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Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910828878403321 |
Holtz Shel
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| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw
| Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw |
| Autore | Upshaw Lynn B. <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | vii, 279 p. : ill |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing
Marketing - Decision making Integrity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12815-5
9786611128159 0-8144-0089-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
| Record Nr. | UNINA-9910458095003321 |
|
Upshaw Lynn B. <1947->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw
| Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw |
| Autore | Upshaw Lynn B. <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | vii, 279 p. : ill |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing
Marketing - Decision making Integrity |
| ISBN |
1-281-12815-5
9786611128159 0-8144-0089-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
| Record Nr. | UNINA-9910784537303321 |
|
Upshaw Lynn B. <1947->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw
| Truth [[electronic resource] ] : new rules for marketing in a skeptical world / / Lynn Upshaw |
| Autore | Upshaw Lynn B. <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | vii, 279 p. : ill |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing
Marketing - Decision making Integrity |
| ISBN |
1-281-12815-5
9786611128159 0-8144-0089-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
| Record Nr. | UNINA-9910811950003321 |
|
Upshaw Lynn B. <1947->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-33602-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910465990803321 |
|
Stratten Scott
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||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910798728303321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910817681803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
