Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
Autore | Jenster Per V |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (240 p.) |
Disciplina | 658.4/72 |
Altri autori (Persone) | SøilenKlaus Solberg |
Soggetto topico |
Marketing - Decision making
Marketing - Management |
Soggetto genere / forma | Electronic books. |
ISBN | 87-630-9953-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
Record Nr. | UNINA-9910459743303321 |
Jenster Per V
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[Frederiksberg, Denmark], : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
Autore | Jenster Per V |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (240 p.) |
Disciplina | 658.4/72 |
Altri autori (Persone) | SøilenKlaus Solberg |
Soggetto topico |
Marketing - Decision making
Marketing - Management |
ISBN | 87-630-9953-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
Record Nr. | UNINA-9910785414203321 |
Jenster Per V
![]() |
||
[Frederiksberg, Denmark], : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
Autore | Jenster Per V |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (240 p.) |
Disciplina | 658.4/72 |
Altri autori (Persone) | SøilenKlaus Solberg |
Soggetto topico |
Marketing - Decision making
Marketing - Management |
ISBN | 87-630-9953-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
Record Nr. | UNINA-9910823563603321 |
Jenster Per V
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[Frederiksberg, Denmark], : Copenhagen Business School Press | ||
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Lo trovi qui: Univ. Federico II | ||
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Open source data warehousing and business intelligence / / Lakshman Bulusu |
Autore | Lakshman Bulusu |
Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2013 |
Descrizione fisica | 1 online resource (418 p.) |
Disciplina | 658.4/72 |
Soggetto topico |
Business intelligence
Industrial management |
Soggetto genere / forma | Electronic books. |
ISBN |
0-429-09349-7
1-4398-1641-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover; Dedication; Contents; Foreword; Introduction; Acknowledgements; About the Author; Chapter 1: Introduction; Chapter 2: Data Warehousing and Business Intelligence: An Open Source Solution; Chapter 3: Open Source DW & BI: Successful Players and Products; Chapter 4: Analysis, Evaluation and Selection; Chapter 5: Design and Architecture: Technologies and Methodologies by Dissection; Chapter 6: Operational BI and Open Source; Chapter 7: Development and Deployment; Chapter 8: Best Practices for Data Management; Chapter 9: Best Practices for Application Management
Chapter 10: Best Practices Beyond Reporting: Driving Business ValueChapter 11: EDW/BI Development Frameworks; Chapter 12: Best Practices for Optimization; Chapter 13: Open Standards for Open Source: An EDW/BI Outlook |
Record Nr. | UNINA-9910465449303321 |
Lakshman Bulusu
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Boca Raton, Fla. : , : CRC Press, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Open source data warehousing and business intelligence / / Lakshman Bulusu |
Autore | Lakshman Bulusu |
Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2013 |
Descrizione fisica | 1 online resource (418 p.) |
Disciplina | 658.4/72 |
Soggetto topico |
Business intelligence
Industrial management |
ISBN |
1-4665-7876-9
0-429-09349-7 1-4398-1641-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover; Dedication; Contents; Foreword; Introduction; Acknowledgements; About the Author; Chapter 1: Introduction; Chapter 2: Data Warehousing and Business Intelligence: An Open Source Solution; Chapter 3: Open Source DW & BI: Successful Players and Products; Chapter 4: Analysis, Evaluation and Selection; Chapter 5: Design and Architecture: Technologies and Methodologies by Dissection; Chapter 6: Operational BI and Open Source; Chapter 7: Development and Deployment; Chapter 8: Best Practices for Data Management; Chapter 9: Best Practices for Application Management
Chapter 10: Best Practices Beyond Reporting: Driving Business ValueChapter 11: EDW/BI Development Frameworks; Chapter 12: Best Practices for Optimization; Chapter 13: Open Standards for Open Source: An EDW/BI Outlook |
Record Nr. | UNINA-9910791703103321 |
Lakshman Bulusu
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||
Boca Raton, Fla. : , : CRC Press, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Open source data warehousing and business intelligence / / Lakshman Bulusu |
Autore | Lakshman Bulusu |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2013 |
Descrizione fisica | 1 online resource (418 p.) |
Disciplina | 658.4/72 |
Soggetto topico |
Business intelligence
Industrial management |
ISBN |
1-4665-7876-9
0-429-09349-7 1-4398-1641-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover; Dedication; Contents; Foreword; Introduction; Acknowledgements; About the Author; Chapter 1: Introduction; Chapter 2: Data Warehousing and Business Intelligence: An Open Source Solution; Chapter 3: Open Source DW & BI: Successful Players and Products; Chapter 4: Analysis, Evaluation and Selection; Chapter 5: Design and Architecture: Technologies and Methodologies by Dissection; Chapter 6: Operational BI and Open Source; Chapter 7: Development and Deployment; Chapter 8: Best Practices for Data Management; Chapter 9: Best Practices for Application Management
Chapter 10: Best Practices Beyond Reporting: Driving Business ValueChapter 11: EDW/BI Development Frameworks; Chapter 12: Best Practices for Optimization; Chapter 13: Open Standards for Open Source: An EDW/BI Outlook |
Record Nr. | UNINA-9910808328303321 |
Lakshman Bulusu
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Boca Raton, Fla. : , : CRC Press, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Practical text analytics : interpreting text and unstructured data for business intelligence / / Steven Struhl |
Autore | Struhl Steven M. |
Pubbl/distr/stampa | London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2015 |
Descrizione fisica | 1 online resource (272 p.) |
Disciplina | 658.4/72 |
Collana | Marketing Science Series |
Soggetto topico |
Marketing - Data processing
Big data Business intelligence Marketing research |
ISBN |
9780749474027
0-7494-7402-5 0-7494-7401-7 |
