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Six sigma marketing : from cutting costs to growing market share / / R. Eric Reidenbach
| Six sigma marketing : from cutting costs to growing market share / / R. Eric Reidenbach |
| Autore | Reidenbach R. Eric |
| Pubbl/distr/stampa | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2009 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Management
Marketing - Quality control Six sigma (Quality control standard) |
| ISBN |
0-87389-179-1
600-00-4890-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910819182303321 |
Reidenbach R. Eric
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| Milwaukee, Wisconsin : , : ASQ Quality Press, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]
| Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.] |
| Pubbl/distr/stampa | Los Angeles, [Calif.] ; ; London, : SAGE, c2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina |
658.8/02
658.802 |
| Altri autori (Persone) | McKenzie-MohrDoug <1959-> |
| Soggetto topico |
Social marketing
Green marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-4946-2
1-4522-2431-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. |
| Record Nr. | UNINA-9910480908603321 |
| Los Angeles, [Calif.] ; ; London, : SAGE, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny
| Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910453314803321 |
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Podolny Joel M
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| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny
| Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910790953403321 |
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Podolny Joel M
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| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Status signals : a sociological study of market competition / / Joel M. Podolny
| Status signals : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910812110803321 |
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Podolny Joel M
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| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke
| Strategic communications for nonprofit organizations : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
| Autore | Patterson Sally J |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RadtkeJanel M |
| Collana | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| Soggetto topico |
Nonprofit organizations - Marketing - Planning
Advocacy advertising - Planning Institutional advertising - Planning |
| ISBN |
1-282-00914-1
9786612009143 1-118-38680-9 0-470-44270-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
| Record Nr. | UNINA-9910877409303321 |
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Patterson Sally J
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| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNISA-996202207003316 |
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Proctor Tony
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNINA-9910144869503321 |
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Proctor Tony
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| London ; ; New York, : Routledge, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish
| Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish |
| Autore | McLeish Barry <1956-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico | Nonprofit organizations - Marketing |
| ISBN |
0-470-92553-1
1-282-88378-X 9786612883781 1-118-38673-6 0-470-92551-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. The external analysis. |
| Record Nr. | UNINA-9910140751603321 |
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McLeish Barry <1956->
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| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish
| Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish |
| Autore | McLeish Barry <1956-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico | Nonprofit organizations - Marketing |
| ISBN |
0-470-92553-1
1-282-88378-X 9786612883781 1-118-38673-6 0-470-92551-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. The external analysis. |
| Record Nr. | UNINA-9910822752403321 |
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McLeish Barry <1956->
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| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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