 1.4.3 Solar-to-Hydrogen Conversion Efficiency; 1.4.4 Fundamental Process Steps; 1.5 The Semiconductor/Electrolyte Interface; 1.5.1 Rectifying Junctions; 1.5.2 A Solid-State Analogy: The np + Junction; 1.5.3 PEC Junction Formation; 1.5.4 Illuminated Characteristics; 1.5.5 Fundamental Process Steps; 1.6 Photoelectrode Implementations; 1.6.1 Single-Junction Performance Limits; 1.6.2 Multijunction Performance Limits; 1.6.3 A Shining Example; 1.7 The PEC Challenge; 1.7.1 What's Needed, Really?; 1.7.2 Tradeoffs and Compromises 1.7.3 The Race with PV-Electrolysis1.8 Facing the Challenge: Current PEC Materials Research; Acknowledgments; References; 2 Modeling and Simulation of Photocatalytic Reactions at TiO2 Surfaces; 2.1 Importance of Theoretical Studies on TiO2 Systems; 2.2 Doped TiO2 Systems: Carbon and Niobium Doping; 2.2.1 First-Principle Calculations on TiO2; 2.2.2 C-Doped TiO2; 2.2.3 Nb-Doped TiO2; 2.3 Surface Hydroxyl Groups and the Photoinduced Hydrophilicity of TiO2; 2.3.1 Speculated Active Species on TiO2 - Superoxide Anion (O2 ̄) and the Hydroxyl Radical (OH ̇) 2.3.2 Theoretical Calculations of TiO2 Surfaces and Adsorbents2.3.3 Surface Hydroxyl Groups and Photoinduced Hydrophilic Conversion; 2.4 Dye-Sensitized Solar Cells; 2.4.1 Conventional Sensitizers: Ruthenium Compounds and Organic Dyes; 2.4.2 Multiexciton Generation in Quantum Dots: A Novel Sensitizer for a DSSC; 2.4.3 Theoretical Estimation of the Decoherence Time between the Electronic States in PbSe QDs; 2.5 Future Directions: Ab Initio Simulations and the Local Excited States on TiO2; 2.5.1 Improvement of the DFT Functional; 2.5.2 Molecular Mechanics and Ab Initio Molecular Dynamics 2.5.3 Description of Local Excited States2.5.4 Nonadiabatic Behavior of a System and Interfacial Electron Transfer; Acknowledgments; References; 3 Photocatalytic Reactions on Model Single Crystal TiO2 Surfaces; 3.1 TiO2 Single-Crystal Surfaces; 3.2 Photoreactions Over Semiconductor Surfaces; 3.3 Ethanol Reactions Over TiO2(110) Surface; 3.4 Photocatalysis and Structure Sensitivity; 3.5 Hydrogen Production from Ethanol Over Au/TiO2 Catalysts; 3.6 Conclusions; References; 4 Fundamental Reactions on Rutile TiO2(110) Model Photocatalysts Studied by High-Resolution Scanning Tunneling Microscopy 4.1 Introduction |
| Altri titoli varianti | On solar hydrogen and nanotechnology |
| Record Nr. | UNINA-9910139511703321 |
| Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres
| On solar hydrogen & nanotechnology [[electronic resource] /] / editor, Lionel Vayssieres |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 |
| Descrizione fisica | 1 online resource (706 p.) |
| Disciplina |
621.31244
621.47 |
| Altri autori (Persone) | VayssieresLionel <1968-> |
| Soggetto topico |
Solar energy
Nanotechnology Fuel cells Hydrogen as fuel Water - Electrolysis Photocatalysis |
| ISBN |
1-282-49153-9
