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Social Media Marketing in Tourism and Hospitality [[electronic resource] /] / by Roberta Minazzi
| Social Media Marketing in Tourism and Hospitality [[electronic resource] /] / by Roberta Minazzi |
| Autore | Minazzi Roberta |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina |
005.7
302.23 330 338.4791 658 658.8 658514 |
| Soggetto topico |
Tourism
Management Industrial management Marketing Communication Sociology Computers Tourism Management Media Management Innovation/Technology Management Media Research Information Systems and Communication Service |
| ISBN | 3-319-05182-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Foreword; Preface; Contents; 1 Information and Communication Technologies (ICTs) in Tourism: Concepts and Developments; Abstract; 1.1 ICTs Developments in Tourism; 1.2 From Web 1.0 to Web 3.0: Concepts and Definitions; 1.3 Social Media Classification; 1.3.1 Collaborative Projects; 1.3.2 Virtual Communities; 1.3.2.1 Micro-Blogging: The Case of Twitter; 1.3.3 Content Communities; 1.3.3.1 Online Pinboards: The Case of Pinterest; 1.3.4 Social Network Sites; 1.3.4.1 Facebook Corporate Pages; 1.3.5 Virtual Games/Social Worlds; 1.4 The Development of Social Media in Tourism; References
2 The Digitization of Word-of-MouthAbstract; 2.1 The Concept of Word-of-Mouth; 2.2 Word-of-Mouth and Electronic Word-of-Mouth; 2.3 Electronic Word-of-Mouth Outcomes; 2.4 eWOM Biased Information; 2.5 Dimensions for An Analysis of eWOM; 2.5.1 The Message; 2.5.2 The Communicator; 2.5.3 The Receiver; 2.6 Recommendation Framing; 2.7 Credibility of User-Generated Content; 2.7.1 Reviews, Rankings, and Ratings in the Tourism Sector: The TripAdvisor Experience; References; 3 Social Media Impacts on Travelers; Abstract; 3.1 Consumer Behavior in Tourism; 3.2 The Travel Experience 3.3 Social Media Influence on Travelers' Planning Process3.3.1 Pre-Trip Phase; 3.3.2 During-Trip Phase; 3.3.3 Post-Trip Phase; 3.4 Sharing Travel Experiences on Social Media; 3.4.1 Tourism Experience and Storytelling; 3.4.2 The Dimensions of Co-Creation Through Technology; 3.4.3 Motivations for Sharing Travel Experience; 3.5 Social Media Users; 3.5.1 Lurkers and Posters; 3.5.2 Social Shoppers; 3.5.3 Social Media Users Demographics; References; 4 Social Media Impacts on Travel Suppliers: Social Media Marketing; Abstract; 4.1 Recent Developments in the Travel Distribution System 4.1.1 The Role of Social Media in Travel Distribution4.1.2 A Focus on Flash Sales and Social Couponing; 4.2 Social Media Approaches for Travel Companies; 4.2.1 A Focus on Customer Engagement; 4.2.2 Social Media Approaches; 4.3 New Ways of Interacting with Customers: From Information to Conversations; 4.3.1 Relationship Marketing; 4.3.2 Online Relationship Marketing; 4.3.3 Customer Relationship Management; 4.3.4 Electronic Customer Relationship Management in Tourism and Hospitality; 4.3.5 Social Media Customer Care; 4.4 Travelers' Engagement by Means of Social Media 4.4.1 Consumers' Engagement in Online Corporate Blogs4.4.2 Well Begun Is Half Done: Give a Good Welcome; 4.4.3 Engaging Content on Social Media; 4.4.3.1 Social Media Content Focus and Storytelling; 4.4.3.2 Call Social Media Users to Action; 4.4.3.3 An Investigation on European Hotel Brands Facebook Approaches; 4.5 How to Manage Electronic Word-of-Mouth; 4.5.1 A Focus on Online Travel Reviews: Reply or not to Reply?; 4.6 Social Media and Communication; 4.6.1 A Focus on Facebook Advertising Tools; 4.7 Social Media Use Within Pricing and Revenue Management; References 5 Mobile Social Media Marketing in Tourism |
| Record Nr. | UNINA-9910298517103321 |
Minazzi Roberta
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Technology Development [[electronic resource] ] : Multidimensional Review for Engineering and Technology Managers / / edited by Tugrul U. Daim, Ramin Neshati, Russell Watt, James Eastham
| Technology Development [[electronic resource] ] : Multidimensional Review for Engineering and Technology Managers / / edited by Tugrul U. Daim, Ramin Neshati, Russell Watt, James Eastham |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658 |
| Collana | Innovation, Technology, and Knowledge Management |
| Soggetto topico |
Management
Industrial management Economic policy Leadership Innovation/Technology Management R & D/Technology Policy Business Strategy/Leadership |
| ISBN | 3-319-05651-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Part I Decision Making -- 1 Quality Culture Selection for New Product Development (NPD) Organizations using Hierarchal Decision Modeling (HDM) -- 2 Call Tracking Technology Selection Model -- 3 Location Selection of Fabless Firms -- Part II Technology Evaluation -- 4 FCC Regulation of the Video Navigation Device Industry -- 5 Technology Assessment -- 6 Hexavalent Chromium Substitution -- Part III Research and Development -- 7 Exploring Adoption of Service Delivered Through Information Technology -- 8 Risk Management in Research and Development -- 9 Technology Standards Development -- Part IV International Aspects -- 10 Managing Issues of IT Service Offshore Outsourcing Projects -- 11 Global New Product Development -- Part V Social & Political Aspects -- 12 A Comparative Analysis of Career Growth Models in R&D Organizations -- 13 Researching Social Capital in R&D Management -- 14 Research Innovative Capacity of Local Subsidiaries in Select CEE Countries. |
