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Canta Napoli illustrata : paradigmi iconografici dell'industria culturale partenopea fra Otto e Novecento / Rosa Viscardi
| Canta Napoli illustrata : paradigmi iconografici dell'industria culturale partenopea fra Otto e Novecento / Rosa Viscardi |
| Autore | Viscardi, Rosa |
| Pubbl/distr/stampa | Napoli : Esselibri, (stampa 2005) |
| Descrizione fisica | 190 p. : 248 ill. ; 25 cm |
| Disciplina |
741.6
741.674 |
| Collana | Sigmalibri |
| Soggetto non controllato | Canzoni - Italia - Napoli - Manifesti - Sec. 19-20 |
| ISBN | 88-244-7974-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-990008476060403321 |
Viscardi, Rosa
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| Napoli : Esselibri, (stampa 2005) | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le carte povere : storia dell'illustrazione minore / Ermanno Detti
| Le carte povere : storia dell'illustrazione minore / Ermanno Detti |
| Autore | Detti, Armando |
| Pubbl/distr/stampa | Firenze : La Nuova Italia, 1989 |
| Descrizione fisica | 159 p. : ill. ; 30 cm |
| Disciplina | 741.6 |
| Soggetto topico | Arti minori - Storia |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991001614069707536 |
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Detti, Armando
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| Firenze : La Nuova Italia, 1989 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Coding Art : A Guide to Unlocking Your Creativity with the Processing Language and p5.js in Four Simple Steps / / by Mathias Funk, Yu Zhang
| Coding Art : A Guide to Unlocking Your Creativity with the Processing Language and p5.js in Four Simple Steps / / by Mathias Funk, Yu Zhang |
| Autore | Funk Mathias |
| Edizione | [2nd ed. 2024.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 741.6 |
| Altri autori (Persone) | ZhangYu (Artist) |
| Collana | Design Thinking |
| Soggetto topico |
Computer graphics
Computer art Computer software |
| ISBN | 1-4842-9780-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Idea to visuals -- Chapter 3: Composition and structure -- Chapter 4: Refinement and depth -- Chapter 5: Completion and production -- Chapter 6: Taking a larger project through all four steps -- Chapter 7: Flow fields and particle storms with p5.js -- Chapter 8: Making sense of touch and sensors with p5.js -- Chapter 9: Dealing with problems -- Chapter 10: Learning path -- Chapter 11: Creative processes. |
| Record Nr. | UNINA-9910765478103321 |
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Funk Mathias
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collecting in the 18th Century : Paintings and Drawings, Works of Art : 19th November-18th December 1981 / Chaucer Fine Arts Inc., London
| Collecting in the 18th Century : Paintings and Drawings, Works of Art : 19th November-18th December 1981 / Chaucer Fine Arts Inc., London |
| Descrizione fisica | 80 p. : ill. ; 25 cm |
| Disciplina | 741.6 |
| Soggetto topico | Disegni - Sec. 18. - Cataloghi di esposizioni |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990006012750203316 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Creating a brand identity : a guide for designers / / Catharine Slade-Brooking
| Creating a brand identity : a guide for designers / / Catharine Slade-Brooking |
| Autore | Slade-Brooking Catharine |
| Pubbl/distr/stampa | London, England : , : Laurence King Publishing, , 2016 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 741.6 |
| Soggetto topico |
Trademarks - Design
Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78067-979-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture - why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines
Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP ); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work? The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development Launching the brand identityBeyond delivery |
| Record Nr. | UNINA-9910465104903321 |
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Slade-Brooking Catharine
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| London, England : , : Laurence King Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creating a brand identity : a guide for designers / / Catharine Slade-Brooking
| Creating a brand identity : a guide for designers / / Catharine Slade-Brooking |
| Autore | Slade-Brooking Catharine |
| Pubbl/distr/stampa | London, England : , : Laurence King Publishing, , 2016 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 741.6 |
| Soggetto topico |
Trademarks - Design
Advertising - Brand name products |
| ISBN | 1-78067-979-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture - why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines
Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP ); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work? The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development Launching the brand identityBeyond delivery |
| Record Nr. | UNINA-9910798367503321 |
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Slade-Brooking Catharine
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| London, England : , : Laurence King Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creating a brand identity : a guide for designers / / Catharine Slade-Brooking
| Creating a brand identity : a guide for designers / / Catharine Slade-Brooking |
| Autore | Slade-Brooking Catharine |
| Pubbl/distr/stampa | London, England : , : Laurence King Publishing, , 2016 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 741.6 |
| Soggetto topico |
Trademarks - Design
Advertising - Brand name products |
| ISBN | 1-78067-979-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture - why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines
Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP ); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work? The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development Launching the brand identityBeyond delivery |
| Record Nr. | UNINA-9910813025703321 |
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Slade-Brooking Catharine
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| London, England : , : Laurence King Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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D.I.Y [[electronic resource] ] : design it yourself / / Ellen Lupton, editor ; Kimberly Bost ... [et al.]
| D.I.Y [[electronic resource] ] : design it yourself / / Ellen Lupton, editor ; Kimberly Bost ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Princeton Architectural Press, c2006 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 741.6 |
| Altri autori (Persone) |
LuptonEllen
BostKimberley |
| Collana | Design briefs |
| Soggetto topico |
Graphic arts
Do-it-yourself work |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-56898-668-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""Foreword""; ""Why D.I.Y.?""; ""D.I.Y. Theory""; ""Basic design""; ""Blogs""; ""Books (blank)""; ""Books (printed)""; ""Brands""; ""Business cards""; ""CD and DVD packaging""; ""Embroidery""; ""Envelopes""; ""Flyers""; ""Gifts""; ""Housewares""; ""Invitations""; ""Kids and design""; ""Logos""; ""Newsletters""; ""Note cards""; ""Photo albums""; ""Postcards""; ""Presentations""; ""Press kits""; ""Stationery""; ""Stickers""; ""T-shirts""; ""Tote bags""; ""Wall graphics""; ""Web sites""; ""Zines""; ""Interviews""; ""Leia Bell""; ""Nicholas Blechman""; ""Matthew Peterson""
""Christopher Sleboda""""Todd St. John""; ""Nolen Strals & Bruce Willen""; ""Speak Up""; ""Contributors""; ""Resources"" |
| Record Nr. | UNINA-9910461796503321 |
| New York, : Princeton Architectural Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das Bilderbuch : Ästhetik, Theorie, Analyse, Didaktik, Rezeption / Jens Thiele
| Das Bilderbuch : Ästhetik, Theorie, Analyse, Didaktik, Rezeption / Jens Thiele |
| Autore | THIELE, Jens |
| Pubbl/distr/stampa | Oldenburg, : Isensee, 2000 |
| Descrizione fisica | 221 p. : ill. ; 22x23 |
| Disciplina | 741.6(Disegno. Progettazione grafica, illustrazione, arte commerciale.) |
| Soggetto topico | DISEGNO INDUSTRIALE |
| ISBN | 38-959866-8-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNIOR-UON00514832 |
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THIELE, Jens
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| Oldenburg, : Isensee, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. L'Orientale | ||
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David Rowe's Art of Knightmare / / David Rowe ; foreword by Tim Child
| David Rowe's Art of Knightmare / / David Rowe ; foreword by Tim Child |
| Autore | Rowe David |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Andrewsuk UK Limited, , 2017 |
| Descrizione fisica | 1 online resource (116 pages) : color illustrations |
| Disciplina | 741.6 |
| Soggetto topico | Graphic arts |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78538-705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467683303321 |
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Rowe David
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| [Place of publication not identified] : , : Andrewsuk UK Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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