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Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly
| Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly |
| Autore | Goatly Andrew <1950-> |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 |
| Descrizione fisica | 1 online resource (452 p.) |
| Disciplina | 121/.68 |
| Collana | Discourse approaches to politics, society, and culture |
| Soggetto topico |
Ideology
Metaphor English language - Rhetoric |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-15505-9
9786612155055 90-272-9293-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Washing the Brain � Metaphor and Hidden Ideology""; ""Editorial page""; ""Title page""; ""LCC data""; ""Dedication""; ""Typographical conventions""; ""Table of contents""; ""List of tables""; ""List of figures""; ""Preface""; ""section 1""; ""chapter 1""; ""Introducing metaphor""; ""1.1 Some terms for analysing metaphors""; ""1.2 Inter-relations between metaphors""; ""1.3 The theory of conceptual metaphor""; ""1.4 Characterising conceptual metaphors and metaphor themes""; ""1.5 Literal language, conventional metaphor and original metaphor""
""1.6 Convention, commonsense and latent ideology""""1.7 Conclusion: CATEGORY IS DIVIDED AREA""; ""chapter 2""; ""Metaphors of power""; ""2.1 Introduction""; ""2.2 IMPORTANT IS BIG, POWER / CONTROL IS ABOVE, IMPORTANCE / STATUS IS HIGH""; ""2.3 IMPORTANT IS CENTRAL""; ""2.4 RACE IS COLOUR, GOOD IS PURE / CLEAN / WHITE""; ""2.5 DISEASE IS INVASION""; ""2.6 ACTIVITY IS MOVEMENT FORWARDS and the Cult of Speed""; ""2.7 Time and space metaphors""; ""2.8 TIME IS MONEY / COMMODITY""; ""2.9 Education, socialisation and time: Harry Potter and the Philosopherâ€?s stone""; ""2.10 ACTIVITY IS FIGHTING"" ""2.11 The adversarial system in law, politics, the media and philosophy.""""2.12 SEX IS VIOLENCE and rape""; ""2.13 Summary""; ""chapter 3""; ""Metaphors for humans and the living world""; ""3.1 Introduction""; ""3.2 human is food""; ""3.3 Life as a commodity""; ""3.4 QUALITY IS MONEY/WEALTH""; ""3.4.1 Privatisation of natural “resourcesâ€?.""; ""3.5 ORGANISATION / SYSTEM IS MACHINE""; ""3.6 HUMAN IS MACHINE""; ""3.6.1 Lexical evidence for the prevalence of the metaphor""; ""3.6.2 Science, technology and the mind / body as machine""; ""3.6.3 Objections to mechanistic views of humans"" ""3.6.4 The Santiago theory of cognition""""3.6.5 Harawayâ€?s cyborg manifesto.""; ""3.7 Summary""; ""chapter 4""; ""Humans as animals, literal or metaphorical?""; ""4.1 Impositive metaphors and subjective metaphors""; ""4.2 LANDSCAPE/WEATHER IS A HUMAN BODY?""; ""4. 3 HUMAN IS ANIMAL?""; ""4. 3. 1 Human as more or less / a kind of animal â€? selfish, competitive and aggressive.""; ""4.3.2 Humans as more or less animals â€? but co-operative and symbiotic.""; ""4.3.3 Humans as in many respects animals""; ""4.3.4 Humans as possibly like animals in many respects, but ideally as different."" ""4.3.5 Humans as in some/few respects like an animal.""""4.3.6 Human reductionism""; ""4.4 Summary""; ""chapter 5""; ""Interactions between metaphor themes""; ""5.1 Introduction""; ""5.2 Multivalency""; ""5.2.1 Multivalency â?? MORE = GOOD""; ""5.2.2 Multivalency â?? CHANGE = SUCCESS / DEVELOPMENT.""; ""5.3 Evaluative oppositions""; ""5.3.1 RELATIONSHIP IS PROXIMITY/COHESION v. FREEDOM IS SPACE TO MOVE""; ""5.3.2 Change v. stability in Relationships.""; ""5.4 A complex case of metaphor theme interaction""; ""5.5 Diversification""; ""5.5.1 Diverse metaphors for emotion"" ""5.5.2 Diverse metaphors for education"" |
| Record Nr. | UNINA-9910454648103321 |
Goatly Andrew <1950->
|
||
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly
| Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly |
| Autore | Goatly Andrew <1950-> |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 |
| Descrizione fisica | 1 online resource (452 p.) |
| Disciplina | 121/.68 |
| Collana | Discourse approaches to politics, society, and culture |
| Soggetto topico |
Ideology
Metaphor English language - Rhetoric |
| ISBN |
1-282-15505-9
