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Logistikwissen kompakt / / Richard Vahrenkamp, Herbert Kotzab
| Logistikwissen kompakt / / Richard Vahrenkamp, Herbert Kotzab |
| Autore | Vahrenkamp Richard |
| Edizione | [8., vollständig überarbeitete Auflage.] |
| Pubbl/distr/stampa | München ; ; Wien : , : De Gruyter Oldenbourg, , [2017] |
| Descrizione fisica | 1 online resource (262 pages) : illustrations |
| Disciplina | 658.7/88 |
| Altri autori (Persone) | SiepermannChristoph |
| Collana | De Gruyter Studium |
| Soggetto topico |
Physical distribution of goods
Business logistics |
| ISBN | 3-11-047328-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhalt -- Abkürzungsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Strategien des Supply Chain Management -- 2. Informationssysteme in Logistiknetzwerken -- 3. Logistiksysteme der Materialwirtschaft -- 4. Speditionen als Integratoren der Logistikkette -- 5. Der Werkverkehr und die Systemverkehre mit dem Lkw -- 6. Distributionssysteme der Handelslogistik: Struktur und Strategien -- 7. Distributionssysteme in der E-Logistik -- 8. Europa-Strategien für Distributionsnetzwerke -- 9. Paketdienste als Treiber für moderne Logistikkonzepte -- 10. Strategien der Ersatzteillogistik -- 11. Das Lagerhausmanagement und die Bestellpolitiken -- 12. Die Citylogistik -- 13. Nachhaltiges Logistikmanagement -- 14. Strategien des Outsourcings -- 15. Controlling von Logistiksystemen -- Literaturverzeichnis -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910826275403321 |
Vahrenkamp Richard
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| München ; ; Wien : , : De Gruyter Oldenbourg, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Omni-channel retail and the supply chain [[electronic resource] ] : working together for a competitive advantage / / Paul Myerson
| Omni-channel retail and the supply chain [[electronic resource] ] : working together for a competitive advantage / / Paul Myerson |
| Autore | Myerson Paul |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boca Raton, FL, : Routledge/Productivity Press, 2021 |
| Descrizione fisica | 1 online resource (283 pages) : illustrations |
| Disciplina | 658.7/88 |
| Soggetto topico |
Retail trade
Physical distribution of goods Multilevel marketing Electronic commerce Business logistics |
| ISBN |
1-00-312341-4
1-003-12341-4 1-000-26442-4 1-000-26444-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Part I: Omni-Channel Retail and the Supply Chain -- Chapter 1 Introduction: Where We Are Today -- How Supply Chain Strategies Impact E-Commerce Success -- Omni-Channel Retail and the Supply Chain: Challenges ahead -- Omni-Channel Multiplies the Challenges for Distribution-Centric Supply Chains -- Many Options Available -- In-House -- Outsource -- Hybrid -- Integrated Marketing and Communication Plans -- Benefits of Omni-Channel to Retailers and Their Supply Chain
Chapter 2 How We Got Here: From the General Store to Omni-Channel Retail -- Retail vs. Wholesale -- Retail and Wholesale Defined -- Retail Classifications and Types -- History of Retail -- Pre-World War II -- Retail Growth (1945-1975) -- Big Box and Category Killers (1975-1990) -- Retail Consolidation (1990-2000) -- The 21st Century (2000-Present) -- Digital and Physical Experience -- Retail's Value in the Distribution Channel -- Value as a Utility -- Value as an Activity -- Vertical Integration to Add Value -- Value Chain -- Activities That Add Value -- Strategies for Tough Times Chapter 3 Multi-Channel vs. Omni-Channel -- Multi-Channel Retail -- Omni-Channel Retail -- Omni-Channel Fulfillment -- Last-Mile Delivery -- A Unified Approach -- The Omni-Channel Experience Varies as Shown by Some Examples -- Access and Sharing of Information Is Key -- Part II: Traditional vs. Omni-Channel Marketing -- Chapter 4 Marketing 101 -- Definitions and Overview of Marketing -- The Marketing Process and the Steps Involved -- Marketing Management: Strategy, the Value Proposition, and Marketing Mix -- The Value Proposition -- Marketing Mix Marketing Techniques to Understand the Marketplace and Customer Needs -- Targeting Segments -- Differentiation and Positioning -- Marketing Strategy Process -- Marketing Strategy Development -- Market Program Development -- Creating and Managing Customer Relationships -- CRM's Different Meanings -- The Benefits and Advantages of CRM -- How Do Different Business Functions Benefit from Using CRM? -- Chapter 5 Omni-Channel Marketing: The Internet and Emergence of E-Commerce and Its Impact on Traditional Marketing -- The Growth of Digital and Mobile Technology -- Social Media Marketing (SMM) Social Media Concepts -- Social Media Platforms -- Mobile Marketing (MM) -- Mobile Marketing Strategies -- How the Digital Age Has Changed Marketing -- Part III: Traditional vs. Omni-Channel Distribution -- Chapter 6 Supply Chain and Logistics 101 -- Historical Perspective -- Organizational and Supply Chain Strategy -- Mission Statement -- Objectives -- SWOT Analysis -- Strategic Choices -- Supply Chain Opportunities and Challenges -- Segmenting the Supply Chain -- Chapter 7 The Internet and the Emergence of E-Commerce and Their Impact on Traditional Supply Chain and Logistics -- Impact of the Internet on the Supply Chain. |
| Record Nr. | UNINA-9910860834603321 |
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Myerson Paul
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| Boca Raton, FL, : Routledge/Productivity Press, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The economics of distribution : managers' guide to trade-off and cost control in physical distribution / [by] L. W. C. [sic] Sawdy
| The economics of distribution : managers' guide to trade-off and cost control in physical distribution / [by] L. W. C. [sic] Sawdy |
| Autore | Sawdy, L. C. W |
| Pubbl/distr/stampa | [Epping] : Gower Press, 1972 |
| Descrizione fisica | xiii, 101 p ; 26 cm |
| Disciplina | 658.7/88 |
| Soggetto non controllato | Distribuzione fisica delle merci |
| ISBN | 0716100622 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910276259403321 |
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Sawdy, L. C. W
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| [Epping] : Gower Press, 1972 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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