Innovation Management and New Product Development

• Autore: Trott Paul
• Pubblicazione: , : Pearson Education UK, , 2016; ©2017
• Edizione: 6th ed.
• Descrizione fisica: 1 online resource (xxix, 635 pages) : illustrations, maps
• Disciplina: 658.575 54/2017
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgements -- Plan of the book -- Part One Innovation management -- 1 Innovation management: an introduction -- The importance of innovation -- The study of innovation -- Two traditions of innovation studies: Europe and the USA -- Recent and contemporary studies -- The need to view innovation in an organisational context -- Individuals in the innovation process -- Problems of definition and vocabulary -- Entrepreneurship -- Design -- Innovation and invention -- Successful and unsuccessful innovations -- Different types of innovation -- Technology and science -- Popular views of innovation -- Models of innovation -- Serendipity -- Linear models -- Simultaneous coupling model -- Architectural innovation -- Interactive model -- Innovation life cycle and dominant designs -- Open innovation and the need to share and exchange knowledge (network models) -- Doing, using and interacting (DUI) mode of innovation -- Discontinuous innovation - step changes -- Innovation as a management process -- A framework for the management of innovation -- New skills -- Innovation and new product development -- Case study: Has the Apple innovation machine stalled? -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- 2 National systems of innovation and entrepreneurship -- Innovation in its wider context -- The role of the state and national 'systems' of innovation -- Why firms depend on the state for so much -- How national states can facilitate innovation -- National scientific capacity and R&D offshoring -- The impact of the economic crisis on innovation -- Fostering innovation in the United States and Japan -- Triple Helix of university-industry-government relationships that drives innovation -- The right business environment is key to innovation. ; Waves of innovation and growth: historical overview -- Fostering innovation in 'late-industrialising' countries -- Innovation within the 28 European Union states -- Improving the innovation performance of the EU -- Entrepreneurship -- Entrepreneurship and innovation -- Defining entrepreneurship -- Technological entrepreneurship: a question of context -- Science and technology policy -- Small and medium-sized enterprise -- Innovation policy -- Entrepreneurship policy -- Case study: Pizza delivery with unmanned drones -- Chapter summary -- Discussion questions -- Key words and phrases -- Websites worth visiting -- References -- Further reading -- 3 Market adoption and technology diffusion -- Time lag between innovation and useable product -- Innovation and the market -- Innovation and market vision -- Analysing internet search data to help adoption and forecasting sales -- Innovative new products and consumption patterns -- Marketing insights to facilitate innovation -- Lead users -- Users as innovators in the virtual world -- Crowdsourcing for new product ideas -- Frugal innovation and ideas from everywhere -- Innovation diffusion theories -- Beacon products -- Seasonality in innovation diffusion -- The Bass Diffusion Model -- Adopting new products and embracing change -- Market adoption theories -- Case study: How three students built a business that could affect world trade -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- 4 Managing innovation within firms -- Organisations and innovation -- The dilemma of innovation management -- Innovation dilemma in low technology sectors -- Dynamic capabilities -- Managing uncertainty -- Pearson's uncertainty map -- Applying the uncertainty map in practice -- Managing innovation projects -- Organisational characteristics that facilitate the innovation process. ; Growth orientation -- Organisational heritage and innovation experience -- Vigilance and external links -- Commitment to technology and R&D intensity -- Acceptance of risks -- Cross-functional cooperation and coordination within organisational structure -- Receptivity -- Space for creativity -- Strategy towards innovation -- Diverse range of skills -- Industrial firms are different: a classification -- Organisational structures and innovation -- Formalisation -- Complexity -- Centralisation -- Organisational size -- The role of the individual in the innovation process -- IT systems and their impact on innovation -- Management tools for innovation -- Innovation management tools and techniques -- Applying the tools and guidelines -- Innovation audit -- Case study: Gore-Tex® and W.L. Gore & Associates: an innovative company and a contemporary culture -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- 5 Operations