| Record Nr. | UNINA-9910298527003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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User Innovation Barriers’ Impact on User-Developed Products [[electronic resource] ] : An Empirical Investigation on User Innovation Processes / / by Thorsten Pieper
| User Innovation Barriers’ Impact on User-Developed Products [[electronic resource] ] : An Empirical Investigation on User Innovation Processes / / by Thorsten Pieper |
| Autore | Pieper Thorsten |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (xxiii, 275 pages) : illustrations |
| Disciplina | 658 |
| Collana | Forschungs-/Entwicklungs-/Innovations-Management |
| Soggetto topico |
Management
Industrial management Innovation/Technology Management |
| ISBN | 3-658-25506-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Identification of barriers in the user innovation process -- Criteria for distinction of barriers and resource-based problems -- Analysis of moderating effects of innovators’ openness on product properties. . |
| Record Nr. | UNINA-9910337781203321 |
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Pieper Thorsten
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Utility 4.0 [[electronic resource] ] : Transformation vom Versorgungs- zum digitalen Energiedienstleistungsunternehmen / / von Oliver D. Doleski
| Utility 4.0 [[electronic resource] ] : Transformation vom Versorgungs- zum digitalen Energiedienstleistungsunternehmen / / von Oliver D. Doleski |
| Autore | Doleski Oliver D |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 |
| Descrizione fisica | 1 online resource (56 p.) |
| Disciplina | 658 |
| Collana | essentials |
| Soggetto topico |
Energy policy
Energy and state Management Industrial management Energy Policy, Economics and Management Innovation/Technology Management |
| ISBN | 3-658-11551-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto |
Was Sie in diesem Essential finden können; Inhaltsverzeichnis; Über den Autor; Kapitel 1; Kapitel 2; Kapitel 3; Kapitel 4; Kapitel 5; Kapitel 6; Kapitel 7; Was Sie aus diesem Essential mitnehmen können ; Literatur; 2030: eine Zukunft ohne Energieversorgungsunternehmen?; Handlungsdruck - Rahmenbedingungen beschleunigen die Veränderungen in der Energiewirtschaft; Transformation - die Energiebranche verändert ihr Gesicht; Betätigungsfelder - Optionen für profitables Wachstum; Geschäftsmodell - Methode zur Realisierung von Geschäftsideen für Utility 4.0
Leitfaden - der Weg vom Energieversorgungs- zum digitalen EnergiedienstleistungsunternehmenFazit; 3.1 Aus Versorgern werden Utility 4.0: Transformation vom Versorgungswerk zum digitalen Energiedienstleister; 3.2 Zielrichtungen der Transformation; 3.3 Anforderungen an Versorgungsunternehmen im Energiesystem der Zukunft; 3.4 Neues Selbstverständnis als digitaler Energiedienstleister; 5.1 Geschäftsmodellkonzepte zur Verwirklichung digitaler Geschäftsideen; 5.2 Praktikables Werkzeug zur Geschäftsmodellentwicklung - das Integrierte Geschäftsmodell iOcTen |
| Record Nr. | UNINA-9910484194303321 |
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Doleski Oliver D
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Wireless Mobility in Organizations [[electronic resource] ] : Utilizing Social, Individual, and Organizational Intelligence / / by Stephen C. Clark, Theodora Valvi
| Wireless Mobility in Organizations [[electronic resource] ] : Utilizing Social, Individual, and Organizational Intelligence / / by Stephen C. Clark, Theodora Valvi |
| Autore | Clark Stephen C |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (300 pages) : illustrations, tables |
| Disciplina | 658 |
| Collana | Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth |
| Soggetto topico |
Knowledge management
Management Industrial management Operations research Decision making Knowledge Management Innovation/Technology Management Operations Research/Decision Theory |
| ISBN | 3-319-42249-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Systems Concepts -- 2. Winning the game -- 3. Learning how to Learn -- 4. Knowledge Management in Practice -- 5. SKARSE in Business Management -- 6. A design approach to studying CEOs -- 7. Exploring the CEO -- 8. Phase 1 (Qualitative) results -- 9. Navigating through our journey -- 10. Effects on individual CEOs. . |
| Record Nr. | UNINA-9910298206703321 |
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Clark Stephen C
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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