| Autore |
Tvede Lars <1957->
|
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa |
Chichester [England] ; ; New York, : Wiley, 2001
|
| Descrizione fisica |
1 online resource (xvi, 274 p. ) : ill. ;
|
| Disciplina |
384.3
|
| Altri autori (Persone) |
PircherPeter
BodenkampJens
|
| Soggetto topico |
Broadcasting - United States
Broadband communication equipment industry - United States
Data transmission equipment industry - United States
|
| ISBN |
9786610555253
0-470-84189-3
1-280-55525-4
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
; 1 The Evolution of Broadcasting ; 1 -- ; 1.1 The Conception of Electronic Broadcast Media ; 2 -- ; 1.1.1 Something in the Air ; 2 -- ; 1.1.2 The Beginning of Television ; 3 -- ; 1.1.3 The Age of Satellites ; 4 -- ; 1.1.4 The Beginning of Cable ; 9 -- ; 1.1.5 The Emergence of Large TV Empires ; 12 -- ; 1.2 The Power of Broadcasting ; 13 -- ; 2 The Internet ; 15 -- ; 2.1 The Conception of the Internet ; 15 -- ; 2.2 Growth and Maturity ; 16 -- ; 2.3 The Network Effect ; 18 -- ; 2.4 Increasing Returns ; 19 -- ; 2.5 The Future of the Internet ; 20 -- ; 2.5.1 Ubiquity and Diversity ; 22 -- ; 2.5.2 Convergence and Embedding ; 23 -- ; 2.6 Proportions Between Bandwidth and Memory ; 24 -- ; 3 Broadcasting Meets the Internet ; 31 -- ; 3.1 Data Broadcast: Technical Postitioning ; 31 -- ; 3.2 Data Broadcast: Ecosystem ; 35 -- ; 3.3 The Organisation Process in the Value Chain ; 36 -- ; 4 Technology Framework for Data Broadcasting Environments ; 42 --
; 4.1 Moving Packages -- Old and New Ways ; 42 -- ; 4.2 Dividing Content into Packages ; 44 -- ; 4.3 Choosing a Delivery Type ; 45 -- ; 4.3.1 Delivery Types ; 45 -- ; 4.3.2 Delivery Services ; 46 -- ; 4.3.3 Quality of Service (QoS) ; 48 -- ; 4.4 Specifying Destination and Guaranteeing a Unique Address ; 48 -- ; 4.5 Providing Information about How to Reach the Destination ; 49 -- ; 4.5.1 IP Multicast ; 50 -- ; 4.6 Getting a Vehicle for Transportation ; 53 -- ; 4.6.1 When IP Gets a Trip Companion ; 55 -- ; 4.7 Choosing a Physical Path ; 56 -- ; 4.7.1 Wireline/Copper Pair ; 58 -- ; 4.7.2 Wireline/Fibre Optics ; 59 -- ; 4.7.3 Cable Television ; 59 -- ; 4.7.4 Digital Terrestrial ; 60 -- ; 4.7.5 Mobile ; 64 -- ; 4.7.6 Satellite Distribution ; 69 -- ; 4.7.7 Home Networks ; 70 -- ; 4.7.8 Comparing Wireless Local Networking Standards ; 78 -- ; 4.8 Reaching the End-User ; 80 -- ; 5 The Five Basic Formats of Data Broadcasting ; 81 -- ; 5.1
Three Key Questions Regarding the Data Broadcasting Content ; 82 -- ; 5.1.1 "Guaranteed Delivery" or "Best Effort"? ; 82 -- ; 5.1.2 Time Critical Delivery? ; 83 -- ; 5.1.3 Viewing on Delivery? ; 83 -- ; 5.2 Data Broadcasting Formats -- an Overview ; 83 -- ; 5.3 Cached Content Delivery ; 84 -- ; 5.3.1 Receiving and Deleting Cached Content ; 85 -- ; 5.3.2 Scheduling and Broadcasting of Cached Content ; 93 -- ; 5.4 Package Delivery ; 95 -- ; 5.4.1 Applications, Usage Tracking and Billing of Package Delivery ; 96 -- ; 5.4.2 Usage Tracking ; 96 -- ; 5.5 Audio/Video Streaming ; 106 -- ; 5.5.1 Typical Applications for Audio/Video Streaming ; 107 -- ; 5.5.2 Infrastructure requirements for audiolvideo streaming ; 108 -- ; 5.5.3 Audio Video Stream Event Type ; 109 -- ; 5.5.4 Booking and scheduling considerations for A/V streaming ; 110 -- ; 5.6 Data Streaming ; 111 -- ; 5.6.1 Applications for data streaming ; 111 -- ; 5.6.2 Granularity of Data Streams
; 112 -- ; 5.7 Broadcast Guides ; 117 -- ; 5.7.1 The Media Context of the Broadcast Guide ; 118 -- ; 5.8 Linking Broadcasting Services to the Internet ; 124 -- ; 5.8.1 The Three-Layered Hybrid Medium ; 124 -- ; 5.8.2 Creating "Bouncers" ; 125 -- ; 6 Implementing a Data Broadcasting Platform ; 130 -- ; 6.1 Factors Determining Basic Platform Requirements ; 130 -- ; 6.1.1 The Role of Content Management ; 132 -- ; 6.1.2 The Role of Community Administration ; 132 -- ; 6.1.3 The Role of Network Administration ; 132 -- ; 6.1.4 The Role of Advertising Management ; 133 -- ; 6.2 Listing the Basic Functionality Required ; 133 -- ; 6.3 Subscription Management ; 136 -- ; 6.4 Data Encryption and Security ; 136 -- ; 6.4.1 Encryption and Conditional Access Systems ; 136 -- ; 6.5 Scheduling and Booking ; 137 -- ; 6.5.1 Features of Scheduling Tools ; 140 -- ; 6.5.2 General Criteria of Bandwidth Booking Systems ; 141 -- ; 6.5.3
