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Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch
| Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
| Autore | Taylor Jim <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina |
658.8
658.802 |
| Altri autori (Persone) | HatchSteve |
| Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
| ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
| Record Nr. | UNINA-9910841560503321 |
Taylor Jim <1964->
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| Hoboken, N.J., : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910139634103321 |
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Powell Guy R
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| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910821938303321 |
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Powell Guy R
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| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
0-470-66626-9
1-280-83866-3 9786610838660 0-470-05858-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9910143591403321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
0-470-66626-9
1-280-83866-3 9786610838660 0-470-05858-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9910831056003321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
0-470-66626-9
1-280-83866-3 9786610838660 0-470-05858-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9910841479603321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Il sistema cliente-fornitore : l'importanza della partnership : come raggiungerla e mantenerla / John A. Carlisle, Robert C. Parker
| Il sistema cliente-fornitore : l'importanza della partnership : come raggiungerla e mantenerla / John A. Carlisle, Robert C. Parker |
| Autore | Carlisle, John A. |
| Pubbl/distr/stampa | Milano : Etaslibri, 1991 |
| Descrizione fisica | VI, 181 p. ; 24 cm |
| Disciplina | 658.802 |
| Altri autori (Persone) | Parker, Robert C. |
| Collana | Gestione d'impresa. Direzione |
| Soggetto topico | Aziende manifatturiere - Organizzazione |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000304549707536 |
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Carlisle, John A.
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| Milano : Etaslibri, 1991 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]
| Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.] |
| Pubbl/distr/stampa | Los Angeles, [Calif.] ; ; London, : SAGE, c2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina |
658.8/02
658.802 |
| Altri autori (Persone) | McKenzie-MohrDoug <1959-> |
| Soggetto topico |
Social marketing
Green marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-4946-2
1-4522-2431-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. |
| Record Nr. | UNINA-9910480908603321 |
| Los Angeles, [Calif.] ; ; London, : SAGE, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Storytelling d'impresa : la guida definitiva / Andrea Fontana ; [prefazione di Paolo Iabichino] ; serie a cura di Luca Conti
| Storytelling d'impresa : la guida definitiva / Andrea Fontana ; [prefazione di Paolo Iabichino] ; serie a cura di Luca Conti |
| Autore | Fontana, Andrea <1972- > |
| Pubbl/distr/stampa | Milano : Hoepli, 2016 |
| Descrizione fisica | XII, 276 p. : ill. ; 23 cm |
| Disciplina | 658.802 |
| Collana | Web & marketing 2.0 |
| Soggetto non controllato | Marketing - Linguaggio |
| ISBN | 978-88-203-7288-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000031804 |
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Fontana, Andrea <1972- >
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| Milano : Hoepli, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke
| Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
| Autore | Patterson Sally J |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina |
658.45
658.802 |
| Altri autori (Persone) | RadtkeJanel M |
| Collana | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| Soggetto topico |
Nonprofit organizations - Marketing - Planning
Advocacy advertising - Planning Institutional advertising - Planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-00914-1
9786612009143 1-118-38680-9 0-470-44270-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
| Record Nr. | UNINA-9910145818303321 |
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Patterson Sally J
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| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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