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Rule Developing Experimentation : A Systematic Approach to Understand & Engineer the Consumer Mind / / edited by Alex Gofman, Howard R. Moskowitz
| Rule Developing Experimentation : A Systematic Approach to Understand & Engineer the Consumer Mind / / edited by Alex Gofman, Howard R. Moskowitz |
| Pubbl/distr/stampa | Sharjah, United Arab Emirates : , : Bentham Science Publishers, , 2012 |
| Descrizione fisica | 1 online resource (450 pages) : illustrations |
| Disciplina | 658.8343 |
| Soggetto topico |
Consumers' preferences
New products - Marketing |
| ISBN | 1-60805-284-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Rule Developing Experimentation |
| Record Nr. | UNINA-9910737284303321 |
| Sharjah, United Arab Emirates : , : Bentham Science Publishers, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell
| The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell |
| Autore | Fornell, Claes |
| Pubbl/distr/stampa | New York, NY : Palgrave Macmillan, 2007 |
| Descrizione fisica | VIII, 247 p. ; 23 cm |
| Disciplina | 658.8343 |
| ISBN |
1403981973
0230604064 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002736979707536 |
Fornell, Claes
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| New York, NY : Palgrave Macmillan, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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La strategia della semplicità : cosa vogliono veramente i clienti / Francesco Gallucci
| La strategia della semplicità : cosa vogliono veramente i clienti / Francesco Gallucci |
| Autore | Gallucci, Francesco |
| Pubbl/distr/stampa | Milano : EGEA, c2009 |
| Descrizione fisica | XVII, 329 p. : ill. ; 23 cm |
| Disciplina | 658.8343 |
| Collana | Cultura d'impresa |
| Soggetto topico |
Marketing - Strategia
Consumo - Aspetti socio-culturali |
| ISBN | 9788823832442 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000728919707536 |
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Gallucci, Francesco
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| Milano : EGEA, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Teoria dello shopping / Daniel Miller ; [traduzione di Sandro Liberatore]
| Teoria dello shopping / Daniel Miller ; [traduzione di Sandro Liberatore] |
| Autore | MILLER, Daniel <1951- > |
| Pubbl/distr/stampa | Roma, : Editori Riuniti, copyr. 1998 |
| Descrizione fisica | 219 p. ; 22 cm. |
| Disciplina | 658.8343 |
| Collana | Il cerchio |
| Soggetto non controllato | Consumatori - Comportamento |
| ISBN | 88-359-4584-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000064600203316 |
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MILLER, Daniel <1951- >
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| Roma, : Editori Riuniti, copyr. 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The rise of sharing : fourth-stage consumer society in Japan / Miura Atsushi ; translated by Dana Lewis
| The rise of sharing : fourth-stage consumer society in Japan / Miura Atsushi ; translated by Dana Lewis |
| Autore | Atsushi, Miura |
| Pubbl/distr/stampa | Tokyo : International House of Japan, c2014 |
| Descrizione fisica | 350 p. : ill. ; 24 cm |
| Disciplina | 658.8343 |
| Collana | LTCB International library selection |
| Soggetto non controllato | Consumatori - Compoirtamento - Aspetti sociali - Giappone |
| ISBN | 978-4-92971-38-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000030584 |
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Atsushi, Miura
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| Tokyo : International House of Japan, c2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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The Shape of Things to Consume : Delivering Information Technology into the home / Alan Cawson, Leslie Haddon, Ian Miles
| The Shape of Things to Consume : Delivering Information Technology into the home / Alan Cawson, Leslie Haddon, Ian Miles |
| Autore | CAWSON, Alan |
| Pubbl/distr/stampa | Aldershot, : Avebury, 1995 |
| Descrizione fisica | xi, 287 p. : fig. e tab. ; 23 cm |
| Disciplina | 658.8343 |
| Altri autori (Persone) |
MILES, Ian
