Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Customer relationship management : the foundation of contemporary marketing strategy / / Robert J. Galka and Roger J. Baran
| Customer relationship management : the foundation of contemporary marketing strategy / / Robert J. Galka and Roger J. Baran |
| Autore | Galka Robert J. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York ; ; London : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (607 pages) : illustrations |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | BaranRoger J <1945-> (Roger Joseph) |
| Soggetto topico | Customer relations - Management |
| ISBN |
1-315-68783-6
1-317-41933-2 1-317-41932-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities. |
| Altri titoli varianti | CRM |
| Record Nr. | UNINA-9910155144803321 |
Galka Robert J.
|
||
| New York ; ; London : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff
| Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff |
| Autore | Berry Michael J. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., c2004 |
| Descrizione fisica | 1 online resource (671 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | LinoffGordon |
| Soggetto topico |
Data mining
Marketing - Data processing Business - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-35280-9
9786610352807 0-7645-6907-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Record Nr. | UNINA-9910456427203321 |
|
Berry Michael J. A
|
||
| Indianapolis, Ind., : Wiley Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff
| Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff |
| Autore | Berry Michael J. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., c2004 |
| Descrizione fisica | 1 online resource (671 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | LinoffGordon |
| Soggetto topico |
Data mining
Marketing - Data processing Business - Data processing |
| ISBN |
1-280-35280-9
9786610352807 0-7645-6907-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Record Nr. | UNINA-9910780454403321 |
|
Berry Michael J. A
|
||
| Indianapolis, Ind., : Wiley Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff
| Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff |
| Autore | Berry Michael J. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., c2004 |
| Descrizione fisica | 1 online resource (671 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | LinoffGordon |
| Soggetto topico |
Data mining
Marketing - Data processing Business - Data processing |
| ISBN |
1-280-35280-9
9786610352807 0-7645-6907-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Record Nr. | UNINA-9910810592903321 |
|
Berry Michael J. A
|
||
| Indianapolis, Ind., : Wiley Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana
| Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana |
| Autore | Nagabhushana S |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (351 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Data warehousing
Data mining OLAP technology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-12891-4
9786612128912 81-224-2705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | v. 1. Data warehousing implementation and OLAP: pt. 1. Introduction ; pt. 2. People ; pt. 3. Process ; pt. 4. Technology ; pt. 5. Maintenance, evolution and trends ; pt. 6. On-line analytical processing -- v. 2. Data mining. |
| Record Nr. | UNINA-9910454694503321 |
|
Nagabhushana S
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana
| Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana |
| Autore | Nagabhushana S |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (351 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Data warehousing
Data mining OLAP technology |
| ISBN |
1-282-12891-4
9786612128912 81-224-2705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | v. 1. Data warehousing implementation and OLAP: pt. 1. Introduction ; pt. 2. People ; pt. 3. Process ; pt. 4. Technology ; pt. 5. Maintenance, evolution and trends ; pt. 6. On-line analytical processing -- v. 2. Data mining. |
| Record Nr. | UNINA-9910777979303321 |
|
Nagabhushana S
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana
| Data Warehousing [[electronic resource] ] : OLAP and Data Mining / / S. Nagabhushana |
| Autore | Nagabhushana S |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (351 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Data warehousing
Data mining OLAP technology |
| ISBN |
1-282-12891-4
9786612128912 81-224-2705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | v. 1. Data warehousing implementation and OLAP: pt. 1. Introduction ; pt. 2. People ; pt. 3. Process ; pt. 4. Technology ; pt. 5. Maintenance, evolution and trends ; pt. 6. On-line analytical processing -- v. 2. Data mining. |
| Record Nr. | UNINA-9910806898903321 |
|
Nagabhushana S
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors
| Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors |
| Pubbl/distr/stampa | Edmonton, Canada : , : Pica Pica Press, , 2015 |
| Descrizione fisica | 1 online resource (537 pages) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Communication in marketing - Canada
Public relations - Canada |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-77212-062-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466301503321 |
| Edmonton, Canada : , : Pica Pica Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors
| Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors |
| Pubbl/distr/stampa | Edmonton, Canada : , : Pica Pica Press, , 2015 |
| Descrizione fisica | 1 online resource (537 pages) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Communication in marketing - Canada
Public relations - Canada |
| Soggetto non controllato |
Communication
Postsecondary Education Public Relations |
| ISBN | 1-77212-062-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792858803321 |
| Edmonton, Canada : , : Pica Pica Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors
| Fundamentals of public relations and marketing communications in Canada / / William Wray Carney & Leah-Ann Lymer, editors |
| Pubbl/distr/stampa | Edmonton, Canada : , : Pica Pica Press, , 2015 |
| Descrizione fisica | 1 online resource (537 pages) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Communication in marketing - Canada
Public relations - Canada |
| Soggetto non controllato |
Communication
Postsecondary Education Public Relations |
| ISBN | 1-77212-062-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910814046703321 |
| Edmonton, Canada : , : Pica Pica Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
