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Pharmaceutical marketing [[electronic resource] /] / guest editor Ross Mullner
| Pharmaceutical marketing [[electronic resource] /] / guest editor Ross Mullner |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (92 p.) |
| Disciplina | 338.476151 |
| Altri autori (Persone) | MullnerRoss M |
| Collana | Journal of consumer marketing |
| Soggetto topico |
Marketing
Pharmacology - Marketing |
| ISBN |
1-280-50980-5
9786610509805 1-84544-856-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Editorial; Introduction; For the drugs we need; Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions; Direct-to-consumer advertising and young consumers: building brand value; Understanding the dynamics of the pharmaceutical market using a social marketing framework; Direct-to-consumer prescription drug advertising: concerns and evidence on consumers' benefit; Global marketing of lifesaving drugs: an analogical model; Does DTC mean "direct to court"?
Pharmaceutical marketing on the internet: marketing techniques and customer profileDirect-to-consumer advertising of prescription drugs: help or hindrance to the public's health?; Herbal product claims: boundaries of marketing and science; Executive summary; Book reviews; Computer currency; Internet currency; Note from the publisher |
| Record Nr. | UNINA-9910825282703321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Pharmalogistik [[electronic resource] ] : Prozesse – Instrumente - Praxisbeispiele / / herausgegeben von Christopher W. Stoller
| Pharmalogistik [[electronic resource] ] : Prozesse – Instrumente - Praxisbeispiele / / herausgegeben von Christopher W. Stoller |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (220 pages) : illustrations |
| Disciplina | 338.476151 |
| Soggetto topico |
Business logistics
Logistics Supply Chain Management |
| ISBN | 3-658-15264-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Herausforderungen für Logistikdienstleister -- Gesetzliche Grundlagen und Anforderungen der Pharmalogistik -- Zertifizierung nach der Good Distribution Practice (GDP) -- Konflikt- und Risikomanagement in der Pharmalogistik -- Projektmanagement in der Pharmalogistik -- Pharmalogistik-Immobilien -- Arbeitsrechtliche Aspekte des Outsourcings pharmalogistischer Dienstleistungen -- Personalgewinnung in der Pharmalogistik -- Komplexitätsreduzierung durch Standardisierung der Warenausgangsprozesse -- GDP-konforme Qualifizierung von Transportdienstleistern und Subunternehmen -- Pharmaceutical Distribution in Europe -- Pharmaceutical Logistics in Turkey -- Halal Supply Chain in Malaysia. |
| Record Nr. | UNINA-9910484643503321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell
| Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell |
| Autore | Tobbell Dominique A. <1978-, > |
| Pubbl/distr/stampa | Berkeley, CA : , : University of California Press, , [2011] |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina |
338.4/76151
338.476151 |
| Collana | California/Milbank Books on Health and the Public |
| Soggetto topico |
Drug Industry -- history -- United States
Drugs -- Research -- United States -- History -- 20th century Economics, Pharmaceutical -- United States History, 20th Century -- United States Pharmaceutical industry - United States - History - 20th century Drugs - Research - History - 20th century - United States Pharmaceutical industry - History - 20th century - United States Economics History, Modern 1601- Humanities Industry Health Care Economics and Organizations Technology, Industry, and Agriculture Health Care Drug Industry Economics, Pharmaceutical History, 20th Century History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-11677-3
9786613521064 0-520-95242-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Pharmaceutical Politics, Then and Now -- 1. Knowledgeable Relations: The Building of a Pharmaceutical Research Network -- 2. Workforce Relations: The Invention of the Pharmaceutical Postdoctoral Fellowship -- 3. Professional Relations: Crafting the Public Image of the Health Care Team -- 4. Cold War Alliances: Kefauver's Bid for Pharmaceutical Reform -- 5. Expert Alliances: The Creation of the Drug Research Board -- 6. Generic Alliances and the Backlash against Regulatory Reform -- Epilogue -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910461932103321 |
Tobbell Dominique A. <1978-, >
|
||
| Berkeley, CA : , : University of California Press, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell
| Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell |
| Autore | Tobbell Dominique A. <1978-, > |
| Pubbl/distr/stampa | Berkeley, CA : , : University of California Press, , [2011] |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina |
338.4/76151
338.476151 |
