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Biblioteca

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Library marketing basics / Mark Aaron Polger
Library marketing basics / Mark Aaron Polger
Autore POLGER, Mark Aaron
Pubbl/distr/stampa Lanham [etc.] : Rowman & Littlefield, 2019
Descrizione fisica XVI, 315 p. ; 23 cm
Disciplina 021.7
Soggetto topico Biblioteche - Servizi - Marketing
ISBN 978-1-4422-3963-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-996314750003316
POLGER, Mark Aaron  
Lanham [etc.] : Rowman & Littlefield, 2019
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Library transformation strategies / / Jean-Philippe Accart
Library transformation strategies / / Jean-Philippe Accart
Autore Accart Jean-Phillipe
Pubbl/distr/stampa Hoboken, NJ ; ; London : , : ISTE Ltd : , : John Wiley and Sons Inc., , 2022
Descrizione fisica 1 online resource (191 pages)
Disciplina 021.7
Collana Information Systems, Web and Pervasive Computing Series
Soggetto topico Libraries - Marketing
Library planning
ISBN 1-394-17364-4
1-394-17362-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. The Environment and Society -- Chapter 1. Societal Changes and Libraries -- 1.1. In terms of innovation -- 1.2. In the working world -- 1.3. In the world of professional associations -- Chapter 2. Economic Changes -- 2.1. An evolving documentary and information activity -- 2.2. The information economy -- 2.2.1. Some figures -- 2.2.2. Free information -- 2.2.3. An economic approach to information and libraries -- 2.3. Information as a public asset -- 2.3.1. Free of charge, information and public libraries -- 2.3.2. Why pay for information? -- 2.4. The Internet and digital technology -- 2.5. Towards new economic models -- 2.6. The theory of knowledge commons -- Chapter 3. The Evolution of the Library Space -- 3.1. From the perspective of creation and innovation -- 3.2. From the third place to DIY -- 3.2.1. Digital public spaces (Espaces Publics Numériques, EPN) in France -- 3.2.2. Some examples of Fab Labs in American libraries -- 3.3. Learning spaces or learning centers -- 3.4. The Smart Libraries concept -- 3.5. Wellness spaces -- 3.6. Reception areas: a user-oriented approach -- 3.7. The use of the library space -- 3.8. Green libraries -- Chapter 4. Legal Changes -- 4.1. GDPR: European data protection regulations, as applied to libraries -- 4.1.1. The fields of application -- 4.1.2. Data processing and hosting -- 4.2. Protection of personal data -- Part 2. Human Resources and Management -- Chapter 5. New Management Theories Applicable to Libraries -- 5.1. Participatory management -- 5.1.1. The five principles of participatory management -- 5.1.2. The qualities required for participatory management -- 5.2. Management by benevolence or well-treatment -- 5.3. Empathy, a management method? -- 5.4. Change management (CM).
5.4.1. The three levels of change management -- 5.5. Project management: theory and applications -- 5.5.1. Project mode operation: two case studies -- Chapter 6. Some Theory on Management and Leadership -- 6.1. New management methods: Design Thinking, user experience and agile methods -- 6.1.1. Design Thinking -- 6.1.2. User experience (UX) -- 6.2. User power -- 6.3. Setting up and managing an agile project -- 6.3.1. The application of agile methods -- 6.3.2. Agility in libraries -- 6.4. Library management and leadership, constantly redefined concepts -- Part 3. Library Tools and Technology -- Chapter 7. The Digital Transformation of Libraries -- 7.1. The library as a service: from catalogues to digital platforms -- 7.1.1. Service platforms -- 7.1.2. Library intranets, information portals and digital repositories -- 7.1.3. Monitoring, business intelligence and curation platforms -- 7.1.4. Social platforms -- 7.2. Digital archiving of documents -- 7.2.1. Document archiving: an overview of open access -- 7.2.2. Dissemination methods -- 7.2.3. European Open Access Policy -- Chapter 8. Other Technologies for Library Transformation -- 8.1. Blockchain -- 8.2. Augmented/virtual reality in libraries -- 8.2.1. A brief history of augmented reality -- 8.2.2. Augmented reality explained -- 8.3. Artificial intelligence (AI) and robotics -- Part 4. Marketing -- Chapter 9. Marketing Dimensions in Libraries -- 9.1. Digital marketing -- 9.2. The user at the heart of transformation -- 9.2.1. Addressing ongoing challenges -- 9.2.2. Capturing the user's attention online -- 9.3. Adopting a five-step marketing approach -- 9.4. Everyday marketing -- Chapter 10. The User at the Heart: Mediation -- 10.1. Keeping in touch with the user: mediation -- 10.2. Mediation(s) -- 10.2.1. Library mediation -- 10.2.2. Social mediation -- 10.2.3. Cultural mediation.
10.2.4. Digital mediation -- 10.2.5. Scientific mediation -- Chapter 11. The Library's Digital Identity -- 11.1. Defining identity -- 11.2. From the individual to the group and the library institution -- 11.3. Profiles, behavior and traces on the Internet -- Chapter 12. Adopting a Library Branding Strategy -- 12.1. Defining the brand concept -- 12.2. Brands and libraries -- 12.3. The brand world -- Conclusion -- References -- Index -- EULA.
Record Nr. UNINA-9910676522803321
Accart Jean-Phillipe  
Hoboken, NJ ; ; London : , : ISTE Ltd : , : John Wiley and Sons Inc., , 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
Autore Thenell Jan
Pubbl/distr/stampa Chicago, : American Library Association, c2004
Descrizione fisica 1 online resource (105 p.)
