Pubbl/distr/stampa	[Bradford, England], : Emerald Group Pub., 2004
Descrizione fisica	1 online resource (73 p.)
Disciplina	658.8/3
Altri autori (Persone)	CrickDavid
Collana	Qualitative market research
Soggetto topico	Marketing research Entrepreneurship
ISBN	1-280-51548-1 9786610515486 1-84544-409-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; Abstracts & keywords; Guest editorial; Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values; Understanding practices at the "ethnic" marketing/ entrepreneurship interface: a case study of Kirit Pathak; Marketing in the social enterprise context: is it entrepreneurial?; The nature of networking in small firms; Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur; Relationships, marketing and small business: an exploration of links in theory and practice
Record Nr.	UNINA-9910818285103321