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Real Time : prepararsi all'era del consumatore mai soddisfatto / Regis McKenna
| Real Time : prepararsi all'era del consumatore mai soddisfatto / Regis McKenna |
| Autore | MCKENNA, Regis |
| Pubbl/distr/stampa | Milano : Etas, 1999 |
| Descrizione fisica | XII, 177 p. ; 22 cm |
| Disciplina | 658.812 |
| Collana | Gestione d'impresa, Marketing |
| Soggetto topico |
Vendite - Organizzazione
Marketing Clientela |
| ISBN | 88-453-0785-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990002393290203316 |
MCKENNA, Regis
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| Milano : Etas, 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Real time : prepararsi all'era del consumatore mai soddisfatto / Regis McKenna
| Real time : prepararsi all'era del consumatore mai soddisfatto / Regis McKenna |
| Autore | McKenna, Regis |
| Pubbl/distr/stampa | Milano, : Etas, 1999 |
| Descrizione fisica | XII, 177 p. : ill. ; 22 cm |
| Disciplina | 658.812 |
| Collana | Gestione d'impresa |
| Soggetto topico | Clientela |
| ISBN | 8845307859 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-UBO0333628 |
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McKenna, Regis
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| Milano, : Etas, 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg
| The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg |
| Autore | Fornell Claes |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina |
658.812
658.8343 |
| Soggetto topico |
Motivation research (Marketing)
Leadership Branding (Marketing) Consumer Behavior Business Strategy/Leadership Branding |
| ISBN | 3-030-13562-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers Demand? -- 3. Perceived Quality: Does Performance Matter? -- 4. Perceived Value: Is It Really All About Price? -- 5. ACSI: Is Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around for a While! -- 8. Satisfied Customers: An Asset Driving Financial Performance -- 9. Your Future: Opportunities for Customer Centricity and Satisfaction. |
| Record Nr. | UNINA-9910383846403321 |
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Fornell Claes
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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La relation client-vendeur : l'équilibre des altérités / / Ghislaine Pellat
| La relation client-vendeur : l'équilibre des altérités / / Ghislaine Pellat |
| Autore | Pellat Ghislaine |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (261 pages) |
| Disciplina | 658.812 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Customer relations |
| ISBN | 1-78406-475-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Avant-propos -- Remerciements -- Introduction -- Chapitre 1. Situations de vente, points d'études remarquables et bonnes pratiques -- Chapitre 2. Les compétences commerciales -- Chapitre 3. Les bases de la vente et de la négociation -- Chapitre 4. Autour de la rencontre avec le client : avant et après la vente -- Chapitre 5. Stratégies de vente et stratégies d'achat : la rencontre des altérités -- Chapitre 6. La communication interpersonnelle : les stratégies en action -- Chapitre 7. Organisation d'une action commerciale -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910793026303321 |
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Pellat Ghislaine
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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La relation client-vendeur : l'équilibre des altérités / / Ghislaine Pellat
| La relation client-vendeur : l'équilibre des altérités / / Ghislaine Pellat |
| Autore | Pellat Ghislaine |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (261 pages) |
| Disciplina | 658.812 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Customer relations |
| ISBN | 1-78406-475-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Avant-propos -- Remerciements -- Introduction -- Chapitre 1. Situations de vente, points d'études remarquables et bonnes pratiques -- Chapitre 2. Les compétences commerciales -- Chapitre 3. Les bases de la vente et de la négociation -- Chapitre 4. Autour de la rencontre avec le client : avant et après la vente -- Chapitre 5. Stratégies de vente et stratégies d'achat : la rencontre des altérités -- Chapitre 6. La communication interpersonnelle : les stratégies en action -- Chapitre 7. Organisation d'une action commerciale -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910818650203321 |
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Pellat Ghislaine
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing : exploring relational strategies in marketing / / John Egan
| Relationship marketing : exploring relational strategies in marketing / / John Egan |
| Autore | Egan John <1952-> |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education Limited, , [2011] |
| Descrizione fisica | 1 online resource (xxii, 300 p. ) : ill |