Classificazione | BUS043060COM021030BUS043000 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Machine generated contents note: Preface01 Who should read this book? -- Who should read this book -- Where we find text -- Sense and sensibility in thinking about text -- A few places we will not be going -- Where we will be going from here -- Summary -- References02 Getting ready: capturing, sorting, sifting, stemming and matching -- What we need to do with text -- Ways of corralling words -- Summary -- References03 In pictures: word clouds, wordles and beyond -- Getting words into a picture -- The many types of pictures and their uses -- Clustering words -- Applications, uses and cautions -- Summary -- References04 Putting text together: clustering documents using words -- Where we have been and moving on to documents -- Clustering and classifying documents -- Clustering documents -- Document classification -- Summary -- References05 In the mood for sentiment (and counting) -- Basics of sentiment and counting -- Counting words -- Understanding sentiment -- Summary -- References06 Predictive models 1: having words with regressions -- Understanding predictive models -- Starting from the basics with regression -- Rules of the road for regression -- Divergent roads: regression aims and regression uses -- Practical examples -- Summary -- References07 Predictive models 2: classifications that grow on trees -- Classification trees: understanding an amazing analytical method -- Seeing how trees work, step by step -- CHAID and CART (and CRT, C&RT, QUEST, J48 and others) -- Summary: applications and cautions -- References08 Predictive models 3: all in the family with Bayes Nets -- What are Bayes Nets and how do they compare with other methods? -- Our first example: Bayes Nets linking survey questions and behaviour -- Using a Bayes Net with text -- Bayes Net software: welcome to the thicket -- Summary, conclusions and cautions -- References09 Looking forward and back -- Where we may be going -- What role does text analytics play? -- Summing up: where we have been -- Software and you -- In conclusion -- References Glossary -- Index . |
Record Nr. | UNINA-9910131514403321 |
Struhl Steven M.
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London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2015 | ||
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Lo trovi qui: Univ. Federico II | ||
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Preventing identity theft in your business [[electronic resource] ] : how to protect your business, customers, and employees / / Judith M. Collins |
Autore | Collins Judith M |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
Descrizione fisica | 1 online resource (257 p.) |
Disciplina | 658.4/72 |
Soggetto topico | Identity theft - United States - Prevention |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-25503-X
9786610255030 0-471-72132-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What is an "identity"? -- Identity theft: effects on victims -- Identity crime is entrenched -- Identity crimes are escalating -- Legal requirements for business -- Caveat lector. let the reader beware -- Your business identities -- Tighten your business borders -- Securing the people front: the security job analysis -- The people front: recruitment for security -- The people front: personnel selection for security -- The people front: select for motivation -- The people front: select for integrity and security -- The people front: select for interpersonal skills -- Socialization, company culture, and the realistic job preview -- The security orientation program: socializing newcomers to the honest company culture -- The people front: appraisal and feedback for performance and security -- The process front: secure business information processes -- The property front: the e-business web site -- The customer security program -- E-commerce "best practices" for customers -- The legislative process -- HIPAA: security for health care companies. |
Record Nr. | UNINA-9910449899103321 |
Collins Judith M
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Hoboken, N.J., : Wiley, c2005 | ||
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Lo trovi qui: Univ. Federico II | ||
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Preventing identity theft in your business [[electronic resource] ] : how to protect your business, customers, and employees / / Judith M. Collins |
Autore | Collins Judith M |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
Descrizione fisica | 1 online resource (257 p.) |
Disciplina | 658.4/72 |
Soggetto topico | Identity theft - United States - Prevention |
ISBN |
1-119-37318-2
1-280-25503-X 9786610255030 0-471-72132-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What is an "identity"? -- Identity theft: effects on victims -- Identity crime is entrenched -- Identity crimes are escalating -- Legal requirements for business -- Caveat lector. let the reader beware -- Your business identities -- Tighten your business borders -- Securing the people front: the security job analysis -- The people front: recruitment for security -- The people front: personnel selection for security -- The people front: select for motivation -- The people front: select for integrity and security -- The people front: select for interpersonal skills -- Socialization, company culture, and the realistic job preview -- The security orientation program: socializing newcomers to the honest company culture -- The people front: appraisal and feedback for performance and security -- The process front: secure business information processes -- The property front: the e-business web site -- The customer security program -- E-commerce "best practices" for customers -- The legislative process -- HIPAA: security for health care companies. |
Record Nr. | UNINA-9910783517203321 |
Collins Judith M
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Hoboken, N.J., : Wiley, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Preventing identity theft in your business [[electronic resource] ] : how to protect your business, customers, and employees / / Judith M. Collins |
Autore | Collins Judith M |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
Descrizione fisica | 1 online resource (257 p.) |
Disciplina | 658.4/72 |
Soggetto topico | Identity theft - United States - Prevention |
ISBN |
1-119-37318-2
1-280-25503-X 9786610255030 0-471-72132-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What is an "identity"? -- Identity theft: effects on victims -- Identity crime is entrenched -- Identity crimes are escalating -- Legal requirements for business -- Caveat lector. let the reader beware -- Your business identities -- Tighten your business borders -- Securing the people front: the security job analysis -- The people front: recruitment for security -- The people front: personnel selection for security -- The people front: select for motivation -- The people front: select for integrity and security -- The people front: select for interpersonal skills -- Socialization, company culture, and the realistic job preview -- The security orientation program: socializing newcomers to the honest company culture -- The people front: appraisal and feedback for performance and security -- The process front: secure business information processes -- The property front: the e-business web site -- The customer security program -- E-commerce "best practices" for customers -- The legislative process -- HIPAA: security for health care companies. |
Record Nr. | UNINA-9910811798003321 |
Collins Judith M
![]() |
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Hoboken, N.J., : Wiley, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|