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Journal of financial services marketing
| Journal of financial services marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Financial services industry - Marketing
Advertising - Financial services industry Services financiers - Publicité Financial services industry |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1479-1846 |
| Classificazione |
83.50
85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339730603321 |
| [London], : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing : the basics / / Karl Moore and Niketh Pareek
| Marketing : the basics / / Karl Moore and Niketh Pareek |
| Autore | Moore Karl <1955-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | PareekNiketh |
| Collana | The basics |
| Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
| ISBN |
1-135-22590-7
1-134-17889-1 1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
| Record Nr. | UNINA-9910780901703321 |
Moore Karl <1955-, >
|
||
| London ; ; New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing : the basics / / Karl Moore and Niketh Pareek
| Marketing : the basics / / Karl Moore and Niketh Pareek |
| Autore | Moore Karl <1955-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | PareekNiketh |
| Collana | The basics |
| Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
| ISBN |
1-135-22590-7
1-134-17889-1 1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
| Record Nr. | UNINA-9910815990603321 |
|
Moore Karl <1955-, >
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| London ; ; New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing communication : principles and practice / / Richard J. Varey
| Marketing communication : principles and practice / / Richard J. Varey |
| Autore | Varey Richard J. <1955-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico | Communication in marketing |
| ISBN |
1-134-58159-9
981-210-237-X 1-134-58160-2 1-280-40381-0 0-203-46691-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING COMMUNICATION PRINCIPLES AND PRACTICE; Copyright; Contents; List of figures; List of case studies; List of boxes; List of tables; Structure of the book; Preface; Chapter 1 An introduction to marketing communication; Learning points; Introduction; The marketing task; Marketing, consumption, and communication; Marketing as a management technology: micro-marketing; Marketing as a social process: macro-marketing; Weaknesses in traditional textbook explanations of marketing; Weaknesses in traditional textbook explanations of marketing communication
The contrived evolution of human communication technologiesWhat do you think?; Rationale for the book; Further reading; Chapter 2 A communication concept for communicating; Learning points; Introduction; The orthodox view of marketing communication; Three perspectives on messages; Communicator characteristics; Zones of meaning; Communication networks; Communication and culture; What do you think?; Further reading; Chapter 3 Consumer behaviour and communication; Learning points; Introduction; People as consumers; Theories of purchase behaviours; How can we explain buyer behaviour? The purchase decision-making processSome further key concepts; Mindfulness; The appreciative system; Diffusion of innovations; Personal influence and opinion leaders; Corporate buying behaviour; Implications for managers; What do you think?; Further reading; Chapter 4 Marketing communication ideology; Learning points; Introduction; Communication is relational; Communication as a mode of exchange; Marketing communication in the value-creating system; Cooperation, collaboration, competition; Marketing communication objectives; Messages; Market education; Response to marketing action What do you think?Further reading; Chapter 5 Managing with stakeholders in mind; Learning points; Introduction; The marketing environment; Audiences, markets, and publics; Stakeholding; Do we have a stakeholder society in the UK?; The third- and fourth-wave society of the new millennium; The inclusive company; Managing with stakeholders in mind; Corporate community; Concepts of communication and communication purpose; Marketing channels and networks; What do you think?; Further reading; Chapter 6 Intercultural communication; Learning points; Introduction; Culture and marketing Culture as communicationCross-cultural consumer behaviour; International strategies; International advertising; What do you think?; Further reading; Chapter 7 The marketing mix as social communicator; Learning points; Introduction; The elements of the modern marketing mix; The traditional communication tools; Buyer state; Communicating in marketing channels; Investing in word-of-mouth promotion; Consumer vs. business to business; Choosing communication activities; Beyond the 4 Ps; What do you think?; Further reading; Chapter 8 The brand communicator; Learning points; Introduction Cognitive response to marketing interventions |
