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Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto non controllato |
Library marketing
marketing |
| ISBN | 3-11-028104-X |
| Classificazione | AN 70300 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910818976303321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]
| Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | GuptaDinesh K |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910464780603321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910789459003321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910814941403321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing the 21st century library : the time is now / / Debra Lucas-Alfieri
| Marketing the 21st century library : the time is now / / Debra Lucas-Alfieri |
| Autore | Lucas-Alfieri Debra |
| Pubbl/distr/stampa | Waltham, MA : , : Chandos Publishing, , [2015] |
| Descrizione fisica | 1 online resource (xi, 105 pages) : illustrations (chiefly color) |
| Disciplina | 021.7 |
| Collana | Chandos Information Professional Series |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| ISBN | 1-84334-773-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. |
| Record Nr. | UNINA-9910797276503321 |
Lucas-Alfieri Debra
|
||
| Waltham, MA : , : Chandos Publishing, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing the 21st century library : the time is now / / Debra Lucas-Alfieri
| Marketing the 21st century library : the time is now / / Debra Lucas-Alfieri |
| Autore | Lucas-Alfieri Debra |
| Pubbl/distr/stampa | Waltham, MA : , : Chandos Publishing, , [2015] |
| Descrizione fisica | 1 online resource (xi, 105 pages) : illustrations (chiefly color) |
| Disciplina | 021.7 |
| Collana | Chandos Information Professional Series |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| ISBN | 1-84334-773-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. |
| Record Nr. | UNINA-9910816993103321 |
|
Lucas-Alfieri Debra
|
||
| Waltham, MA : , : Chandos Publishing, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-21270-6
9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910455384703321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910778135303321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910807411803321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Proving your library's value : persuasive, organized, and memorable messaging / Alan Fishel, Jillian Wentworth
| Proving your library's value : persuasive, organized, and memorable messaging / Alan Fishel, Jillian Wentworth |
| Autore | FISHEL, Alan <1959- > |
| Pubbl/distr/stampa | Chicago, : ALA Neal-Schuman, 2020 |
| Descrizione fisica | VI, 57 p. : ill. ; 28 cm |
| Disciplina | 021.7 |
| Altri autori (Persone) | WENTWORTH, Jillian |
| Collana | A United for Libraries action planner |
| Soggetto topico | Biblioteche - Servizi - Marketing |
| ISBN | 978-0-8389-4741-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996424450103316 |
|
FISHEL, Alan <1959- >
|
||
| Chicago, : ALA Neal-Schuman, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