9786612155055 90-272-9293-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Washing the Brain � Metaphor and Hidden Ideology""; ""Editorial page""; ""Title page""; ""LCC data""; ""Dedication""; ""Typographical conventions""; ""Table of contents""; ""List of tables""; ""List of figures""; ""Preface""; ""section 1""; ""chapter 1""; ""Introducing metaphor""; ""1.1 Some terms for analysing metaphors""; ""1.2 Inter-relations between metaphors""; ""1.3 The theory of conceptual metaphor""; ""1.4 Characterising conceptual metaphors and metaphor themes""; ""1.5 Literal language, conventional metaphor and original metaphor""
""1.6 Convention, commonsense and latent ideology""""1.7 Conclusion: CATEGORY IS DIVIDED AREA""; ""chapter 2""; ""Metaphors of power""; ""2.1 Introduction""; ""2.2 IMPORTANT IS BIG, POWER / CONTROL IS ABOVE, IMPORTANCE / STATUS IS HIGH""; ""2.3 IMPORTANT IS CENTRAL""; ""2.4 RACE IS COLOUR, GOOD IS PURE / CLEAN / WHITE""; ""2.5 DISEASE IS INVASION""; ""2.6 ACTIVITY IS MOVEMENT FORWARDS and the Cult of Speed""; ""2.7 Time and space metaphors""; ""2.8 TIME IS MONEY / COMMODITY""; ""2.9 Education, socialisation and time: Harry Potter and the Philosopherâ€?s stone""; ""2.10 ACTIVITY IS FIGHTING"" ""2.11 The adversarial system in law, politics, the media and philosophy.""""2.12 SEX IS VIOLENCE and rape""; ""2.13 Summary""; ""chapter 3""; ""Metaphors for humans and the living world""; ""3.1 Introduction""; ""3.2 human is food""; ""3.3 Life as a commodity""; ""3.4 QUALITY IS MONEY/WEALTH""; ""3.4.1 Privatisation of natural “resourcesâ€?.""; ""3.5 ORGANISATION / SYSTEM IS MACHINE""; ""3.6 HUMAN IS MACHINE""; ""3.6.1 Lexical evidence for the prevalence of the metaphor""; ""3.6.2 Science, technology and the mind / body as machine""; ""3.6.3 Objections to mechanistic views of humans"" ""3.6.4 The Santiago theory of cognition""""3.6.5 Harawayâ€?s cyborg manifesto.""; ""3.7 Summary""; ""chapter 4""; ""Humans as animals, literal or metaphorical?""; ""4.1 Impositive metaphors and subjective metaphors""; ""4.2 LANDSCAPE/WEATHER IS A HUMAN BODY?""; ""4. 3 HUMAN IS ANIMAL?""; ""4. 3. 1 Human as more or less / a kind of animal â€? selfish, competitive and aggressive.""; ""4.3.2 Humans as more or less animals â€? but co-operative and symbiotic.""; ""4.3.3 Humans as in many respects animals""; ""4.3.4 Humans as possibly like animals in many respects, but ideally as different."" ""4.3.5 Humans as in some/few respects like an animal.""""4.3.6 Human reductionism""; ""4.4 Summary""; ""chapter 5""; ""Interactions between metaphor themes""; ""5.1 Introduction""; ""5.2 Multivalency""; ""5.2.1 Multivalency â?? MORE = GOOD""; ""5.2.2 Multivalency â?? CHANGE = SUCCESS / DEVELOPMENT.""; ""5.3 Evaluative oppositions""; ""5.3.1 RELATIONSHIP IS PROXIMITY/COHESION v. FREEDOM IS SPACE TO MOVE""; ""5.3.2 Change v. stability in Relationships.""; ""5.4 A complex case of metaphor theme interaction""; ""5.5 Diversification""; ""5.5.1 Diverse metaphors for emotion"" ""5.5.2 Diverse metaphors for education"" |
| Record Nr. | UNINA-9910782049403321 |
|
Goatly Andrew <1950->
|
||
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly
| Washing the brain [[electronic resource] ] : metaphor and hidden ideology / / Andrew Goatly |
| Autore | Goatly Andrew <1950-> |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 |
| Descrizione fisica | 1 online resource (452 p.) |
| Disciplina | 121/.68 |
| Collana | Discourse approaches to politics, society, and culture |
| Soggetto topico |
Ideology
Metaphor English language - Rhetoric |
| ISBN |
1-282-15505-9
9786612155055 90-272-9293-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Washing the Brain � Metaphor and Hidden Ideology""; ""Editorial page""; ""Title page""; ""LCC data""; ""Dedication""; ""Typographical conventions""; ""Table of contents""; ""List of tables""; ""List of figures""; ""Preface""; ""section 1""; ""chapter 1""; ""Introducing metaphor""; ""1.1 Some terms for analysing metaphors""; ""1.2 Inter-relations between metaphors""; ""1.3 The theory of conceptual metaphor""; ""1.4 Characterising conceptual metaphors and metaphor themes""; ""1.5 Literal language, conventional metaphor and original metaphor""
