Edizione	[1st edition]
Pubbl/distr/stampa	Beverly, Massachusetts : , : Rockport Publishers, , 2013
Descrizione fisica	1 online resource (194 p.)
Disciplina	741.6
Soggetto topico	Packaging - Design
Soggetto genere / forma	Electronic books.
ISBN	1-61058-952-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE"" ""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR""
Record Nr.	UNINA-9910463924503321

Autore	Graver Amy
Edizione	[1st edition]
Pubbl/distr/stampa	Beverly, : Rockport Publishers, 2012
Descrizione fisica	1 online resource (193 p.)
Disciplina	741.6
Altri autori (Persone)	JuraBen
Soggetto topico	Graphic art - Technique
Soggetto genere / forma	Electronic books.
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910463670203321

Autore	Budelmann Kevin
Edizione	[1st edition]
Pubbl/distr/stampa	Beverly, Mass., : Rockport Publishers, c2010
Descrizione fisica	1 online resource (209 p.)
Disciplina	741.6
Altri autori (Persone)	KimYang <1968-> WozniakCurt
Soggetto topico	Logos (Symbols) - Design Industrial design coordination
Soggetto genere / forma	Electronic books.
ISBN	1-61058-068-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
Altri titoli varianti	Brand identity essentials : one hundred principles for designing logos and building brands
Record Nr.	UNINA-9910461263103321

Autore	Vittori, Giuliano
Pubbl/distr/stampa	Roma : Savelli, 1975
Descrizione fisica	149 p. : ill. ; 30 cm
Disciplina	741.6
Altri autori (Persone)	Quintavalle, Carlo Arturo Lombardi Satriani, Luigi Maria
Soggetto topico	Cartoline illustrate - Italia Fascismo - Propaganda - Italia
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ita
Record Nr.	UNISALENTO-991001453869707536

Autore	Graver Amy
Edizione	[1st edition]
Pubbl/distr/stampa	Beverly, : Rockport Publishers, 2012
Descrizione fisica	1 online resource (193 p.)
Disciplina	741.6
Altri autori (Persone)	JuraBen
Soggetto topico	Graphic art - Technique
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover -- Title Page -- CONTENTS -- INTRODUCTION -- Vignelli Associates: Approach to Grid-based Design -- ELEMENTS OF A GRID SYSTEM: An Overview -- Oikos Associati: Turning the Grid into a Focal Point -- BASIC STRUCTURES: Single-Column/Manuscript Grids -- Multicolumn Grids -- Modular Grids -- Hierarchical Grids -- Baseline Grids -- Compound Grids -- UPPERCASE Magazine: Multicolumn Flexibility -- BEHIND THE GRID: An Overview -- Type & -- Column Widths -- HOW Magazine: Designing for Designers -- Type & -- Vertical Increments -- Type & -- Balance in Columns -- The Golden Section -- Lucid Design: The Twelve-Column Grid & -- Website Design -- HIERARCHY/ORGANIZATION OF INFORMATION: An Overview -- Organizing the Content Scale & -- Impact -- Typographic Techniques Can Impact Flow -- Negative Space As a Map -- Using Relative Position to Establish Importance -- Color Can Bring Content Forward, or Push It Back -- Brandon Bird Design: Grids on Display -- Elements: A Modular System to Ease Line Extension -- The Official Manufacturing Company: Divisions in Space Form Content Areas -- PAGE STRUCTURE: An Overview -- Size & -- Shape of the Page -- Page Margins -- Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry & -- Composition -- Folds & -- Relationship of Content Across Pages -- Production Considerations -- UnderConsideration: Grouping with Grids -- CONTENT STRUCTURE: An Overview -- Development of Read/Progression of Info -- Grouping Information -- Rhythm & -- Flow -- Pacing -- Memo Productions: Content Is King -- Alexander Isley, Inc.: Illustration Grouped with Text -- Here Design: Illustrations Add Flavor to Layouts -- RELATIONSHIP OF DESIGN COMPONENTS: An Overview -- How Text & -- Image Can Be Separated -- How Text & -- Image Can Be Unified -- Space -- Scale. 804: Spatial Flexibility -- WIRED Magazine: Design Fidelity Across Platforms -- TYPE AS IMAGE: An Overview -- Hand Lettering & -- Illustrative Typography -- Caption Treatment -- Pull Quotes -- Folios & -- Wayfinding -- Matador: Layout with a Typographic Focus -- COLOR: An Overview -- Color As a Unifying Element -- Color As an Organizational Tool -- AdamsMorioka: For the Love of Color -- BREAKING THE RULES: An Overview -- Grid Deconstruction -- Optical Composition -- Organic Design -- Modern Dog: Design Organically But Think Rationally -- ABOUT THE AUTHORS.
Record Nr.	UNINA-9910811504903321