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A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910455538503321 |
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910777984603321 |
|
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910806202903321 |
|
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Pubbl/distr/stampa | Novato, CA, : World Trade Press, 2002 |
| Descrizione fisica | x, 182 p |
| Disciplina | 658.8/48 |
| Collana |
The Short course in international trade series
The short course in international trade series |
| Soggetto topico |
Export marketing
International business enterprises - Management Business failures |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456343503321 |
|
White Michael <1951->
|
||
| Novato, CA, : World Trade Press, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Pubbl/distr/stampa | Novato, CA, : World Trade Press, 2002 |
| Descrizione fisica | x, 182 p |
| Disciplina | 658.8/48 |
| Collana |
The Short course in international trade series
The short course in international trade series |
| Soggetto topico |
Export marketing
International business enterprises - Management Business failures |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780125603321 |
|
White Michael <1951->
|
||
| Novato, CA, : World Trade Press, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White
| A Short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Pubbl/distr/stampa | Novato, CA, : World Trade Press, 2002 |
| Descrizione fisica | x, 182 p |
| Disciplina | 658.8/48 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
International business enterprises - Management Business failures |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- preface -- introduction -- table of contents -- 1 The Why of International Marketing Blunders -- 2 Language and Translation Blunders -- 3 Product and Service Blunders -- 4 Distribution Blunders -- 5 Advertising Blunders -- 6 Japan: A World Unto Itself -- 7 Internal "International" Blunders -- 8 Applying the Lessons Learned -- 9 The (Almost) Blunder-Proof International Marketing Plan -- 10 Glossary -- 11 Resources. |
| Altri titoli varianti | International marketing blunders |
| Record Nr. | UNINA-9910828868203321 |
|
White Michael <1951->
|
||
| Novato, CA, : World Trade Press, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-05322-5
1-135-68194-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910464064303321 |
|
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| ISBN |
1-135-68201-1
1-315-05322-5 1-135-68194-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910787717403321 |
|
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| ISBN |
1-135-68201-1
1-315-05322-5 1-135-68194-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910818132403321 |
|
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities
| Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina |
658.8/48
658.848 |
| Altri autori (Persone) | KotlerMilton |
| Soggetto topico |
Business
Success in business -- Case studies Success |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-89379-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The Economic Power of Global Cities; Urbanization; The Economy of Cities; Business Strategy in City Economies; Markets; Jobs; Transplants; Technology; Capital; Business Strategies for Developing-City Markets; Corporate Culture; Segmentation; Targeting; Conclusions; Questions for Discussion; Chapter 2 How City Metropolitan Regions Compete in the Global Economy; Scale; Demographics; Logistics; Incentives; Industry Clusters; Supply Chains; Central Government Policy; Social Stability; Political and Civic Leadership
Institutional Strength Commercial Strength; Conclusions; Questions for Discussion; Chapter 3 The Real Generators of Wealth: Global Multinational Company Investment; The Growth of MNCs; The Size and Power of Today's MNCs; Cities Need to Watch MNCs Growth Plans; Conclusions; Questions for Discussion; Chapter 4 How Multinational Companies Target Global City Markets for Expansion; How MNCs Make Their Choices; Hard Attraction Factors; Soft Attraction Factors; Steps in the City Location Process; The Geographical Dimension; The Administrative Dimension The Four Steps in the Company Location Decision Process Information Search; Evaluation of Alternatives; Purchase Decision; Post purchase Behavior; Post investment Satisfaction; Post investment Actions; The Influence of City-Rating Information; How Reliable Are City Rankings and Ratings?; Conclusions; Questions for Discussion; Chapter 5 How Cities Compete to Attract Midsize and Large Multinational Companies; What Can a City Do to Improve Its Attractiveness?; Who Are the Major Actors in Marketing the City?; Local Actors: Public-Sector Actors; Local Actors: Private-Sector Actors; Regional Actors National Actors International Actors; Public-Sector Actors; Private-Sector Actors; Which Target Markets Does the City Need to Attract?; Attracting Business and Industry; Attracting Residents and Employees; How Do City Marketers Go About Marketing Their Community?; Conclusions; Questions for Discussion; Chapter 6 How a Nation Can Help Its City Economies; What Functions Should the Nation Be Expected to Perform?; Defense Roles; Education Roles; Public Safety and Health Roles; Emergency Roles; National Directive Roles; In What Ways Can the Government Help Weaker Cities Get on Their Feet? In What Ways Can the Government Assist Stronger Cities to Climb Even Higher?Conclusions; Questions for Discussion; Chapter 7 The Responsibilities of Companies and Cities; The Role and Impact of MNCs in an Urban Area; What Damages Can a Company Inflict on a Local Economy?; What Improvements Can a Company Contribute to a Local Economy?; How Can a Metro Area Be Sure That a Prospective Company Will Contribute More Good Than Bad to the Local Economy?; Conclusions; Questions for Discussion; Chapter 8 How Marketers Manage the City-Centered Global Economy; Company Opportunity in Global Cities Company Profiling of Opportunity Cities |
| Record Nr. | UNINA-9910465318803321 |
|
Kotler Philip
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