| Record Nr. | UNINA-9910679662303321 |
|
Varey Richard J. <1955-, >
|
||
| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing communication : principles and practice / / Richard J. Varey
| Marketing communication : principles and practice / / Richard J. Varey |
| Autore | Varey Richard J. <1955-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico | Communication in marketing |
| ISBN |
1-134-58159-9
981-210-237-X 1-134-58160-2 1-280-40381-0 0-203-46691-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING COMMUNICATION PRINCIPLES AND PRACTICE; Copyright; Contents; List of figures; List of case studies; List of boxes; List of tables; Structure of the book; Preface; Chapter 1 An introduction to marketing communication; Learning points; Introduction; The marketing task; Marketing, consumption, and communication; Marketing as a management technology: micro-marketing; Marketing as a social process: macro-marketing; Weaknesses in traditional textbook explanations of marketing; Weaknesses in traditional textbook explanations of marketing communication
The contrived evolution of human communication technologiesWhat do you think?; Rationale for the book; Further reading; Chapter 2 A communication concept for communicating; Learning points; Introduction; The orthodox view of marketing communication; Three perspectives on messages; Communicator characteristics; Zones of meaning; Communication networks; Communication and culture; What do you think?; Further reading; Chapter 3 Consumer behaviour and communication; Learning points; Introduction; People as consumers; Theories of purchase behaviours; How can we explain buyer behaviour? The purchase decision-making processSome further key concepts; Mindfulness; The appreciative system; Diffusion of innovations; Personal influence and opinion leaders; Corporate buying behaviour; Implications for managers; What do you think?; Further reading; Chapter 4 Marketing communication ideology; Learning points; Introduction; Communication is relational; Communication as a mode of exchange; Marketing communication in the value-creating system; Cooperation, collaboration, competition; Marketing communication objectives; Messages; Market education; Response to marketing action What do you think?Further reading; Chapter 5 Managing with stakeholders in mind; Learning points; Introduction; The marketing environment; Audiences, markets, and publics; Stakeholding; Do we have a stakeholder society in the UK?; The third- and fourth-wave society of the new millennium; The inclusive company; Managing with stakeholders in mind; Corporate community; Concepts of communication and communication purpose; Marketing channels and networks; What do you think?; Further reading; Chapter 6 Intercultural communication; Learning points; Introduction; Culture and marketing Culture as communicationCross-cultural consumer behaviour; International strategies; International advertising; What do you think?; Further reading; Chapter 7 The marketing mix as social communicator; Learning points; Introduction; The elements of the modern marketing mix; The traditional communication tools; Buyer state; Communicating in marketing channels; Investing in word-of-mouth promotion; Consumer vs. business to business; Choosing communication activities; Beyond the 4 Ps; What do you think?; Further reading; Chapter 8 The brand communicator; Learning points; Introduction Cognitive response to marketing interventions |
| Record Nr. | UNISA-996262840603316 |
|
Varey Richard J. <1955-, >
|
||
| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers
| Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers |
| Autore | Aspers Patrik <1970-> |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2006 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 778.9/974692 |
| Collana | Routledge studies in business organizations and networks |
| Soggetto topico | Fashion photography - Social aspects - Sweden |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-28899-X
9786610288991 0-203-02374-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Markets in Fashion: A phenomenological approach; Copyright; Contents; Foreword; Preface to the second edition; Preface to the first edition; 1 Introduction; Research questions; Photography and fashion; Art, money and craft in photography; The production of pictures; A note on the organization of this book; 2 The study of markets; Types of markets; Economic theories of markets; Sociological theories of markets; Summary; 3 An overview of the fashion photography business; The markets; The actors who produce fashion photographs; The magazine; The role of the advertising agency; Summary