| Disciplina | 658.812 |
| Soggetto topico | Relationship marketing |
| ISBN |
1-283-17328-X
9786613173287 0-273-73782-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I - Relationships Chapter 1 - 100 Years of Marketing Chapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economics Chapter 5- Strategy continuum Chapter 6 - Relationship drivers Chapter 7 - Customer partnerships Chapter 8 - Internal partnerships Chapter 9- Supplier partnerships Chapter 10 - External Partnerships Chapter 11 - Relationship technology Chapter 13 - Conceptual Developments |
| Record Nr. | UNINA-9910150242803321 |
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Egan John <1952->
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| Harlow, England : , : Pearson Education Limited, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing [[electronic resource] ] : theory and practice / / edited by Francis Buttle
| Relationship marketing [[electronic resource] ] : theory and practice / / edited by Francis Buttle |
| Pubbl/distr/stampa | London, : Paul Chapman, c1996 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | ButtleFrancis |
| Soggetto topico |
Marketing
Customer relations Customer services Quality control |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-26795-7
9786612267956 1-84920-676-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; 1 - Relationship marketing; 2 - Supply-chain relationships; 3 - Principal-agent relationships; 4 - Business-to-business relationships; 5 - Internal relationships; 6 - Retail banking; 7 - Corporate banking; 8 - Credit cards; 9 - Financial advisers and savings and investment products; 10 - Airlines; 11 - Hospitality; 12 - The advertising agency-client relationship; 13 - Relationship marketing within the not-far-profit sector; 14 - Where do we go now in relationship marketing?; Index |
| Record Nr. | UNINA-9910454761203321 |
| London, : Paul Chapman, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing [[electronic resource] ] : theory and practice / / edited by Francis Buttle
| Relationship marketing [[electronic resource] ] : theory and practice / / edited by Francis Buttle |
| Pubbl/distr/stampa | London, : Paul Chapman, c1996 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | ButtleFrancis |
| Soggetto topico |
Marketing
Customer relations Customer services Quality control |
| ISBN |
1-282-26795-7
9786612267956 1-84920-676-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; 1 - Relationship marketing; 2 - Supply-chain relationships; 3 - Principal-agent relationships; 4 - Business-to-business relationships; 5 - Internal relationships; 6 - Retail banking; 7 - Corporate banking; 8 - Credit cards; 9 - Financial advisers and savings and investment products; 10 - Airlines; 11 - Hospitality; 12 - The advertising agency-client relationship; 13 - Relationship marketing within the not-far-profit sector; 14 - Where do we go now in relationship marketing?; Index |
| Record Nr. | UNINA-9910778501403321 |
| London, : Paul Chapman, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing : theory and practice / / edited by Francis Buttle
| Relationship marketing : theory and practice / / edited by Francis Buttle |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Paul Chapman, c1996 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | ButtleFrancis |
| Soggetto topico |
Marketing
Customer relations Customer services Quality control |
| ISBN |
1-282-26795-7
9786612267956 1-84920-676-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; 1 - Relationship marketing; 2 - Supply-chain relationships; 3 - Principal-agent relationships; 4 - Business-to-business relationships; 5 - Internal relationships; 6 - Retail banking; 7 - Corporate banking; 8 - Credit cards; 9 - Financial advisers and savings and investment products; 10 - Airlines; 11 - Hospitality; 12 - The advertising agency-client relationship; 13 - Relationship marketing within the not-far-profit sector; 14 - Where do we go now in relationship marketing?; Index |
| Record Nr. | UNINA-9910812674603321 |
| London, : Paul Chapman, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing in services / / guest editor, Jay Kandampully
| Relationship marketing in services / / guest editor, Jay Kandampully |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 131 p |
| Disciplina | 658.812 |
| Altri autori (Persone) | KandampullyJay |
| Collana | Journal of services marketing |
| Soggetto topico |
Marketing
Service industries - Marketing |
| ISBN |
1-84544-689-5
9786610479405 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts and keywords -- Guest editorial -- Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels - from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services -- Book review -- Note from the publisher -- Index for volume 16, 2002. |
| Record Nr. | UNINA-9910812844903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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