""1.6 Convention, commonsense and latent ideology""""1.7 Conclusion: CATEGORY IS DIVIDED AREA""; ""chapter 2""; ""Metaphors of power""; ""2.1 Introduction""; ""2.2 IMPORTANT IS BIG, POWER / CONTROL IS ABOVE, IMPORTANCE / STATUS IS HIGH""; ""2.3 IMPORTANT IS CENTRAL""; ""2.4 RACE IS COLOUR, GOOD IS PURE / CLEAN / WHITE""; ""2.5 DISEASE IS INVASION""; ""2.6 ACTIVITY IS MOVEMENT FORWARDS and the Cult of Speed""; ""2.7 Time and space metaphors""; ""2.8 TIME IS MONEY / COMMODITY""; ""2.9 Education, socialisation and time: Harry Potter and the Philosopherâ€?s stone""; ""2.10 ACTIVITY IS FIGHTING"" ""2.11 The adversarial system in law, politics, the media and philosophy.""""2.12 SEX IS VIOLENCE and rape""; ""2.13 Summary""; ""chapter 3""; ""Metaphors for humans and the living world""; ""3.1 Introduction""; ""3.2 human is food""; ""3.3 Life as a commodity""; ""3.4 QUALITY IS MONEY/WEALTH""; ""3.4.1 Privatisation of natural “resourcesâ€?.""; ""3.5 ORGANISATION / SYSTEM IS MACHINE""; ""3.6 HUMAN IS MACHINE""; ""3.6.1 Lexical evidence for the prevalence of the metaphor""; ""3.6.2 Science, technology and the mind / body as machine""; ""3.6.3 Objections to mechanistic views of humans"" ""3.6.4 The Santiago theory of cognition""""3.6.5 Harawayâ€?s cyborg manifesto.""; ""3.7 Summary""; ""chapter 4""; ""Humans as animals, literal or metaphorical?""; ""4.1 Impositive metaphors and subjective metaphors""; ""4.2 LANDSCAPE/WEATHER IS A HUMAN BODY?""; ""4. 3 HUMAN IS ANIMAL?""; ""4. 3. 1 Human as more or less / a kind of animal â€? selfish, competitive and aggressive.""; ""4.3.2 Humans as more or less animals â€? but co-operative and symbiotic.""; ""4.3.3 Humans as in many respects animals""; ""4.3.4 Humans as possibly like animals in many respects, but ideally as different."" ""4.3.5 Humans as in some/few respects like an animal.""""4.3.6 Human reductionism""; ""4.4 Summary""; ""chapter 5""; ""Interactions between metaphor themes""; ""5.1 Introduction""; ""5.2 Multivalency""; ""5.2.1 Multivalency â?? MORE = GOOD""; ""5.2.2 Multivalency â?? CHANGE = SUCCESS / DEVELOPMENT.""; ""5.3 Evaluative oppositions""; ""5.3.1 RELATIONSHIP IS PROXIMITY/COHESION v. FREEDOM IS SPACE TO MOVE""; ""5.3.2 Change v. stability in Relationships.""; ""5.4 A complex case of metaphor theme interaction""; ""5.5 Diversification""; ""5.5.1 Diverse metaphors for emotion"" ""5.5.2 Diverse metaphors for education"" |
| Record Nr. | UNINA-9910822044703321 |
|
Goatly Andrew <1950->
|
||
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web site design is communication design [[electronic resource] /] / Thea M. van der Geest
| Web site design is communication design [[electronic resource] /] / Thea M. van der Geest |
| Autore | Geest Thea van der <1955-> |
| Pubbl/distr/stampa | Philadelphia, : John Benjamins Pub. Co., c2001 |
| Descrizione fisica | vii, 165 p. : ill., maps |
| Disciplina | 005.7/2 |
| Collana | Document design companion series |
| Soggetto topico |
Web sites - Design
Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786612254659
1-282-25465-0 90-272-9830-0 0-585-46180-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450124703321 |
|
Geest Thea van der <1955->
|
||
| Philadelphia, : John Benjamins Pub. Co., c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web site design is communication design [[electronic resource] /] / Thea M. van der Geest
| Web site design is communication design [[electronic resource] /] / Thea M. van der Geest |
| Autore | Geest Thea van der <1955-> |
| Pubbl/distr/stampa | Philadelphia, : John Benjamins Pub. Co., c2001 |
| Descrizione fisica | vii, 165 p. : ill., maps |
| Disciplina | 005.7/2 |
| Collana | Document design companion series |
| Soggetto topico |
Web sites - Design
Business communication |
| ISBN |
9786612254659
1-282-25465-0 90-272-9830-0 0-585-46180-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783295903321 |
|
Geest Thea van der <1955->
|
||
