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Cultural Perspectives in a Global Marketplace [[electronic resource] ] : Proceedings of the 2010 Cultural Perspectives in Marketing Conference / / edited by Dheeraj Sharma
| Cultural Perspectives in a Global Marketplace [[electronic resource] ] : Proceedings of the 2010 Cultural Perspectives in Marketing Conference / / edited by Dheeraj Sharma |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-18696-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures: Selected Issues -- Session 5.3: Pedagogical Topics (I) -- Session 6.1: Consumer Behavior across Cultures (II) -- Session 6.2: Special Session: trust in exchange dyads -- Session 6.3: Pedagogical Topics (II) -- Session 7.1: Global Brands and Brand Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy -- Session 8.3: Cross-Cultural Integrated Marketing Communications -- Session 9.1: Culture and Brand Personality -- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations -- Session 9.3: Consumer Behavior across Cultures (IV) -- Session 10.1: Marketing Education across Cultures -- Session 11.1: Consumer Behavior across Cultures (III) -- Session 11.2: Social, Complaining and Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism Marketing (II) -- Session 12.2: Culture and Marketing Strategy. |
| Record Nr. | UNINA-9910254939303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World [[electronic resource] ] : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell
| The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World [[electronic resource] ] : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXXIII, 953 p. 84 illus.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Motivation research (Marketing)
Internet marketing Customer relations—Management Leadership Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership |
| ISBN | 3-319-50008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session Number: 1.1: Innovation in Marketing -- Session Number: 1.3: Advertising Impressions -- Session Number: 1.4: Cross-Cultural Research -- Session Number: 1.6: Farmers and Informal Marketing -- Session Number: 1.7: Issues in Wine Marketing -- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events -- Session Number: 1.9: Brand Power and Issues in Sports Management -- Session Number: 2.15: Poster Presentations -- Session Number: 2.3: Consumer Behavior I -- Session Number: 2.4: Consumer Attitudes and Reactions -- Session Number: 2.5: New Frontiers in Emotions -- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior -- Session Number: 2.7: Luxury and Arts -- Session Number: 2.8: Marketing and the Law -- Session Number: 2.9: Pricing Strategies in Retailing and Services -- Session Number: 3.3: Social Aspects of Advertising -- Session Number: 3.4: Global Branding and Consumption -- Session Number: 3.5: Entrepreneurship I -- Session Number: 3.6: Global Marketing I -- Session Number: 3.7: Market Learning and Competitive Advantage -- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality -- Session Number: 3.9: European Wine Marketing -- Session Number: 4.10: Mindful Consumers -- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups -- Session Number: 4.2: Getting Quality Responses in Market Surveys -- Session Number: 4.3: Affect of Effect in Advertising -- Session Number: 4.4: Co-Creation and Cooperation -- Session Number: 4.5: Dealing with negative emotions -- Session Number: 4.6: Health Marketing -- Session Number: 4.7: Consumer Interest in CSR and Business Ethics -- Session Number: 4.8: Customer Experience -- Session Number: 4.9: Providing Customer Solutions -- Session Number: 5.11: Sponsorship and Sport -- Session Number: 5.2: Methodological Issues Related to Internet Surveys -- Session Number: 5.4: Co‐Creation and Involvement -- Session Number: 5.5: Entrepreneurship II -- Session Number: 5.6: Global Marketing II -- Session Number: 5.7: Consumer Vulnerability and Protection -- Session Number: 5.8: Importance of Branding -- Session Number: 5.9: Customer Experience -- Session Number: 6.10: Customer Reactions -- Session Number: 6.2: Social Responsibility -- Session Number: 6.3: Advertising Execution -- Session Number: 6.4: Consumer is Not Always Right? -- Session Number: 6.5: The Self and Emotion -- Session Number: 6.6: Creating Innovation -- Session Number: 6.7: Cultural Perspectives in Marketing Ethics -- Session Number: 6.8: Organizational Issues and Processes -- Session Number: 6.9: Front Line Employees -- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? -- Session Number: 7.3: Customer Reactions -- Session Number: 7.4: Distribution and SCM -- Session Number: 7.5: Teaching and Innovation II -- Session Number: 7.6: Global Marketing III -- Session Number: 7.7: Marketing Research Tools & Techniques -- Session Number: 7.8: Relationship Marketing in Service Context -- Session 8.15: Poster Presentations -- Session Number: 8.3: Cognitive Influences -- Session Number: 8.4: E-‐Shopping I -- Session Number: 8.5: Emerging Market Issues -- Session Number: 8.6: Strategy for Innovation -- Session Number: 8.7: Marketing Research Tools & Techniques -- Session Number: 8.8: Relationship Strategy 1 -- Session Number: 8.9: Service Failure & Recovery -- Session Number: 8.10: Rethinking Reputation Research -- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media -- Session Number: 9.10: New Technology for Business Education: The Moodle Way -- Session Number: 9.11: The Tourist Experience -- Session Number: 9.3: Account Management, Trust and Sustainability -- Session Number: 9.4: Selling with Electronic Media -- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person -- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation -- Session Number: 9.8: Relationship Strategy 2 -- Session Number: 9.9: Service Failure & Switching Behaviors -- Session Number: 10.3: Consumer Differences -- Session Number: 10.4: Doctoral Colloquium -- Session Number: 10.5: Market Orientation: Antecedence and Consequences -- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews -- Session Number: 10.7: Marketing and Finance -- Session Number: 10.8: Franchising, Internet and Loyalty -- Session Number: 10.9: Behavior change in Social Marketing -- Session Number: 11.1: Consumer Behavior VI -- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing -- Session Number: 11.3: Organizational Learning, Pricing and Simulations -- Session Number: 11.4: New Media, New Customers? Understanding what Works -- Session Number: 11.5: Teaching and Innovation I -- Session Number: 11.6: Bank Marketing II -- Session Number: 11.7: Value, Alliance and Dynamics -- Session Number: 11.8: Retail Strategy -- Session Number: 11.9: Social Marketing and Harmful Behavior -- Session Number: 12.11: Tourism Marketing -- Session Number: 12.3: Becoming Green -- Session Number: 12.4: BRIC Markets I -- Session Number: 12.5: Understanding Social Marketing: Where are we now? -- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media -- Session Number: 12.7: Pricing Behavior and CRM -- Session Number: 12.8: Retailing and Consumer Behavior. |
| Record Nr. | UNINA-9910159385803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß
| Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß |
| Autore | Weiß Stefanie |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina |
330
658.4092 658.8 658.83 |
| Collana | BestMasters |
| Soggetto topico |
Marketing
Market research Leadership Market Research/Competitive Intelligence Business Strategy/Leadership |
| ISBN | 3-658-08672-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications. . |
| Record Nr. | UNINA-9910298486503321 |
Weiß Stefanie
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Darwinism [[electronic resource] ] : Branding and Business Models in Jeopardy / / by Ralf T. Kreutzer, Karl-Heinz Land
| Digital Darwinism [[electronic resource] ] : Branding and Business Models in Jeopardy / / by Ralf T. Kreutzer, Karl-Heinz Land |
| Autore | Kreutzer Ralf T |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Copernicus, , 2015 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina |
330
500 658.4092 658.8 |
| Soggetto topico |
Marketing
Leadership Popular works Business Strategy/Leadership Popular Science, general |
| ISBN | 3-642-54401-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete. |
| Record Nr. | UNINA-9910298495003321 |
|
Kreutzer Ralf T
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Copernicus, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Experience Logic as a New Perspective for Marketing Management [[electronic resource] ] : From Theory to Practical Applications in Different Sectors / / edited by Tonino Pencarelli, Fabio Forlani
| The Experience Logic as a New Perspective for Marketing Management [[electronic resource] ] : From Theory to Practical Applications in Different Sectors / / edited by Tonino Pencarelli, Fabio Forlani |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (221 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Leadership Psychology, Applied Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology |
| ISBN | 3-319-77550-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral applications -- The tourist offer of the destination in an experience logic perspective -- Sustainable management of events in an experiential perspective -- How marketing works in the Experience Economy: The case of the Experience Gift Box providers -- Experience economy and the management of shopping centers: The role of entertainment -- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach -- Experience logic: the new challenge for trade fairs -- The experiential approach in the cosmetics industry: The Eva Garden case study -- Marketing of traditional-local products in the experience logic perspective. |
| Record Nr. | UNINA-9910298196003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From Coal to Biotech [[electronic resource] ] : The Transformation of DSM with Business School Support / / by Jean-Pierre Jeannet, Hein Schreuder
| From Coal to Biotech [[electronic resource] ] : The Transformation of DSM with Business School Support / / by Jean-Pierre Jeannet, Hein Schreuder |
| Autore | Jeannet Jean-Pierre |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (333 p.) |
| Disciplina |
330
371.2 658.1 658.4092 658.8 |
| Soggetto topico |
Leadership
Organization Planning School management and organization School administration Marketing Business Strategy/Leadership Administration, Organization and Leadership |
| ISBN | 3-662-46299-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- DSM - From Dutch State Mines to Chemicals Company -- Transforming a Business School -- Moving from Sales to Marketing -- Achieving Market Orientation -- Developing Business Strategy Dialogues at DSM -- Enhancing Business School Impact -- Embedding Business Strategy Dialogues as a Core Process -- Contributing to Business Strategy Dialogues -- Experimenting with Corporate Strategy Dialogues to Focus and Explore -- Branching out Beyond Strategy -- The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles -- Completing the Transformation of DSM -- Lessons for Academia and Business -- The Seven Traits of a Successful Company. |
| Record Nr. | UNINA-9910298501003321 |
|
Jeannet Jean-Pierre
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of Business-to-Business Marketing [[electronic resource] ] : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger
| Fundamentals of Business-to-Business Marketing [[electronic resource] ] : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (VII, 330 p. 126 illus.) |
| Disciplina | 658.8 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Leadership Globalization Markets Business Strategy/Leadership Emerging Markets/Globalization |
| ISBN | 3-319-12463-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research. |
| Record Nr. | UNINA-9910298471103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global Brand Strategy [[electronic resource] ] : World-wise Marketing in the Age of Branding / / by Jan-Benedict Steenkamp
| Global Brand Strategy [[electronic resource] ] : World-wise Marketing in the Age of Branding / / by Jan-Benedict Steenkamp |
| Autore | Steenkamp Jan-Benedict |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXIV, 319 p. 33 illus.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Globalization Markets Leadership Emerging Markets/Globalization Business Strategy/Leadership |
| ISBN | 1-349-94994-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part One: Global Brand Building -- 2. The COMET Framework: How Global Brands Create Value -- 3. Customer Propositions for Global Brands -- 4. Global Marketing Mix Decisions: Global Integration, Not Standardization -- 5. Global Brand Building in the Digital Age -- Part Two: Structures and Processes for Global Brand Building -- 6. Organizational Structures for Global Brands -- 7. Global Brand Management -- 8. Corporate Social Responsibility -- Part Three: Global Brand Performance -- 9. Global Brand Equity -- 10. Global Brands and Shareholder Value -- 11. The Future of Global Brands. |
| Record Nr. | UNINA-9910158657603321 |
|
Steenkamp Jan-Benedict
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global Luxury [[electronic resource] ] : Organizational Change and Emerging Markets since the 1970s / / edited by Pierre-Yves Donzé, Rika Fujioka
| Global Luxury [[electronic resource] ] : Organizational Change and Emerging Markets since the 1970s / / edited by Pierre-Yves Donzé, Rika Fujioka |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XIX, 287 p. 20 illus., 3 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Globalization Markets Leadership Emerging Markets/Globalization Business Strategy/Leadership |
| ISBN | 981-10-5236-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The birth of luxury big business: LVMH, Richemont and Kering -- 3. Italian luxury goods industry on the move: SMEs and global value chains -- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands -- 5. Champagne, between Terroir and Luxury(1945–2014) -- 6. Christian Dior-New York: French Fashion in the Luxury US Market -- 7. The democratisation of luxury and the expansion of the Japanese market, 1960–2010 -- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010 -- 9. How to enter the Chinese luxury market? The example of Swatch Group -- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975–2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding -- 12. “Exclusively for the happy few”: Luxury hotels and globalisation: the emergence of a new sector(1980-2010)? -- 13. The Survival Strategy of Japanese Kimono Industry -- 14. Conclusions. . |
| Record Nr. | UNINA-9910298175503321 |
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global Perspectives in Marketing for the 21st Century [[electronic resource] ] : Proceedings of the 1999 World Marketing Congress / / edited by Ajay K. Manrai, H. Lee Meadow
| Global Perspectives in Marketing for the 21st Century [[electronic resource] ] : Proceedings of the 1999 World Marketing Congress / / edited by Ajay K. Manrai, H. Lee Meadow |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (538 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-17356-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Channel Structure and Strategy -- Marketing Research I -- Services Marketing I -- Current Issues in European Marketing I -- Current Issues in Asia, Australia and New Zealand Marketing I -- Communication and Promotion Strategy I -- Consumer Behavior I -- International/Multicultural Marketing I -- Strategic Issues in Marketing Channels Strategy -- Marketing Research II -- Communication and Promotion Strategy II -- Service Marketing II -- Cross-Cultural Marketing I -- Relationship Marketing I -- International/Multicultural Marketing II -- Marketing Strategy I -- Services Marketing III -- Consumer Behavior II + Business-to-Business Marketing I -- Marketing Strategy II -- Direct and Interactive Marketing -- Cross-Cultural Marketing II -- Consumer Behavior III, Commerce and Culture + Relationship Marketing II -- Management and Consumer Issues in Retail Environment -- Product Strategy, Innovation and Technology I -- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand Marketing III -- International/Multicultural Marketing III -- Current Issues in Asia, Australia and New Zealand Marketing IV -- Current Issues in European Marketing II -- Consumer Behavior V -- International/Multicultural Marketing IV -- Relationship Marketing III -- Product Strategy, Innovation and Technology II -- Watching Sports, Dressing Well, and Keeping Customers Loyal -- Marketing Strategy III -- Cross-Cultural Marketing III -- New Innovations in Marketing Education -- Sales Management -- International/Multicultural Marketing V -- Current Issues in Asia, Australia and New Zealand Marketing V -- Relationship Marketing IV. |
| Record Nr. | UNINA-9910298480703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Business Strategy/Leadership
(73)
- Leadership (73)
- Marketing (67)
- Sales management (43)
- Sales/Distribution (43)