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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910813074303321 |
Allen Cliff <1948->
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| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of E-business / / edited by Nirmal Pal & Judith M. Ray
| Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of E-business / / edited by Nirmal Pal & Judith M. Ray |
| Pubbl/distr/stampa | New York, : AMACOM, c2001 |
| Descrizione fisica | xx, 330 p. : ill |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
PalNirmal
RayJudith M |
| Soggetto topico |
Electronic commerce
Electronic commerce - Management Business enterprises - Computer networks |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2617-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910454964603321 |
| New York, : AMACOM, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of e-business / / edited by Nirmal Pal & Judith M. Ray
| Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of e-business / / edited by Nirmal Pal & Judith M. Ray |
| Pubbl/distr/stampa | New York, : AMACOM, c2001 |
| Descrizione fisica | xx, 330 p. : ill |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
PalNirmal
RayJudith M |
| Soggetto topico |
Electronic commerce
Electronic commerce - Management Business enterprises - Computer networks |
| ISBN | 0-8144-2617-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910779972203321 |
| New York, : AMACOM, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of e-business / / edited by Nirmal Pal & Judith M. Ray
| Pushing the digital frontier [[electronic resource] ] : insights into the changing landscape of e-business / / edited by Nirmal Pal & Judith M. Ray |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2001 |
| Descrizione fisica | xx, 330 p. : ill |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
PalNirmal
RayJudith M |
| Soggetto topico |
Electronic commerce
Electronic commerce - Management Business enterprises - Computer networks |
| ISBN | 0-8144-2617-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Foreword -- Acknowledgments -- Editors' Note -- Introduction -- The Digital Economy and "Black Diamond Management -- Leveraging E-Business in a Networked Economy -- Leveraging Old Economy Fundamentals for the New World -- Regulatory Issues in E- Commerce -- Rebalancing Management in the Emerging E- Marketspace: From Control to Leadership -- Growing Pains: The Precarious Relationship between Offline Parents and Online Offspring -- Managing the Emerging Technology -- Evaluations and Metrics for the E- World -- Competencies and Capabilities: Staffing the E- Business -- Linking Business Imperatives to Human Capital Strategies: The Case of Encyclopedia Britannica -- Personalization in the New Digital Environment -- Collaborative Commerce: The Agile Virtual Enterprise Model -- E-Learning Solutions: Aligning Critical Development Factors -- E-Government: An Executive Road Map to the Digital Frontier -- About the Contributors -- Index. |
| Record Nr. | UNINA-9910826784503321 |
| New York, : AMACOM, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
| Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | ZolkiewskiJudy |
| Collana | European Journal of Marketing |
| Soggetto topico |
Marketing
Industrial marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-54721-9
9786610547210 1-84544-923-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks
Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets |
| Record Nr. | UNINA-9910450464003321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
| Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | ZolkiewskiJudy |
| Collana | European Journal of Marketing |
| Soggetto topico |
Marketing
Industrial marketing |
| ISBN |
1-280-54721-9
9786610547210 1-84544-923-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks
Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets |
| Record Nr. | UNINA-9910783551703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
| Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | ZolkiewskiJudy |
| Collana | European Journal of Marketing |
| Soggetto topico |
Marketing
Industrial marketing |
| ISBN |
1-280-54721-9
9786610547210 1-84544-923-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks
Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets |
| Record Nr. | UNINA-9910824226103321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64372-3
0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910461934003321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910785802103321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910816531503321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
