Autore	Isson Jean Paul <1971->
Edizione	[1st edition]
Pubbl/distr/stampa	Hoboken, N.J., : Wiley, 2012, c2013
Descrizione fisica	1 online resource (418 p.)
Disciplina	658.4/038 658.4038
Altri autori (Persone)	HarriottJesse
Collana	Wiley & SAS business series
Soggetto topico	Business planning Industrial management - Statistical methods
ISBN	1-119-20537-9 1-118-41708-9 1-283-64612-9 1-118-42051-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index.
Record Nr.	UNINA-9910141387903321

Autore	Marcet Rick
Pubbl/distr/stampa	Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011
Descrizione fisica	1 online resource (226 p.)
Disciplina	658 658.4/038
Collana	The executive leadership series
Soggetto topico	Marketing - Evaluation Business intelligence Strategic planning Competition
Soggetto genere / forma	Electronic books.
ISBN	1-118-10260-6 1-119-20238-8 1-283-17692-0 9786613176929 1-118-10258-4
Classificazione	BUS043000
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence; Contents; Preface; Acknowledgments; Chapter 1: Introduction; Trusting Today's Seller; Listen to the Customer, Too; Driving Scale and Accuracy; A New Approach; Summary; Notes; Chapter 2: Win/Loss Reviews and Business Intelligence; A New Knowledge Model; BI Governance; Providers of Self-Service BI; Pocket BI: Intelligence to Go; From BI to Competitive Intelligence; Summary; Notes; Chapter 3: Why Do We Win or Lose?; Factors Contributing to Wins and Losses; Is a Win Always a Win?; Narratives Provide Additional Context Factor WeightingDo We Learn More from Wins or Losses?; Disengaged Opportunities: What's the Real Story?; Delayed Deals Benefit from Win/Loss Reviews; Summary; Note; Chapter 4: Capturing the Data; Unlocking Tacit Knowledge; Opportunity Details; Outcome Factors; The Narrative; Accommodating Multiple Languages; Summary; Note; Chapter 5: Surfacing the Insights; Tactical Insights; Strategic Insights; Summarizing the Information; Accountability for Surfacing Insights; Trends and Statistical Evidence; Summary; Note; Chapter 6: Beyond Competitive Insights; Award Programs; Recognition Marketing Case StudiesSummary; Chapter 7: Measuring Process and Outcome Performance; Scale Drives Quantity; Quality Drives Value; Value, Expectations, and Policy; Setting Expectations; Policy Considerations; Measuring Outcome Performance; Summary; Chapter 8: Stakeholder and Cultural Considerations; Account Manager; Sales Manager; Product Manager; Marketing Manager; Corporate Leadership; An Emerging Career Skill and Role Requirement; Corporate and Leadership Culture; Culture and Social Networks; Social Media Paradigms; Summary; Notes; Chapter 9: Implementing a Win/Loss Review Program Establishing Business Goals and ObjectivesPlanning Phase; Elicitation, Documentation, and Review Phase; Gathering Insights from Current Tools, Processes, and Documents; In-Person/Group Input; Concerns and Issues; Consolidation and Publication of Results; Managing Phase; Design, Develop, Implement, and Support; Training and Guidance; Summary; Note; Conclusion: A Look Forward; Appendix A: Process Improvement: A Case Study; Background; Problem Statement; Hypothesis; Approach; Define Phase; Voice of the Customer; Stakeholder Analysis; Measure Phase; Analyze Phase; Improve Phase; Control Phase ResultsNote; Appendix B: From the Blogosphere; On Whether Sales Teams or Customer Interviews Provide Most Insights; Effect of Social Networking on Win/Loss Reviews; What Win/Loss Reviews May Reveal Beyond Pricing Issues; Win/Loss Review Process Improvement; Appendix C: Software and Services for Win/Loss Review; Software Solution; Partner Profiles; Glossary; About the Author; Index
Record Nr.	UNINA-9910139605303321

Autore	Tunguz Tomasz <1981->
Edizione	[1st edition]
Pubbl/distr/stampa	Hoboken, [New Jersey] : , : Wiley, , 2016
Descrizione fisica	1 online resource (143 pages)
Disciplina	658.4/038
Soggetto topico	Management - Statistical methods Database management Electronic data processing Data mining Information storage and retrieval systems Punched card systems
Soggetto genere / forma	Electronic books.
ISBN	1-119-25741-7 1-119-25739-5
Classificazione	BUS019000
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Mad men to math men : the power of the data-driven culture -- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture -- From hacks to harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together.
Record Nr.	UNINA-9910136898303321

Autore	Rooney David <1959-, >
Edizione	[1st ed.]
Pubbl/distr/stampa	New York ; ; London : , : Routledge, , 2010
Descrizione fisica	1 online resource (275 p.)
Disciplina	658.4/038 658.4038
Altri autori (Persone)	LieschPeter W. <1952-> MckennaBernard <1952->
Collana	Routledge research in organizational behavior and strategy
Soggetto topico	Knowledge management Knowledge, Theory of Wisdom Leadership
Soggetto genere / forma	Electronic books.
ISBN	1-136-97913-1 1-282-56968-6 9786612569685 0-203-85279-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; 1 Wise Business in a Knowledge Society; 2 Where Did Talk of Wisdom Go?; 3 Wisdom; 4 Knowledge and Innovation; 5 Communication; 6 Change; 7 HRM; 8 Strategy and Business Policy; 9 International Business; 10 Leadership; 11 Business Schools; 12 Where Can Talk of Wisdom Go?; Appendix; Bibliography; Index
Record Nr.	UNINA-9910457079103321