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International marketing : (text and cases) / / Francis Cherunilam
| International marketing : (text and cases) / / Francis Cherunilam |
| Autore | Cherunilam Francis |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (438 p.) |
| Disciplina | 658.8/48 |
| Soggetto topico | Export marketing |
| ISBN |
1-282-80445-6
9786612804458 1-4416-7529-9 93-5043-237-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA
EXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASES |
| Record Nr. | UNINA-9910809711303321 |
Cherunilam Francis
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Services--the export of the 21st century [[electronic resource] ] : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr
| Services--the export of the 21st century [[electronic resource] ] : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1997 |
| Descrizione fisica | 180 p. : ill |
| Disciplina | 658.8/48 |
| Altri autori (Persone) |
ReifJoe
DitterichKirsten M LarsenMitch G OstreaRobert A |
| Soggetto topico |
Service industries - United States - Marketing
Export marketing - United States Foreign trade promotion - United States |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456350103321 |
| San Rafael, Calif., : World Trade Press, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services--the export of the 21st century [[electronic resource] ] : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr
| Services--the export of the 21st century [[electronic resource] ] : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1997 |
| Descrizione fisica | 180 p. : ill |
| Disciplina | 658.8/48 |
| Altri autori (Persone) |
ReifJoe
DitterichKirsten M LarsenMitch G OstreaRobert A |
| Soggetto topico |
Service industries - United States - Marketing
Export marketing - United States Foreign trade promotion - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780121203321 |
| San Rafael, Calif., : World Trade Press, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services--the export of the 21st century : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr
| Services--the export of the 21st century : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1997 |
| Descrizione fisica | 180 p. : ill |
| Disciplina | 658.8/48 |
| Altri autori (Persone) |
ReifJoe
DitterichKirsten M LarsenMitch G OstreaRobert A |
| Soggetto topico |
Service industries - United States - Marketing
Export marketing - United States Foreign trade promotion - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table of Contents -- 1 AN OVERVIEW OF SERVICE EXPORTS -- 2 GETTING READY TO EXPORT -- 3 MARKET RESEARCH -- 4 MARKETING -- 5 BARRIERS TO TRADE -- 6 US GOVERNMENT REGULATIONS -- 7 EXPORT FINANCE -- 8 SERVICE INDUSTRY ANALYSES -- Accounting -- Advertising -- Architecture, Engineering, & -- Construction -- Banking -- Biotechnology -- Computer Services -- Education & -- Training -- Entertainment -- Environmental Technologies -- Export Intermediaries -- Franchising -- Health and Medical -- Information Technology and Networking -- Insurance -- Legal -- Management and Public Relations -- Retailing -- Telecommunic ations -- Travel and Tourism -- Wholesaling -- APPENDICES -- Service Industry-Related Associations -- US Government Contacts -- Services Trade Statistics -- Bibliography -- NOTES -- World Trade Almanac World Trade Almanac. |
| Record Nr. | UNINA-9910828544403321 |
| San Rafael, Calif., : World Trade Press, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60780-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9910455492303321 |
|
Curry Jeffrey E. <1953->
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||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| ISBN | 1-60780-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9910777986003321 |
|
Curry Jeffrey E. <1953->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| ISBN | 1-60780-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9910827715203321 |
|
Curry Jeffrey E. <1953->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1999 |
| Descrizione fisica | viii, 184 p |
| Disciplina | 658.8/48 |
| Collana | The Short course in international trade series |
| Soggetto topico | Export marketing |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456351403321 |
|
Curry Jeffrey E. <1953->
|
||
| San Rafael, Calif., : World Trade Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1999 |
| Descrizione fisica | viii, 184 p |
| Disciplina | 658.8/48 |
| Collana | The Short course in international trade series |
| Soggetto topico | Export marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780121003321 |
|
Curry Jeffrey E. <1953->
|
||
| San Rafael, Calif., : World Trade Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Pubbl/distr/stampa | San Rafael, Calif., : World Trade Press, c1999 |
| Descrizione fisica | viii, 184 p |
| Disciplina | 658.8/48 |
| Collana | The Short course in international trade series |
| Soggetto topico | Export marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Introduction -- Table of Contents -- CHAPTER 1 -- CHAPTER 2 -- CHAPTER 3 -- CHAPTER 4 -- CHAPTER 5 -- CHAPTER 6 -- CHAPTER 7 -- CHAPTER 8 -- CHAPTER 9 -- CHAPTER 10 -- CHAPTER 11 -- CHAPTER 12 -- CHAPTER 13 -- CHAPTER 14 -- CHAPTER 15 -- CHAPTER 16 -- CHAPTER 17 -- CHAPTER 18. |
| Altri titoli varianti | International marketing |
| Record Nr. | UNINA-9910817624203321 |
|
Curry Jeffrey E. <1953->
|
||
| San Rafael, Calif., : World Trade Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
