Managing global customers [[electronic resource] ] : an integrated approach / / George S. Yip, Audrey J. M. Bink |
Autore | Yip George S |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2007 |
Descrizione fisica | xiii, 272 p |
Disciplina | 658.8/4 |
Altri autori (Persone) | BinkAudrey J. M |
Soggetto topico |
Customer relations - Management
International business enterprises - Management |
ISBN |
9780191528040
0191528048 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Intro -- Contents -- List of Figures -- Table -- Preface -- Part I. Foundation -- 1 Managing Globally -- 2 Exploiting Globalization Drivers and Potential -- 3 Integrating GCM with Global Strategy and Organization -- 4 Structuring the Global Customer Management Programme -- Part II. Key Choices -- 5 Selecting and Managing Global Accounts -- 6 Empowering Global Account Managers -- 7 Building the Global Account Team -- Part III. Supporting Tools -- 8 Managing Knowledge -- 9 Rewarding and Motivating the Team -- Part IV. Process -- 10 Developing for Ongoing Effectiveness -- 11 Winning with Critical Success Factors -- Appendix: Case Studies -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z. |
Record Nr. | UNINA-9910822896303321 |
Yip George S
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Oxford ; ; New York, : Oxford University Press, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Managing service level quality across wireless and fixed networks [[electronic resource] /] / Peter Massam |
Autore | Massam Peter |
Pubbl/distr/stampa | Chichester, : Wiley, c2003 |
Descrizione fisica | 1 online resource (182 p.) |
Disciplina |
384.5
621.3821 658.8/4 |
Soggetto topico |
Computer networks - Management
Wireless communication systems - Management Cell phone systems - Management Customer services |
ISBN |
1-280-27030-6
9786610270309 0-470-34008-8 0-470-85572-X 0-470-85573-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
MANAGING SERVICE LEVEL QUALITY ACROSS WIRELESS AND FIXED NETWORKS; Contents; Preface; List of Figures; List of Test Figures; List of Tables; Acknowledgments; Introduction; 1 Managing Service Level Quality in Fixed Networks; 1.1 Relevance; 1.2 Scope; 1.3 Summary; 2 History; 2.1 Summary; 2.2 Traditional Network Management; 2.2.1 OSI Functional Areas; 2.2.2 Network Management Features Deemed Most Important (1992); 2.2.3 Network Management Features Deemed Most Important (2000); 2.2.4 Automated Tools Requirement; 2.3 Simple Network Management Protocol (SNMP); 2.3.1 SNMP Origins
2.3.2 SNMP (Renamed SNMP v1)2.3.3 SNMP Version 2 (SNMP v2c); 2.3.4 SNMP Version 3 (SNMPv3); 2.4 Management Information Base (MIB-I, MIB-II and extensions); 2.4.1 Client Applications - A Definition; 2.4.2 SMI Directory Tree; 2.4.3 MIB-II Groups; 2.4.4 Application Identification; 2.5 RMON and RMON2; 2.5.1 RMON2 MIB Location; 2.5.2 RMON2 MIB Groups; 2.5.3 RMON2 MIB Capabilities; 2.5.4 RMON2 Limitations; 2.6 Common Management Information Services (CMIS); 2.6.1 Summary; 2.6.2 Attempts to Combine CMIP and SNMP; 2.6.3 OSI Management Model Overview; 2.6.4 Considerations and Concerns 2.6.5 CMIS Capabilities3 Current Standards; 3.1 Systems Management System (SMS); 3.2 Applications Response Measurement; 3.2.1 Objections to ARM; 3.3 Common Information Model (CIM); 3.3.1 The CIM Model; 3.3.2 CIM Specification; 3.3.3 CIM Schema; 3.3.4 CIM Capabilities in the Future; 3.3.5 CIM Capabilities Today; 3.4 The SLA Factor; 3.4.1 SLA Factors Deemed Most Important (2000); 4 Latest Developments; 4.1 Application Instrumentation; 4.2 Network Probes (or X-ray Tools); 4.2.1 Capabilities; 4.2.2 Limitations and Constraints; 4.2.3 Summary; 4.3 Active Monitoring (or Capture and Playback) 4.3.1 Differences between Active and Passive Monitoring4.3.2 Simple Network Access Methods; 4.3.3 Strengths of Capture and Playback; 4.3.4 Active Considerations; 4.4 Passive Monitoring (or Client Capture); 4.4.1 Strengths of Client Capture; 4.4.2 Passive Considerations; 4.5 The NIMI Project; 4.5.1 NIMI Project Overview; 4.5.2 NIMI Architecture; 4.5.3 Lessons Learnt from NIMI; 5 A Model Agent; 5.1 Agent Architecture; 5.1.1 What is an Agent?; 5.1.2 Endpoint and Server Functions; 5.2 TCP Flows; 5.3 Summary; 6 An Integration Model; 6.1 Why Integrate?; 6.2 Application-level Traps 6.2.1 Application Thresholds6.3 Root Cause Analysis - An Example; 6.3.1 Case Study; 6.4 Bi-directional Interaction; 6.4.1 Transactional Breakdown; 6.4.2 Challenges and Possible Solutions; 7 Application Performance in a Nutshell; 7.1 Synopsis of Mechanisms; 7.2 Summary; 8 Service Level Quality across Fixed and Wireless Networks; 8.1 Relevance; 8.2 Scope; 8.3 Summary; 9 Wireless Architectures; 9.1 Summary; 9.2 GSM (or 2G) Networks; 9.2.1 GSM Architecture; 9.2.2 The Radio Link Function; 9.2.3 The Network Function; 9.2.4 Integrated Voice and Data Services; 9.3 GPRS (or 2.5G) Networks 9.3.1 GPRS Architecture |