Managing Booking Through a Transmission Chain ; 142 -- ; 6.6 Billing ; 144 -- ; 6.7 Reporting ; 144 -- ; 6.8 Media Object Tracking ; 145 -- ; 6.8.1 Digital Watermark/Copyright Handling ; 148 -- ; 6.9 Intelligent Content Compiling ; 149 -- ; 6.10 Overall Platform Flexibility ; 149 -- ; 6.10.1 Hardware Independence ; 150 -- ; 6.10.2 Network Independence ; 150 -- ; 6.10.3 Browser Independence ; 150 -- ; 7 Data Broadcasting: The Media Opportunities ; 151 -- ; 7.1 Different Kinds of Media Experiences ; 151 -- ; 7.2 Users of the Data Broadcasting Medium ; 155 -- ; 7.2.1 Professional Applications ; 157 -- ; 7.2.2 Consumer Applications ; 166 -- ; 8 Creating Data Broadcasting Applications and Services: 26 Steps ; 175 -- ; 8.1 Creation Process Overview ; 175 -- ; 8.2 Process Details of the Channel Planning Phase ; 180 -- ; 8.2.1 Setting the Team ; 180 -- ; 8.2.2 Determining the Management Process ; 181 -- ; 8.2.3 Defining the Vision for the Channel
; 182 -- ; 8.2.4 Market Research ; 183 -- ; 8.2.5 End-user Segmentation ; 185 -- ; 8.2.6 Target Group Research ; 185 -- ; 8.2.7 Channel Marketing Strategy ; 188 -- ; 8.2.8 Preliminary Implementation Plan ; 189 -- ; 8.2.9 Content Sourcing and Value Proposition ; 189 -- ; 8.2.10 Preliminary Commercial Review ; 190 -- ; 8.2.11 Lists of Deliverables ; 190 -- ; 8.2.12 Resources and Cost Estimate ; 191 -- ; 8.2.13 Content Exploration and Analysis ; 191 -- ; 8.2.14 Initial Design Specification ; 192 -- ; 8.2.15 Channel Operations and Maintenance Plan ; 193 -- ; 8.2.16 Complete Design and Functionality Specification ; 196 -- ; 8.3 Process Details of the Channel Implementation Phase ; 197 -- ; 8.3.1 Internal Test ; 198 -- ; 8.3.2 User Test ; 199 -- ; 8.3.3 Technical Alpha Test ; 201 -- ; 8.3.4 Technical Beta Test ; 201 -- ; 8.4 Process Details of the Channel Launch Phase ; 201 -- ; 8.4.1 Channel Packaging ; 201 -- ; 8.4.2 Channel Sign-off ; 202 --
; 8.4.3 Channel Release ; 202 -- ; 8.4.4 Channel Acceptance ; 202 -- ; 9 Operating Networks of Multiple Data Broadcasting Channels ; 203 -- ; 9.1 Editorial Issues for Multi-Channel Network Operation ; 203 -- ; 9.1.1 Multi-Channel Scheduling ; 203 -- ; 9.1.2 Broadcast Guide and Information Channel Operations ; 205 -- ; 9.1.3 Electronic Tutorial ; 207 -- ; 9.1.4 Test Channel ; 207 -- ; 9.2 Technical Issues for Multi-Channel Operation ; 207 -- ; 9.2.1 Providing a Basic Channel Operations Infrastructure ; 207 -- ; 9.2.2 Data Gathering and Processing Procedures ; 208 -- ; 9.2.3 Backbone transportation Network ; 209 -- ; 9.2.4 Data On-Ramping ; 210 -- ; 9.2.5 Client Software Deployment ; 210 -- ; 9.2.6 Delivering the Initial Installation Software ; 211 -- ; 9.2.7 Following Up with Software Upgrades ; 212 -- ; 9.2.8 Incident/RFD Handling ; 212 -- ; 9.3 Commercial Issues for Multi-Channel Operation ; 213 -- ; 9.3.1 Product Policy for the Channel Network
; 213 -- ; 9.3.2 Support Infrastructure ; 215 -- ; 9.3.3 Media Object Tracking ; 216 -- ; 9.3.4 Subscription Management ; 216 -- ; 9.3.5 Channel Network Marketing Control ; 216 -- ; 10 The Commercial Drivers Behind Data Broadcasting ; 218 -- ; 10.1 How Value Flows Through the Value Chain ; 219 -- ; 10.2 Sharing the Added Value Throughout the Value Chain ; 221 -- ; 10.2.1 Value for Basic Core Technology Enablers ; 221 -- ; 10.2.2 Value for Basic Commercial Enablers ; 223 -- ; 10.2.3 Value for Early Adopters ; 238 -- ; 10.2.4 Value in the Growth and Maturity Phase ; 240 -- ; 11 Data Broadcasting in the Future ; 242.
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| Record Nr. | UNINA-9910142640903321 |
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