4 Fashion photographers as producersThe meaning structure of the producers; The customers; To work for a magazine; Working for an advertising agency; Two meaning structures - two markets?; The low-fashion photographer; The two types of photographers look at each other; Generalizing the results; Elevators of status; Summary; 5 The consumers of fashion photographs; Are there two different types of consumers?; The role of magazines; The fashion editor; The advertising agencies; Comparing the fashion editor and the art director; Summary; 6 The two markets for fashion photography Markets through phenomenologyThe two production markets for fashion photography; Gradual changes and the role of status; Radical change: transcending the meaning structure; This study and the theories employed; Summary; 7 Towards a phenomenological sociology; Aesthetics in markets and society; Markets as a form of social interaction; The role of empirical phenomenology; Appendix A: a guide to phenomenological sociology; The action perspective; Objectivism versus subjectivism; Phenomenology; The philosopher: Edmund Husserl; The social scientist: Alfred Schütz Phenomenologically inspired sociologyEmpirical phenomenology; Appendix B: empirical work; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910450925403321 |
|
Aspers Patrik <1970->
|
||
| London ; ; New York, : Routledge, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers
| Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers |
| Autore | Aspers Patrik <1970-> |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2006 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 778.9/974692 |
| Collana | Routledge studies in business organizations and networks |
| Soggetto topico | Fashion photography - Social aspects - Sweden |
| ISBN |
1-280-28899-X
9786610288991 0-203-02374-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Markets in Fashion: A phenomenological approach; Copyright; Contents; Foreword; Preface to the second edition; Preface to the first edition; 1 Introduction; Research questions; Photography and fashion; Art, money and craft in photography; The production of pictures; A note on the organization of this book; 2 The study of markets; Types of markets; Economic theories of markets; Sociological theories of markets; Summary; 3 An overview of the fashion photography business; The markets; The actors who produce fashion photographs; The magazine; The role of the advertising agency; Summary
4 Fashion photographers as producersThe meaning structure of the producers; The customers; To work for a magazine; Working for an advertising agency; Two meaning structures - two markets?; The low-fashion photographer; The two types of photographers look at each other; Generalizing the results; Elevators of status; Summary; 5 The consumers of fashion photographs; Are there two different types of consumers?; The role of magazines; The fashion editor; The advertising agencies; Comparing the fashion editor and the art director; Summary; 6 The two markets for fashion photography Markets through phenomenologyThe two production markets for fashion photography; Gradual changes and the role of status; Radical change: transcending the meaning structure; This study and the theories employed; Summary; 7 Towards a phenomenological sociology; Aesthetics in markets and society; Markets as a form of social interaction; The role of empirical phenomenology; Appendix A: a guide to phenomenological sociology; The action perspective; Objectivism versus subjectivism; Phenomenology; The philosopher: Edmund Husserl; The social scientist: Alfred Schütz Phenomenologically inspired sociologyEmpirical phenomenology; Appendix B: empirical work; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910783996903321 |
|
Aspers Patrik <1970->
|
||
| London ; ; New York, : Routledge, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers
| Markets in fashion [[electronic resource] ] : a phenomenological approach / / Patrik Aspers |
| Autore | Aspers Patrik <1970-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2006 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 778.9/974692 |
| Collana | Routledge studies in business organizations and networks |
| Soggetto topico | Fashion photography - Social aspects - Sweden |
| ISBN |
1-280-28899-X
9786610288991 0-203-02374-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Markets in Fashion: A phenomenological approach; Copyright; Contents; Foreword; Preface to the second edition; Preface to the first edition; 1 Introduction; Research questions; Photography and fashion; Art, money and craft in photography; The production of pictures; A note on the organization of this book; 2 The study of markets; Types of markets; Economic theories of markets; Sociological theories of markets; Summary; 3 An overview of the fashion photography business; The markets; The actors who produce fashion photographs; The magazine; The role of the advertising agency; Summary
4 Fashion photographers as producersThe meaning structure of the producers; The customers; To work for a magazine; Working for an advertising agency; Two meaning structures - two markets?; The low-fashion photographer; The two types of photographers look at each other; Generalizing the results; Elevators of status; Summary; 5 The consumers of fashion photographs; Are there two different types of consumers?; The role of magazines; The fashion editor; The advertising agencies; Comparing the fashion editor and the art director; Summary; 6 The two markets for fashion photography Markets through phenomenologyThe two production markets for fashion photography; Gradual changes and the role of status; Radical change: transcending the meaning structure; This study and the theories employed; Summary; 7 Towards a phenomenological sociology; Aesthetics in markets and society; Markets as a form of social interaction; The role of empirical phenomenology; Appendix A: a guide to phenomenological sociology; The action perspective; Objectivism versus subjectivism; Phenomenology; The philosopher: Edmund Husserl; The social scientist: Alfred Schütz Phenomenologically inspired sociologyEmpirical phenomenology; Appendix B: empirical work; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910829200903321 |
|
Aspers Patrik <1970->
|
||
| London ; ; New York, : Routledge, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product experience [[electronic resource] /] / editors, Hendrik N.J. Schifferstein & Paul Hekkert
| Product experience [[electronic resource] /] / editors, Hendrik N.J. Schifferstein & Paul Hekkert |
| Pubbl/distr/stampa | Amsterdam ; ; Boston, : Elsevier Science, 2008 |
| Descrizione fisica | 1 online resource (687 p.) |
| Disciplina |
658.8342
658.8343 |
| Altri autori (Persone) |
SchiffersteinH <1964-> (Hendrik)
HekkertPaul |
| Soggetto topico |
Consumers' preferences
Brand choice - Psychological aspects Consumer behavior New products |
| ISBN |
1-281-09996-1
9786611099961 0-08-055678-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Product Experience; Copyright Page; CONTENTS; PREFACE; LIST OF CONTRIBUTORS; Introducing Product Experience; PART I: FROM THE HUMAN PERSPECTIVE; Section 1: A senses; Chapter 1. On the visual appearance of objects; 1. On visual appearance; 2. The physical world; 3. Object appearance; 4. Perception; 5. Conclusion; Chapter 2. The tactual experience of objects; 1. Introduction; 2. The meaning of touch; 3. Tactual interaction; 4. Tactual properties of objects; 5. Tactual sensations: Being touched by objects; 6. The body language of objects
7. The feelings involved in tactual experience8. Educating the tactual senses; 9. Future developments; Chapter 3. The experience of product sounds; 1. Whether to be silent; 2. The domain of product sounds; 3. Spectral and temporal structure of sounds; 4. Product sounds; 5. Process of auditory perception; 6. Designing the experience of consequential product sounds; 7. Conclusion; Chapter 4. Taste, smell and chemesthesis in product experience; 1. Introduction; 2. Taste; 3. Taste: Basic phenomena of taste experience; 4. Smell; 5. Smell: Basic phenomena of experience; 6. Chemesthesis 7. Measuring chemosensory product experience8. Context, information and expectations in chemosensory and product experience; 9. Age, gender, cultural and social factors in chemosensory and product experience; 10. Conclusion; Chapter 5. Multisensory product experience; 1. Introduction; 2. Comparing the different sensory modalities; 3. Sensory imagery; 4. Attention switching between the senses; 5. Cross-modal correspondences; 6. Interactions between various sensory domains; 7. Sensory (in)congruity; 8. Sensory dominance; 9. Conclusions and directions for future research Section B: Capacities and skillsChapter 6. Human capability and product design; 1. Introduction; 2. User characteristics; 3. Product design; 4. Vision; 5. Hearing; 6. Intellectual functioning; 7. Communication; 8. Locomotion; 9. Reach and stretch; 10. Dexterity; 11. Summary; Chapter 7. Connecting design with cognition at work; 1. Introduction; 