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Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910790339003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910812626003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