Record Nr. | UNINA-9910142529603321 |
Massam Peter
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Chichester, : Wiley, c2003 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia |
Autore | Cook Thomas A. <1953-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : American Management Association, 2012 |
Descrizione fisica | 1 online resource (684 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
AlstonRennie
RaiaKelly |
Soggetto topico |
Exports - Management
Export controls Foreign trade promotion Imports - Management International trade Exports - United States - Management Export controls - United States Foreign trade promotion - United States Imports - United States - Management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-68850-6
0-8144-1723-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations. |
Record Nr. | UNINA-9910457455603321 |
Cook Thomas A. <1953->
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New York, : American Management Association, 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mastering import & export management [[electronic resource] /] / Thomas A. Cook ; with Rennie Alston and Kelly Raia |
Autore | Cook Thomas A. <1953-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : American Management Association, 2012 |
Descrizione fisica | 1 online resource (684 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
AlstonRennie
RaiaKelly |
Soggetto topico |
Exports - Management
Export controls Foreign trade promotion Imports - Management International trade Exports - United States - Management Export controls - United States Foreign trade promotion - United States Imports - United States - Management |
ISBN |
1-283-68850-6
0-8144-1723-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations. |
Record Nr. | UNINA-9910778942703321 |
Cook Thomas A. <1953->
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New York, : American Management Association, 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mastering import & export management / / Thomas A. Cook ; with Rennie Alston and Kelly Raia |
Autore | Cook Thomas A. <1953-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : American Management Association, 2012 |
Descrizione fisica | 1 online resource (684 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
AlstonRennie
RaiaKelly |
Soggetto topico |
Exports - Management
Export controls Foreign trade promotion Imports - Management International trade Exports - United States - Management Export controls - United States Foreign trade promotion - United States Imports - United States - Management |
ISBN |
1-283-68850-6
0-8144-1723-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. The global supply chain -- section 2. Export operations -- section 3. Import operations. |
Record Nr. | UNINA-9910823869903321 |
Cook Thomas A. <1953->
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New York, : American Management Association, 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]] |
Autore | Cook Thomas A. <1953-> |
Pubbl/distr/stampa | New York, : American Management Association, c2004 |
Descrizione fisica | 1 online resource (xxii, 560 p. ) : ill., map, forms ; + 1 CD-ROM (4 3/4 in.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
AlstonRennie
RaiaKelly |
Soggetto topico |
Export marketing - Management
Exports - United States - Management Export controls - United States Export marketing - United States - Management Imports - United States - Management Exports - Management - United States Export controls - Management - United States Export marketing - Management - United States Foreign trade promotion - Management - United States Imports - Management - United States International trade - Management |
ISBN | 1-61583-035-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ; Sect. 1. The global supply chain -- ; 1. Purchasing management skill sets in foreign markets -- ; 2. Freight, logistics, and specialized transportation issues for import/export managers -- ; 3. Risk management in international business -- ; 4. Technology in global trade -- ; 5. Global personnel development and structure -- ; 6. Developing resources in the import/export supply chain management -- ; 7. Free trade zones and bonded warehouses -- ; 8. Essential overview of import/export compliance and security management : post 9/11 -- ; Sect. 2. Export Operations -- ; 9. Export management : INCO terms, documentation, compliance, operations, and export supply chain skill sets -- ; Sect. 3. Import operations. |
