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Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny
| Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910453314803321 |
Podolny Joel M
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| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny
| Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910790953403321 |
|
Podolny Joel M
|
||
| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny
| Status signals [[electronic resource] ] : a sociological study of market competition / / Joel M. Podolny |
| Autore | Podolny Joel M |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, 2008, c2005 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.8/02 |
| Collana | A Princeton University Press e-book |
| Soggetto topico |
Economics - Sociological aspects
Markets - Social aspects Social status Social networks Social values |
| ISBN |
1-4008-3787-1
1-282-96499-2 9786612964992 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Tables -- Acknowledgments -- Introduction. An Emergent Perspective from an Emergent Field -- Chapter 1. Status, Reputation, and Quality -- Chapter 2. The Matthew Effect (Un)Bounded -- Chapter 3. Getting More for Less in the Investment Banking Industry -- Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question -- Chapter 5. The Medium, the Message, and the Signal -- Chapter 6. Status And Invention -- Chapter 7. Embeddedness And Entry -- Chapter 8. An Evolutionary Perspective On Status Segregation -- Chapter 9. Uncertainty Reconsidered -- Chapter 10. Conclusion -- Bibliography -- Index |
| Record Nr. | UNINA-9910812110803321 |
|
Podolny Joel M
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||
| Princeton, N.J., : Princeton University Press, 2008, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNISA-996202207003316 |
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Proctor Tony
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNINA-9910144869503321 |
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Proctor Tony
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish
| Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish |
| Autore | McLeish Barry <1956-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico | Nonprofit organizations - Marketing |
| ISBN |
0-470-92553-1
1-282-88378-X 9786612883781 1-118-38673-6 0-470-92551-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. The external analysis. |
| Record Nr. | UNINA-9910140751603321 |
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McLeish Barry <1956->
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| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish
| Successful marketing strategies for nonprofit organizations [[electronic resource] ] : winning in the age of the elusive donor / / Barry McLeish |
| Autore | McLeish Barry <1956-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico | Nonprofit organizations - Marketing |
| ISBN |
0-470-92553-1
1-282-88378-X 9786612883781 1-118-38673-6 0-470-92551-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. The external analysis. |
| Record Nr. | UNINA-9910822752403321 |
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McLeish Barry <1956->
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| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller
| Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller |
| Autore | Fuller Donald A |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina |
658.8
658.8/02 |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2061-1
0-7619-1218-5 1-4522-2132-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Sustainable Marketing: An Overview; Why Sustainable Marketing-Now?; Sustainable Marketing Defined; The Master Equation; The Ecological Imperative; The Nature of Sustainable Development/Consumption; The Ecological Setting; Commoner's Informal Laws of Ecology; Evolving Ecological Concern; The Competitive Setting; The Social-Moral Imperative; Reasons for Studying Sustainable Marketing; Philosophy of this Book; Plan of this Book; Chapter Summary; Chapter 2 - New Decision Boundaries: The Product System Life Cycle; The Product System Life-Cycle Concept
Quantitative Life-Cycle AssessmentQualitative Life-Cycle Assessment; Path to the Future?; Chapter Summary; Chapter 3 - Sustainable Marketing Strategies; Framework for Sustainable Marketing Management; Dimensions of Waste Management; Strategy Options; Proactive Strategy: Pollution Prevention; Proactive Strategy: Resource Recovery; Default Option: Terminal Disposal; Organizational Strategies; Marketing's New Mission; Implementing Sustainable Marketing Strategies; Product-Specific Sustainable Marketing Audit; Chapter Summary; Chapter 4 - Sustainable Products; Role of Product Sustainable Products: Solution to PollutionThe Industrial Design Process; Product Design-for-Environment; Product Design-for-Pollution Prevention; Product Design-for-Resource Recovery; Product Classification Systems: Design-for-Environment Insights; Implementing Product Design-for-Environment; Chapter Summary; Chapter 5 - Sustainable Channel Networks; Role of Channel Networks; Channel Design-for-Environment; Channel Design-for-Pollution Prevention; Channel Design-for-Resource Recovery; Channel Management: Sustainable/Green Retailing; Channel Management: Selecting Sustainable Partners Channel Management: Implementing Sustainable ChannelsChapter Summary; Chapter 6 - Sustainable Marketing Communications; Role of Marketing Communications; Communications Design-for-Environment; Controversy over Message; Environmental Message Design; Environmental Labeling Programs; Role of Promotion Mix Elements; Implementing Sustainable Communications; Chapter Summary; Chapter 7 - Sustainable Pricing; Role of Pricing; Pricing Design-for-Environment; Sources of Eco-Costs; Impact of Eco-Costs on Price; Full-Cost/Environmental Accounting; Allocating Internal Eco-Costs Design-for-Environment Pricing StrategiesImplementing Sustainable Pricing; Chapter Summary; Chapter 8 - Markets and Market Development; Role of Markets; Consumer Markets: Decision Process Factors; Consumer Markets: Green Segmentation Analysis; Industrial Markets: Environmental Products; Industrial Markets: Recycled-Source Materials; Chapter Summary; References; Index; About the Author |
| Record Nr. | UNINA-9910480273503321 |
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Fuller Donald A
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910453553103321 |
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Holtz Shel
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| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910782233903321 |
|
Holtz Shel
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| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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