Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth |
Autore | Thibeault Jason |
Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, , [2014] |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 274 |
Altri autori (Persone) | WadsworthKirby |
Soggetto topico |
Internet marketing
Information society Information technology - Social aspects Internet - Social aspects Virtual reality |
Soggetto genere / forma | Electronic books. |
ISBN | 1-118-87285-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces Why Face-to-Face Is So Important (To Business) |
Record Nr. | UNINA-9910453579203321 |
Thibeault Jason | ||
Hoboken, New Jersey : , : John Wiley and Sons, , [2014] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth |
Autore | Thibeault Jason |
Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, , [2014] |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 274 |
Altri autori (Persone) | WadsworthKirby |
Soggetto topico |
Internet marketing
Information society Information technology - Social aspects Internet - Social aspects Virtual reality |
ISBN | 1-118-87285-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces Why Face-to-Face Is So Important (To Business) |
Record Nr. | UNINA-9910791328703321 |
Thibeault Jason | ||
Hoboken, New Jersey : , : John Wiley and Sons, , [2014] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth |
Autore | Thibeault Jason |
Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, , [2014] |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 274 |
Altri autori (Persone) | WadsworthKirby |
Soggetto topico |
Internet marketing
Information society Information technology - Social aspects Internet - Social aspects Virtual reality |
ISBN | 1-118-87285-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces Why Face-to-Face Is So Important (To Business) |
Record Nr. | UNINA-9910825314003321 |
Thibeault Jason | ||
Hoboken, New Jersey : , : John Wiley and Sons, , [2014] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe |
Pubbl/distr/stampa | Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012 |
Descrizione fisica | 1 online resource (20 volumes) |
Disciplina | 274 |
Soggetto topico |
Christianity - Europe, Eastern
Religion and state - Europe, Eastern Christianity Religion Religion and state Godsdienst |
Soggetto genere / forma |
Electronic journals.
Periodicals. |
Classificazione | 11.00 |
Formato | Materiale a stampa |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996209148603316 |
Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
|
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe |
Pubbl/distr/stampa | Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012 |
Descrizione fisica | 1 online resource (20 volumes) |
Disciplina | 274 |
Soggetto topico |
Christianity - Europe, Eastern
Religion and state - Europe, Eastern Christianity Religion Religion and state Godsdienst |
Soggetto genere / forma |
Electronic journals.
Periodicals. |
Classificazione | 11.00 |
Formato | Materiale a stampa |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910130984803321 |
Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Religion in representations of Europe : shared and contested practices / / Stefanie Knauss, Daria Pezzoli-Olgiati, editors |
Pubbl/distr/stampa | Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2023 |
Descrizione fisica | 1 online resource (392 pages) |
Disciplina | 274 |
Collana | Media and religion |
Soggetto topico |
Christianity - Europe
Church and state - Europe - History |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910729790603321 |
Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2023 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Religion text and society in medieval Spain and northern europe : essays in honor of J.N. Hilligarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow |
Autore | BURMAN, Thomas E |
Pubbl/distr/stampa | Toronto : Pontifical Institute of Medieval studies, 2000 |
Descrizione fisica | XIII, 364 p. ; 22 cm |
Disciplina | 274 |
Altri autori (Persone) | HILLGARTH, J.N. |
Collana | Papers in medieval studies |
Soggetto topico | Europa - Storia ecclesiastica - Medioevo |
ISBN | 0-88844-816-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-990001975600203316 |
BURMAN, Thomas E | ||
Toronto : Pontifical Institute of Medieval studies, 2000 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
|
Religion, text, and society in medieval Spain and northern Europe : essays in honor of J.N. Hillgarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow |
Pubbl/distr/stampa | Toronto : Pontifical Institute of Mediae, ©2002 |
Descrizione fisica | XIX, 373 p. ; 24 cm |
Disciplina | 274 |
Collana | Papers in mediaeval studies |
Soggetto non controllato | Europa - Storia ecclesiastica - Medioevo |
ISBN | 0-88844-816-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-990008293420403321 |
Toronto : Pontifical Institute of Mediae, ©2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Religiosità e cultura nel Cinquecento italiano / Carlo De Frede |
Autore | De Frede, Carlo |
Pubbl/distr/stampa | [Bologna], : Il mulino, 1999 |
Descrizione fisica | X, 471 p. ; 24 cm |
Disciplina |
274
945.072 |
Soggetto topico |
ITALIA - Cultura - Aspetti religiosi - Sec. 16
Protestantesimo - Italia - Sec. 16 |
ISBN | 8815072691 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISANNIO-NAP0218815 |
De Frede, Carlo | ||
[Bologna], : Il mulino, 1999 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. del Sannio | ||
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La riforma : origini e affermazione / Jean Delumeau ; a cura di Mario Bendiscioli |
Autore | Delumeau, Jean |
Pubbl/distr/stampa | Milano : Mursia, 1975 |
Descrizione fisica | 354 p. ; 21 cm. |
Disciplina | 274 |
Altri autori (Persone) | Bendiscioli, Mario |
Collana | Nuova Clio ; 5 |
Soggetto topico | Riforma |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISALENTO-991000071219707536 |
Delumeau, Jean | ||
Milano : Mursia, 1975 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. del Salento | ||
|