top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
Managing global customers [[electronic resource] ] : an integrated approach / / George S. Yip, Audrey J. M. Bink
Managing global customers [[electronic resource] ] : an integrated approach / / George S. Yip, Audrey J. M. Bink
Autore Yip George S
Edizione [1st ed.]
Pubbl/distr/stampa Oxford ; ; New York, : Oxford University Press, 2007
Descrizione fisica xiii, 272 p
Disciplina 658.8/4
Altri autori (Persone) BinkAudrey J. M
Soggetto topico Customer relations - Management
International business enterprises - Management
ISBN 9780191528040
0191528048
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Contents -- List of Figures -- Table -- Preface -- Part I. Foundation -- 1 Managing Globally -- 2 Exploiting Globalization Drivers and Potential -- 3 Integrating GCM with Global Strategy and Organization -- 4 Structuring the Global Customer Management Programme -- Part II. Key Choices -- 5 Selecting and Managing Global Accounts -- 6 Empowering Global Account Managers -- 7 Building the Global Account Team -- Part III. Supporting Tools -- 8 Managing Knowledge -- 9 Rewarding and Motivating the Team -- Part IV. Process -- 10 Developing for Ongoing Effectiveness -- 11 Winning with Critical Success Factors -- Appendix: Case Studies -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.
Record Nr. UNINA-9910822896303321
Yip George S  
Oxford ; ; New York, : Oxford University Press, 2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Managing service level quality across wireless and fixed networks [[electronic resource] /] / Peter Massam
Managing service level quality across wireless and fixed networks [[electronic resource] /] / Peter Massam
Autore Massam Peter
Pubbl/distr/stampa Chichester, : Wiley, c2003
Descrizione fisica 1 online resource (182 p.)
Disciplina 384.5
621.3821
658.8/4
Soggetto topico Computer networks - Management
Wireless communication systems - Management
Cell phone systems - Management
Customer services
ISBN 1-280-27030-6
9786610270309
0-470-34008-8
0-470-85572-X
0-470-85573-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto MANAGING SERVICE LEVEL QUALITY ACROSS WIRELESS AND FIXED NETWORKS; Contents; Preface; List of Figures; List of Test Figures; List of Tables; Acknowledgments; Introduction; 1 Managing Service Level Quality in Fixed Networks; 1.1 Relevance; 1.2 Scope; 1.3 Summary; 2 History; 2.1 Summary; 2.2 Traditional Network Management; 2.2.1 OSI Functional Areas; 2.2.2 Network Management Features Deemed Most Important (1992); 2.2.3 Network Management Features Deemed Most Important (2000); 2.2.4 Automated Tools Requirement; 2.3 Simple Network Management Protocol (SNMP); 2.3.1 SNMP Origins
2.3.2 SNMP (Renamed SNMP v1)2.3.3 SNMP Version 2 (SNMP v2c); 2.3.4 SNMP Version 3 (SNMPv3); 2.4 Management Information Base (MIB-I, MIB-II and extensions); 2.4.1 Client Applications - A Definition; 2.4.2 SMI Directory Tree; 2.4.3 MIB-II Groups; 2.4.4 Application Identification; 2.5 RMON and RMON2; 2.5.1 RMON2 MIB Location; 2.5.2 RMON2 MIB Groups; 2.5.3 RMON2 MIB Capabilities; 2.5.4 RMON2 Limitations; 2.6 Common Management Information Services (CMIS); 2.6.1 Summary; 2.6.2 Attempts to Combine CMIP and SNMP; 2.6.3 OSI Management Model Overview; 2.6.4 Considerations and Concerns
2.6.5 CMIS Capabilities3 Current Standards; 3.1 Systems Management System (SMS); 3.2 Applications Response Measurement; 3.2.1 Objections to ARM; 3.3 Common Information Model (CIM); 3.3.1 The CIM Model; 3.3.2 CIM Specification; 3.3.3 CIM Schema; 3.3.4 CIM Capabilities in the Future; 3.3.5 CIM Capabilities Today; 3.4 The SLA Factor; 3.4.1 SLA Factors Deemed Most Important (2000); 4 Latest Developments; 4.1 Application Instrumentation; 4.2 Network Probes (or X-ray Tools); 4.2.1 Capabilities; 4.2.2 Limitations and Constraints; 4.2.3 Summary; 4.3 Active Monitoring (or Capture and Playback)