Altri titoli varianti |
Mastering Import & Export Management
Mastering import and export management Import & export management Import and export management |
Record Nr. | UNINA-9910679473103321 |
Cook Thomas A. <1953->
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New York, : American Management Association, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Mastering import & export management / / Thomas A. Cook with Rennie Alston and Kelly Raia [[electronic resource]] |
Autore | Cook Thomas A. <1953-> |
Pubbl/distr/stampa | New York, : American Management Association, c2004 |
Descrizione fisica | 1 online resource (xxii, 560 p. ) : ill., map, forms ; + 1 CD-ROM (4 3/4 in.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
AlstonRennie
RaiaKelly |
Soggetto topico |
Export marketing - Management
Exports - United States - Management Export controls - United States Export marketing - United States - Management Imports - United States - Management Exports - Management - United States Export controls - Management - United States Export marketing - Management - United States Foreign trade promotion - Management - United States Imports - Management - United States International trade - Management |
ISBN | 1-61583-035-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ; Sect. 1. The global supply chain -- ; 1. Purchasing management skill sets in foreign markets -- ; 2. Freight, logistics, and specialized transportation issues for import/export managers -- ; 3. Risk management in international business -- ; 4. Technology in global trade -- ; 5. Global personnel development and structure -- ; 6. Developing resources in the import/export supply chain management -- ; 7. Free trade zones and bonded warehouses -- ; 8. Essential overview of import/export compliance and security management : post 9/11 -- ; Sect. 2. Export Operations -- ; 9. Export management : INCO terms, documentation, compliance, operations, and export supply chain skill sets -- ; Sect. 3. Import operations. |
Altri titoli varianti |
Mastering Import & Export Management
Mastering import and export management Import & export management Import and export management |
Record Nr. | UNISA-996448952703316 |
Cook Thomas A. <1953->
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New York, : American Management Association, c2004 | ||
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Lo trovi qui: Univ. di Salerno | ||
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New economy edge : strategies and techniques for boosting online profitablity / Jeremy Kourdi |
Autore | Kourdi, Jeremy |
Pubbl/distr/stampa | Chichester ; New York : Wiley, c2001 |
Descrizione fisica | xiv, 258 p. : ill. ; 22 cm |
Disciplina | 658.8/4 |
Collana | New economy excellence series |
Soggetto topico | Commercio elettronico |
ISBN | 0471498440 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISALENTO-991001784419707536 |
Kourdi, Jeremy
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Chichester ; New York : Wiley, c2001 | ||
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Lo trovi qui: Univ. del Salento | ||
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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
Autore | Allen Cliff <1948-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : John Wiley, 2001 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
Record Nr. | UNINA-9910454985803321 |
Allen Cliff <1948->
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New York, : John Wiley, 2001 | ||
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Lo trovi qui: Univ. Federico II | ||
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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
Autore | Allen Cliff <1948-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : John Wiley, 2001 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
Record Nr. | UNINA-9910778860603321 |
Allen Cliff <1948->
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New York, : John Wiley, 2001 | ||
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Lo trovi qui: Univ. Federico II | ||
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