| Philadelphia, : John Benjamins Pub. Co., c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web site design is communication design [[electronic resource] /] / Thea M. van der Geest
| Web site design is communication design [[electronic resource] /] / Thea M. van der Geest |
| Autore | Geest Thea van der <1955-> |
| Pubbl/distr/stampa | Philadelphia, : John Benjamins Pub. Co., c2001 |
| Descrizione fisica | vii, 165 p. : ill., maps |
| Disciplina | 005.7/2 |
| Collana | Document design companion series |
| Soggetto topico |
Web sites - Design
Business communication |
| ISBN |
9786612254659
1-282-25465-0 90-272-9830-0 0-585-46180-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910824351003321 |
|
Geest Thea van der <1955->
|
||
| Philadelphia, : John Benjamins Pub. Co., c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher
| What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 401/.43 |
| Altri autori (Persone) |
FinkbeinerRita
MeibauerJörg SchumacherPetra B |
| Collana | Linguistik aktuell =linguistics today |
| Soggetto topico |
Context (Linguistics)
Semantics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-89483-1
90-272-7321-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Linguistic perspectives on context -- pt. II. Case studies on context. |
| Record Nr. | UNINA-9910461802903321 |
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher
| What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 401/.43 |
| Altri autori (Persone) |
FinkbeinerRita
MeibauerJörg SchumacherPetra B |
| Collana | Linguistik aktuell =linguistics today |
| Soggetto topico |
Context (Linguistics)
Semantics |
| ISBN |
1-283-89483-1
90-272-7321-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Linguistic perspectives on context -- pt. II. Case studies on context. |
| Record Nr. | UNINA-9910785923103321 |
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher
| What is a context? [[electronic resource] ] : linguistic approaches and challenges / / edited by Rita Finkbeiner, Jörg Meibauer, and Petra B. Schumacher |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 401/.43 |
| Altri autori (Persone) |
FinkbeinerRita
MeibauerJörg SchumacherPetra B |
| Collana | Linguistik aktuell =linguistics today |
| Soggetto topico |
Context (Linguistics)
Semantics |
| ISBN |
1-283-89483-1
90-272-7321-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Linguistic perspectives on context -- pt. II. Case studies on context. |
| Record Nr. | UNINA-9910807196903321 |
| Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What is meaning? [[electronic resource] ] : studies in the development of significance / / by Victoria Lady Welby
| What is meaning? [[electronic resource] ] : studies in the development of significance / / by Victoria Lady Welby |
| Autore | Welby Victoria, Lady, <1837-1912.> |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, Pa., : John Benjamins Pub. Co., 1983 |
| Descrizione fisica | 1 online resource (395 p.) |
| Altri autori (Persone) |
MannouryGerrit
EschbachAchim |
| Collana | Foundations of semiotics |
| Soggetto topico |
Meaning (Psychology)
Semantics (Philosophy) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-32879-8
9786613328793 90-272-8045-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
WHAT IS MEANING Studies in the Development of Significance; Editorial page; Title page; Copyright page; Table of Contents; SIGNIFICS AS A FUNDAMENTAL SCIENCE; NOTES; BIBLIOGRAPHY; A CONCISE HISTORY OF SIGNIFICS; Dedication; PREFACE; CONTENTS; CHAPTER I.; CHAPTER II.; CHAPTER III.; CHAPTER IV.; CHAPTER V.; CHAPTER VI.; CHAPTER VII.; CHAPTER VIII.; CHAPTER IX.; CHAPTER X.; CHAPTER XI.; CHAPTER XII.; CHAPTER XIII.; CHAPTER XIV.; CHAPTER XV.; CHAPTER XVI.; CHAPTER XVII.; CHAPTER XVIII.; CHAPTER XIX.; CHAPTER XXI.; CHAPTER XXII.; CHAPTER XXIII.; CHAPTER XXIV.; CHAPTER XXV.; CHAPTER XXVI.
CHAPTER XXVII.CHAPTER XXVIII.; CHAPTER XXIX.; CHAPTER XXX.; CHAPTER XXXI.; CHAPTER XXXII.; APPENDIX |
| Record Nr. | UNINA-9910457510103321 |
|
Welby Victoria, Lady, <1837-1912.>
|
||
| Amsterdam ; ; Philadelphia, Pa., : John Benjamins Pub. Co., 1983 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