4.3.1 Differences between Active and Passive Monitoring4.3.2 Simple Network Access Methods; 4.3.3 Strengths of Capture and Playback; 4.3.4 Active Considerations; 4.4 Passive Monitoring (or Client Capture); 4.4.1 Strengths of Client Capture; 4.4.2 Passive Considerations; 4.5 The NIMI Project; 4.5.1 NIMI Project Overview; 4.5.2 NIMI Architecture; 4.5.3 Lessons Learnt from NIMI; 5 A Model Agent; 5.1 Agent Architecture; 5.1.1 What is an Agent?; 5.1.2 Endpoint and Server Functions; 5.2 TCP Flows; 5.3 Summary; 6 An Integration Model; 6.1 Why Integrate?; 6.2 Application-level Traps
6.2.1 Application Thresholds6.3 Root Cause Analysis - An Example; 6.3.1 Case Study; 6.4 Bi-directional Interaction; 6.4.1 Transactional Breakdown; 6.4.2 Challenges and Possible Solutions; 7 Application Performance in a Nutshell; 7.1 Synopsis of Mechanisms; 7.2 Summary; 8 Service Level Quality across Fixed and Wireless Networks; 8.1 Relevance; 8.2 Scope; 8.3 Summary; 9 Wireless Architectures; 9.1 Summary; 9.2 GSM (or 2G) Networks; 9.2.1 GSM Architecture; 9.2.2 The Radio Link Function; 9.2.3 The Network Function; 9.2.4 Integrated Voice and Data Services; 9.3 GPRS (or 2.5G) Networks
9.3.1 GPRS Architecture
Record Nr. UNINA-9910142529603321
Massam Peter  
Chichester, : Wiley, c2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Autore Cook Thomas A. <1953->
Edizione [2nd ed.]
Pubbl/distr/stampa New York, : American Management Association, 2012
Descrizione fisica 1 online resource (684 p.)
Disciplina 658.8/4
Altri autori (Persone) AlstonRennie
RaiaKelly
Soggetto topico Exports - Management
Export controls
Foreign trade promotion
Imports - Management
International trade
Exports - United States - Management
Export controls - United States
Foreign trade promotion - United States
Imports - United States - Management
Soggetto genere / forma Electronic books.
ISBN 1-283-68850-6
0-8144-1723-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations.
Record Nr. UNINA-9910457455603321
Cook Thomas A. <1953->  
New York, : American Management Association, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Autore Cook Thomas A. <1953->
Edizione [2nd ed.]
Pubbl/distr/stampa New York, : American Management Association, 2012
Descrizione fisica 1 online resource (684 p.)
Disciplina 658.8/4
Altri autori (Persone) AlstonRennie
RaiaKelly
Soggetto topico Exports - Management
Export controls
Foreign trade promotion
Imports - Management
International trade
Exports - United States - Management
Export controls - United States
Foreign trade promotion - United States
Imports - United States - Management
ISBN 1-283-68850-6
0-8144-1723-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations.
Record Nr. UNINA-9910778942703321
Cook Thomas A. <1953->  
New York, : American Management Association, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Mastering import & export management / / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Mastering import & export management / / Thomas A. Cook ; with Rennie Alston and Kelly Raia
Autore Cook Thomas A. <1953->
Edizione [2nd ed.]
Pubbl/distr/stampa New York, : American Management Association, 2012
Descrizione fisica 1 online resource (684 p.)
Disciplina 658.8/4
Altri autori (Persone) AlstonRennie
RaiaKelly
Soggetto topico Exports - Management
Export controls
Foreign trade promotion
Imports - Management
International trade
Exports - United States - Management
Export controls - United States
Foreign trade promotion - United States
Imports - United States - Management
ISBN 1-283-68850-6
0-8144-1723-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations.
Record Nr. UNINA-9910823869903321
Cook Thomas A. <1953->  
New York, : American Management Association, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]]
Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]]
Autore Cook Thomas A. <1953->
Pubbl/distr/stampa New York, : American Management Association, c2004
Descrizione fisica 1 online resource (xxii, 560 p. ) : ill., map, forms ; + 1 CD-ROM (4 3/4 in.)
