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Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner
| Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
| Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
| Descrizione fisica | 1 online resource (146 p.) |
| Disciplina |
659.1042094
659.1094 |
| Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
| Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
| Record Nr. | UNINA-9910456049503321 |
| Bristol ; ; Portland, OR, : Intellect, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner
| Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
| Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
| Descrizione fisica | 1 online resource (146 p.) |
| Disciplina |
659.1042094
659.1094 |
| Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
| Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
| ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
| Record Nr. | UNINA-9910780156803321 |
| Bristol ; ; Portland, OR, : Intellect, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner
| Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
| Descrizione fisica | 1 online resource (146 p.) |
| Disciplina |
659.1042094
659.1094 |
| Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
| Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
| ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
| Record Nr. | UNINA-9910823236003321 |
| Bristol ; ; Portland, OR, : Intellect, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corsari e nobiluomini : la pubblicità in Italia / Stefano Balassone, Angelo Guglielmi
| Corsari e nobiluomini : la pubblicità in Italia / Stefano Balassone, Angelo Guglielmi |
| Autore | Balassone, Stefano |
| Pubbl/distr/stampa | Bologna : Il mulino, [1987] |
| Descrizione fisica | 125 p. ; 21 cm |
| Disciplina | 659.1094 |
| Altri autori (Persone) | Guglielmi, Angeloauthor |
| Collana | Contemporanea ; 17 |
| Soggetto topico | Pubblicità - Italia |
| ISBN | 8815012796 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991004149639707536 |
Balassone, Stefano
|
||
| Bologna : Il mulino, [1987] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Storia della pubblicità in Italia / Gian Paolo Ceserani
| Storia della pubblicità in Italia / Gian Paolo Ceserani |
| Autore | Ceserani, Gian Paolo |
| Pubbl/distr/stampa | Roma ; Bari : Laterza, 1988 |
| Descrizione fisica | VIII, 292 p. : ill. ; 25 cm |
| Disciplina | 659.1094 |
| Collana | Grandi opere |
| Soggetto topico | Pubblicità - Italia |
| ISBN | 884203262X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000058109707536 |
|
Ceserani, Gian Paolo
|
||
| Roma ; Bari : Laterza, 1988 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||