| Collana | California/Milbank Books on Health and the Public |
| Soggetto topico |
Drug Industry -- history -- United States
Drugs -- Research -- United States -- History -- 20th century Economics, Pharmaceutical -- United States History, 20th Century -- United States Pharmaceutical industry - United States - History - 20th century Drugs - Research - History - 20th century - United States Pharmaceutical industry - History - 20th century - United States Economics History, Modern 1601- Humanities Industry Health Care Economics and Organizations Technology, Industry, and Agriculture Health Care Drug Industry Economics, Pharmaceutical History, 20th Century History |
| ISBN |
1-280-11677-3
9786613521064 0-520-95242-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Pharmaceutical Politics, Then and Now -- 1. Knowledgeable Relations: The Building of a Pharmaceutical Research Network -- 2. Workforce Relations: The Invention of the Pharmaceutical Postdoctoral Fellowship -- 3. Professional Relations: Crafting the Public Image of the Health Care Team -- 4. Cold War Alliances: Kefauver's Bid for Pharmaceutical Reform -- 5. Expert Alliances: The Creation of the Drug Research Board -- 6. Generic Alliances and the Backlash against Regulatory Reform -- Epilogue -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910789961503321 |
|
Tobbell Dominique A. <1978-, >
|
||
| Berkeley, CA : , : University of California Press, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell
| Pills, Power, and Policy : The Struggle for Drug Reform in Cold War America and Its Consequences / / Dominique Tobbell |
| Autore | Tobbell Dominique A. <1978-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berkeley, CA : , : University of California Press, , [2011] |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina |
338.4/76151
338.476151 |
| Collana | California/Milbank Books on Health and the Public |
| Soggetto topico |
Drug Industry -- history -- United States
Drugs -- Research -- United States -- History -- 20th century Economics, Pharmaceutical -- United States History, 20th Century -- United States Pharmaceutical industry - United States - History - 20th century Drugs - Research - History - 20th century - United States Pharmaceutical industry - History - 20th century - United States Economics History, Modern 1601- Humanities Industry Health Care Economics and Organizations Technology, Industry, and Agriculture Health Care Drug Industry Economics, Pharmaceutical History, 20th Century History |
| ISBN |
1-280-11677-3
9786613521064 0-520-95242-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Pharmaceutical Politics, Then and Now -- 1. Knowledgeable Relations: The Building of a Pharmaceutical Research Network -- 2. Workforce Relations: The Invention of the Pharmaceutical Postdoctoral Fellowship -- 3. Professional Relations: Crafting the Public Image of the Health Care Team -- 4. Cold War Alliances: Kefauver's Bid for Pharmaceutical Reform -- 5. Expert Alliances: The Creation of the Drug Research Board -- 6. Generic Alliances and the Backlash against Regulatory Reform -- Epilogue -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910817312103321 |
|
Tobbell Dominique A. <1978-, >
|
||
| Berkeley, CA : , : University of California Press, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prospettive di industrializzazione edilizia : assetti operativi ed organizzativi compatibili con la situazione italiana / Tecnocasa, Società di ricerca per l'edilizia industrializzata ; gruppo di lavoro Alberto G. Bernstein ... [et al.] ; consulenti Pietro Natale Maggi, Enio Paderni
| Prospettive di industrializzazione edilizia : assetti operativi ed organizzativi compatibili con la situazione italiana / Tecnocasa, Società di ricerca per l'edilizia industrializzata ; gruppo di lavoro Alberto G. Bernstein ... [et al.] ; consulenti Pietro Natale Maggi, Enio Paderni |
| Pubbl/distr/stampa | Milano : Angeli, c1976 |
| Descrizione fisica | 160 p. ; 24 cm. |
| Disciplina | 338.476151 |
| Collana | Collana tecnocasa. - Milano |
| Soggetto topico | Edilizia - Italia - 1970-1980 - Indagine statistica |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990005538650203316 |
| Milano : Angeli, c1976 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Quality Systems and Controls for Pharmaceuticals [[electronic resource]]
| Quality Systems and Controls for Pharmaceuticals [[electronic resource]] |
| Autore | Sarker Dipak Kumar |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2008 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina |
338.476151
615.19 |
| Soggetto topico |
Pharmaceutical industry - Quality control
Pharmaceutical Preparations - standards Drug Industry - standards Quality Control Technology, Pharmaceutical - standards |
| Soggetto genere / forma |
Electronic books.
Handbook |
| ISBN |
1-281-84109-9
9786611841096 0-470-77303-0 0-470-77304-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality Systems and Controls for Pharmaceuticals; Contents; Preface; List of figures; List of tables; Glossary of terms and acronyms; Glossary of mathematical and statistical symbols; SECTION A Most Suitable Environment; SECTION B Setting Process Bounderies; SECTION C Starting from Scratch; References; Index; |
| Record Nr. | UNINA-9910144103603321 |
|
Sarker Dipak Kumar
|
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| Chichester, : John Wiley & Sons, Ltd., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Quality Systems and Controls for Pharmaceuticals [[electronic resource]]
| Quality Systems and Controls for Pharmaceuticals [[electronic resource]] |
| Autore | Sarker Dipak Kumar |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2008 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina |
338.476151
615.19 |
| Soggetto topico |
Pharmaceutical industry - Quality control
Pharmaceutical Preparations - standards Drug Industry - standards Quality Control Technology, Pharmaceutical - standards |
| Soggetto genere / forma | Handbook |
| ISBN |
1-281-84109-9
9786611841096 0-470-77303-0 0-470-77304-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality Systems and Controls for Pharmaceuticals; Contents; Preface; List of figures; List of tables; Glossary of terms and acronyms; Glossary of mathematical and statistical symbols; SECTION A Most Suitable Environment; SECTION B Setting Process Bounderies; SECTION C Starting from Scratch; References; Index; |
| Record Nr. | UNINA-9910677035403321 |
|
Sarker Dipak Kumar
|
||
| Chichester, : John Wiley & Sons, Ltd., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Recreational Drug Consumption [[electronic resource] ] : An Economic Perspective / / by Pratima Ramful Srivastava
| Recreational Drug Consumption [[electronic resource] ] : An Economic Perspective / / by Pratima Ramful Srivastava |
| Autore | Ramful Srivastava Pratima |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2013 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 338.476151 |
| Collana | Developments in Health Economics and Public Policy |
| Soggetto topico |
Health economics
Social policy Health promotion Health Economics Social Policy Health Promotion and Disease Prevention |
| ISBN | 3-319-02405-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Literature Review -- An Overview of Recreational Drug Consumption in Australia -- Modelling Consumption of Individual Drugs -- Modelling Multiple Drug Use using a Multivariate Approach -- Modelling Alcohol Consumption by Levels using an Ordered Generalised Extreme Value (OGEV) Model -- Drinking Patterns and Earnings -- Summary, Policy Implications and Further Research. |
| Record Nr. | UNINA-9910739449203321 |
|
Ramful Srivastava Pratima
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship between R&d and financial performance in Indian pharmaceutical industry / / Mithun Nandy
| Relationship between R&d and financial performance in Indian pharmaceutical industry / / Mithun Nandy |
| Autore | Nandy Mithun |
| Pubbl/distr/stampa | Singapore : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 338.476151 |
| Soggetto topico |
Pharmaceutical industry
Pharmaceutical industry - Finance Pharmaceutical industry - India |
| ISBN |
981-16-6921-X
981-16-6920-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910743389703321 |
|
Nandy Mithun
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| Singapore : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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