Disciplina 658.8/4
Altri autori (Persone) AlstonRennie
RaiaKelly
Soggetto topico Export marketing - Management
Exports - United States - Management
Export controls - United States
Export marketing - United States - Management
Imports - United States - Management
Exports - Management - United States
Export controls - Management - United States
Export marketing - Management - United States
Foreign trade promotion - Management - United States
Imports - Management - United States
International trade - Management
ISBN 1-61583-035-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ; Sect. 1. The global supply chain -- ; 1. Purchasing management skill sets in foreign markets -- ; 2. Freight, logistics, and specialized transportation issues for import/export managers -- ; 3. Risk management in international business -- ; 4. Technology in global trade -- ; 5. Global personnel development and structure -- ; 6. Developing resources in the import/export supply chain management -- ; 7. Free trade zones and bonded warehouses -- ; 8. Essential overview of import/export compliance and security management : post 9/11 -- ; Sect. 2. Export Operations -- ; 9. Export management : INCO terms, documentation, compliance, operations, and export supply chain skill sets -- ; Sect. 3. Import operations.
Altri titoli varianti Mastering Import & Export Management
Mastering import and export management
Import & export management
Import and export management
Record Nr. UNINA-9910679473103321
Cook Thomas A. <1953->  
New York, : American Management Association, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]]
Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]]
Autore Cook Thomas A. <1953->
Pubbl/distr/stampa New York, : American Management Association, c2004
Descrizione fisica 1 online resource (xxii, 560 p. ) : ill., map, forms ; + 1 CD-ROM (4 3/4 in.)
Disciplina 658.8/4
Altri autori (Persone) AlstonRennie
RaiaKelly
Soggetto topico Export marketing - Management
Exports - United States - Management
Export controls - United States
Export marketing - United States - Management
Imports - United States - Management
Exports - Management - United States
Export controls - Management - United States
Export marketing - Management - United States
Foreign trade promotion - Management - United States
Imports - Management - United States
International trade - Management
ISBN 1-61583-035-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ; Sect. 1. The global supply chain -- ; 1. Purchasing management skill sets in foreign markets -- ; 2. Freight, logistics, and specialized transportation issues for import/export managers -- ; 3. Risk management in international business -- ; 4. Technology in global trade -- ; 5. Global personnel development and structure -- ; 6. Developing resources in the import/export supply chain management -- ; 7. Free trade zones and bonded warehouses -- ; 8. Essential overview of import/export compliance and security management : post 9/11 -- ; Sect. 2. Export Operations -- ; 9. Export management : INCO terms, documentation, compliance, operations, and export supply chain skill sets -- ; Sect. 3. Import operations.
Altri titoli varianti Mastering Import & Export Management
Mastering import and export management
Import & export management
Import and export management
Record Nr. UNISA-996448952703316
Cook Thomas A. <1953->  
New York, : American Management Association, c2004
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
New economy edge : strategies and techniques for boosting online profitablity / Jeremy Kourdi
New economy edge : strategies and techniques for boosting online profitablity / Jeremy Kourdi
Autore Kourdi, Jeremy
Pubbl/distr/stampa Chichester ; New York : Wiley, c2001
Descrizione fisica xiv, 258 p. : ill. ; 22 cm
Disciplina 658.8/4
Collana New economy excellence series
Soggetto topico Commercio elettronico
ISBN 0471498440
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISALENTO-991001784419707536
Kourdi, Jeremy  
Chichester ; New York : Wiley, c2001
Materiale a stampa
Lo trovi qui: Univ. del Salento
Opac: Controlla la disponibilità qui
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
Autore Allen Cliff <1948->
Edizione [2nd ed.]
Pubbl/distr/stampa New York, : John Wiley, 2001
Descrizione fisica 1 online resource (369 p.)
Disciplina 658.8/4
Altri autori (Persone) KaniaDeborah <1963->
YaeckelBeth
AllenCliff <1948->
Soggetto topico Internet marketing
Market segmentation
Web sites - Design
Internet advertising
Soggetto genere / forma Electronic books.
ISBN 1-280-34099-1
9786610340996
0-471-01371-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service
The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community
Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next
Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration
Nuts and Bolts of One-to-One Collaboration
Record Nr. UNINA-9910454985803321
Allen Cliff <1948->  
New York, : John Wiley, 2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
Autore Allen Cliff <1948->
Edizione [2nd ed.]
Pubbl/distr/stampa New York, : John Wiley, 2001
Descrizione fisica 1 online resource (369 p.)
Disciplina 658.8/4
Altri autori (Persone) KaniaDeborah <1963->
YaeckelBeth
AllenCliff <1948->
Soggetto topico Internet marketing
Market segmentation
Web sites - Design
Internet advertising
ISBN 1-280-34099-1
9786610340996
0-471-01371-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service
The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community
Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next
Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration
Nuts and Bolts of One-to-One Collaboration
Record Nr. UNINA-9910778860603321
Allen Cliff <1948->  
New York, : John Wiley, 2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui