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The religious dimensions of advertising [[electronic resource] /] / Tricia Sheffield
| The religious dimensions of advertising [[electronic resource] /] / Tricia Sheffield |
| Autore | Sheffield Tricia |
| Edizione | [1st ed. 2006.] |
| Pubbl/distr/stampa | Basingstoke, : Palgrave Macmillan, 2006 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 659.1 |
| Collana | Religion/culture/critique |
| Soggetto topico |
Consumption (Economics) - Religious aspects
Religion in advertising |
| ISBN |
1-281-36099-6
9786611360993 0-230-60140-5 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910784246503321 |
Sheffield Tricia
|
||
| Basingstoke, : Palgrave Macmillan, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The religious dimensions of advertising / / Tricia Sheffield
| The religious dimensions of advertising / / Tricia Sheffield |
| Autore | Sheffield Tricia |
| Edizione | [1st ed. 2006.] |
| Pubbl/distr/stampa | Basingstoke, : Palgrave Macmillan, 2006 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 659.1 |
| Collana | Religion/culture/critique |
| Soggetto topico |
Consumption (Economics) - Religious aspects
Religion in advertising |
| ISBN |
1-281-36099-6
9786611360993 0-230-60140-5 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910812127203321 |
|
Sheffield Tricia
|
||
| Basingstoke, : Palgrave Macmillan, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The retail digest
| The retail digest |
| Pubbl/distr/stampa | Oxford : , : Oxford Institute of Retail Management, , 2008-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 381.1094 |
| Soggetto topico |
Retail trade
Commerce de détail Retail industry |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Classificazione |
83.71
85.40 380 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996208305503316 |
| Oxford : , : Oxford Institute of Retail Management, , 2008-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The retail digest
| The retail digest |
| Pubbl/distr/stampa | Oxford : , : Oxford Institute of Retail Management, , 2008-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 381.1094 |
| Soggetto topico |
Retail trade
Commerce de détail Retail industry |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Classificazione |
83.71
85.40 380 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339598903321 |
| Oxford : , : Oxford Institute of Retail Management, , 2008-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade |
| ISBN |
0-470-97977-1
1-283-37407-2 9786613374073 0-470-97979-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Marketing and Branding; Contents; Introduction; Acknowledgements; Foreword; Part I Building Superior Retail Brands; 1 Principles of successful brand management: art - science - craft; Art, science and craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A guide to excellence in retail brand management; The brand diamond; The brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Store brand portfolio management
Multiple formats and brands BrandMatics Advanced; The brand space map; Impact estimation; 5 Private label branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 6 Budget sizing: the million dollar question; Systematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modelling; Budget level estimate; 7 Budget prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; Interview with Pia Mellbye, ICA 8 How to spend it: fact-based media mix optimization Media landscape transformation; Eye-level interaction; Three approaches; 9 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; Interview with Thomas Koch, TKM; 10 Marketing Mix Modelling; How to spend it; Impact comparison; Applications; Multi-lever transparency; Dos and don'ts; 11 The digital evolution of retail marketing; Digital natives; Constant connectivity; Social interaction; Two-way marketing; Consumer control; Total recall; Evolution, not revolution; Interview with Alastair Bruce, Google; 12 POS marketing The most powerful vehicle Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 13 Leaflets and local print advertising: how to achieve local media excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 14 Excellence in classical media; A key element; Creativity and content fit; Testing and learning; Message delivery; Creative partners; Interview with Michael Trautmann, kempertrautmann; 15 Digital marketing excellence; The digital arena; Role of digital; Push vs. pull vehicles; Real-time marketing 16 Boosting customer value through CLMFull value; Deep understanding; Predictive modelling; Keeping track; Data availability; Applications; Interview with Daniela Mündler, Douglas; 17 Smart sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part I II Ten Perspectives on Retail Marketing; 18 Ten perspectives on retail marketing; Contributors; Index |
| Record Nr. | UNINA-9910789340103321 |
|
Perrey Jesko
|
||
| Chichester, West Sussex, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade |
| ISBN |
0-470-97977-1
1-283-37407-2 9786613374073 0-470-97979-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Marketing and Branding; Contents; Introduction; Acknowledgements; Foreword; Part I Building Superior Retail Brands; 1 Principles of successful brand management: art - science - craft; Art, science and craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A guide to excellence in retail brand management; The brand diamond; The brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Store brand portfolio management
Multiple formats and brands BrandMatics Advanced; The brand space map; Impact estimation; 5 Private label branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 6 Budget sizing: the million dollar question; Systematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modelling; Budget level estimate; 7 Budget prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; Interview with Pia Mellbye, ICA 8 How to spend it: fact-based media mix optimization Media landscape transformation; Eye-level interaction; Three approaches; 9 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; Interview with Thomas Koch, TKM; 10 Marketing Mix Modelling; How to spend it; Impact comparison; Applications; Multi-lever transparency; Dos and don'ts; 11 The digital evolution of retail marketing; Digital natives; Constant connectivity; Social interaction; Two-way marketing; Consumer control; Total recall; Evolution, not revolution; Interview with Alastair Bruce, Google; 12 POS marketing The most powerful vehicle Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 13 Leaflets and local print advertising: how to achieve local media excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 14 Excellence in classical media; A key element; Creativity and content fit; Testing and learning; Message delivery; Creative partners; Interview with Michael Trautmann, kempertrautmann; 15 Digital marketing excellence; The digital arena; Role of digital; Push vs. pull vehicles; Real-time marketing 16 Boosting customer value through CLMFull value; Deep understanding; Predictive modelling; Keeping track; Data availability; Applications; Interview with Daniela Mündler, Douglas; 17 Smart sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part I II Ten Perspectives on Retail Marketing; 18 Ten perspectives on retail marketing; Contributors; Index |
| Record Nr. | UNINA-9910809778303321 |
|
Perrey Jesko
|
||
| Chichester, West Sussex, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910781104003321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910800073903321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910809374603321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service industries and Asia-Pacific cities : new development trajectories / / edited by P.W. Daniels, K.C. Ho and T.A. Hutton
| Service industries and Asia-Pacific cities : new development trajectories / / edited by P.W. Daniels, K.C. Ho and T.A. Hutton |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (358 p.) |
| Disciplina | 338.4/095 |
| Altri autori (Persone) |
DanielsP. W
HoKong-Chong <1955-> HuttonT. A (Thomas A.) |
| Collana | Routledge studies in the growth economies of Asia |
| Soggetto topico |
Service industries - East Asia
Service industries - Southeast Asia Service industries - Pacific Area Urbanization - East Asia Urbanization - Southeast Asia Urbanization - Pacific Area |
| ISBN |
1-134-33736-1
1-134-33737-X 1-280-15233-8 0-203-39058-X |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-Title; Contents; Contributors; Preface; Acknowledgements; Part I Services and urban development in the Asia-Pacific; Part II Services and urban development in the Asia-Pacific; Part III Services and urban development in the Asia-Pacific |
| Record Nr. | UNINA-9910784680003321 |
| London ; ; New York : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