Disciplina 021.7
Soggetto topico Libraries - Safety measures
Archives - Safety measures
Libraries - Security measures
Archives - Security measures
Libraries and mass media
Crisis management
Soggetto genere / forma Electronic books.
ISBN 0-8389-9816-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Acknowledgments; 1 - The Crisis Communications Plan; 2 - Gathering and Maintaining Crisis-Ready Information; 3 - Assembling the Team; 4 - Identifying Library Audiences and Stakeholders; 5 - Assessing Your Library's Crisis Potential; 6 - Creating Ready Responses for Areas of Vulnerability; 7 - Building Positive Media Relationships; 8 - Communicating during a Crisis; 9 - After the Crisis; Appendix 1; Appendix 2; Glossary; Further Reading; Index;
Record Nr. UNINA-9910451395503321
Thenell Jan  
Chicago, : American Library Association, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
Autore Thenell Jan
Pubbl/distr/stampa Chicago, : American Library Association, c2004
Descrizione fisica 1 online resource (105 p.)
Disciplina 021.7
Soggetto topico Libraries - Safety measures
Archives - Safety measures
Libraries - Security measures
Archives - Security measures
Libraries and mass media
Crisis management
ISBN 0-8389-9816-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Acknowledgments; 1 - The Crisis Communications Plan; 2 - Gathering and Maintaining Crisis-Ready Information; 3 - Assembling the Team; 4 - Identifying Library Audiences and Stakeholders; 5 - Assessing Your Library's Crisis Potential; 6 - Creating Ready Responses for Areas of Vulnerability; 7 - Building Positive Media Relationships; 8 - Communicating during a Crisis; 9 - After the Crisis; Appendix 1; Appendix 2; Glossary; Further Reading; Index;
Record Nr. UNINA-9910784208403321
Thenell Jan  
Chicago, : American Library Association, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
The library's crisis communications planner [[electronic resource] ] : a PR guide for handling every emergency / / Jan Thenell
Autore Thenell Jan
Edizione [1st ed.]
Pubbl/distr/stampa Chicago, : American Library Association, c2004
Descrizione fisica 1 online resource (105 p.)
Disciplina 021.7
Soggetto topico Libraries - Safety measures
Archives - Safety measures
Libraries - Security measures
Archives - Security measures
Libraries and mass media
Crisis management
ISBN 0-8389-9816-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Acknowledgments; 1 - The Crisis Communications Plan; 2 - Gathering and Maintaining Crisis-Ready Information; 3 - Assembling the Team; 4 - Identifying Library Audiences and Stakeholders; 5 - Assessing Your Library's Crisis Potential; 6 - Creating Ready Responses for Areas of Vulnerability; 7 - Building Positive Media Relationships; 8 - Communicating during a Crisis; 9 - After the Crisis; Appendix 1; Appendix 2; Glossary; Further Reading; Index;
Record Nr. UNINA-9910816401803321
Thenell Jan  
Chicago, : American Library Association, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing and public relations for libraries / Cosette Kies
Marketing and public relations for libraries / Cosette Kies
Autore KIES, Cosette
Pubbl/distr/stampa Metuchen, : Scarecrow press, 1987
Descrizione fisica X, 202 p : ill. ; 23 cm
Disciplina 021.7
Collana Scarecrow library administration series
Soggetto topico Biblioteche - Relazioni pubbliche
Biblioteche - Amministrazione
ISBN 0-8108-1925-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990000751560203316
KIES, Cosette  
Metuchen, : Scarecrow press, 1987
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Marketing libraries journal
Marketing libraries journal
Pubbl/distr/stampa New York, NY : , : Marketing Libraries Journal, , 2017-
Disciplina 021.7
Soggetto topico Libraries - Marketing
Soggetto genere / forma Periodicals.
Soggetto non controllato Library & Information Science
ISSN 2475-8116
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti MLJ
Record Nr. UNINA-9910279748803321
New York, NY : , : Marketing Libraries Journal, , 2017-
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing libraries journal
Marketing libraries journal
Pubbl/distr/stampa New York, NY : , : Marketing Libraries Journal, , 2017-
Disciplina 021.7
Soggetto topico Libraries - Marketing
Soggetto genere / forma Periodicals.
Soggetto non controllato Library & Information Science
ISSN 2475-8116
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti MLJ
Record Nr. UNISA-996321787003316
New York, NY : , : Marketing Libraries Journal, , 2017-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Pubbl/distr/stampa Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Descrizione fisica 1 online resource (424 p.)
Disciplina 021.7
Altri autori (Persone) GuptaDinesh K
KoontzChristie
MassisimoAngels
Collana IFLA publications
Soggetto topico Information services - Marketing
Libraries - Marketing
Soggetto genere / forma Electronic books.
ISBN 3-11-028104-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim
Record Nr. UNINA-9910464702303321
Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
Pubbl/distr/stampa Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Descrizione fisica 1 online resource (424 p.)
Disciplina 021.7
Altri autori (Persone) GuptaDinesh K
KoontzChristie
MassisimoAngels
Collana IFLA publications
Soggetto topico Information services - Marketing
Libraries - Marketing
Soggetto non controllato Library marketing
marketing
ISBN 3-11-028104-X
Classificazione AN 70300
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim
Record Nr. UNINA-9910788761903321
Berlin ; ; Boston : , : De Gruyter Saur, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui