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Imagining marketing : art, aesthetics, and the avant-garde / / editors, Stephen Brown, Anthony Patterson
| Imagining marketing : art, aesthetics, and the avant-garde / / editors, Stephen Brown, Anthony Patterson |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2000 |
| Descrizione fisica | 1 online resource (xvii, 302 pages) : illustrations |
| Disciplina |
700.688
700/.68/8 |
| Altri autori (Persone) |
BrownStephen <1955 Mar. 23->
PattersonAnthony |
| Collana | Routledge interpretative marketing research |
| Soggetto topico |
Arts - Marketing
Creation (Literary, artistic, etc.) |
| ISBN |
0-429-23062-1
0-203-36128-8 1-280-02415-1 |
| Classificazione |
85.40
20.14 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Imagining Marketing; Copyright Page; Contents; List of contributors; Preface: Ceci n'est pas une préface; Introduction; Imago, lago, A-go-go (poem); 1. Figments for sale: marketing, imagination and the artistic imperative: Stephen Brown and Anthony Patterson; Section 1:Art; Awakening One Day (poem): John F. Sherry,JR.; 2. Édouard Manet, Calvin Klein and the strategic use of scandal:Jonathan E. Schroeder; 3. The endless enigma or the last self-portrait (or, what the marketer can learn from the artist): Ian Fillis
4. Marketers wake! A portrait of the artist as a marketing man: Anthony Patterson and Stephen Brown; 5. Dealing with death: art, mortality and the marketplace: Stephanie O'Donohoe and Darach Turley; 6. 'Trust no one': science fiction and marketing's future/present: Warren Smith and Matthew Higgins; 7. The good, the bad and the jolly: taste, image and the symbolic resistance to the coca-colonisation of Denmark: Søren Askegaard and Fabian F.Csaba; Section II: Aesthetics; New Shoes (poem): Simone Pettigrew 8. Presenting the past: on marketing's re-production orientation: Stephen Brown; elizabeth C. Hirschman and Pauline Maclaran; Section III: The avant-garde; The Spiral (poem): Joel Watson; 9.Tupperware, Tommy Moore, Teddy Bear and Tipper Gore-Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: titillation and titivation in entelechic entitulation: Morris B. Holbrook 10. Going out in a blaze of glory: southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake- handling-minister-who-sang- Hank-Williams'-songs: Craig J.Thompson; 11. Suburban soundtracks: Hope J. Schau; 12. Drove my Chevy to the levee: Stephen Brown; 13. A cultural biography of my Groucho glasses: Russell W. Belk; 14. Burning in the bush of ghosts: Joel Watson; Conclusion; The Rime of the Ancient Marketer (poem); 15. Beyond the pleasure principle: the death instinct of pioneer studies in marketing: Robert Grafton Small; Index |
| Record Nr. | UNISA-996199862403316 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Imagining marketing : art, aesthetics, and the avant-garde / / editors, Stephen Brown, Anthony Patterson
| Imagining marketing : art, aesthetics, and the avant-garde / / editors, Stephen Brown, Anthony Patterson |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2000 |
| Descrizione fisica | 1 online resource (xvii, 302 pages) : illustrations |
| Disciplina |
700.688
700/.68/8 |
| Altri autori (Persone) |
BrownStephen <1955 Mar. 23->
PattersonAnthony |
| Collana | Routledge interpretative marketing research |
| Soggetto topico |
Arts - Marketing
Creation (Literary, artistic, etc.) |
| ISBN |
0-429-23062-1
0-203-36128-8 1-280-02415-1 |
| Classificazione |
85.40
20.14 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Imagining Marketing; Copyright Page; Contents; List of contributors; Preface: Ceci n'est pas une préface; Introduction; Imago, lago, A-go-go (poem); 1. Figments for sale: marketing, imagination and the artistic imperative: Stephen Brown and Anthony Patterson; Section 1:Art; Awakening One Day (poem): John F. Sherry,JR.; 2. Édouard Manet, Calvin Klein and the strategic use of scandal:Jonathan E. Schroeder; 3. The endless enigma or the last self-portrait (or, what the marketer can learn from the artist): Ian Fillis
4. Marketers wake! A portrait of the artist as a marketing man: Anthony Patterson and Stephen Brown; 5. Dealing with death: art, mortality and the marketplace: Stephanie O'Donohoe and Darach Turley; 6. 'Trust no one': science fiction and marketing's future/present: Warren Smith and Matthew Higgins; 7. The good, the bad and the jolly: taste, image and the symbolic resistance to the coca-colonisation of Denmark: Søren Askegaard and Fabian F.Csaba; Section II: Aesthetics; New Shoes (poem): Simone Pettigrew 8. Presenting the past: on marketing's re-production orientation: Stephen Brown; elizabeth C. Hirschman and Pauline Maclaran; Section III: The avant-garde; The Spiral (poem): Joel Watson; 9.Tupperware, Tommy Moore, Teddy Bear and Tipper Gore-Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: titillation and titivation in entelechic entitulation: Morris B. Holbrook 10. Going out in a blaze of glory: southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake- handling-minister-who-sang- Hank-Williams'-songs: Craig J.Thompson; 11. Suburban soundtracks: Hope J. Schau; 12. Drove my Chevy to the levee: Stephen Brown; 13. A cultural biography of my Groucho glasses: Russell W. Belk; 14. Burning in the bush of ghosts: Joel Watson; Conclusion; The Rime of the Ancient Marketer (poem); 15. Beyond the pleasure principle: the death instinct of pioneer studies in marketing: Robert Grafton Small; Index |
| Record Nr. | UNINA-9910679885303321 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout
| In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout |
| Autore | Trout Jack |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising - Brand name products |
| ISBN |
1-282-00371-2
9786612003714 0-470-39930-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Chapter 10: The Future Is Never ObviousEPILOGUE; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910782533403321 |
Trout Jack
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout
| In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout |
| Autore | Trout Jack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising - Brand name products |
| ISBN |
1-282-00371-2
9786612003714 0-470-39930-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Chapter 10: The Future Is Never ObviousEPILOGUE; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910817165003321 |
|
Trout Jack
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of advertising and marketing to children
| International journal of advertising and marketing to children |
| Pubbl/distr/stampa | London : , : Winthrop Publications, , [1999-2004] |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1042083 |
| Soggetto topico |
Child consumers
Advertising and children Television advertising and children |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising & marketing to children
Advertising and marketing to children IJAMC |
| Record Nr. | UNINA-9910869900503321 |
| London : , : Winthrop Publications, , [1999-2004] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of pharmaceutical and healthcare marketing
| International journal of pharmaceutical and healthcare marketing |
| Pubbl/distr/stampa | [Bradford, UK] : , : Emerald Group Publishing, , 2007- |
| Disciplina | 338.4761510688 |
| Soggetto topico |
Pharmaceutical industry - Marketing
Pharmaceutical industry Drug Industry Marketing of Health Services Industrie pharmaceutique Publications périodiques |
| Soggetto genere / forma |
Periodical
Periodicals |
| ISSN | 1750-6131 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Pharmaceutical and healthcare marketing
IJHM |
| Record Nr. | UNISA-996398347003316 |
| [Bradford, UK] : , : Emerald Group Publishing, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
International journal of pharmaceutical and healthcare marketing
| International journal of pharmaceutical and healthcare marketing |
| Pubbl/distr/stampa | [Bradford, UK] : , : Emerald Group Publishing, , 2007- |
| Disciplina | 338.4761510688 |
| Soggetto topico |
Pharmaceutical industry - Marketing
Pharmaceutical industry Drug Industry Marketing of Health Services Industrie pharmaceutique Publications périodiques |
| Soggetto genere / forma |
Periodical
Periodicals |
| ISSN | 1750-6131 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Pharmaceutical and healthcare marketing
IJHM |
| Record Nr. | UNINA-9910869193803321 |
| [Bradford, UK] : , : Emerald Group Publishing, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of direct, data and digital marketing practice
| Journal of direct, data and digital marketing practice |
| Pubbl/distr/stampa | [London, England] : , : Henry Stewart Publications, , [2005-2016] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.84 |
| Soggetto topico |
Direct marketing
Telemarketing Electronic commerce Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1746-0174 |
| Classificazione |
85.40
3,2 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JDDDMP |
| Record Nr. | UNINA-9910567767403321 |
| [London, England] : , : Henry Stewart Publications, , [2005-2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of direct, data and digital marketing practice
| Journal of direct, data and digital marketing practice |
| Pubbl/distr/stampa | [London, England] : , : Henry Stewart Publications, , [2005-2016] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.84 |
| Soggetto topico |
Direct marketing
Telemarketing Electronic commerce Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1746-0174 |
| Classificazione |
85.40
3,2 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JDDDMP |
| Record Nr. | UNISA-996336844303316 |
| [London, England] : , : Henry Stewart Publications, , [2005-2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of financial services marketing
| Journal of financial services marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Financial services industry - Marketing
Advertising - Financial services industry Services financiers - Publicité Financial services industry |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1479-1846 |
| Classificazione |
83.50
85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996205591503316 |
| [London], : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