HADDON, Leslie |
| Soggetto topico |
Interazione computer-uomo
Tecnologia dell'informazione - Aspetti economici |
| ISBN | 1859720528 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAS-RML0239930 |
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CAWSON, Alan
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| Aldershot, : Avebury, 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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UX on the go : a flexible guide to user experience design / / Andrew Mara
| UX on the go : a flexible guide to user experience design / / Andrew Mara |
| Autore | Mara Andrew |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, NY : , : Routledge, , 2021 |
| Descrizione fisica | 1 online resource (243 pages) |
| Disciplina |
658.812
658.8343 |
| Soggetto topico |
Consumer satisfaction
User interfaces (Computer systems) - Design |
| ISBN |
1-000-16401-2
0-429-27723-7 1-000-16397-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Acknowledgments -- Introduction -- Welcome to User Experience on the Go -- Defining User Experience -- Three Principles -- First Principle -- Second Principle -- Third Principle -- Good News -- Bad News -- Filling in the Gaps -- A Week in the Life of a UX Professional -- When to Observe and Interview -- A Note about Face-to-Face vs. Virtual Teams -- Using This Book -- The Stretch -- Challenges -- 1 Take an Active User Experience Stance -- Do, Observe, Think -- Just Temperate Brave Action -- UX Team Justice Manifesto -- UX Project Plan -- Preliminary Fieldwork -- UX Scavenger Hunt -- Challenge #1: Finding Your Future Network -- UX Story: Iterating an Orphaned Girls' School in South Sudan -- Conclusion -- 2 Build Your Temporary Team -- Team Assembly -- Design Studio -- Role Card -- Standup -- Project Profile -- Team Meetup -- Challenge #2: Build a UX Lair -- Conclusion -- 3 Map Your Best UX Cycle -- UX Inventory -- Connect the Dots -- Building Additional Team Support -- Opportunity Workshop -- Project Précis -- Requirements -- Challenge #3: Plant a UX Garden -- Conclusion -- 4 Find and Understand Your Users -- What Can Be Measured or Characterized -- Meeting and Engaging with Users -- Agile Ethnography -- Direct Participant Recruiting -- Participant Consent Form -- Remote Participant Recruiting -- When You Can't Meet with Users -- Bodystorming -- Heuristic Audit -- Usability Heuristic Audit -- Gestalt Principles -- Strategize Your User Research -- Research Plan -- Effort vs. Value Diagram -- Challenge #4: Create a Listening Practice -- 5 Ask, Observe, and Involve Users -- Contextual Observation -- Setting -- Structure of the Observation -- Observational Notes -- Interviews -- Setting -- Demeanor -- Structuring the Interview -- User Diaries.
Unlocking the Potential of Diary Studies -- Camera Studies -- Task Analysis -- Scope -- Conducting a Task Analysis -- Value -- Challenge #5: Conduct a Five-Second Test -- 6 Design with Users -- User Swarms -- Co-Designing -- UX Story: Designing a Social Robot for Teens: Starting from Scratch -- Challenge #6: Write a Story about Co-Evolving Your Interface and Society -- 7 Test and Begin to Sift through the Data -- Affinity Wall Sprint -- Benchmark Test -- A/B Test -- Sentiment Study -- Card Sort -- Hosting a Card Sort -- Variations in Card Sorting -- Online or Digital Card Sorts -- Challenge #6: Create a Data Dashboard -- Challenge #7: Host a User Trivia Contest -- 8 Collect and Analyze the Data -- Validity -- Qualitative Data Analysis -- Transcript Analysis -- Coding Transcripts -- Diary Study Analysis -- Quantitative Research Analysis -- Benchmarking -- A/B Test Analysis -- Sentiment Study Data -- Eye tracking Study Data -- Tree Test Data -- Card Sort Data -- Conclusion -- Challenge #8: Host a Data Analysis Party -- 9 Find the Story in Your Data -- Stories Are Time Machines -- Concept Stories and Usage Stories -- Where to Start Your Story -- Concept Stories -- Usage Story -- Guided Discovery Map -- Challenge #9: Perform Your User Story -- Conclusion -- 10 Present Data to Users, Team Members, and Stakeholders -- Mode of Presentation -- Case Study -- Findings Report -- PechaKucha -- Insight Blog -- Challenge #10: Create a Data Cartoon -- Conclusion -- 11 Persuade with Personas -- Proto-Persona -- Persona -- UX Story: Personas at Mayo Clinic -- Challenge #11: Create a Persona Village -- Conclusion -- 12 Manifest Your Idea in Sketches -- From Scribbles to Sketches -- Sketching -- Sketch Sprint -- Variation: Sketch with Clients and Stakeholders -- Sketchboard -- Infographics -- Nest the Data in a Story -- Craft an Overall Image Scheme. Simplify the Image -- Make It as Small as Possible -- Storyboards -- Challenge #12: Sketch Your Team's Work Week -- Conclusion -- 13 Wireframes and Mockups -- Wireframes -- Mockups -- Combine and Transform -- UX Story: Wireframing an Educational Flow -- Challenge #13: Create an Interface Documentary -- Conclusion -- 14 Create a Prototype or Minimum Viable Product, and Test It -- Prototype -- UX Story: Prototyping a Food Locker -- Minimum Viable Product -- Usability Test Report -- UX Story: Creating an App MVP for a Community Arts Challenge -- Challenge #14: Take Your MVP or Mockup on Tour -- Conclusion -- 15 Capture the Lessons and Disassemble the Team -- Capture the Lessons of the Cycle -- Procedures -- Task Board Cleanup -- Retrospective -- Project Autopsy -- Team Reflection -- Challenge #15: Hold a Reverse Ice-Breaker -- Conclusion -- 16 Prepare to Do It Again -- UX Brown Bag Meeting -- Interface Pageant -- Pop-Up UX -- User Safari -- User Ecology Blueprint -- Challenge #16: Apply One UX Research Technique to Your Workplace -- Index. |
| Record Nr. | UNINA-9910860831403321 |
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Mara Andrew
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| New York, NY : , : Routledge, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The value of luxury : an emerging perspective / / Beata Stepien
| The value of luxury : an emerging perspective / / Beata Stepien |
| Autore | Stepien Beata |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XXV, 431 p. 21 illus., 8 illus. in color.) |
| Disciplina | 658.8343 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico | Luxuries |
| ISBN | 3-030-51218-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury – research scope and methodology -- 5. Consumers’ perception of luxury goods value – national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception – empirical findings -- 7. Who creates value of luxury goods within the value chain? – companies vs consumers’ perspective. |
| Record Nr. | UNINA-9910484988303321 |
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Stepien Beata
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| Cham, Switzerland : , : Springer : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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What's in a name? : advertising and the concept of brands / / John Philip Jones and Jan S. Slater
| What's in a name? : advertising and the concept of brands / / John Philip Jones and Jan S. Slater |
| Autore | Jones John Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (334 p.) |
| Disciplina |
658.8/343
658.8343 |
| Altri autori (Persone) | SlaterJan |
| Soggetto topico |
Advertising
Brand name products |
| ISBN |
1-317-45214-3
1-315-69820-X 1-317-45215-1 1-280-91218-9 9786610912186 0-7656-2170-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Foreword: Advertising and Brand Planning; 1 Introduction; 2 Brands: What They Are and Why They Emerged; 3 Factors That Shape a Brand During Its Conception and Birth; 4 Factors That Shape a Brand During Its Growth and Maturity; 5 The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory; 6 Advertising Research: A Digression on Recall; 7 How Advertising Influences Sales; 8 How Advertising Builds Brands; 9 Giving a Brand Legs: Brands as Collectible Entities; 10 The Contribution of Advertising Strategy to Brand Building
11 From Advertising Strategy to Advertising Campaign12 How to Develop and Expose Better Advertising; Index |
| Record Nr. | UNINA-9910819498303321 |
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Jones John Philip
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| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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