9786612491535 0-470-82399-2 0-470-82398-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ON SOLAR HYDROGEN & NANOTECHNOLOGY; Contents; List of Contributors; Preface; Editor Biography; Part One: Fundamentals, Modeling, and Experimental Investigation of Photocatalytic Reactions for Direct Solar Hydrogen Generation; 1 Solar Hydrogen Production by Photoelectrochemical Water Splitting: The Promise and Challenge; 1.1 Introduction; 1.2 Hydrogen or Hype?; 1.3 Solar Pathways to Hydrogen; 1.3.1 The Solar Resource; 1.3.2 Converting Sunlight; 1.3.3 Solar-Thermal Conversion; 1.3.4 Solar-Potential Conversion; 1.3.5 Pathways to Hydrogen; 1.4 Photoelectrochemical Water-Splitting
1.4.1 Photoelectrochemistry1.4.2 PEC Water-Splitting Reactions; 1.4.3 Solar-to-Hydrogen Conversion Efficiency; 1.4.4 Fundamental Process Steps; 1.5 The Semiconductor/Electrolyte Interface; 1.5.1 Rectifying Junctions; 1.5.2 A Solid-State Analogy: The np + Junction; 1.5.3 PEC Junction Formation; 1.5.4 Illuminated Characteristics; 1.5.5 Fundamental Process Steps; 1.6 Photoelectrode Implementations; 1.6.1 Single-Junction Performance Limits; 1.6.2 Multijunction Performance Limits; 1.6.3 A Shining Example; 1.7 The PEC Challenge; 1.7.1 What's Needed, Really?; 1.7.2 Tradeoffs and Compromises 1.7.3 The Race with PV-Electrolysis1.8 Facing the Challenge: Current PEC Materials Research; Acknowledgments; References; 2 Modeling and Simulation of Photocatalytic Reactions at TiO2 Surfaces; 2.1 Importance of Theoretical Studies on TiO2 Systems; 2.2 Doped TiO2 Systems: Carbon and Niobium Doping; 2.2.1 First-Principle Calculations on TiO2; 2.2.2 C-Doped TiO2; 2.2.3 Nb-Doped TiO2; 2.3 Surface Hydroxyl Groups and the Photoinduced Hydrophilicity of TiO2; 2.3.1 Speculated Active Species on TiO2 - Superoxide Anion (O2 ̄) and the Hydroxyl Radical (OH ̇) 2.3.2 Theoretical Calculations of TiO2 Surfaces and Adsorbents2.3.3 Surface Hydroxyl Groups and Photoinduced Hydrophilic Conversion; 2.4 Dye-Sensitized Solar Cells; 2.4.1 Conventional Sensitizers: Ruthenium Compounds and Organic Dyes; 2.4.2 Multiexciton Generation in Quantum Dots: A Novel Sensitizer for a DSSC; 2.4.3 Theoretical Estimation of the Decoherence Time between the Electronic States in PbSe QDs; 2.5 Future Directions: Ab Initio Simulations and the Local Excited States on TiO2; 2.5.1 Improvement of the DFT Functional; 2.5.2 Molecular Mechanics and Ab Initio Molecular Dynamics 2.5.3 Description of Local Excited States2.5.4 Nonadiabatic Behavior of a System and Interfacial Electron Transfer; Acknowledgments; References; 3 Photocatalytic Reactions on Model Single Crystal TiO2 Surfaces; 3.1 TiO2 Single-Crystal Surfaces; 3.2 Photoreactions Over Semiconductor Surfaces; 3.3 Ethanol Reactions Over TiO2(110) Surface; 3.4 Photocatalysis and Structure Sensitivity; 3.5 Hydrogen Production from Ethanol Over Au/TiO2 Catalysts; 3.6 Conclusions; References; 4 Fundamental Reactions on Rutile TiO2(110) Model Photocatalysts Studied by High-Resolution Scanning Tunneling Microscopy 4.1 Introduction |
| Altri titoli varianti | On solar hydrogen and nanotechnology |
| Record Nr. | UNINA-9910830498303321 |
| Singapore ; ; Hoboken, NJ, USA, : John Wiley & Sons (Asia), c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