and process innovation -- Operations management -- The nature of design and innovation in the context of operations -- Design requirements -- Design and volumes -- Craft-based products -- Design simplification -- Reverse engineering -- Process design -- Process design and innovation -- The relationship between product and process innovation -- Managing the manufacturing: R&D interface in process industries -- Stretch: how innovation continues once investment is made -- Innovation in the management of the operations process -- Triggers for innovation -- Design of the organisation and its suppliers: supply chain management -- Business process re-engineering (BPR) -- Lean innovation -- Case study: Innovation on the production line -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- 6 Managing intellectual property -- Intellectual property. ; Trade secrets -- An introduction to patents -- Novelty -- Inventive step -- Industrial applications -- Exclusions from patents -- The patenting of life -- The configuration of a patent -- Patent harmonisation: first to file and first to invent -- Some famous patent cases -- Patents in practice -- Expiry of a patent and patent extensions -- Patent extensions -- The use of patents in innovation management -- Patent trolls -- Do patents hinder or encourage innovation? -- Alternatives to patenting -- Trademarks -- Satisfy the requirements of section 1(1) -- Be distinctive -- Not be deceptive -- Not cause confusion -- Brand names -- Using brands to protect intellectual property -- Exploiting new opportunities -- Brands, trademarks and the internet -- Duration of registration, infringement and passing off -- Registered designs -- Copyright -- Remedy against infringement -- Damages -- Injunction -- Accounts -- Counterfeit goods and IP -- Case study: Pricing, patents and profits in the pharmaceutical industry -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- Part Two Turning technology into business -- 7 Managing organisational knowledge -- The Battle of Trafalgar -- Technology trajectories -- The acquisition of firm-specific knowledge -- The resource-based perspective -- Dynamic competence-based theory of the firm -- Developing firm-specific competencies -- Competencies and profits -- Technology development and effort required -- The knowledge base of an organisation -- The whole can be more than the sum of the parts -- Organisational heritage -- When the performance of the organisation is greater than the abilities of individuals -- Characterising the knowledge base of the organisation -- The learning organisation -- Innovation, competition and further innovation -- Dominant design. ; How firms cope with radical and incremental innovation -- Developing innovation strategies -- Leader/offensive -- Fast follower/defensive -- Cost minimisation/imitative -- Market segmentation specialist/traditional -- A technology strategy provides a link between innovation strategy and business strategy -- Case study: The cork industry, the wine industry and the need for closure -- Chapter summary -- Discussion questions -- Key words and phrases -- References -- Further reading -- 8 Strategic alliances and networks -- Defining strategic alliances -- The fall of the go-it-alone strategy and the rise of the octopus strategy -- Complementary capabilities and embedded technologies -- Interfirm knowledge-sharing routines -- Forms of strategic alliance -- Licensing -- Supplier relations -- Outsourcing -- Joint venture -- Collaboration (non-joint ventures) -- R&D consortia -- Industry clusters -- Low technology industry rely on networks for innovation -- Innovation networks -- The 'virtual company' -- Motives for establishing an alliance -- The process of forming a successful strategic alliance -- Negotiating a licensing deal -- Terms for the agreement -- Rights granted -- Licence restrictions -- Improvements -- Consideration (monetary value) -- Reports and auditing of accounts -- Representations/warranties -- Infringement -- Confidentiality -- Arbitration -- Termination -- Risks and limitations with strategic alliances -- The role of trust in strategic alliances -- The concept of trust -- Innovation risks in strategic outsourcing -- Eating you alive from the toes up -- The use of game theory to analyse strategic alliances -- Game theory and the prisoner's dilemma -- Use of alliances in implementing technology strategy -- Case study: And the winner is Sony's Blu-ray - the high-definition DVD format war -- Chapter summary -- Discussion questions. ; Key words and phrases.
• Sommario/riassunto: Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
• Titolo autorizzato: Innovation management and new product development
• ISBN: 1-292-17069-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910154944503321
• Lo trovi qui: Univ. Federico II