2. Design and cognition at work: Impaired or unimpaired micro-cognition; 3. Design and cognition at work: Expanding the impact of macro-cognition; 4. Contrasting micro- and macro-cognitive viewpoints; 5. Macro-cognition and expansive adaptations 6. Inventing the future of cognition at workChapter 8. Designing for expertise; 1. Introduction; 2. Perspectives on expertise; 3. Innovation and the eminent level of expertise; 4. The implications of differences in user expertise for product design; 5. Summary and conclusion; PART II: FROM THE INTERACTION PERSPECTIVE; Chapter 9. Holistic perspectives on the design of experience; 1. Introduction; 2. Personal meanings of design products; 3. Application; Section A: The aesthetic experience; Chapter 10. Product aesthetics; 1. Introduction; 2. Organizational properties; 3. Meaningful properties 4. Universal aesthetic principles |
| Record Nr. | UNINA-9910784894803321 |
| Amsterdam ; ; Boston, : Elsevier Science, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product experience / / editors, Hendrik N.J. Schifferstein & Paul Hekkert
| Product experience / / editors, Hendrik N.J. Schifferstein & Paul Hekkert |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston, : Elsevier Science, 2008 |
| Descrizione fisica | 1 online resource (687 p.) |
| Disciplina |
658.8342
658.8343 |
| Altri autori (Persone) |
SchiffersteinH <1964-> (Hendrik)
HekkertPaul |
| Soggetto topico |
Consumers' preferences
Brand choice - Psychological aspects Consumer behavior New products |
| ISBN |
1-281-09996-1
9786611099961 0-08-055678-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Product Experience; Copyright Page; CONTENTS; PREFACE; LIST OF CONTRIBUTORS; Introducing Product Experience; PART I: FROM THE HUMAN PERSPECTIVE; Section 1: A senses; Chapter 1. On the visual appearance of objects; 1. On visual appearance; 2. The physical world; 3. Object appearance; 4. Perception; 5. Conclusion; Chapter 2. The tactual experience of objects; 1. Introduction; 2. The meaning of touch; 3. Tactual interaction; 4. Tactual properties of objects; 5. Tactual sensations: Being touched by objects; 6. The body language of objects
7. The feelings involved in tactual experience8. Educating the tactual senses; 9. Future developments; Chapter 3. The experience of product sounds; 1. Whether to be silent; 2. The domain of product sounds; 3. Spectral and temporal structure of sounds; 4. Product sounds; 5. Process of auditory perception; 6. Designing the experience of consequential product sounds; 7. Conclusion; Chapter 4. Taste, smell and chemesthesis in product experience; 1. Introduction; 2. Taste; 3. Taste: Basic phenomena of taste experience; 4. Smell; 5. Smell: Basic phenomena of experience; 6. Chemesthesis 7. Measuring chemosensory product experience8. Context, information and expectations in chemosensory and product experience; 9. Age, gender, cultural and social factors in chemosensory and product experience; 10. Conclusion; Chapter 5. Multisensory product experience; 1. Introduction; 2. Comparing the different sensory modalities; 3. Sensory imagery; 4. Attention switching between the senses; 5. Cross-modal correspondences; 6. Interactions between various sensory domains; 7. Sensory (in)congruity; 8. Sensory dominance; 9. Conclusions and directions for future research Section B: Capacities and skillsChapter 6. Human capability and product design; 1. Introduction; 2. User characteristics; 3. Product design; 4. Vision; 5. Hearing; 6. Intellectual functioning; 7. Communication; 8. Locomotion; 9. Reach and stretch; 10. Dexterity; 11. Summary; Chapter 7. Connecting design with cognition at work; 1. Introduction; 2. Design and cognition at work: Impaired or unimpaired micro-cognition; 3. Design and cognition at work: Expanding the impact of macro-cognition; 4. Contrasting micro- and macro-cognitive viewpoints; 5. Macro-cognition and expansive adaptations 6. Inventing the future of cognition at workChapter 8. Designing for expertise; 1. Introduction; 2. Perspectives on expertise; 3. Innovation and the eminent level of expertise; 4. The implications of differences in user expertise for product design; 5. Summary and conclusion; PART II: FROM THE INTERACTION PERSPECTIVE; Chapter 9. Holistic perspectives on the design of experience; 1. Introduction; 2. Personal meanings of design products; 3. Application; Section A: The aesthetic experience; Chapter 10. Product aesthetics; 1. Introduction; 2. Organizational properties; 3. Meaningful properties 4. Universal aesthetic principles |
| Record Nr. | UNINA-9910813201903321 |
| Amsterdam ; ; Boston, : Elsevier Science, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
